01/08/18: David Letterman's Netflix talk show gets January 12 premiere

Good morning. It’s Monday January 8, 2018 and this is your your first early morning Digital briefing.

TODAY’S CODEBREAKER

Social Media Return on Investment: Social Media Return on Investment (ROI) is a measurement of the effectiveness of an organization’s social media investment. Like other ROI metrics, it’s calculated by dividing the total benefits of the investment by the sum of the investment’s costs. Of course, organizations will have to decide which costs and benefits are included in the calculation – and they won’t be the same for every company.

JUST IN…

David Letterman’s new Netflix talk show will debut on Friday, January 12, the service announced. Called My Next Guest Needs No Introduction With David Letterman, Netflix is billing the series as a “monthly event.” It will continue through June. Letterman landed a pretty big name as his first guest on the series: It’ll be former President Barack Obama, making his first talk show appearance since the end of his presidency. Guests on subsequent shows will include celebrities such as Tina Fey, George Clooney, Jay-Z, Howard Stern, and activist Malala Yousafzai.

Amazon Prime members can now access CBS All Access, CBS’s SVOD service, as an add-on channel. It’s the first time that an Amazon Channels partner will offer a linear feed of local broadcast television. The CBS All Access service also features more than 10,000 on-demand episodes of TV shows, including the original shows Star Trek: Discovery, The Good Fight, and No Activity. To start, the ad-free All Access ad-on will be available to U.S. Prime members for $9.99 per month. Amazon also plans to introduce an ad-supported version within the next few months, which will cost $5.99 monthly.

POLICY

The Internet Association, a powerful lobbying group that represents internet companies such as Google, Amazon, and Netflix, announced that it will join in the legal fight against the FCC’s plans to repeal its neutrality regulations. Last month, the agency voted to jettison rules, first approved in 2015, that prevented internet providers from slowing or blocking traffic for specific users or companies. The Internet Association clarified that it will enter the fray as an “intervenor” – in other words, it will join existing legal action, as opposed to filing a lawsuit of its own. A number of public interest groups, and a handful of state attorneys general, have indicated plans to challenge the FCC’s actions in court.

A CYNOPSIS MESSAGE

The 4^th Annual Cynopsis Top Women in Digital Awards

Awards Event: March 14^th in NYC

At a time when it is more important than ever to shine a light on the incredible accomplishments of women in every field, we are proud to honor these digital trailblazers. They may be just out of college. Or they may be inventors, tech wizards, or senior-level execs who have helped clear a path in what is still a relatively young industry . Past honorees have been digital-savvy innovators from a wide range of companies ( view past honorees here ).

NOMINATE

PROGRAMMING

Amazon Prime Video has set a premiere date for its newest Indian original series. Breathe, a psychological drama focused on a Mumbai cop, will debut in India and 200 other territories on January 26.The series, which stars popular Indian actor Amit Sadh, is only the second Indian original from Amazon. Inside Edge, a drama series about a fictional cricket team, debuted in July.

ESPORTS

Chinese eSports startup Chushou TV just raised around $120 million in Series D funding – and much of the money came from Google. Google’s exact contribution to the round wasn’t made public, but according to reports from Chinese media, the figure sat at about $77 million. Google’s involvement in the round is particularly notable given that the tech giant – which doesn’t currently operate any of its core businesses in China – almost never reaches investment deals in the country. (This is only the second time it’s happened.) Chushou TV was founded in 2015. The company operates a platform that allows users to live-stream mobile phone-based gaming.

INFLUENCERS

Will Smith has launched his own YouTube channel. The actor quietly uploaded his first YouTube video last month, and has since added two more. In his newest video, Smith discusses the international press tour for Bright, his recently-debuted Netflix film. (Among other things, he also mentions his love of Indian food and relays a funny anecdote that involves Tom Cruise.) So far, the channel has about 68 thousand subscribers.

CYNOPSIS SHORT FORM VIDEO FESTIVAL

During our Short Form Video Fest on March 7 at the SVA Theater in NYC, we’ll host thought-provoking panels (on how to build an effective distribution strategy and more), share incredible video content during our awards program, and celebrate winners and runners up with snacks & libations. Register to attend here.

EXECUTIVE MOVES

Jimmy Iovine is saying goodbye to Apple Music. A long-time music producer known for co-founding Interscope Records, Iovine will reportedly leave the service in August, once his shares in Apple have fully vested. Hits Daily Double and Billboard both reported the news. Iovine first joined Apple in 2014; that’s when the company acquired Beats, the headphone company that Iovine co-founded with hip-hop artist Dr. Dre. Apple has never revealed Iovine’s exact title; he’s believed to have been a sort of dealmaker, collaborating with record labels and working to bring original radio shows and exclusives to the service.

Apple’s isn’t the only music service that’s losing a top exec. Stefan Blom, Spotify’s Chief Content Officer, is leaving the company. He’d been with the Sweden-based music giant for just over three years. In 2017, he oversaw the renewal of Spotify’s licensing deals with the three major music labels, along with the independent label collective Merlin. His departure was first reported by Recode, and later confirmed by Spotify. The timing of Blom’s departure is a bit surprising: It comes just ahead of Spotify’s upcoming public offering, which is expected in the first quarter of 2018.

UPCOMING DIGITAL PROGRAMMING

… for the week of Monday, January 8, through Sunday, January 14

– People Now at People.com, Monday-Friday at 8:30 AM ET and 11:30 AM ET.

– Netflix: Alejandro Riaño Especial de stand up, a new comedy special, debuts Wednesday, January 10

– Netflix: My Next Guest Needs No Introduction With David Letterman, a new monthly talk series, debuts Friday, January 12 with former President Barack Obama as guest

– Netflix: Comedy series Disjointed returns on Friday, January 12

– Netflix: The Polka King, a new original comedy film starring Jack Black and Jenny Slate, debuts Friday, January 12

– Netflix: Food-oriented travel series Somebody Feed Phil (formerly known as I’ll Have What Phil’s Having) moves from PBS to Netflix for its second season; episodes debut Friday, January 12

– Netflix: Tom Segura: Disgraceful, a new comedy special, debuts Friday, January 12

– Amazon Video: Phillip K. Dick’s Electric Dreams, a new ten-episode sci-fi anthology series, debuts Friday, January 12

TRIVIA

Justin Simien created which Netflix series? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and state.)

Our Last Trivia Question: Which musical theater star played Princess Ariel in the original Broadway cast of The Little Mermaid? Answer: Sierra Boggess. Kudos to Andy Pittman-TAMU/TX, Courtney Thomasma-BBC America/NY, Susan Nessanbaum-Goldberg-M and S Entertainment/CA, David Westberg-SAG-AFTRA Federal Credit Union/CA, and Tom Moore-Kalt Productions/CA

A CYNOPSIS MESSAGE

How well do you know your audience?

Getting Maximum Impact from Experiential Marketing

Tuesday, January 30 | 1:30-3:00pm ET

In Cynopsis latest webinar, you’ll learn how to incorporate AI and VR to better understand your audience – where they are, and how they want to engage. Our expert panel will also cover the latest metrics for measuring success, including data points and tracking, that can be adapted for clients across industries. Get to know your audience and discover the potential in experiential marketing.

SHORT FORM SPOTLIGHT

As mentioned above, David Letterman’s new Netflix talk show will debut this Friday, January 12. Called My Next Guest Needs No Introduction With David Letterman, Netflix is billing the series as a “monthly event.” Check out the trailer here.

David Teich
Roberta Caploe Publisher @robertacaploe	Diane K Schwartz Senior Vice President Media Communications Group	Cynopsis Ad Sales Mike Farina \| 203-218-6480 VP, Sales	Cynopsis Job Listings Sales Trish Pihonak \| 203-899-8459 Director of Operations

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