|A CYNOPSIS MESSAGE
Go experiential… here’s how!
Tuesday, Jan 30, 2018 | 1:30 PM ET
Experiential marketing and events can increase lead generation and sales…but how do you execute experiences that will resonate with your target audience and supercharge your story? How do you amplify them on social, and accurately measure their success? Find out in 3 weeks during the Cynopsis webinar on Tuesday, January 30th.
NASCAR is giving Monster Energy an extension to decide if it wants to remain the Cup series sponsor. The news was broken when NASCAR President Brent Dewar revealed the news in an appearance on Motor Racing Network’s “NASCAR Live” series. The two sides are in the midst of a two-year deal with a two-year option and Monster’s deadline to determine the future of the partnership was Dec. 31.
The Federacion Mexicana de Futbol lockedin a multi-year partnership with Daisy Brand, naming Daisy as the Official Sour Cream of the Mexican National Team’s annual US Tour. Daisy Brand will receive exclusive promotional rights across the tour with one focus of the partnership being a custom content series highlighting the role that family, food, and traditions play in the lives of Mexican National Team players. Overall, the Tour is now sponsored by adidas, Advance Auto Parts, Allstate Insurance Company, AT&T, Bud Light, Coca-Cola, Delta/Aeromexico, el Jimador, Makita, Nissan, POWERADE, The Home Depot, Wells Fargo, and now Daisy Brand. Soccer United Marketing facilitated the agreement.
PepsiCo is tapped the talents of former NFL stars Greg Jennings, Nick Mangold, and Rashad Jennings for PepsiCo’s Game Day Grub Match. The promotion was launched by Vox Creative and features the trio challenged to prepare game day dishes using PepsiCo food and beverage products as ingredients. All three episodes are now on YouTube. In addition, one fan will be able to serve as the PepsiCo Super Bowl LII Social Correspondent by entering a 60-second video at GameDayGrubMatch.com.
Hulu is getting personal for the Olympics, announcing plans in partnership with NBCU, to let its live TV subscribers personalize their experience of the Winter Games. Users can pick the competitions they’re most interested in watching and Hulu will deliver daily clips and highlights of those events.
Yahoo Sports will start streaming NFL playoff games this weekend as part of the company’s new streaming deal with Verizon. The first game available to stream – regardless of mobile network – on mobile via the Yahoo Sports app will be the Falcons/Eagles on Saturday
- BTN extends its Legends league
- Overwatch League starts its engines
- Cloud 9 talks elevation
- CWL books Mexico trip
- Contrasting 2016 vs. 17
- Who is on the Call in New Orleans?
- Crossfire’s big numbers
- Team SoloMid gets an injection
David Clanachan was named the first Chairman and Commissioner of the Canadian Premier League, Canada’s professional men’s soccer league slated to debut in spring 2019. Clanachan will oversee all aspects of the CPL. Clanachan’s first order of business will be to announce CPL clubs in key Canadian communities from coast to coast.
Mark Pesavento joined the NFL as Vice President, Digital Content where he will be responsible for overseeing digital content across the NFL’s owned and operated digital properties, social media platforms, and distribution partners. He most recently served as Senior Vice President, Digital Production at FOX Sports.
LEAD1 announced the appointment of Chevonne Mansfield as Director of Communications, effective January 16th. Mansfield currently serves as the Director of Communications at the American Athletic Conference.
The Harlem Globetrotters named Phil McCarn its Vice President, Global Partnership Marketing. In this role, McCarn will focus on building strategic alliances, partnerships and sponsorships for the team. McCarn joins the Globetrotters from IMG College.
Cavaliers/Raptors on TNT at 8p.
|A CYNOPSIS MESSAGE
The 7th Annual Cynopsis Sports Media Awards
HONORING TOP SPORTS PROGRAMS, CAMPAIGNS, AND PEOPLE
The Cynopsis Sports Media Awards will celebrate the work of the most talented producers, hosts, sponsors and executives in the sports industry, saluting the initiatives that drove audiences and turned sports viewers into fans. Crossing the spectrum of television, radio, and online platforms, we’ve expanded our categories and are looking forward to spotlighting this incredible industry.
ON THIS DAY in 1946: Bert Bell becomes the second NFL commissioner.
In the Know: Marty Schottenheimer’s first NFL head coaching job was for which team? (Email [email protected] with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: Which current Atlantic 10 school has received the most bids to the Men’s NCAA Basketball Tournament? Answer: Saint Joseph’s. Kudos: Jesse Parker/Horizon Media/NY; Tom Moore-Kalt Productions/LA
Later – Chris
|CYNOPSISJOBS – For More jobs, please visit Cynopsis.com
JOB OF THE DAY
SALES ASSISTANT, DR AD SALES TEAM
Assist CRO at high volume Nat’l DR Team w/reporting & tracking needs. Assist AE’s booking deals; interact w/clients & agencies to ensure all srvc related issues are managed, move req’s pre/post logs. PP/Excel efficient a must. opp for growth w/sales.
JOB OPENING: SUPERVISOR, NATIONAL BROADCAST/Active International/Pearl River (15 min from NYC): Resp for overall execution/ mngmnt of our clients’ media efforts. Evaluate new/existing bus to determine feasibility of funding a schedule thru corp trade. 7+ yrs as Sr Nat’l Negotiator @major buying service or agency. Full info/apply HERE (1/20)
JOB OPENING: NEGOTIATOR, NATIONAL BROADCAST/Active International/Pearl River NY (15 min from NYC): Resp for the overall execution/management of media efforts for assigned clients as well as dvlpng strategies to stimulate bus. 3yrs Nat’l Brdcst exp. Harris, Spectra OX (Media Bank) knwlg pref’d. Full info/apply HERE (1/20)
JOB OPENING: SALES ASSISTANT, DR AD SALES TEAM/NYC: Assist CRO at high volume Nat’l DR Team w/reporting & tracking needs. Assist AE’s booking deals; interact w/clients & agencies to ensure all srvc related issues are managed, move req’s pre/post logs. PP/Excel efficient a must. opp for growth w/sales. Resume HERE (1/20)
JOB OPENING: HEAD OF MARKETING, CMO/LA: Refine our brand & present it in an exciting, engaging array of brand integrations on our digital channels as well as live, experiential events. 7-10 yrs of web, digital mktg & eCommerce exp req’d, covering entire process from merchandising to CRM. Resume/cvr HERE (1/19)
JOB OPENING: HEAD OF BRAND PARTNERSHIPS/LA: Resp for year over year revenue growth, fully realizing all revenue growth opportunities. 7-10 yr exp with a proven track record of leading successful sales organizations. Identify/track KPIs & adjust bus.-dvlpmnt efforts accordingly Resume/cvr HERE (1/19)
JOB OPENING: COO/LA: Execute overall strategy guiding organization. Leverage your exp dvlpng processes/programs/budgets to drive rev growth. Set aggressive operational &/or perf goals for each dept. 7-10 yrs exp mngng bus. operations, in relation to content dvlpmnt & building online platforms. Resume/cvr HERE (1/19)
JOB OPENING: HEAD of ECOMM/LA: Develop & clearly identify our digital commerce strategy & execute plans to grow online sales & digital presence. 7-10 yrs web, digital mktg & eCommerce exp req’d, covering the entire process from merchandising to CRM. Resume/cvr HERE (1/19)
JOB OPENING: SALES ACCOUNT MGR/KNBC/LA: Dvlp/grow revenue for an established account list with a focus on generating revenue and growing station share. Min 10yrs TV advertising sales experience with a proven success record in the Los Angeles area. Full info/apply HERE (1/19)
JOB OPENING: PRODUCTION MGR, BROADCAST/USTA Production/White Plains NY: Manage US Open and US Open Series broadcast projects, events and deliver the highest quality product to constituents -domestic and int’l broadcast partners, sponsors, and tournament partners. 2-4 years of broadcast exp. Full info/apply HERE (1/19)
JOB OPENING: SALES PLANNER/MUSIC CHOICE TV/NYC: Resp for development/fulfillment of integrated media plans & proposals across all Music Choice television platforms for advertising clients. 1-2 yrs media or sales plan’g/assistant at an agency or ntwrk. Solid understanding of media math. Full info HERE (1/18)
JOB OPENING: ASSOCIATE PRODUCER/NBC NEWS & MSNBC/Miami: Highly motivated Associate Producer with a passion for news on all platforms (broadcast, digital, and mobile). BA deg. 2+ yrs editorial production exp at a network, cable or digital outlet. Full info/apply HERE (1/18)
JOB OPENING: MOTION GRAPHICS DESIGNER/REELZ/ALBUQUERQUE: Design and execute on-air graphics, digital/social media and print. Must have 3-5 years of experience with AE, Photoshop, Illustrator. C4D and InDesign a plus. Strong design sense is essential. Full info/apply HERE (1/18)
JOB OPENING: SR. ANALYST TO DIRECTOR, MARKETING INSIGHTS/Comedy Central/NYC: (Freelance) Analyze linear mktg effectiveness, provide insights/recommendations in campaign plan’g & effective ROI evaluations. Strong knwldg Nielsen data & some exp w/dig & social metrics req’d. 2+ yrs of exp pref TV ntwrk brand Full details HERE (1/18)
JOB OPENING: DIRECTOR, MEDIA PLANNING/R2C Group/Portland OR: Oversee team of experts successful interpretation of clients challenges, the creation of innovative media strategies/plans to drive business results. 12+ yrs exp w/BA deg or equivalent comb of training & exp to support this position. Full info/apply HERE (1/17)
JOB OPENING: MARKETING MANAGER/NYRA Bets/NYC: Mng mktg, advertising and promotion of the New York Racing Association’s ADW program, NYRA Bets. BA Deg & 5-7 yrs work exp. Exp dvlpng/implementing large scale promotions & mngng. Strong knwlg Google analytics & digital marketing. Full details HERE (1/17)
JOB OPENING: DIRECTOR, DIGITAL BUSINESS OPS/Viacom/NYC: Take lead role mngg new media product deployments e.g. VOD, DAI & TVE, w/dist partners & act as departmental SME w/ interna & external stakeholders. 5+ relevant exp. Strong understanding of new media & dig products such as VOD, addressable. Full info/apply HERE (1/17)
JOB OPENING: DIRECTOR, REVENUE REPORTING & ANALYTICS/ION Media/NYC: Support CCO in strategically mngng inventory, maximizing rev & optimizing commercial ops. Provide budgets, forecasts & long term plans for Commercial Ops.10+ yr exp in finance. Maint 5yr financial modeling for topline of business. Full info/apply HERE (1/16)
JOB OPENING: APPLICATIONS WEB DEVELOPER/ION Media/West Palm Beach FL: Provide strategic tech & architecture recommendations in dvlpng websites ION; Create new interactive tools (web-based, mobile, social media) to engage consumers & promote our on-air offerings. 5+yrs exp web application dvlpmnt. Full info/apply HERE (1/16)
JOB OPENING: ACCT EXEC, DIGITAL VIDEO SALES East/Sony Pictures/Crackle/PlayStation Vue/NY: Sell portfolio of video products from straight media to deep brand integrations. Min 5 yrs successful digital advertising exp, incl track record of results w/quarterly revenue goals. Job# JR17-11413. More HERE (1/15)
JOB OPENING: MANAGER BRAND MANAGEMENT, CLASSIC MEDIA/NBCU/Universal City CA: Support Dir-Brand Mngmnt & EVP-Creative to activate/monetize Classic Media, & non-franchise DreamWorks & NBCU catalog properties. Min 3 yrs consumer mktg exp w/demonstrated ability to proactively lead initiatives. Full info/apply HERE (1/15)
JOB OPENING: ANALYST, CONTENT ACQUISITIONS DILIGENCE/ION Media/NYC: Resp for providing quantitative diligence & analytical support in acquisition of prgrm content. 4+ yrs relevant exp; prior exp at studio, TV or digital media A +. Est’d track record of operational success & financial growth. Full info/apply HERE (1/15)
JOB OPENING: DIRECTOR, BUSINESS DEVELOPMENT/TELEMUNDO/LA: Resp for rev generation utilizing TV, Internet, OOH, Mobile, Integrations & sports. Maintain/grow client direct acct list for existing & new brands. Min 5+ yrs Bus. Dev w/specific focus on client direct relationships pref brdcst ops or media co. Full info/apply HERE (1/15)
JOB OPENING: SALES ACCOUNT MGR/KNBC/Universal City: Resp for dvlopng creative solutions based on advertiser needs/wants. Dvlp clients packages and presentations, utilizing excellent presentation skills. Negotiate advertising schedules and rates. Full info/apply HERE (1/15)
JOB OPENING: EXECUTIVE ASSISTANT/NBCU/NYC: Support admin needs for President of Strategy & Commercial growth. Professionally answer phones, take minutes at meetings, coord calendars incl meetings/appts. BA req’d MBA pref’d. 1yr exp working in media. Full info/apply HERE (1/14)
JOB OPENING: STRATEGIST/Gamut Smart Media (Cox Media Group)/NYC: Buy/trade digital ads through a demand-side platform. Monitoring/optimizing mult campaign executions in timely manner. Exceptional troubleshooting & problem solving skills. Knwlg of DFP, OAS, OpenX as wella s 3rd party ad tags. Full info/apply HERE (1/14)
JOB OPENING: MEDIA STRATEGIST/Gamut Smart Media (Cox Media Group)/NYC: Dvlp strategic plans for clients that increase brand awareness & generate ROI. Exc client presentation, negotiation skills. 2yrs supporting either a dig media buying, selling dept or other related media exp. Full info/apply HERE (1/14)
JOB OPENING: DIGITAL AD OPS TRAFFICKER/Gamut Smart Media (Cox Media Group)/NYC: Mng outsource partners to ensure campaign trafficking is completed & QA their work. Coord w/publishers to ensure they have received creative & are ready to launch on time.1-5 yrs of digital ad operations trafficking exp. Full info/apply HERE (1/14)
JOB OPENING: ACCOUNT EXEC/Gamut Smart Media (Cox Media Group)/NYC: Proactively prospect, qualify/grow/maintain NY accts. Drive ad rev through direct sales. 3-5 yrs of exp at digital agency & or digital sales exp. Strong understanding NY mkt w/client relationships agency media planners/supervisors. Full info/apply HERE (1/14)
JOB OPENING: SEGMENT PRODUCER/MSNBC/NYC: Responsible for delivering in depth news stories. Exp’d seg prod to write/prod segments w/speed & accuracy for daily news prgrmng, in a breaking news envir. 5+ yrs of exp in live TV broadcast TV, etc & 3+ yrs in both tape/desktop editing. Full info/apply HERE (1/13)
JOB OPENING: MGR, PARTNERS BRAND MARKETING (New Release)/NBCU/Film Ent Group/Universal City: Owner of mktg P & L, oversee execution of mktg plans to ensure projects are executed to budget & profitability is maximized. Min 3 yrs consumer mktg exp w/a demonstrated ability leading initiatives. Full info/apply HERE (1/13)
JOB OPENING: NATIONAL SALES MANAGER/KNBC/LA: Responsible for leading the National sales effort for KNBC, including cross platform opportunities. Work with VP of Sales, Local Sales Managers and Traffic department. Full info/apply HERE (1/13)
JOB OPENING: SALES ASSISTANT/TELEMUNDO/Newton MA: Assist acct mgrs in preparation of sales material & presentation to ad agencies & provide sales admin support thru the processing of sales orders. 3 yrs sales asst; customer srvc rep at TV station or rep firm a +. Full info/apply HERE (1/13)