CYNOPSISSPORTS
01.13.17 Good morning. It’s Friday January 13, 2017 and this is your first early morning Sports briefing.
The San Diego Chargers are officially moving north, announcing plans to join the Rams in Los Angeles beginning with the 2017 season. The team will now be known as the Los Angeles Chargers and temporarily play in the StubHub Center in Carson while the new stadium is built. In addition, the team launched www.FightforLA.com, a website that allows fans to place a refundable $100 deposit on season tickets for the 2017 season. Current Chargers Season Ticket Members will maintain their priority status and are not required to make a deposit.
Meanwhile, NFL Commissioner Roger Goodell stated: “The Chargers worked tirelessly this past year with local officials and community leaders on a ballot initiative that fell short on election day. That work – and the years of effort that preceded it – reflects our strongly held belief we always should do everything we can to keep a franchise in its community. That’s why we have a deliberate and thoughtful process for making these decisions.”
Major League Soccer unveiled its 2017 regular season schedule, which will now feature the additions of two new expansion clubs Atlanta United FC and Minnesota United FC for 374 MLS matches overall. The 2017 MLS season opener takes place on FS1 and FOX Deportes with Minnesota United FC/Portland Timbers facing off on March 3 at 9:30p.
FOX Sports hits its third MLS season with a lineup that include four matches on FOX with FS1 carrying 29. This year’s MLS schedule features eight appearances by the Portland Timbers, with six appearances each by the LA Galaxy, New York Red Bulls, and New York City FC.
On ESPN, the MLS season will see 31 regular-season matches in 2017, with play beginning on March 5 at 5p featuring Orlando City SC/New York City FC on ESPN and ESPN Deportes. Overall, 28 of the 31 regular-season matches will air on ESPN with the remaining three on ESPN2. The Seattle Sounders, Los Angeles Galaxy, New York City FC and new Atlanta United FC lead the league with six regular-season appearances each on ESPN networks;
Univision Deportes will showcase MLS in a new Saturday night window aligning MLS matches alongside Liga MX action from Mexico. At least 6 MLS matches will air on Univision network, with 20 on UniMas with most matches simulcast on Univision Deportes Network.
In action sports, ESPN announced that X Games Aspen 2017 will debut a new production format for the 16 hours of live coverage beginning Jan. 26 and running on ESPN and ABC. This year’s telecasts will be hosted by pro snowboarder Jack Mitrani and national television host Allison Hagendorf. Other names will now include Brandon Graham, Craig McMorris, Luke VanValin, Tom Wallisch, Jen Hudak, Cam Steele, Chris Burandt, and Victoria Arlen.
It appears the ESPN is set to break up the long-running team of Mike Greenberg and Mike Golic hosts of Mike & Mike on ESPN Radio. Sports Illustrated writes that Greenberg will leave the show to host a new morning series on ESPN that “will have elements of SportsCenter–which currently airs at that time–as well as a traditional morning show.”
FOX Sports named its team of broadcasters to present the Westminster Kennel Club Dog Show on FS1 for the first time ever. The event will see Westminster Kennel Club Director of Communications Gail Miller Bisher offer analysis of the breeds beside FOX Sports’ Chris Myers on Feb. 13 and 14. Also contributing to FS1’s inaugural coverage of the Westminster Kennel Club Dog Show are social media and backstage correspondent Katie Nolan, backstage reporter Karyn Bryant and host Jenny Taft. Meanwhile, play-by-play announcer Justin Kutcher, analyst Terry Simons and reporter Jennifer Hale return to call the Master’s Agility Championship at Westminster.
MLB Network’s Top 10 Right Now!, hosted by Brian Kenny, hits the channel on Sunday at 9p with Top 10 Third Basemen Right Now!. For the first time, fans can submit their own votes for who they think are the top players at each position by using the hashtag #Top10RightNow on Twitter.
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Intel is hitting the Super Bowl by locking in Tom Brady for its marketing campaign, which will include a commercial airing for the first time during Super Bowl LI. The 30-second spot is called “Brady Everyday,” and is designed to showcase how Intel’s 360 replay technology is transforming the sports viewing experience. “For the first time, a company is airing an advertisement during the Super Bowl that is actually part of the broadcast and part of the game itself, a true example of innovative marketing,” said Steve Fund, SVP and CMO, Intel. “As a brand, Intel competes in a performance category, so Tom Brady is the perfect partner for us; he exemplifies high performance and is one of the best quarterbacks of all time.”
Chinese New Year will see this year’s NBA celebration be included in the basketball league’s global marketing platform, “This Is Why We Play.” Talent will include the Rockets’ James Harden, the Nets’ Jeremy Lin, the Warriors’ Stephen Curry, and the Pelicans’ Anthony Davis take part in a new spot honoring the occasion. Created by brand engagement agency The Marketing Arm, the spot highlights “the magic and worldwide appeal of NBA basketball,” as a young Chinese boy receives a special NBA red envelope revealing the players. The spot will air from January 12th through February 12th across all NBA platforms.
Uber entered what is described as a “first partnership of its kind” with Manchester United that will see fans attending games have a dedicated Uber zone for pickups and drop-offs and will include “global campaigns creating exclusive experiences for Uber riders and drivers around the world.”
Meanwhile, Uber also unveiled a deal with the New Jersey Devils and Prudential Center that makes the company the first official rideshare partner of the team and arena. Uber has established a designated pickup and drop-off area outside of Investors Bank Tower so fans can connect with a ride easily before and after an event.
Back to Intel, FOX Sports, via its FOX Sports Lab initiative, will offer viewers a “first-of-its kind” Super Bowl LI offering that gives viewers a unique field-of-vision perspective of the game. Using technology provided by Intel, FOX Sports is launching the “Be the Player” enhancement, a feature that displays a POV perspective from any player on the field without ever having a physical camera attached to the player. “We tasked Intel to push their amazing Intel 360 Replay technology to the limit of what it could do, using their array of cameras circling the stadium to synthesize a player’s view on the field,” said Michael Davies, FOX Sports SVP of Field & Technical Operations. “The cameras, backed up by a huge bank of Intel computing power, allow a moment to be recreated in 3D space, so that a ‘virtual camera’ can be placed at the player’s eye line — not unlike how limitless camera views can be created in video games.
The NBA and NextVR are offering fans a free preview of a live game in virtual reality on Jan. 17, for the Timberwolves/Spurs game. The move will allow fans to experience production that includes real-time integrated graphics, in-venue entertainment such as the halftime show, behind-the-scenes footage from the arena, and VR-specific commentary.
Chinese e-commerce giant Alibaba locked in a deal with Singapore-based social networking firm YuuZoo to run the firm’s esports events in China, including the AliSports World Electronic Sport Games, according to Yahoo. The event begins at the end of April and which will offer a total of $5.5 million in prize money. The report states that AliSports will spend $15.4 million alone for the WESG — which will be run by YuuZoo’s Chinese venture YuuGames featuring Dota 2, CSGO, StarCraft 2 and Hearthstone.
ELeague unveiled its talent lineup for 2017’s first Major, set to take place in Atlanta starting Jan. 22. Richard Lewis will host, with analysts Duncan Shields and Jason O’Toole. Caster teams are set to include Anders "Anders" Blume with Auguste Massonnat along with James Bardolph and Daniel Kapadia as well as Henry Greer and Matthew Trivett. Sue Lee and Chris Puckett will serve as reporters.
Packers/Cowboys on Sunday at 4:40p on FOX.
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Cross-platform Ratings: Bridging the Digital Divide (Sessions 1 & 2)
Total audience measurement tools are here, including measurement of viewing across linear, VOD, DVR, mobile, connected TV devices & tablets. Plus, Marketers aren’t just looking for age/gender – they’re aiming for specific targets & want you to find and measure them.
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ON THIS DAY in 1994: Shawn Eric Eckardt and Derrick Brian Smith are arrested and charged with conspiracy following the attack of skater Nancy Kerrigan.
In The Know: What figure skater dominated the sport in the 80s by winning the world championship four times in addition to her two Olympic gold medals? (Email [email protected] with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: What NHL franchise was originally owned by Tex Rickard? Answer: The New York Rangers. Kudos: Chris Long-DraftKings/NY; Frank Brown-NHL/NY; Brian Castagna-Initiative/NY; Nate Finkel-NBC Sports Group/NY; Ken Nice-TeamPeople/DC; Synda Kollman-Charter Marketing Group/Deerfield Beach; Matt Fumagalli-NBC Sports/Chicago; Will Allmendinger-Clear Channel Outdoor/Chicago; Gretchen Brady-KTVT/KTXA/Dallas; Brad Brown-Nevco/St. Louis; Dave Sikula-San Francisco State University/San Francesco; Tom Moore-Kalt Productions/LA; Jeff Mirkin-2:05 Engagement/Santa Monica; Dan Abend-NBCUniversal/Universal City.
Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
01.13.17
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