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The 7th Annual Cynopsis Sports Media Awards
HONORING TOP SPORTS PROGRAMS, CAMPAIGNS, AND PEOPLE
The Cynopsis Sports Media Awards will celebrate the work of the most talented producers, hosts, sponsors and executives in the sports industry, saluting the initiatives that drove audiences and turned sports viewers into fans. Crossing the spectrum of television, radio, and online platforms, we’ve expanded our categories and are looking forward to spotlighting this incredible industry.
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NBC is anticipating ad revenue above $500 million from Super Bowl Sunday, according to Executive VP/ of Sales and Marketing Dan Lovinger, who noted that the company had fewer than 10 spots left for the game. “We’re nearly sold out for Super Bowl LII with only a handful of game units left. Advertisers continue to recognize the massive scale and reach of the Super Bowl as evidenced by the fact that we’ll average more than $5 million for a 30-second spot in the game. In addition, our pre- and post-game units are also well sold, as is our special presentation after the game of This Is Us. Looking at this holistically, we expect February 4th will set the single day record for advertising revenue generated by a single media company.” Meanwhile, he noted that Olympic sales are pacing ahead of Sochi and expected to exceed $900 million in national ad sales.
Speaking of the Super Bowl, Ad Age writes that Toyota, which sat out last year’s Super Bowl, will return this year with two 60-second spots. Meanwhile, Toyota-owned luxury brand Lexus will advertise in the game for the second year in a row. Toyota’s first ad will air in the first quarter while the second spot will run during halftime.
GEICO inked an extension of its commitments to Team Lucas events, in a move that will see the brand serve as presenting sponsor of the Lucas Oil Off Road Series with additional major involvement in the Lucas Oil Pulling League, Lucas Oil Drag Boat Racing Series, Lucas Oil Modified Series, Lucas Oil American Sprint Car Series, Lucas Oil Late Model Dirt Series and the Chili Bowl. It also will retain a presence at Lucas Oil Stadium. Overall, the deal will give GEICO an on-site presence at more than 150 Team Lucas promotions.
WWE unveiled 12 charitable organizations paired up with WWE Superstars that will be competing in Mixed Match Challenge, a single-elimination mixed tag-team tournament, where the winning team will receive $100,000 to support their charity of choice. Mixed Match Challenge is a 12-week tournament that will stream live in the US exclusively on Facebook Watch starting today at 10p. The charities and teams include: Americares – represented by: Bayley and Elias; Boys & Girls Clubs of America represented by: Jimmy Uso & Naomi; Connor’s Cure represented by: Alexa Bliss and Braun Strowman; Girl Up, represented by: Bobby Roode and Charlotte Flair; Global Citizen represented by: Lana and Rusev; Heroes USA represented by: Alicia Fox and Goldust; KaBOOM! represented by: Big E and Carmella; Make-A-Wish represented by: Natalya and Shinsuke Nakamura; Rescue Dogs Rock represented by: Asuka and The Miz; UNICEF represented by: Becky Lynch and Sami Zayn; Special Olympics represented by: Finn Bálor and Sasha Banks; and Susan G. Komen represented by: Apollo Crews and Nia Jax.
Major League Soccer confirmed its foray into esports, announcing a partnership with EA Sports to launch an esports league based on FIFA 18. The new event will see the top 19 players from the US and Canada compete in the inaugural eMLS Cup – taking place in April at PAX East – before moving on to take part in the EA Sports Global Series Playoffs and then the eWorld Cup. At launch, 19 MLS teams will participate, with each club entering its own player from its region. “This step forward into competitive gaming is a key component in our partnership with EA SPORTS to promote deeper engagement and connections between MLS supporters and the millions of FIFA players around the world,” said Gary Stevenson, president and managing director of MLS Business Ventures.
In related news, the New York Red Bulls signed Mike LaBelle as the club’s first esports player. LaBelle will represent the Red Bulls in the eMLS, and in FIFA tournaments around the world.
Flyers/Rangers on NBCSN at 7p.
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Registration is open for the 2018 Cynopsis TV Awards!
Wednesday, FEB. 7th | 4:45pm – 8pm | Espace, NYC
We’re gearing up for the annual Cynopsis TV Awards, saluting excellence in national TV programming, from writing and directing to casting, hosting and more. The awards celebration will include the 2018 Buyers & Planners honorees, awarded for outstanding campaigns that have run on broadcast, cable, and digital platforms. Be sure to register your team before January 23rd as seating tends to fill up quickly!
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ON THIS DAY in 1988: The NFL’s St. Louis Cardinals announce a move to Phoenix.
In the Know: The movie Better Off Dead centered around which sport? (Email chris-sports@cynopsis.com with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: What is the name of the trophy delivered to the winner of the NFC Championship Game? Answer: The George Halas Trophy. Kudos: Denis Barry-CBS/NY; Art Salisch-Hearst Television/NY; Michael Ritz-BucStar Consulting/NY; Jon Miller-NBC Sports/Stamford; Mark Lehman-Atlanta Braves/Atlanta; Christian Matthews-Washington Redskins/DC; Rick Rosenfelt-New York Red Bulls/Harrison; Joe Lyons-SOS Global/Dallas; John Ward-Tennis Channel/Chicago; Tom Doherty-Starcom Media/Chicago; Kevin Micklo-Pinnacle Marketing Group/Chicago; Judie Henninger-Valentine Productions Inc./Santa Monica; Miriam Aardahl-OMD/LA; Jaymz Wooden-Bottelsen American Dart Lines/Santa Maria; Jack Simmons-US Army Reserve/LA
Later – Chris
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CYNOPSISJOBS – For More jobs, please visit Cynopsis.com |
JOB OF THE DAY
DIRECTOR, SOCIAL NEWSGATHERING
MSNBC
NYC
Lead dynamic, growing team of reporters tasked w/social discovery, verification and driving newsgathering across all NBC News platforms. Significant exp building and running a world-class social media team. 5+ yrs exp social discovery.
Full info/apply HERE
JOB OPENING: MANAGER, DEVELOPMENT/CONF/LA: Seasoned EPs looking for development mgr responsible for researching, pitching ideas, writing one sheets, pulling together visuals & pitch decks, assisting w/prod coordination & filming/interviewing potential talent. Min 3 yrs unscripted exp pref’d. Resume/cvr HERE (1/23)
JOB OPENING: RESEARCH ANALYST/TV ONE/NYC: Assist rsrch dept w/all aspects of analysis incl compiling rsrch reports, data preparation, competitive marketplace analysis and program tracking. 1-2 yrs rsrch exp at media co., agency or advertiser pref’d. Proficient w/all Nielsen software products. Full info/apply HERE (1/23)
JOB OPENING: DIRECTOR, MEDIA RELATIONS/FOX Sports/NYC: Resp for implementing & executing MR strategy while driving PR initiatives for key programming across FOX Sports & FS1 w/a strong focus on NFL & MLB coverage. 7+ yrs relevant exp in sports media. Excellent verbal & written communication skills. Apply HERE (1/23)
JOB OPENING: SEGMENT PRODUCER/MSNBC Rachel Maddow/NYC: Join the Maddow team as a segment producer and contribute daily by pitching, writing and producing exceptional, compelling stories. Full info/apply HERE (1/23)
JOB OPENING: SALES RESEARCH ANALYST/CW/NYC: Work w/Media Sales & Planning dept. producing daily linear LSD, L3, L7 reports by prgrm & time. Exp w/linear using Nielsen & digital using ComScore. Strong Excel & data base knwlg Understanding TV Research industry pref’d. Full info/apply HERE (1/23)
JOB OPENING: SR BOOKING PRODUCER/MSNBC Morning Joe/NYC: Resp for driving editorial plan’g/shaping of show by securing strong, newsmaker guests, & providing creative ideas in partnership w/EP. 8+yrs exp live TV, pref cable news, incl rsrchng info finding guests. Possess a strong political knwldg. Full info/apply HERE (1/23)
JOB OPENING: DIRECTOR, SOCIAL NEWSGATHERING/MSNBC/NYC: Lead dynamic, growing team of reporters tasked w/ social discovery, verification and driving newsgathering across all NBC News platforms. Significant exp building and running a world-class social media team. 5+yrs exp social discovery. Full info/apply HERE (1/23)
JOB OPENING: MANAGER, AUDIENCE ANALYTICS/BET/NYC: Mng strategic initiatives in support of Sr Ad Sales mngmnt. Identify process improvement & profit opps thru analysis of large data pools. 6+ yrs in related media rsrch. Understanding of Pricing/Plan’g/Inventory is ideal! Expert Nielsen apps a must. Full info/apply HERE (1/23)
JOB OPENING: SUPERVISOR, NATIONAL BROADCAST/Active International/Pearl River: Resp for overall execution/ mngmnt of our clients’ media efforts. Evaluate new/existing bus to determine feasibility of funding a schedule thru corp trade. 7+ yrs as Sr Nat’l Negotiator @major buying service or agency. Full info/apply HERE (1/20)
JOB OPENING: NEGOTIATOR, NATIONAL BROADCAST/Active International/Pearl River NY: Resp for the overall execution/management of media efforts for assigned clients as well as dvlpng strategies to stimulate bus. 3yrs Nat’l Brdcst exp. Harris, Spectra OX (Media Bank) knwlg pref’d. Full info/apply HERE (1/20)
JOB OPENING: SALES ASSISTANT, DR AD SALES TEAM/NYC: Assist CRO at high volume Nat’l DR Team w/reporting & tracking needs. Assist AE’s booking deals; interact w/clients & agencies to ensure all srvc related issues are managed, move req’s pre/post logs. PP/Excel efficient a must. opp for growth w/sales. Resume HERE (1/20)
JOB OPENING: HEAD OF MARKETING, CMO/LA: Refine our brand & present it in an exciting, engaging array of brand integrations on our digital channels as well as live, experiential events. 7-10 yrs of web, digital mktg & eCommerce exp req’d, covering entire process from merchandising to CRM. Resume/cvr HERE (1/19)
JOB OPENING: HEAD OF BRAND PARTNERSHIPS/LA: Resp for year over year revenue growth, fully realizing all revenue growth opportunities. 7-10 yr exp with a proven track record of leading successful sales organizations. Identify/track KPIs & adjust bus.-dvlpmnt efforts accordingly Resume/cvr HERE (1/19)
JOB OPENING: COO/LA: Execute overall strategy guiding organization. Leverage your exp dvlpng processes/programs/budgets to drive rev growth. Set aggressive operational &/or perf goals for each dept. 7-10 yrs exp mngng bus. operations, in relation to content dvlpmnt & building online platforms. Resume/cvr HERE (1/19)
JOB OPENING: HEAD of ECOMM/LA: Develop & clearly identify our digital commerce strategy & execute plans to grow online sales & digital presence. 7-10 yrs web, digital mktg & eCommerce exp req’d, covering the entire process from merchandising to CRM. Resume/cvr HERE (1/19)
JOB OPENING: SALES ACCOUNT MGR/KNBC/LA: Dvlp/grow revenue for an established account list with a focus on generating revenue and growing station share. Min 10yrs TV advertising sales experience with a proven success record in the Los Angeles area. Full info/apply HERE (1/19)
JOB OPENING: PRODUCTION MGR, BROADCAST/USTA Production/White Plains NY: Manage US Open and US Open Series broadcast projects, events and deliver the highest quality product to constituents -domestic and int’l broadcast partners, sponsors, and tournament partners. 2-4 years of broadcast exp. Full info/apply HERE (1/19)
JOB OPENING: SALES PLANNER/MUSIC CHOICE TV/NYC: Resp for development/fulfillment of integrated media plans & proposals across all Music Choice television platforms for advertising clients. 1-2 yrs media or sales plan’g/assistant at an agency or ntwrk. Solid understanding of media math. Full info HERE (1/18)
JOB OPENING: ASSOCIATE PRODUCER/NBC NEWS & MSNBC/Miami: Highly motivated Associate Producer with a passion for news on all platforms (broadcast, digital, and mobile). BA deg. 2+ yrs editorial production exp at a network, cable or digital outlet. Full info/apply HERE (1/18)
JOB OPENING: MOTION GRAPHICS DESIGNER/REELZ/ALBUQUERQUE: Design and execute on-air graphics, digital/social media and print. Must have 3-5 years of experience with AE, Photoshop, Illustrator. C4D and InDesign a plus. Strong design sense is essential. Full info/apply HERE (1/18)
JOB OPENING: SR. ANALYST TO DIRECTOR, MARKETING INSIGHTS/Comedy Central/NYC: (Freelance) Analyze linear mktg effectiveness, provide insights/recommendations in campaign plan’g & effective ROI evaluations. Strong knwldg Nielsen data & some exp w/dig & social metrics req’d. 2+ yrs of exp pref TV ntwrk brand Full details HERE (1/18)
JOB OPENING: DIRECTOR, MEDIA PLANNING/R2C Group/Portland OR: Oversee team of experts successful interpretation of clients challenges, the creation of innovative media strategies/plans to drive business results. 12+ yrs exp w/BA deg or equivalent comb of training & exp to support this position. Full info/apply HERE (1/17)
JOB OPENING: MARKETING MANAGER/NYRA Bets/NYC: Mng mktg, advertising and promotion of the New York Racing Association’s ADW program, NYRA Bets. BA Deg & 5-7 yrs work exp. Exp dvlpng/implementing large scale promotions & mngng. Strong knwlg Google analytics & digital marketing. Full details HERE (1/17)
JOB OPENING: DIRECTOR, DIGITAL BUSINESS OPS/Viacom/NYC: Take lead role mngg new media product deployments e.g. VOD, DAI & TVE, w/dist partners & act as departmental SME w/ interna & external stakeholders. 5+ relevant exp. Strong understanding of new media & dig products such as VOD, addressable. Full info/apply HERE (1/17)
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