A CYNOPSIS MESSAGE
February 10, 2015 | 8:30am – 3:30pm | Yale Club NYC
(Early Bird Ends Friday, January 30, 2015)
Featured Speakers:
Jacqueline Corbelli – Co-Founder, Chairman & CEO, Brightline
Jeff Semones – President, M80
Andrew Stevens – VP, Strategy & Research, ShareThis Registration: Pete Romas; 203.899.8483 | Sponsorships: Mike Farina; 203.218.6480
CYNOPSISDIGITAL
01.29.15
Good morning. It’s Thursday, January 29, 2015, and this is your first early morning digital briefing.
Facebook reported $3.85 billion in revenue for its Q4 2014 earnings, up 49 percent year over year and clocking in with 1.39 billion average monthly active users worldwide. FB’s mobile advertising revenue accounted for 69 percent of the $3.59 billion in ad rev, a 53 percent increase from the same period a year ago. The social network’s mobile monthly average users hit 1.19 billion as of December, a 26 percent surge year over year.
NEW PROGRAMMING + DEALS
AT+T announced its first scripted series for Snapchat: SnapperHero. The series will tap top SnapChat, Vine, and YouTube talent to serve as the series’ Creative Directors. They are: Anna Akana (The Foster), Freddie Wong (Video Game High School), Harley Morenstein (Epic Meal Time), Jasmeet Singh (JusReign), Simone Shepherd (Hell Date), and Shaun McBride (Shonduras). The influencers’ followers will provide input on superhero identities, enemies, and costumes; a 12 episode series will roll out over four weeks, beginning sometime this year. Producer Billy Parks and UTA Digital Media Agent Kendall Ostrow, who both collaborated on AT+T’s @SummerBreak social media series, developed SnapperHero with Fullscreen and Astronauts Wanted. “In season two of @SummerBreak, we decided to experiment with Snapchat as a platform for driving engagement and fan interaction with the show,” AT+T Engagement Marketing Director Liz Nixon told Cynopsis. “We knew that our audience was moving to the platform, but we didn’t know what to expect as far as channel performance. We were blown away – we grew to 50,000 followers and drove eight million engagements throughout the summer. Our natural reaction was, ‘What else can we do on this platform?’”
Amazon signed a licensing agreement with Starz Digital Media, making Prime Instant Video the exclusive U.S. home for Emmy-nominated The White Queen. The ten-part miniseries is based on the historical novels by author Philippa Gregory, which take place during England’s “War of the Roses” period when three women were vying for the throne.
AOL debuted five episodes of its original Inspired. It’s co-produced by New Form Digital, the joint venture between Discovery and Ron Howard and Brian Grazer. Featuring celebrities speaking about defining moments in their lives, the first eps are available at on.aol.com, and spotlight Lisa Ling, Bode Miller, Doc Rivers and others.
StarMaker Interactive and Playlist Live are teaming up with YouTube talent Lia Marie Johnson, Alex G and Tessa Violet to host a competition for emerging talent from Jan. 23-Feb. 7. With the StarMaker app, fans can record covers of Lia, Alex and Tessa’s originals songs and compete for the best fan cover. On the final day of PlayList Live in Orlando (Feb. 6-8), three winners will score the grand prize to perform with the YouTubers at the main stage event.
Turner Broadcasting chose MarketShare, a marketing analytics software company, to create Turner Incite, Powered by Marketshare. The new tool will help advertisers plan and forecast for the 2015/16 Upfront by projecting sales lift for brands that advertise on Turner properties.
A CYNOPSIS MESSAGE
The Cynopsis Sports’ Monetizing and Maximizing Your Sports Content on Social Media Webinar on Tuesday, February 24, 2015 will show you the best practices and strategies for turning a mere following into a powerful revenue channel, and help your partners and fans alike connect across multiple platforms. .
Rolling Stone and Google Play will bring 47 years of the magazine’s catalog of stories to the Newsstand app for iOS and Android devices available on Jan. 30. In addition to the archived articles, Rolling Stone will release breaking stories as part of the daily feed.
The Apple Watch will finally hit shelves in April. Apple originally announced the device in September; it’s expected to cost $349 with a 19-hour battery life. “My expectations are very high,” CEO Tim Cook said. “I’m using it every day and can’t live without it.”
RESEARCH
NIELSEN TWITTER TV TOP TEN for the week of January 19, 2015
Program, Date, Unique Audience (000), Tweets (000)
State of the Union 2015 (TV Event), 1/20, 9724, 2598
The 63rd Annual Miss Universe Pageant (NBC, Telemundo), 1/25, 6317, 665
21st Annual Screen Actors Guild Awards (TNT), 1/25, 5179, 252
The Bachelor (ABC), 1/19, 3461, 103
WWE Royal Rumble (Pay-Per-View), 1/25, 3275, 601
2015 Pro Bowl Draft (NFL Network), 1/21, 2544, 47
WWE Monday Night RAW (USA), 1/19, 2450, 244
American Horror Story: Freak Show (FX), 1/21, 1684, 139?
Pretty Little Liars (ABC Family), 1/20, 1684, 146
Empire (FOX), 1/21, 1467, 253
Source: Nielsen. Nielsen Social captures relevant Tweets from three hours before through three hours after broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to a program from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe programming only and excludes sports events. For multicast events, networks are listed alphabetically and metrics reflect the highest Unique Audience across all airing networks.
Univision hired Lincoln Lopez as Vice President and General Manager of Social Media. Most recently, Lopez was Vice President of Social and Digital Media at Turner Broadcasting.
Mediamath appointed Ari Buchalter and Michael Lamb to Co-President roles in order to lead the Platform and Commercial divisions. Buchalter was previously the company’s President, Technology and Lamb was President, Commercial.
PTA Networks added Betsy Sanner Ayala as the Head of Programming Development and Production, and Billy Fox as Head of Advertising Sales. Ayala was previously Executive Producer and Head of New Development for Moxie Pictures. Fox was Senior Sales Leader on Apple’s iAd.
Phosphene named Rebecca Dunn as Head of Operations and Strategy. Dunn joined Phosphene in 2012 as a Visual Effects Producer and Compositing Supervisor.
True North Inc. promoted Rehan Iqbal to Associate Media Director from his previous role as Media Supervisor. Garen Karnikian was promoted to Associate Analytics Director from Senior Analyst.
Nickelodeon promoted Amy Hyland as Executive Vice President, Nickelodeon Ad Sales, and Justin Nesci as Senior Vice President, Ad Sales Strategy and Technology Sales. Hyland was formerly the Executive President of Ad Sales Strategy and Planning, and Nesci was Senior Vice President of Nickelodeon Digital Sales.
Netflix released the first teaser for its Wet Hot American Summer reboot yesterday, confirming the cast of the eight-episode series. Paul Rudd, Bradley Cooper, Amy Poehler, and Elizabeth Banks are all originals set to return to the cult classic after they first came together 14 years ago. Get excited, and check out the trailer at www.cynopsis.com/#video.
See you tomorrow,
Jessica Reese @JMarieReese
01.29.15
Roberta Caploe: Editorial Director @robertacaploe
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JOB OPENING: GSNTV/PR COORDINATOR: BA Degree. 2-3 yrs PR exp. Strong time mgmt, organization and oral and written skills. Admin support, maintain press site, manage assets, service press clips daily, book travel. Send resume and Cl to [email protected] (2/5)
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JOB OPENING: SUPERVISING PRODUCER/SPROUT/NYC: Lead production for Sprout. Live daily program The Sunny Side Up Show. 7+ yrs TV Production exp required. Live TV & creative mgmt exp a must. Full info/apply HERE (2/1)
JOB OPENING: RESEARCH ANALYST/CROWN MEDIA FAMILY NETWORKS/NY: Track & analyze reports using various systems incl Neilsen. Mkt analysis & MRI reports. Cable and brdcst TV knowledge. BS req & Min 2 yrs exp. Exc verbal/written comm skills. Apply HERE (2/1)
JOB OPENING: AD SALES COORDINATOR/Comcast/NYC: Comcast is currently seeking an Ad Sales Coordinator. Visit here to learn more and apply. (2/1)
JOB OPENING: MGR STRATEGIC PARTNERSHIPS/MUSIC CHOICE/NY: Execute strategic content/mktg partnerships. 5-8 yrs mktg/promotions exp. Strong writing, follow-up & PPoint. Proactive, motivated & resourceful problem solver. Incl cvr letter. Full info/apply HERE (1/31)
JOB OPENING: MGR COMMUNICATIONS/Travel Channel/Chevy Chase MD: Help dvlp & implement strategic publicity plans for key Travel Channel prgrmng & initiatives. Demonstrate track rec creative/successful PR pro. a must. 5+ yrs PR exp. Full info/apply HERE (1/31)
JOB OPENING: DIGITAL SALES PLANNER/Discovery/Chicago: Team oriented sales professional to support Digital AE/team. Help to create/deliver proposals, dev. sales materials, ensure campaign’s success, and meet client’s needs. 2+ yrs media ad sales exp. APPLY HERE (1/31)
JOB OPENING: MGR, SOCIAL MEDIA/NAT GEO Channel/NY or DC: Highly creative, self-motivated social media maven with experience in the entertainment industry to manage social strategies for dynamic network. Full info/apply HERE (1/31)
JOB OPENING: BRDCST MEDIA/SALES PRO/BET/LA: Broadcast Media/Sales professional w/8 yrs exp, familiar w/multicultural market; lead West Coast team. Structures deals & develops client relations. Understanding of sponsorships & selling strategies a must http://bit.ly/BETSales (1/31)
JOB OPENING: GRAPHIC DESIGNER/FUSE/NUVO TV/NY: Design/animate graphics for TV network. Digital exp. a plus.apply@ [email protected] (1/31)
JOB OPENING: MKTG MGR, AD SALES/SIRIUSXM NY: support all aspects of sls & mktg process. Resp for dvlpmt & execution of select mktg proposals & pgms. 5+ yrs exp in ad sls/media, w/strong sports mktg. Resume HERE (1/31)
JOB OPENING: ACCT MGR/Los Angeles: AE w/5+ yrs exp to dvlp new biz for ad sls at client & agcy lvls on all SXM channels. Sell sports for all major brands and famous talk/ news brands. Some travel. Resume HERE (1/31)
JOB OPENING: MEDIA BUYER/MERCURY MEDIA/SANTA MONICA, CA: Negotiate & purchase paid programming TV media for existing & new clients. Strong analytical & communication skills. 3-5 years exp in Long Form Media Buying. Resumes HERE (1/31)
JOB OPENING: VP, RESEARCH/NCC Media/NYC: Resp for directing the expert application of rsrch info & systems to max advertising rev. Min 10 yrs related exp in rep firm, media co., syndicate rsrch co. or advertising agency pref’d. Resume HERE (1/31)
JOB OPENING: SVP/DEVELOPMENT: For Well-Established Prodco. Contacts, creativity, proven success & hunger are musts. Ideally NY based. [email protected] (1/31)
JOB OPENING: DIGTIAL ACCOUNT EXECUTIVE/Discovery/Los Angeles: Talented sales exec to join Discovery Digital Networks Ad Sales team to sell our digital properties. Excellent proactive sales skills. 4-6 yrs ad sales exp, min. 3 yrs dig sales exp pref. Apply HERE (1/31)
JOB OPENING: SALES PLANNER/FUSE/NY: Create proposals in Ad Sales sys,monitor/steward accounts, support Nat’l Account Exec w/mktg and rsrch projects. BA, 2+ yrs media/sales plan’g req’d. Resume to: [email protected] (1/31)
JOB OPENING: VP PROGRAM STRATEGY/Syfy/NYC: 10+ yrs exp with multi-platform scheduling strategy for broadcast or cable net; develop overall analysis and strategy to maximize viewership on all Syfy platforms. Full info/apply HERE (1/31)
JOB OPENING: SENIOR MANAGER, CORPORATE PARTNERSHIPS/NASCAR/Daytona:Ongoing responsibilities include understanding and managing IMSA initiatives, sponsors’ activation strategies & other revenue. Full info/apply HERE (1/31)
JOB OPENING: NATIONAL ACCOUNT EXECUTIVE/Eye Mall Media/NYC: OOH/Mobile Media Account Exec, 3+ years related sales experience strong focus on new accounts. High-energy, driven, goal-oriented. Full info/apply HERE (1/31)
JOB OPENING: PROGRAMMATIC MANAGER/A+E Networks/NY: Day-to-day management and partnership with our core SSP/DSP/network partners helping A+E monetize their entire portfolio of video and display impressions. Full info/apply HERE (1/31)
JOB OPENING: SR MGR GROWTH & ENGAGEMENT/CBS Interactive/NYC: Strategically develop new audiences, alternative platforms & dist models. 5+ yrs exp driving audience growth through SEO, social & audience acquisition pref for media co. Full info/apply HERE (1/31)
JOB OPENING: SR. DIRECTOR, BRANDED CONTENT SOLUTIONS/MTV/NYC: Managing execution of MTV digital initiatives in support of ad rev. goals. 4 yrs extensive exp prod mngmnt & coord needed. Full knwlg digital & multiplatform content creation. Full info/apply HERE (1/31)
JOB OPENING: MGR, STRATEGY & BUSINESS DVLPMNT/Comedy Central, Spike, TV Land/NYC: Dvlp/analyze long range operating models across all media while helping drive new opps in content & digital. 1.5+ yrs exp investment banking. BA Deg Full info/apply HERE (1/31)
JOB OPENING: VP, DEVELOPMENT/FLEXIBLE LOCATION: Lead creative devt exec at prolific prodco. Strong idea developer and sizzle producer. Proven sales record, strong relationships with buyers and previous prod company experience required. Resume to: [email protected] (1/31)
JOB OPENING: SENIOR MANAGER, MARKETING – 360 CONSUMER MKTG & BRAND STRATEGY/BET/NYC: Mng execution of mktg campaigns in collaboration w/other depts across disciplines. Understanding of new media. 5+ yrs mktg exp, pref in media ent space. Full info/apply HERE (1/31)
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