CYNOPSISDIGITAL
01.12.16 Good morning. It’s Tuesday January 12, 2016, and this is your first early morning digital briefing.
HuffPost Live is getting a little less live. According to a company memo obtained by Politico, The Huffington Post is making major changes to its live video section. The news site will shift focus to long-form and shareable video content. And the site will no longer feature eight daily hours of live content. Instead, HuffPost Live will live up to its name only when celeb interviews and major news events are involved. According to Politico’s sources, the changes will involve company layoffs.
Well, someone had to introduce Gen Z to the sobering realities of world finance. The Wall Street Journal is now the 19th partner to join Discover, the Snapchat platform featuring video and editorial content from brands like Comedy Central and Refinery29. So why did WSJ partner with an app whose content disappears faster than a bad investment? “The [Snapchat users] who are really aspirational and entrepreneurial are our next CEOs,” WSJ’s Executive Emerging Media Editor, Carla Zanoni, told Re/code. “They’re the folks who will have a very long-lasting relationship with the Journal, and we’re looking to meet them where they live today.”
Starz intends to launch its own OTT app, joining the ranks of premium cable networks such as HBO and Showtime. The news came from CEO Chris Albrecht, who confirmed the company’s intentions at the Television Critics Association winter press tour. “To have your own app is the opportunity to be distributed, either by our current distribution partners…or potential other portals,” he said. “[W]hen we feel that we have it right, I think we’ll look at some business opportunities and make some decisions on that.” Albrecht offered scant details.
Teads is ready to start mashing. The native video advertising platform has partnered with the digital media company Mashable and will serve as Mashable’s preferred native video advertising provider. Teads’ other partners include Forbes, Slate, and The Guardian.
fuboTV, a sports streaming provider with a focus on soccer, has joined T-Mobile’s Binge On network. The network allows users to stream video without eating into their data plans.
And then there were two. According to a report from the Telegraph, the Vive headset will ship in April, making it the second VR headset of 2016 to receive a release date. (The Oculus Rift is set to debut in March.) The Vive, largely designed for gamers, was developed by HTC and the video game developer Valve. Pre-orders go live February 29. (Yes, it’s a leap year.) No word on the pricing yet, though the Vive could sell for $598 and still call itself cheaper than the Rift.
One promising application for 360-degree video: live event coverage. Facebook made that clear during Sunday’s Golden Globes, partnering with the Hollywood Foreign Press Association for immersive interviews and red carpet coverage. To see what that looks like, go here – and be sure to click and drag.
OTT + SVOD
At Sunday night’s Golden Globes, Mozart in the Jungle set aside the conductor’s wand and grabbed a couple of statuettes. The Amazon streamer won the award award for Best TV Series – Comedy, while series star Gael Garcia Bernal took the prize for Best Actor in a TV Series – Comedy. Despite several nominations for shows such as Amazon’s Transparent and Netflix’s Orange Is the New Black, Mozart was the only streaming series that didn’t go home empty-handed.
A CYNOPSIS MESSAGE
WOMEN IN DIGITAL THIS ONE IS FOR YOU!
The deadline for our second annual Top Women in Digital Awards is TODAY at 11:59PM. Don’t miss the chance to recognize your colleagues… or feel free to submit yourself!
Complete your nomination here: http://www.cynopsis.com/event/2016-women-digital-awards/.
CONTENT PROGRAMMING
President Barack Obama’s State of the Union Address will live-stream on YouTube tonight, as will the Republican rebuttal from South Carolina Governor Nikki Haley. YouTube also announced that, just as he has for the past several years, Obama will answer audience questions live via YouTube after the address. The live question-and-answer session can be seen on the official White House YouTube channel. The State of the Union begins at 9p ET.
That’s not all from 1600 Penn. The White House is launching an “Official Story” on Snapchat (Snapchat username: WhiteHouse). “There are over 100 million daily active Snapchat users, and over 60 percent of American smartphone users between the ages of 13 and 34 use the platform,” a White House blog post observes. According to the post, the Administration will kick things off today with a behind-the-scenes look at the White House’s State of the Union preparations.
The Apple TV’s OS is getting a new update. A beta version of the newest operating system, called tvOS 9.2, which has been provided to developers, will allow users to pair a Bluetooth keyboard with the Apple TV. (Typing passwords, movie titles, or anything else should get a whole lot easier.) The OS will also allow users to create folders on their home screens, which they’ll be able to use to organize their apps. You can learn about the rest of the new features here.
Searching for something to watch on Netflix can be a cluttered and confusing experience, ultimately leading viewers to watch something they dislike. At least, that’s the rationale behind Flixed, a new app devoted to enhancing your Netflix search. Flixed, still in beta, provides integrated Metacritic scores and IMDB rankings, as well as region-free universal search to let you see if the content you’re looking for is available in another region. The app also enables viewers to watch the trailer for a given title on the spot, and includes category pages such as “New Arrivals” and “Most Popular.” Clicking “Watch Now” will get the content playing.
Even Netflix acknowledges that there are deficiencies to its search model. CPO Neil Hunt recently told Business Insider that the service’s five-star rating system causes viewers to give negative reviews to content they enjoyed. Case in point: The Ridiculous Six, the new Adam Sandler film that’s gotten off to the best start of any film in Netflix history. Its rating? Less than 3 stars. The thought process goes a little something like this: I enjoyed that, but objectively, I know it was bad. Two stars. Hunt says the company hopes to find a metric that lets users rate enjoyment rather than quality.
Stay up to date with the latest events, awards and industry information from Cynopsis, by following us on our social media sites: Facebook, Twitter, Instagram, and LinkedIn.
RESEARCH
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating are the purest form of showing interest digitally, since they’re organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
All Series (1/4/16 – 1/10/16)
![[]](https://www.cynopsis.com/wp-content/uploads/2016/01/ListenFirst-AllSeries-1-11.jpg)
Source:ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
OpenSlate Engagement Data for the Auto & Vehicles Vertical, based on the engagement metric for the week ending 1/10.
Channel (Engagement)/Monthly Views/Total Subs/SlateScore
german motorhead (8.5) / 26,340 / 209/ 305
smurfinwrx (8.5) / 2,089,380 / 164,634/ 534
teamassociatedrc (8.5) / 48,330 / 9,330/ 420
saabkyle04 (8.5) / 8,813,910 / 842,635 / 613
superatvworld (8.5) / 34,080 / 1,926 / 348
thedestruction82 (8.5) / 7,350 / 3,830 / 345
Diogo R1 (8.5) / 75,930 / 1,085 / 367
70CHARGERREGISTRY (8.5) / 68,970 / 2,467 / 326
Muhammad Imam Zulkarnaen (8.5) / 38,370 / 356 / 304
(8.5) / 62,010 / 1,531 / 365
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlateEngagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
The Golden Globes were a hit on social media. Twitter says there were 4.4 million global tweets during the broadcast. Facebook, meanwhile, says that 9 million people produced 19 million interactions (posts, comments, and likes) related to the Globes.
A CYNOPSIS MESSAGE
CYNOPSIS RATINGS BOOT CAMP
Tuesday, February 9 I New York City
Programmed to be an educational springboard for media professionals looking to leverage ratings and Nielsen’s Total Audience Measurement tool in preparation for the 2016 Upfront season. This highly focused training will provide critical tools, strategies and insights to help you get up to speed in the fast-moving measurement landscape.
Early Bird rates end January 29, register soon: http://www.cynopsis.com/event/cynopsis-boot-camp/ .
DIGITAL SPOTLIGHT
People die, but legends live forever. RIP David Bowie: You won’t be forgotten. Want to see Bowie perform the greatest song of the 1970s? Click here.
See you tomorrow,
David Teich
01.12.16
Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459
CYNOPSISJOBS – For More jobs, visit Cynopsis.com
JOB OPENING: PRODUCTION & REPORTING ASSOCIATE/D S SIMON MEDIA/NYC: Combines supporting producers during live production & assisting analytics team. Entry-level. Attention to detail, ability to multi-task, & HTML knowledge a must. Send resume to [email protected] (1/22)
JOB OPENING: DIR, PROGRAMMING/Scripps Networks Interactive: Create/dvlp new orig programming for brand. Mng all aspects of orig commissioned prods. Evaluate shows & episode treatments, scripts, music, rough cuts & fine cuts to make sure they meet brand specifications. http://www.scrippsnetworksinteractive.com/careers/ (1/22)
JOB OPENING: DIR, INTERNATIONAL BUS. DVLPMNT/NBA/NYC: Drive large scale mktg partnership deals across NBA’s internat’l. Min 10yrs relevant bus. exp. & BA deg, pref in mktg or internat’l bus. Support SR sales team w/sales lifecycle start thru finish. Full info/apply HERE (1/21)
JOB OPENING: COORD, INTERNATIONAL BUS DVLPMNT/NBA/NYC: Critical support function for team in supporting global Partnerships regn’l leads in rsrch, prospecting, outreach & proposal dvlpmnt of new mktg partner opps. Min 2 yrs exp in new bus dvlpmnt/sales. BA Mktg. Full info/apply HERE (1/21)
JOB OPENING: SR MGR, BUS. DEVELOPMENT/NBA/NYC: Responsible for generating rev thru sales of integrated mktg & media platforms for all NBA properties. Min 7 yrs sales/business development, mktg exp. BA Deg. Full info/apply HERE (1/21)
JOB OPENING: SR ACCT EXEC, BUS. DVLPMNT/NBA/NYC: Support business dvlpmnt/sales team efforts by conducting company rsch, assisting in initial outreach Min 4 yrs work exp in sales/business development &/or mktg exp req’d. BA Deg. Full info/apply HERE (1/21)
JOB OPENING: ART DIRECTOR OF MOTION DESIGN/Food Network NYC: Responsible for all network on-air projects, from art direction to managing team. Strengths: conceptualizing, strong design sense, typography design, communication, project mgmt, multi-tasking. Resumes HERE (1/21)
JOB OPENING: SR ANALYST, PRGM RESEARCH/NBCU/NYC: Knowledge of Nielsen, proactive thinker, stat analysis & comm skills; 1-2 yrs exp. Cable ntwk exp,day to day audience reporting. Full info/apply HERE (1/21)
JOB OPENING: DIR, MKTG/DocClub/NYC: DocClub, a boutique SVOD achieve membership growth, usage & loyalty looking for person with exp in digital or OTT setting. Skilled PM. Comfortable presenting in front of Execs & proposing data-driven test ideas. Full info/apply HERE (1/20)
JOB OPENING: DIGITAL MKTG SPECIALIST/Shudder&DocClub (AMCN new dig bus group)/NYC: Help mng key dig acquisition channels, support dig strategy, campaign creation, optimization, & reporting for all digital paid mktg channels. 2+ yrs paid digital media adv exp. DR ad exp pref’d. Full info/apply HERE (1/20)
JOB OPENING: FREELANCE DIRECTOR, PROGRAMMING/EDITORIAL/MTV/NYC: Driven, focused & versatile candidate to transform our college brand, mtvU, into a new multi-platform college editorial network. 5-7 yrs exp in Digital Media. BA in Journalism or media comm. Resume HERE (1/20)
JOB OPENING: TRAFFIC COORD/Crown Media/NYC: Resp for editing daily brdcst logs, executing agency traffic instructions & maintaining commercial inventory for Hallmark Channel & Hallmark Movies & Mysteries. BA Deg & 2 years of related Ad Sales Traffic exp. Full info/apply HERE (1/20)
JOB OPENING: MGR, PRGM INTEGRATION FN & CC/NYC: Develop organic integrated concepts that combines advtsr goals + drives ratings. Lead production of integrated content from start to finish. 8+ yrs tv exp. A mix of prgrmming, prod + ASM exp pref’d. Resume to: [email protected] (1/20)
JOB OPENING: CDM COORDINATOR/ATL: Provides supp. to CDM for creation of sales & mkting materials & presentations, promotions, campaigns, events & analyses. Min 2-5 yrs comm, mkting or B2B sales. Prior cust. mgmt exp. req. Prof. w/ Word, Excel, PPt. Adobe Creative Ste optional. Res: [email protected] (1/19)
JOB OPENING: DIR MKTG STRATEGY/Discovery Channel/LA: Discovery, home of cable’s biggest and best shows is on a quest for a seasoned marketer to come aboard and help launch innovative consumer campaigns everyone will be talking about in 2016. Curious? Click HERE (1/19)
JOB OPENING: DR AE/BabyFirst/NY: Report to SVP. Base + commission. Entrepreneurial company with home office flexibility; min. 4 years exp. selling women/kids networks preferred. Work with overseas traffic and LA HQ. Apply to [email protected] (1/16)
JOB OPENING: FREELANCE PROJECT MGR/NICKELODEON/NY: Oversee off air brand & events projects & corp presentations. Act as liason btwn creative team & client, mng budget/sched, route to stakeholders. Ability to assume accountability. Min 3-5 yrs exp. Resumes HERE (1/16)
JOB OPENING: PROGRAMMING COORD/Tennis Channel/Santa Monica: Point person for Prgrmng Group, working w/Prod & Ops to ensure that all deliverables are accounted for & prepared to go to air. Able to handle confidential discreetly. Min 1 yrs exp TV & sports ind exp a +. Resumes HERE (1/16)
JOB OPENING: AFFILIATE MKTG ACCOUNT EXEC/iN DEMAND/NYC: Manage contractual and business relationship with MVPD’s, identify new bus opportunities, support marketing promotions & team. Min 3-5 yrs exp sales/marketing mgmt. 20% travel. Apply [email protected] (1/16)
JOB OPENING: MGR PROGRAM INVENTORY & ADMIN/AMCN/NY: Mmgt, tracking and rights assessment of all AMCN program content. Must have expertise in cable industry media rights. 6+ years in Program Inventory and/or Contract Management. Full info/apply HERE (1/16)
JOB OPENING: VP SPONSORSHIPS & AD SALES/Interlude/NY: Leader to dvlp/grow our rev stream. Exp building/leading teams that generate rev from brand advrtsrs & record of closing big deals, a ntwrk of contacts & a self-starter spirit needed. 15+ yrs exp Full info/apply HERE (1/15)
JOB OPENING: DIR, AFFILIATE SALES/Music Choice/NYC: Oversee sales, affiliate relations & local promo efforts. Min 5-7 yrs exp strategic sales & mktg cable/dist or related ind. Knwlg contractual language & negotiation of complex carriage agreements. Full info/apply HERE (1/15)
JOB OPENING: SR MGR STRATEGIC PARTNERSHIPS/CMA/Nashville: Dvlp/maint strategic partnerships to meet CMA imperatives-promote Country Music to corp America, create strategic alliances w/companies that can further Country Music & their mission. Resumes HERE (1/15)
JOB OPENING: PROGRAMMATIC SALES DEV ASSOC: Candidate to connect w/ high quality leads.1+yrs exp selling ad solutions or software to Advertisers, Agencies or DSP’s. BA/BS req’d or equivalent exp w/in advrtsng tech ind. NY, SF, LA, Chic, ATL. Full info/apply HERE (1/15)
JOB OPENING: DIRECTOR, GMD/NBA/NYC: Leading role in the distribution and monetization of the NBA’s int’l programming portfolio across TV and digital platforms. Min 7 yrs of TV & digital media industry exp. Apply HERE (1/14)
JOB OPENING: DIRECTOR, GMD/NBA/NYC: Identify & develop content licensing opportunities, negotiate deal terms & manage NBA’s domestic media partners. Min 7 yrs exp negotiating and structuring content distribution deals. Apply HERE (1/14)
JOB OPENING: SVP, PLANNING & INSIGHTS/Performics/Chicago: Lead team resp for providing strategic insights via knwldg of trends & rsch combined w/full understanding of how to activate data. 10+yrs bus exp in Interactive mktg, media, and strategic brand/acct plan’g. Res/cvr HERE (1/14)
JOB OPENING: MGR, AD SALES & INTEGRATED PARTNERSHIP/Crown Media Family Networks/LA: Support VP of AD Sales & Integrated Partnerships thru oversight of integration & added value processes. Mng lifestyle integration scripts & process. BS req and min 4 yrs exp. Apply HERE (1/14)
JOB OPENING: DIR RESPONSE AD SALES ASST/Crown Media Family Networks/NY: Provide sales support to the Director, Direct Response and Direct Response Team. Including entering sales orders, sending pre and post logs, and updating account info. BS req. Apply HERE (1/13)
JOB OPENING: RESEARCH ANALYST/CNN/NYC: Perform trend & data analyses for current perf of prgrms, ntwrks & media landscape. 1+yrs work exp relevant internship pref’d. BA deg in related field. Strong math skills & ability to master new software. Full info/apply HERE (1/13)
JOB OPENING: SOCIAL MEDIA ANALYTICS MGR/HBO/NYC: Transform data into actionable insights that impact strategy & guide decision-making at brand, prgrm & prod level. Min 4 yrs’ exp dig. analytics &/or sm analytics w/focus on optimizing mktg strategy. Full info/apply HERE (1/13)
JOB OPENING: MULTIPLATFORM WRITER/EDITOR/PRODUCER/(4 mo.Temp) Syfy/NYC: Create short form video assets. 2 yrs post-production role & video & audio editing exp.Job via third-party vendor. Send resumes to [email protected] (1/13)
JOB OPENING: RESEARCH ANALYST/TNT/ATLANTA: Support TNT w/qualitative/quantitative cross platform research creating actionable insights. Min 1+ yrs exp, strong math skills, statistical background. Full info/apply HERE (1/13)
JOB OPENING: COORDINATOR, AD SALES MARKETING/Travel Channel/NYC: Seeking strong communicator to support development and activation of client-specific marketing solutions and maintain communication tools. www.scrippsnetworks.com #5161 (1/13)
JOB OPENING: TRAFFIC COORD/Tennis Channel/NYC: Proactive ind who takes initiative can work both independently & part of team seamlessly. Analytical & critical thinking skills. Strong knwlg log editing, formatting & copy req’d. 1-2 yrs log editing, exp w/copy pref’d. Res HERE (1/13)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]
SITUATION WANTED: PRODUCER: My expertise is creating and producing morning news formats. I can fix your morning show. Contact me: http://morningnewsexpert.com/morning-news-expert/ (1/20)
SITUATION WANTED: T.J. Shanks, Producer and Director with 15 years experience in build/process, talk, hosted, and docu-soap experience. Experienced working with Discovery, BRAVO, MTV, Comedy Central, E!, Animal Planet, & Spike. Located in Los Angeles CA. [email protected] (1/19)
SITUATION WANTED: Associate Producer: Exp’d AP in NYC with five and half yrs exp in film and TV with extensive experience in production management and coordinating. Very organized, detail oriented, and adaptable. Email: [email protected] for resume and references. (1/19)
E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.
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