01/08/18: David Letterman’s Netflix talk show gets January 12 premiere; Barack Obama will be first guest

Good morning. It’s Monday January 8, 2018 and this is your your first early morning Digital briefing. 
Social Media Return on Investment: Social Media Return on Investment (ROI) is a measurement of the effectiveness of an organization’s social media investment. Like other ROI metrics, it’s calculated by dividing the total benefits of the investment by the sum of the investment’s costs. Of course, organizations will have to decide which costs and benefits are included in the calculation – and they won’t be the same for every company.
David Letterman’s new Netflix talk show will debut on Friday, January 12, the service announced. Called My Next Guest Needs No Introduction With David Letterman, Netflix is billing the series as a “monthly event.” It will continue through June. Letterman landed a pretty big name as his first guest on the series: It’ll be former President Barack Obama, making his first talk show appearance since the end of his presidency. Guests on subsequent shows will include celebrities such as Tina Fey, George Clooney, Jay-Z, Howard Stern, and activist Malala Yousafzai.
Amazon Prime members can now access CBS All Access, CBS’s SVOD service, as an add-on channel. It’s the first time that an Amazon Channels partner will offer a linear feed of local broadcast television. The CBS All Access service also features more than 10,000 on-demand episodes of TV shows, including the original shows Star Trek: Discovery, The Good Fight, and No Activity. To start, the ad-free All Access ad-on will be available to U.S. Prime members for $9.99 per month. Amazon also plans to introduce an ad-supported version within the next few months, which will cost $5.99 monthly.
The Internet Association, a powerful lobbying group that represents internet companies such as Google, Amazon, and Netflix, announced that it will join in the legal fight against the FCC’s plans to repeal its neutrality regulations. Last month, the agency voted to jettison rules, first approved in 2015, that prevented internet providers from slowing or blocking traffic for specific users or companies. The Internet Association clarified that it will enter the fray as an “intervenor” – in other words, it will join existing legal action, as opposed to filing a lawsuit of its own. A number of public interest groups, and a handful of state attorneys general, have indicated plans to challenge the FCC’s actions in court.  
Awards Event: March 14th in NYC
At a time when it is more important than ever to shine a light on the incredible accomplishments of women in every field, we are proud to honor these digital trailblazers. They may be just out of college. Or they may be inventors, tech wizards, or senior-level execs who have helped clear a path in what is still a relatively young industry . Past honorees have been digital-savvy innovators from a wide range of companies ( view past honorees here ).

Amazon Prime Video has set a premiere date for its newest Indian original series. Breathe, a psychological drama focused on a Mumbai cop, will debut in India and 200 other territories on January 26.The series, which stars popular Indian actor Amit Sadh, is only the second Indian original from Amazon. Inside Edge, a drama series about a fictional cricket team, debuted in July.

Chinese eSports startup Chushou TV just raised around $120 million in Series D funding – and much of the money came from Google. Google’s exact contribution to the round wasn’t made public, but according to reports from Chinese media, the figure sat at about $77 million. Google’s involvement in the round is particularly notable given that the tech giant – which doesn’t currently operate any of its core businesses in China – almost never reaches investment deals in the country. (This is only the second time it’s happened.) Chushou TV was founded in 2015. The company operates a platform that allows users to live-stream mobile phone-based gaming.
Will Smith has launched his own YouTube channel. The actor quietly uploaded his first YouTube video last month, and has since added two more. In his newest video, Smith discusses the international press tour for Bright, his recently-debuted Netflix film. (Among other things, he also mentions his love of Indian food and relays a funny anecdote that involves Tom Cruise.) So far, the channel has about 68 thousand subscribers.  
During our Short Form Video Fest on March 7 at the SVA Theater in NYC, we’ll host thought-provoking panels (on how to build an effective distribution strategy and more), share incredible video content during our awards program, and celebrate winners and runners up with snacks & libations. Register to attend here.
Jimmy Iovine is saying goodbye to Apple Music. A long-time music producer known for co-founding Interscope Records, Iovine will reportedly leave the service in August, once his shares in Apple have fully vested. Hits Daily Double and Billboard both reported the news. Iovine first joined Apple in 2014; that’s when the company acquired Beats, the headphone company that Iovine co-founded with hip-hop artist Dr. Dre. Apple has never revealed Iovine’s exact title; he’s believed to have been a sort of dealmaker, collaborating with record labels and working to bring original radio shows and exclusives to the service.
Apple’s isn’t the only music service that’s losing a top exec. Stefan Blom, Spotify’s Chief Content Officer, is leaving the company. He’d been with the Sweden-based music giant for just over three years. In 2017, he oversaw the renewal of Spotify’s licensing deals with the three major music labels, along with the independent label collective Merlin. His departure was first reported by Recode, and later confirmed by Spotify. The timing of Blom’s departure is a bit surprising: It comes just ahead of Spotify’s upcoming public offering, which is expected in the first quarter of 2018.
… for the week of Monday, January 8, through Sunday, January 14
– People Now at People.com, Monday-Friday at 8:30 AM ET and 11:30 AM ET.
– Netflix: Alejandro Riaño Especial de stand up, a new comedy special, debuts Wednesday, January 10
Netflix: My Next Guest Needs No Introduction With David Letterman, a new monthly talk series, debuts Friday, January 12 with former President Barack Obama as guest
Netflix: Comedy series Disjointed returns on Friday, January 12
Netflix: The Polka King, a new original comedy film starring Jack Black and Jenny Slate, debuts Friday, January 12
Netflix: Food-oriented travel series Somebody Feed Phil (formerly known as I’ll Have What Phil’s Having) moves from PBS to Netflix for its second season; episodes debut Friday, January 12
Netflix: Tom Segura: Disgraceful, a new comedy special, debuts Friday, January 12
Amazon Video: Phillip K. Dick’s Electric Dreams, a new ten-episode sci-fi anthology series, debuts Friday, January 12


Justin Simien created which Netflix series? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and state.)

Our Last Trivia Question: Which musical theater star played Princess Ariel in the original Broadway cast of The Little Mermaid? Answer: Sierra Boggess. Kudos to Andy Pittman-TAMU/TX, Courtney Thomasma-BBC America/NY, Susan Nessanbaum-Goldberg-M and S Entertainment/CA, David Westberg-SAG-AFTRA Federal Credit Union/CA, and Tom Moore-Kalt Productions/CA
How well do you know your audience?
Getting Maximum Impact from Experiential Marketing
Tuesday, January 30 | 1:30-3:00pm ET
In Cynopsis latest webinar, you’ll learn how to incorporate AI and VR to better understand your audience – where they are, and how they want to engage. Our expert panel will also cover the latest metrics for measuring success, including data points and tracking, that can be adapted for clients across industries. Get to know your audience and discover the potential in experiential marketing.

As mentioned above, David Letterman’s new Netflix talk show will debut this Friday, January 12. Called My Next Guest Needs No Introduction With David Letterman, Netflix is billing the series as a “monthly event.” Check out the trailer here.

Roberta Caploe
Diane K Schwartz
Senior Vice President
Media Communications Group
Cynopsis Ad Sales
Mike Farina | 203-218-6480
VP, Sales
Cynopsis Job Listings Sales
Trish Pihonak | 203-899-8459
Director of Operations
CYNOPSISJOBS – For More jobs, please visit Cynopsis.com



Take lead role mngg new media product deployments e.g. VOD, DAI & TVE, w/dist partners & act as departmental SME w/ interna & external stakeholders. 5+ relevant exp. Strong understanding of new media & dig products such as VOD, addressable.

Full info/apply HERE

JOB OPENING: DIRECTOR, MEDIA PLANNING/R2C Group/Portland OR: Oversee team of experts successful interpretation of clients challenges, the creation of innovative media strategies/plans to drive business results. 12+ yrs exp w/BA deg or equivalent comb of training & exp to support this position. Full info/apply HERE (1/17)

JOB OPENING: MARKETING MANAGER/NYRA Bets/NYC: Mng mktg, advertising and promotion of the New York Racing Association’s ADW program, NYRA Bets. BA Deg & 5-7 yrs work exp. Exp dvlpng/implementing large scale promotions & mngng. Strong knwlg Google analytics & digital marketing. Full details HERE (1/17)

JOB OPENING: DIRECTOR, DIGITAL BUSINESS OPS/Viacom/NYC: Take lead role mngg new media product deployments e.g. VOD, DAI & TVE, w/dist partners & act as departmental SME w/ interna & external stakeholders. 5+ relevant exp. Strong understanding of new media & dig products such as VOD, addressable. Full info/apply HERE (1/17)

DIRECTOR, REVENUE REPORTING & ANALYTICS/ION Media/NYC: Support CCO in strategically mngng inventory, maximizing rev & optimizing commercial ops. Provide budgets, forecasts & long term plans for Commercial Ops.10+ yr exp in finance. Maint 5yr financial modeling for topline of business. Full info/apply HERE (1/16)

JOB OPENING: APPLICATIONS WEB DEVELOPER/ION Media/West Palm Beach FL: Provide strategic tech & architecture recommendations in dvlpng websites ION; Create new interactive tools (web-based, mobile, social media) to engage consumers & promote our on-air offerings. 5+yrs exp web application dvlpmnt. Full info/apply HERE (1/16)

ACCT EXEC, DIGITAL VIDEO SALES East/Sony Pictures/Crackle/PlayStation Vue/NY: Sell portfolio of video products from straight media to deep brand integrations. Min 5 yrs successful digital advertising exp, incl track record of results w/quarterly revenue goals. Job# JR17-11413. More HERE (1/15)

JOB OPENING: MANAGER BRAND MANAGEMENT, CLASSIC MEDIA/NBCU/Universal City CA: Support Dir-Brand Mngmnt & EVP-Creative to activate/monetize Classic Media, & non-franchise  DreamWorks & NBCU catalog properties. Min 3 yrs consumer mktg exp w/demonstrated ability to proactively lead initiatives. Full info/apply HERE (1/15)

JOB OPENING: ANALYST, CONTENT ACQUISITIONS DILIGENCE/ION Media/NYC: Resp for providing quantitative diligence & analytical support in acquisition of prgrm content. 4+ yrs relevant exp; prior exp at studio, TV or digital media A +. Est’d track record of operational success & financial growth. Full info/apply HERE (1/15)

JOB OPENING: DIRECTOR, BUSINESS DEVELOPMENT/TELEMUNDO/LA: Resp for rev generation utilizing TV, Internet, OOH, Mobile, Integrations & sports. Maintain/grow client direct acct list for existing & new brands. Min 5+ yrs Bus. Dev w/specific focus on client direct relationships pref brdcst ops or media co. Full info/apply HERE (1/15)

JOB OPENING: SALES ACCOUNT MGR/KNBC/Universal City:  Resp for dvlopng creative solutions based on advertiser needs/wants. Dvlp clients packages and presentations, utilizing excellent presentation skills. Negotiate advertising schedules and rates. Full info/apply HERE (1/15)

EXECUTIVE ASSISTANT/NBCU/NYC: Support admin needs for President of Strategy & Commercial growth. Professionally answer phones, take minutes at meetings, coord calendars incl meetings/appts. BA req’d MBA pref’d. 1yr exp working in media. Full info/apply HERE (1/14)

JOB OPENING: STRATEGIST/Gamut Smart Media (Cox Media Group)/NYC: Buy/trade digital ads through a demand-side platform. Monitoring/optimizing mult campaign executions in timely manner. Exceptional troubleshooting & problem solving skills. Knwlg  of DFP, OAS, OpenX as wella s 3rd party ad tags. Full info/apply HERE (1/14)  

JOB OPENING: MEDIA STRATEGIST/Gamut Smart Media (Cox Media Group)/NYC: Dvlp strategic plans for clients that increase brand awareness & generate ROI. Exc client presentation, negotiation skills. 2yrs supporting either a dig media buying, selling dept or other related media exp. Full info/apply HERE (1/14)

JOB OPENING: DIGITAL AD OPS TRAFFICKER/Gamut Smart Media (Cox Media Group)/NYC: Mng outsource partners to ensure campaign trafficking is completed & QA their work. Coord w/publishers to ensure they have received creative & are ready to launch on time.1-5 yrs of digital ad operations trafficking exp. Full info/apply HERE (1/14)

JOB OPENING: ACCOUNT EXEC/Gamut Smart Media (Cox Media Group)/NYC: Proactively prospect, qualify/grow/maintain NY accts. Drive ad rev through direct sales. 3-5 yrs of exp at digital agency & or digital sales exp. Strong understanding NY mkt w/client relationships agency media planners/supervisors. Full info/apply HERE (1/14)

SEGMENT PRODUCER/MSNBC/NYC: Responsible for delivering in depth news stories. Exp’d seg prod to write/prod segments w/speed & accuracy for daily news prgrmng, in a breaking news envir. 5+ yrs of exp in live TV broadcast TV, etc & 3+ yrs in both tape/desktop editing. Full info/apply HERE (1/13)

JOB OPENING: MGR, PARTNERS BRAND MARKETING (New Release)/NBCU/Film Ent Group/Universal City: Owner of mktg P & L, oversee execution of mktg plans to ensure projects are executed to budget & profitability is maximized. Min 3 yrs consumer mktg exp w/a demonstrated ability leading initiatives. Full info/apply HERE (1/13)

JOB OPENING: NATIONAL SALES MANAGER/KNBC/LA: Responsible for leading the National sales effort for KNBC, including cross platform opportunities. Work with VP of Sales, Local Sales Managers and Traffic department. Full info/apply HERE (1/13)

JOB OPENING: SALES ASSISTANT/TELEMUNDO/Newton MA: Assist acct mgrs in preparation of sales material & presentation to ad agencies & provide sales admin support thru the processing of sales orders. 3 yrs sales asst; customer srvc rep at TV station or rep firm a +. Full info/apply HERE (1/13)

AD SALES ASSISTANT/Crown Media Family Networks/NY: Provide support to Ad Sales by working W/Acct Execs to srvc clients. Including sales orders, move requests and media schedules. Detail oriented w/orgnzt’l skills to keep efficient work sched.  BS or 2 yrs exp. req. Full info/apply HERE (1/11)

JOB OPENING: HUMAN RESOURCE MANAGER, CABLE ENTERTAINMENT/NBCU/Universal City CA: Provide HR support for employees within the Cable Studios, Cable Scripted Content & Cable Business Affairs organizations. Min 5 yrs relevant HR exp incl recruiting, employee relations & organizational dvlpmnt. Full info/apply HERE (1/11)

JOB OPENING: SALES ASSISTANT/NECN/NEWTON MA: Assist Acct Exec in preparation of sales material and presentation to ad agencies & provide sales admin support thru the processing of sales orders from inception, beyond conclusion. 3 yrs of sales asst; customer srvc rep at a TV station or rep firm is a +  Full info/apply HERE (1/11)

JOB OPENING:STRATEGIC PLANNING MGR US/DCMN/NYC: Dvlp individual & sustainable growth solutions for digital brands based on in-depth mktg research, consumer insight, & mkt analysis. 3 – 5 yrs  exp in campaign mngmnt on an operational level w/ online and offline mktg channels. Full info/apply HERE (1/11)

JOB OPENING: MGR CULTURAL INSIGHTS/A+E Networks/NY: cultivating consumer & cultural insights via analysis of syndicated & primary research sources, understanding how sociological forces impact content choices & mktg messages. Full Info/Apply HERE  (1/11)
JOB OPENING: BRAND MARKETING COORDINATOR/MSNBC/NYC: Support the development and execution of topical promotion and cross-platform marketing campaigns for the MSNBC brand and shows. 2 + years of professional marketing experience; experience at an agency or media company is pref’d. Full info/apply HERE (1/10)

JOB OPENING: DIRECTOR, SALES DEVELOPMENT DIGITAL/ION Media/NY or LA: Entrepreneurial sales dvlpmnt professional w/dedicated focus on Digital Tech industry to build existing client relationships & dvlp partnerships to generate new ad accts & revenue. 10+ yrs TV selling or related ad sales exp. Full info/apply HERE (1/10)

JOB OPENING: ASSISTANT, COMMERCIAL OPERATIONS/ION Media/NYC: Resp for providing a wide range of high-level admin support to the CCO, thru effective mngng, organizing & leveraging of the executive’s time. Min 4 yrs administrative exe, preferably w/Sr level execs. Exp TV brdcstg envir pref’d. Full info/apply HERE (1/10)

 DIRECT RESPONSE TV MEDIA BUYER/Advertising Advantage Media/Orlando: Seeks candidate w/positive & professional demeanor w/nat’l direct response TV media buying exp to thrive in competitive envir. 3-5 yrs exp in field, holding a BA deg or equivalent relevant exp. Resume/cvr HERE (1/10)

JOB OPENING: MARKETING COORDINATOR/ION MEDIA/NYC: Coordinate and handle event sponsorship assets across all client verticals; Mng premium/inventory closet req’s/fulfillment. 2-4 yrs mktg exp, preferably in TV, media, and/or entertainment. Trade/consumer show/event exp. Exc written/comm skills. Full info/apply HERE (1/10)
JOB OPENING: DIGITAL TECH PRODUCER/NBC Sports/San Fran: Lead content creation and serve as platform manager for nbcsportsbayarea.com. 5+ yrs exp media technology (digital publishing) and Drupal Full info/apply HERE (1/9)

 DIRECTOR, SPONSORSHIP SALES/ESL/NY/LA: Largest eSports co searching for candidate to work ind but be collaborative finding new leads thru outreach strategically targeting corps; Sched meetings; help dvlp integrated mktg solutions. Min 5yrs sponsorship sales, Sports mktg/media sales pref’d. Full info/apply HERE (1/9)

JOB OPENING: ACCOUNT EXECUTIVE/ESL/NY/LA: Largest eSports co searching for candidate  to Utilize creative & traditional outreach to drive sponsorship revenue growth. Mng sales pipeline through Capsule CRM 2 yrs of Consumer mktg &/or retail sales promotion exp is req’d. Sports mktg/media sales pref’d. Full info/apply HERE (1/9)

 SR MEDIA PLANNER/DCMN/NYC: Resp for assigned clients & their mktg campaigns focus on performance-driven TV campaigns. Interpretation of campaign results & ability to explain them to clients & discuss results w/them on advanced level. 4 yrs working exp Digital Mktg and/or DRTV. Full info/apply HERE (1/9)

 OPERATIONS COORDINATOR/Paramount Network/NYC: Mng delivery of final promos to ntwks operations center for nat’l brdcst. Resp for final QC of content before air & assigning ISCI codes for delivery. Exp working in post prod facility dealing w/tech specifications & communicating w/tech support. Resume HERE (1/9)

Related Stories

05/23/22: Cynopsis Media Tech Update

internet tech

Monday May 23, 2022 Despite Elon Musk’s tweet to the contrary, his $44 billion deal to buy Twitter is not “on hold,” Twitter informed employees on Thursday. Musk had claimed he was pausing proceedings as he unearths details about the number of bots and spam accounts on Twitter, and suggested he might renegotiate his deal […]

05/22/22: Cynopsis Jobs

high five

MANAGER, MULTI-PLATFORM RESEARCH & ANALYTICS FUSE MEDIA NYC, HYBRID Create, analyze, and distribute regular daily, weekly and monthly reporting, covering TV, Digital (TVOD, AVOD, SVOD) and social media. Validate the accuracy of data in reports, communicate issues/anomalies to designated support teams and monitor the status of outstanding issues. 3+ yrs of research and analytics exp., […]