TV measurement is more accurate than ever before – and also more complicated. Programmers and agencies can help advertisers target the audiences they want to reach, across platforms, but first they need to understand how to best interpret and employ the latest innovations and datasets. The Cynopsis “Ratings Master Class,” sponsored by comScore and Nielsen, offers explanations, insights and case studies from experts in the field on the tools your team needs to make their case.
Cross-platform ratings, predictive modeling, earned media strategies…TV measurement is evolving at a rapid pace, and with U.S. TV ad revenue expected to top $81 billion in 2020, you need to have a firm handle on the relevant metrics or leave money on the table.
But Cynopsis (and our sponsors comScore + Nielsen) are here to help! Register your team today (group rates available) for our Ratings Master Class on Wednesday, January 25 in New York City.
If you are involved in any of these capacities, this Boot Camp is for you:
Turner CRO Howard Shimmel will address the state of audience measurement, where we need to be for 2017 and beyond, and who will help us get there.
Total audience measurement tools are here, including measurement of viewing across linear, VOD, DVR, mobile, connected TV devices and tablets. Find out:
· How will this new data set work for you?
· How do digital content ratings differ from total content ratings?
· What are the two sets of metrics for digital content ratings, and how can they be used?
Marketers aren’t just looking for age and gender – they’re aiming for more specific targets. And they want you to find and measure them. You will learn:
Methods for using data science to reach a specific audience.
How to optimize promo and commercial schedules.
How to utilize predictive modeling.
Not clear on what it all means? Don’t be shy! Now’s the time to have your questions answered.
Social media helps viewers engage more deeply with television (Americans posted nearly 1 billion tweets about TV last year) - and social TV data offers networks and advertisers insights into the power of that programming, and its effect on consumer behavior. That’s info too valuable to miss.
Session one: Refresh yourself with the latest insights, language and methodology you’ll need to understand and explain the audience’s connection with your brand. Key takeaways include:
Learn by example. Here’s a case study of a network getting it right, leveraging social to engage and grow audience – and reaping the benefits.
Advanced targeting allows programmers to make smarter decisions about scheduling, and gives advertisers greater value. Key takeaways include:
You dove into the data. Now, how do you interpret audience behavior, feedback and ratings, and best share it with the media and advertising communities? Our expert shows how to make the most of all that information now at hand.
George Ivie, CEO and Executive Director of the Media Rating Council, and Jane Clarke, CEO and Managing Director of the Coalition for Innovative Media Measurement have a candid conversation about how to move measurement forward to something we can all agree on.
50 Vanderbilt Avenue (at the corner of 44th St)
New York, NY 10017
For questions related to event registrations:
Director of Marketing
If you would like to purchase a sponsorship:
VP, Sales & Marketing