01/05/17: A+E launches in-house ad agency ; Archer shoots for a new network; Viceland takes scripted plunge


Good morning. It’s Thursday January 5, 2017 and this is your first early morning briefing.

Tonight’s Premieres:
CMT: Nashville at 9p
ID: Ice Cold Killers at 9p
IFC: Portlandia at 10p
RFD-TV: Steve Lantvit Horsemanship at 8p
TLC: My 600-Lb Life: Supersized
Travel: Mysteries at the Museum at 9p
UP TV: Bringing Up Bates at 9p
Viceland: That’s Delicious at 10p
WE tv: L.A. Hair at 9p, Ghosts in the Hood at 10p


A+E Networks is launching an agency to offer advertising partners custom solutions driven by creative and an agnostic distribution model. Lance Still will head up the new unit, called The Bridge, as managing director, in addition to her current role of SVP, branded content for A+E Networks. The new venture will use A+E Nets’ in-house resources for storytelling, analytics and distribution, and will also work through strategic partnerships with content creators such as Hearst Digital Media, Vice Media and Propagate to provide tailored campaigns. A+E has made several strategic investments to support the launch of The Bridge including their proprietary data tool, A+E Precision; and 45th and Dean, the branded content studio that launched in May. 

Here’s a lesson in etiquette. CNN apologized yesterday for a same-day segment on its show New Day during which a commentator called Wikileaks founder Julian Assange a “pedophile who lives in the Ecuadorian embassy in London.” The recant followed a Wikileaks tweet in which the company threatened to sue CNN for defamation over the segment.

All is peaceful in Nashville after Connie Britton put to rest any doubt over whether she may be in for the long-term on the series now housed at CMT. During her appearance yesterday on The Ellen Show, Britton told host Ellen DeGeneres she was onboard for the fifth season, noting, “I’m in. I’m in for the duration.”

Animated comedy series Archer will officially make its move from FX to FXX beginning with season 8 this spring. Archer, which just snagged the Emmy for outstanding animated program, has already been renewed for two additional seasons.

The Tonight Show Starring Jimmy Fallon welcomes back Michelle Obama on January 11 for her final talk show appearance as sitting First Lady of the United States. The visit will mark her third appearance as a guest.

From geography to gender, all is not equal in the media world, according to the new Cynopsis Salary Survey. The Northeast offers top pay for Buyers/Planners ($94,800), Sales/Distribution ($138,700) and Research ($113,000), but the West is where it’s at to make top dollar in Programming ($126,900), Marketing/PR ($113,500) and Production ($126,200). And overall, there’s a $31,700 gap in annual salary between men and women  in some groups like Finance/Legal, the yearly difference can be as much as $50,000. Download the survey here for details on dollars, benefits, job satisfaction and more.


Cynopsis Ratings Master Class:  January 25
Space is Limited. Register Your Team Before Tomorrow (Jan. 6)
Featured Sessions | Enlist Now
Opening Keynote: Turner’s CRO, Howard Shimmel
Cross-platform Ratings: Bridging the Digital Divide
Making Noise on Social: Getting – and Amplifying – Programming Buzz
The Data Dig: Going Deep With Person-Level Reporting
The Future of Measurement Fireside Chat: Can’t we all just get along?
Sponsored by: Nielsen


Viceland is tossing its hat into the scripted series arena. The network has ordered six episodes of comedy What Would Diplo Do? (working title), starring, written and exec-produced by James Van Der Beek, and exec-produced by musician/DJ Diplo alongside his longtime manager Kevin Kusatsu and Brandon Dermer. Van Der Beek will also serve as showrunner and Dermer will direct the series, slated to premiere in late 2017.

Endemol Shine North America subsidiaries True Entertainment (Real Housewives of Atlanta) and Original Media (Ink Master) will unite under the new banner Truly Original. The full-service, fully integrated production house for both scripted and unscripted content will be run by True Entertainment co-founders Glenda Hersh and Steven Weinstock, who’ve served as co-presidents and co-CEOs of both companies since April 2015. Truly Original will centralize operations in areas including production and post-production, and business and legal affairs, while maintaining the True Entertainment and Original Media creative labels for brand consistency.

Joe Roth-founded Revolution Studios was purchased by Content Partners and its CP Enterprises affiliate from the equity fund Fortress Investment Group, which has owned it since 2014.

Fox Television Stations renewed Dish Nation for two additional years, through 2019. The daily half-hour entertainment news program features radio-show teams from around the US offering their take on breaking celebrity and pop culture news. The show is averaging 4.1 million weekly viewers this season and has a median viewing age of 49.8.


History will premiere The 44th President: In His Own Words, President Barack Obama’s first-hand account of his time in office on Sunday, January 15 at 9p. Special also includes interviews with members of President Obama’s staff, Congress and the press.

Season 2 of Handcrafted America and the premiere season of State Plate begin airing on January 6 at 9p on INSP.

New photographs containing revelations about a series of shortcomings that contributed to the RMS Titanic’s tragic sinking will be unveiled in new one-hour Smithsonian Channel documentary Titanic: The New Evidence, premiering Saturday, January 21 at 8p.

Hallmark Movies & Mysteries has a pair of new movies tee’d up for the start of the year: Garage Sale Mystery: Art of Murder premieres Sunday, January 8 9p, and Framed for Murder: A Fixer Upper Mystery premieres Sunday, January 15 at 9p.


Indie cable TV ad management company Viamedia renewed its longstanding agreement with Blue Ridge Communications to represent local cable TV advertising sales throughout the Wilkes Barre – Scranton, and Harrisburg-Lancaster-Lebanon-York PA DMAs and NYC.


Melissa Rauch (The Big Bang Theory) brings her comedic voice to an episode of Nickelodeon’s Blaze and the Monster Machines on Friday, January 6 at 11:30a. Rauch voices the Light Thief, a kooky kangaroo bandit who steals all the lights and leaves the entire town of Axel City in the dark.

Disney XD is rolling out the midseason of Star Wars Rebels, which will feature a guest voice by Forest Whitaker, who stars as Rebel freedom fighter Saw Gerrera in the feature film Rogue One: A Star Wars Story. Whitaker provides the voice of the character as he makes his XD debut this Saturday, January 7.


CBS-owned stations will be part of Hulu’s upcoming streaming service, Hulu announced at CES. The news means the service should have all big four broadcast nets at launch.


Canada’s Family Channel will debut the season premiere of Lost & Found Music Studios on Friday, January 13 at 4:30p. The tween drama follows the lives of aspiring musicians who are part of a unique music program.


Do you work at an agency?

For many, buying and planning is a great place to start your career. But if you are one of the few who stick around, this year’s survey suggests you will be richly rewarded for your experience.


Discovery Channel was cable’s top non-sports network for Men in 2016 for the second year in a row. The network owned cable’s No. 1 unscripted series across five nights of the week among M25-54 and cable’s No. 1 non-sports network in M25-54 and M18-49 on Monday, Tuesday and Friday. Additionally, freshman series Diesel Brothers and Street Outlaws: New Orleans finished 2016 as the top two new unscripted series on cable across M25-54/18-49/18-34.

Science Channel had its highest rated year ever in 2016 during Primetime among M25-54, P18-49 and Total Viewers P2+. During Total Day, 2016 was the highest rated year among Persons, Men and Women 25-54, P18-49 and Total Viewers P2+ in L+3. What on Earth? was the net’s top series for the year, setting records as the most watched original series of all time among total viewers with an average of 744,000 viewers.

Worst Cooks in America premiered Sunday night with a .8 rating among P25-54 and ranked #5 for the 9p timeslot, up 33 percent from previous season, with digital video seeing a nearly 90 percent increase in related video plays compared to last year’s debut. For the night, Food posted a .7 among P25-54 and ranked #7 across all ad-supported cable, up 3 percent versus year-ago.

The Weather Channel was among the top seven cable networks that showed year-over-year growth during Q4 of 2016. Due in part to 21 percent year-over-year growth of signature morning show AMHQ and the steady growth in live programming, momentum continued in December as The Weather Channel gained 17 percent growth of audience engagement.

Univision’s UniMas ranked as the No. 2 Spanish-language network among Total Viewers 2+ on Sunday. For all of last week, UniMas posted week-to-week audience gains among Total Viewers 2+ (up 8 percent to 621,000), A18-49 (up 3 percent to 299,000) and A18-34 (up 3 percent to 119,000) during broadcast prime.

Top 10 Broadcast Programs among A18-49 rating/share for the week of December 26, 2016
NBC: NBC Sunday Night Football (1/1) 7.4/24
NBC: Football Night America: Part 3 (1/1) 3.7/13
ABC: Primetime NYRE ’17  Pt 2 (12/31) 3.5/14
FOX: The QT (1/1) 2.9/9
FOX: The Mick (1/1) 1.9/7
ABC: Primetime NYRE ’17  Pt 1 (12/31) 3.5/14 1.7/7
CBS: 60 Minutes (1/1) 2.3/8 1.7/7
CBS: The Big Bang Theory (12/29) 1.7/6
NBC: Football Night America: Part 2 (1/1) 1.6/5
FOX: Brooklyn Nine-Nine (1/1) 1.3/4
Source: Nielsen Media Research, Galaxy Explorer, Live + SD Data
Broadcast Morning News Shows Weekly Average Ratings
week of December 26, 2016
GMA 4.377 million total viewers; 1.1/10 and 1.327 million A25-54
NBC: Today 3.982 million total viewers; 1.2/11 and 1.404 million A25-54
CBS: This Morning 3.296 million total viewers; .08/7 and 912,000 A25-54
Source: Nielsen, NTI

Broadcast Sunday Morning News Shows January 1, 2017
CBS Face the Nation
3.50 million total viewers, 0.7 and 848,000 A25-54
NBC Meet the Press 3.23 million total viewers 0.8 and 926,000 A25-54
ABC This Week 3.22 million total viewers, 0.8 and 937,000 A25-54
CBS Face the Nation-2 2.12 million total viewers, 0.4 and 502,000 A25-54
FOX News Sunday 1.49 million total viewers, 0.4 and 430,000 A25-54

Broadcast Evening News Shows Weekly Average Ratings week of December 26, 2016
ABC World News Tonight
8.95 million total viewers, 1.6/6 and 1.96 million A25-54
NBC Nightly News 8.80 million total viewers, 1.8/7 and 2.13 million A25-54
CBS Evening News 6.66 million total viewers, 1.2/5 and 1.48 million A25-54

NIELSEN TWITTER TV TOP TEN for the week of December 26, 2016 Program, Date, Total Interactions (000), Facebook Interactions (000) Twitter Interactions
Dick Clark’s New Year’s Rockin Eve With Ryan Seacrest 2017 (ABC)
12/31, 3802, 3234, 568
WWE Monday Night Raw (USA 12/26 353, 257, 96
The 39th Annual Kennedy Center Honors (CBS) 12/27, 325, 306, 19
Love & Hip Hop (VH1) 12/26, 269, 201, 69
Pitbull’s New Year’s Revolution (Fox) 12/31, 264, 241, 23
WWE Smackdown! (USA) 12/27, 250, 195, 95
New Year’s Eve Live With Anderson Cooper and Kathy Griffin (CNN) 12/31, 178, 122, 55
The Bachelor (ABC) 1/1, 97, 84, 13
The Real Housewives of Atlanta (Bravo) 1/1, 90, 51, 39
Sherlock on Masterpiece (PBS) 1/1 77, 60, 16
Source: Nielsen. Nielsen Social captures relevant Tweets from three hours before through three hours after broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to a program from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe programming only and excludes sports events. For multicast events, networks are listed alphabetically and metrics reflect the highest Unique Audience across all airing networks.

Live + Same Day Household Ratings: Monday, January 2, 2017 time period averages.
Source: NTI, Galaxy as dated. Live+SD
CBS: 4.2/6
Kevin Can Wait 4.4/7, Man With a Plan 4.0/6, 2 Broke Girls 3.7/6, Odd Couple 3.3/6, Scorpion 4.5/8
NBC: 3/5
Apprentice 3.1/5, Wall 2.8/5
ABC: 3.1/6
The Bachelor 4.0/7, JKL: Here for the Right Reason 2.2/4
FOX: 1.7/3
Masterchef Celebrity Showdown 1.7/3
iHeartMusic Festival 0.5/1

Monday A18-49: ABC 1.6/5, NBC 1.3/4, CBS 1.2/4, FOX 0.9/3, CW 0.3/1


ABC News named Hilary Estey McLoughlin senior EP of The View and non-fiction content. She first joined The View as a consultant in season 19.

MTV named Kevin Vitale as SVP of brand creative and operations. Vitale joins MTV from IFC, where he most recently served as SVP of brand marketing.

Bravo Media promoted Rachel Smith to SVP, development from her post as SVP, current production, Bravo. Prior to joining Bravo in 2013, Smith was VP, original programming at BBC America.

Univision Communications Inc. named Shari Post as VP of sales. Prior to joining UCI, Post was a longtime NBCU exec in various roles.

Gaumont Television appointed Vanessa Shapiro president of worldwide distribution, based in LA. Shapiro joins from MarVista Entertainment, where she served as EVP, distribution since 2007.

Jeff Lanter was named president of Trailblazer Studios, a Raleigh, NC-based production company that focuses on original programming and content. Lanter joined Trailblazer Studios in 2003 and most recently served as VP of production.


Dan Kay Jr., a contestant on CBS’ Survivor: Gabon, died unexpectedly December 31 in his hometown of Brookline, NH. He was 40. The cause of death is unknown, but foul play is not suspected.



Our award show continues to spotlight the groundbreaking work created by the sports media industry, don’t let your efforts go unnoticed!

Enter by January 31, 2017

Awards Event: April 13, 2017 (NYC)

Learn about the awards program & how to enter:


This Day in History:
1948 – Warner Brothers-Pathe showed the first color newsreel – footage from the Tournament of Roses Parade and the Rose Bowl.

Answer to Our Last Trivia Question: Who did June Lockhart replace as Timmy’s adoptive mother in Lassie (1954-1973)? Cloris Leachman. Kudos to: Gerry Bixenspan-TV Marketing Inc/NY; Ed Goode-Connelly Partners/Boston; Marion Z Murphy-GroupM Direct/NY; Rev. Mark Wajda-Leesburg, Fl/ Jack Hodgson -Oklahoma State University/OK; John Amato-Good Day LA/KTTV/LA; Susan Nessanbaum- Goldberg-M and S Entertainment/LA; David Westberg-SAG AFTRA Federal Credit Union/Burbank.

Today’s Trivia Question: What actor nominated in a Golden Globes TV category this year attended high school in Princeton, NJ, but went to Harvard for college? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: A limit of four correct answers from each time zone will be selected.).

TV Show Anagram: Tenth Grass Grin (Email [email protected]; first three respondents with the correct answer who aren’t in trivia – will be posted along with the answer on www.Cynopsis.com.)
Keep Watching & Reading,
Lynn Leahey: Editorial Director @Lynn_Leahey
reported by Cathy Applefeld Olson

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group 

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
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CYNOPSISJOBS – To view our full job listing online, please visit our webpage: cynopsis.com/classifieds/

JOB OPENING: SR PROD ADMIN/GSNTV/Santa Monica: 3+ yrs. prod/finance exp. Coord. of all materials/info. for the prod. of outside prod companies on a ntwrk level. Working knwldg of budgets for non-scripted in studio & field TV pilots. Movie Magic/EP budgeting software training a +. Send res/CL: [email protected] (1/12)

JOB OPENING: SVP CONTENT STRATEGY/Blue 449/NYC: Forge relationships w/key clients, Sr exec acct leads & content practice sister agencies to dvlp our go-to mkt plan, client targets & orgnztnl approach. Great presentation skills, ability to lead room, inspire others & persuade action. Full info/apply HERE (1/11)

JOB OPENING: SR COORDINATOR INTEGRATED SALES MARKETING/ION Media Networks/NYC: Assist in development & execution of integrated client solutions; coordinating, scheduling, reports, RFPs. BS/BA degree. 2+ yrs Marketing experience. Strong communication skills req. Apply: [email protected] (1/11)

JOB OPENING: SALES ASSISTANT/PRICING & INVENTORY ANALYST/ION Media Networks/NYC: Entry level position! Input orders, allocate program titles & process changes. Handle general inventory availability. Associates Degree Req. Exceptional attention to detail required. Apply: [email protected] (1/11)

JOB OPENING: MARKETING MGR/BBC America/NYC: Dvlp/implement mktg strategies tied to consumer launches. Manage all aspects of mktg including paid media campaigns. Demonstrated track record to manage multiple projects. 5 yrs exp w/ strong digital/social background. Full info/apply HERE (1/10)
DIGITAL MEDIA MGR/CSI Sports/NYC: Manage digital asset distribution.  Be integrally involved with expansion of digital products and social media initiatives on global scale. Passion for sports. Strong writing skills. 7+yrs  exp req’d. APP and CMS skills required. cvr/res to Rose: [email protected] (1/10)
EDITORIAL LEADER, POLITICS/NBC NEWS DIGITAL/NYC: Resp for delivering impactful, engaging, discussible and shareable content for a newly-constituted section on NBCNews.com. Full info/apply HERE (1/10)
RESEARCH ANALYST/NBCU/NYC: Ad Sales Research Analyst, USA & Syfy to respond to research requests & create detailed analyses & insightful reports & presentations. Full info/apply HERE (1/10)
FREELANCE NEWS PROMO PRODUCER/WRITER/EDITOR/NYC: Must have strong writing abilities & a solid understanding of video prod. Must be able to think conceptually & execute creative in detail. Exp editing video on Adobe Premiere is a must.  Work flex hrs a must and under strict deadlines. Res/cvr HERE (1/10)

JOB OPENING: DIRECTOR, INTEGRATED MARKETING & SALES/PAC-12/SF: Engages w/advertisers & their associated agencies to sell advertising in a multimedia capacity: TV, Digital & Conference Championship Sponsorships.  For full posting/apply: https://app.jobvite.com/j?cj=ooIu4fwo&s=Cynopsis (1/7)
ACCOUNT EXECUTIVE/PAC-12/SF: Engage w/advertisers & their associated agencies to sell advertising in a multimedia capacity: TV, Digital & Conference Championship Sponsorships. For full posting/apply: https://app.jobvite.com/j?cj=omFu4fwj&s=Cynopsis (1/7)

JOB OPENING: DEVELOPMENT COORDINATOR/Lucky 8 TV/LA: Create orig ideas/formats to pitch internally to the team for further dvlpmnt. Assist w/ grid mngmnt & tracking pitch status & internal movement of projects as well as support, as directed daily mngmnt of dvlpmnt projects. Resume HERE [email protected] (1/7)

JOB OPENING: DIRECTOR, AD SALES PRICING & PLANNING/Bounce TV/Katz Broadcasting/NYC: Manages sales planning & maximizes inventory across all nets. Dev sales proposals & planning rates; approve dist. ADU schedules; manage sales planning team. 5+ yrs exp at TV ntwk.(12/24) Resume + Cov Let: [email protected] (1/7)

JOB OPENING: DIR DIGITAL DESIGN/FX Networks/LA: oversees FX Networks visual branding across all digital platforms & leads design strategy for visual, user experience & interaction design as it applies to all digital marketing tactics/initiatives. Full info/apply here: http://bit.ly/2gMvNEm (1/7)

JOB OPENING: MANAGING EDITOR/NBCU/NYC: We are looking for an exceptional journalist who is highly motivated to lead the daily editorial mission of NBC News Digital. Full info/apply HERE (1/7)

JOB OPENING: SENIOR EDITOR, WELLNESS/NBC NEWS DIGITAL/NYC: NBC News Digital is seeking an editor that understands this mix, someone who can drive our coverage of wellness, personal finance, family, career, etc. Full info/apply HERE (1/7)

JOB OPENING: SCI/TECH VIDEO PRODUCER/NBCNEWS.COM/NYC: NBCNews.com, the digital arm of NBC News, is looking for a highly skilled video producer to produce smart, stylish videos for our digital, mobile and social platforms. Full info/apply HERE (1/7)

JOB OPENING: SENIOR PRODUCER/MSNBC/NYC: MSNBC is seeking a Senior Producer, MSNBC Dayside who is responsible for creating, producing and supervising programming for MSNBC. Full info/apply HERE (1/7)

JOB OPENING: SR MGR DIGITAL AD SALES OPERATIONS/AT&T/NYC: Mng operationalizing advanced digital, & cross-screen targeted ad product opps from initiation thru delivery & be resp for matching digital ad sales bus. needs w/internal & 3rd Party ad insertion, measurement, & reporting capabilities. Full info/apply HERE (1/6)

JOB OPENING: SR ANALYST/ANALYST, TV ANALYTICS/Nickelodeon/NYC: Resp for handling daily req’s & maintaining daily, wkly, monthly & quarterly performance reports across all Kids & Family group channels incl Nickelodeon. Min 2 yrs exp TV ratings rsrch. Comprehensive exp w/Nielsen systems. Full info/apply HERE (1/6)


ABC: The Great American Baking Show, Truth and Lies: The Mendez Brothers  American Sons, American Murderers
CBS: The Big Bang Theory, The Great Indoors, Mom, Life in Pieces, Pure Genius
CW: DC’s Legends of Tomorrow, Supernatural
FOX: Hell’s Kitchen
NBC: Superstore, The Good Place, Chicago Med, The Blacklist
PBS: This Old House Hour, Secrets of the Dead, Antiques Roadshow
Telemundo: Silvana Sin Lana, La Dona, El Chema
Univision: Despertar Contigo, Vino el Amor, El Color de la Pasion

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