| A CYNOPSIS MESSAGE FROM CBS SPORTS NETWORK |
THE “KING OF SMACK” IS BACK!
The Jim Rome Show
Network Premiere Today
Weekdays 12:00 – 3:00 PM ET
CBS SPORTS NETWORK
The 24-hour home of CBS Sports
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| A CYNOPSIS MESSAGE |
How well do you know your audience?
Getting Maximum Impact from Experiential Marketing
Tuesday, January 30 | 1:30-3:00pm ET
In Cynopsis latest webinar, you’ll learn how to incorporate AI and VR to better understand your audience – where they are, and how they want to engage. Our expert panel will also cover the latest metrics for measuring success, including data points and tracking, that can be adapted for clients across industries. Get to know your audience and discover the potential in experiential marketing.
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The Silver Bullet is aiming elsewhere in 2018, with MillerCoors pulling the plug on Coors Light’s sponsorship as the official beer of NASCAR. The decision ends a run that started in 2008 for the brand. SBJ reports that the two sides could not reach an extension by Dec. 31, “despite last-ditch efforts by NASCAR in recent weeks to salvage some form of a pact.”
UFC unveiled its commemorative 25th anniversary logos that will be used throughout 2018 to celebrate the brand’s milestone. The commemorative logos will appear as part of the brand’s year-long anniversary celebration, with the logo,designed in conjunction with Droga5. UFC Fight Night: Stephens vs. Choi on Jan. 14 will be the first event that incorporates the campaign.
The Minnesota Vikings became the first NFL team to launch a virtual reality application for Oculus, with the debut of Vikings VR in the Oculus store. The experience brings fans inside U.S. Bank Stadium to view 360 videos and photos from Vikings games and events. “Virtual reality and 360 content is very important to our organization,” said Vikings Executive Director of Digital Media and Innovation Scott Kegley. “We understand only a small percentage of our large fan base is able to attend a Vikings game or event. We want to bring experiences to them, and immersive technology is allowing us to do that.”
Evo Japan will make its debut with over 5,000 players signing on to contend for the event, according to Evo topper Joey Cuellar, who tweeted the numbers. Street Fighter V: Arcade Edition will serve as the event’s biggest tournament with over 2,250 players competing for the event, while more than 1,200 players are registered to compete in Guilty Gear Xrd -REV2 while Tekken 7 notched 1,200 players.
Earlier, the Fiesta Bowl organization and Blizzard Entertainment, via its Tespa collegiate esports division, announced plans for “high-level” college competition for Overwatch with the debut of the Fiesta Bowl Overwatch Collegiate National Championship. The first-of-its-kind esports partnership between a college football bowl organization and a game publisher brings the top four collegiate Overwatch teams to Arizona for the semifinals and championship match of this year’s Tespa Overwatch Collegiate Series. “With the explosive growth of esports, we identified this opportunity to broaden our footprint and get involved right at our sweet spot – intercollegiate competition. Partnering with Blizzard Entertainment once again puts us at the top of the college game, in a slightly different arena,” said Mike Nealy, Fiesta Bowl Executive Director. “Now is a perfect time to become a part of a new frontier for college gaming. These are highly-talented and dedicated students showcasing their skills.”
Penguins/Flyers at 7p on NBCSN.
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| A CYNOPSIS MESSAGE |
How well do you know your audience?
Getting Maximum Impact from Experiential Marketing
Tuesday, January 30 | 1:30-3:00pm ET
In Cynopsis latest webinar, you’ll learn how to incorporate AI and VR to better understand your audience – where they are, and how they want to engage. Our expert panel will also cover the latest metrics for measuring success, including data points and tracking, that can be adapted for clients across industries. Get to know your audience and discover the potential in experiential marketing.
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ON THIS DAY in 1965: NY Jets sign quarterback Joe Namath.
In the Know: What was the name of the long-running syndicated sports trivia show hosted by the late, great Dick Enberg? (Email [email protected] with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: What was the most overtime periods played in a single Division I college basketball game? Answer: 7. Kudos: Wayne “World B.” Otto-Pro-Am Sports/Boone; Michael Goodman-Radio One/Atlanta; John Tingue-CBS/Chicago; Judie Henninger-Valentine Productions Inc./Santa Monica; Tom Moore-Kalt Productions/LA; Jack Simmons-US Army Reserve/LA
Later – Chris
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JOB OF THE DAY
MGR, PARTNERS BRAND MARKETING (New Release)
NBCU/Film Ent Group
Universal City
Owner of mktg P & L, oversee execution of mktg plans to ensure projects are executed to budget & profitability is maximized. Min 3 yrs consumer mktg exp w/a demonstrated ability leading initiatives.
Full info/apply HERE
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JOB OPENING: MGR, PARTNERS BRAND MARKETING (New Release)/NBCU/Film Ent Group/Universal City: Owner of mktg P & L, oversee execution of mktg plans to ensure projects are executed to budget & profitability is maximized. Min 3 yrs consumer mktg exp w/a demonstrated ability leading initiatives. Full info/apply HERE (1/13)
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JOB OPENING: AD SALES ASSISTANT/Crown Media Family Networks/NY: Provide support to Ad Sales by working W/Acct Execs to srvc clients. Including sales orders, move requests and media schedules. Detail oriented w/orgnzt’l skills to keep efficient work sched. BS or 2 yrs exp. req. Full info/apply HERE (1/11)
JOB OPENING: HUMAN RESOURCE MANAGER, CABLE ENTERTAINMENT/NBCU/Universal City CA: Provide HR support for employees within the Cable Studios, Cable Scripted Content & Cable Business Affairs organizations. Min 5 yrs relevant HR exp incl recruiting, employee relations & organizational dvlpmnt. Full info/apply HERE (1/11)
JOB OPENING: SALES ASSISTANT/NECN/NEWTON MA: Assist Acct Exec in preparation of sales material and presentation to ad agencies & provide sales admin support thru the processing of sales orders from inception, beyond conclusion. 3 yrs of sales asst; customer srvc rep at a TV station or rep firm is a + Full info/apply HERE (1/11)
JOB OPENING:STRATEGIC PLANNING MGR US/DCMN/NYC: Dvlp individual & sustainable growth solutions for digital brands based on in-depth mktg research, consumer insight, & mkt analysis. 3 – 5 yrs exp in campaign mngmnt on an operational level w/ online and offline mktg channels. Full info/apply HERE (1/11)
JOB OPENING: MGR CULTURAL INSIGHTS/A+E Networks/NY: cultivating consumer & cultural insights via analysis of syndicated & primary research sources, understanding how sociological forces impact content choices & mktg messages. Full Info/Apply HERE (1/11)
JOB OPENING: BRAND MARKETING COORDINATOR/MSNBC/NYC: Support the development and execution of topical promotion and cross-platform marketing campaigns for the MSNBC brand and shows. 2 + years of professional marketing experience; experience at an agency or media company is pref’d. Full info/apply HERE (1/10)
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JOB OPENING: ASSISTANT, COMMERCIAL OPERATIONS/ION Media/NYC: Resp for providing a wide range of high-level admin support to the CCO, thru effective mngng, organizing & leveraging of the executive’s time. Min 4 yrs administrative exe, preferably w/Sr level execs. Exp TV brdcstg envir pref’d. Full info/apply HERE (1/10)
JOB OPENING: DIRECT RESPONSE TV MEDIA BUYER/Advertising Advantage Media/Orlando: Seeks candidate w/positive & professional demeanor w/nat’l direct response TV media buying exp to thrive in competitive envir. 3-5 yrs exp in field, holding a BA deg or equivalent relevant exp. Resume/cvr HERE (1/10)
JOB OPENING: MARKETING COORDINATOR/ION MEDIA/NYC: Coordinate and handle event sponsorship assets across all client verticals; Mng premium/inventory closet req’s/fulfillment. 2-4 yrs mktg exp, preferably in TV, media, and/or entertainment. Trade/consumer show/event exp. Exc written/comm skills. Full info/apply HERE (1/10)
JOB OPENING: DIGITAL TECH PRODUCER/NBC Sports/San Fran: Lead content creation and serve as platform manager for nbcsportsbayarea.com. 5+ yrs exp media technology (digital publishing) and Drupal Full info/apply HERE (1/9)
JOB OPENING: DIRECTOR, SPONSORSHIP SALES/ESL/NY/LA: Largest eSports co searching for candidate to work ind but be collaborative finding new leads thru outreach strategically targeting corps; Sched meetings; help dvlp integrated mktg solutions. Min 5yrs sponsorship sales, Sports mktg/media sales pref’d. Full info/apply HERE (1/9)
JOB OPENING: ACCOUNT EXECUTIVE/ESL/NY/LA: Largest eSports co searching for candidate to Utilize creative & traditional outreach to drive sponsorship revenue growth. Mng sales pipeline through Capsule CRM 2 yrs of Consumer mktg &/or retail sales promotion exp is req’d. Sports mktg/media sales pref’d. Full info/apply HERE (1/9)
JOB OPENING: SR MEDIA PLANNER/DCMN/NYC: Resp for assigned clients & their mktg campaigns focus on performance-driven TV campaigns. Interpretation of campaign results & ability to explain them to clients & discuss results w/them on advanced level. 4 yrs working exp Digital Mktg and/or DRTV. Full info/apply HERE (1/9)
JOB OPENING: OPERATIONS COORDINATOR/Paramount Network/NYC: Mng delivery of final promos to ntwks operations center for nat’l brdcst. Resp for final QC of content before air & assigning ISCI codes for delivery. Exp working in post prod facility dealing w/tech specifications & communicating w/tech support. Resume HERE (1/9)
JOB OPENING: ASSOCIATE BOOKING PRODUCER/MSNBC Meet The Press Daily/DC: Book wide variety of nat’l & Internat’l newsmakers, experts, and guests from various fields. 2 yrs of exp in live TV, pref cable news, incl rsrchng info & tracking down guests. Full info/apply HERE (1/6)
JOB OPENING: SEGMENT PRODUCER/MSNBC The 11th Hour/NYC: Produce and write segments for The 11th Hour with Brian Williams. Must have at least 3 yrs of exp in live TV. 3 yrs in both tape and desktop editing. Thorough kwldg of American politics/history. Full info/apply HERE (1/6)
JOB OPENING: ASSOCIATE PRODUCER/Worldwide Exchange/CNBC/Englewood Cliffs NJ: Responsible for working with Executive Producer, Sr Producers, Producers Ne&ws Assistants to produce CNBC Business News program. 1-2 yrs Prod exp. Full info/apply HERE (1/6)
JOB OPENING: FINANCIAL ANALYST/NBC Entertainment/NYC: Mng mktg, public relations, and digital budgets for all First Run and Off Network programs; collaborate with operational leaders to guide spending decisions. BA deg in Finance, accounting, Bus Admin. Min 1yrs exp finance or accounting. Full info/apply HERE (1/6)
JOB OPENING: MARKETING MANAGER/NBCUOTS – Skycastle/NYC: Cross-platform marketing profession to join NBC Skycastle sales marketing team creating innovative campaigns to drive revenue to our properties and results for our clients. Min 3 yrs mktg exp within a media company or agency is req’d. Full info/apply HERE (1/6)
JOB OPENING: MGR, RESEARCH ANALYTICS BUSINESS INTELLIGENCE/Viacom Int’l Media Networks/NYC: Mgr of rsrch analytics & reporting for across linear & non-linear properties. Strong understanding & former exp providing rsrch (TV/Media/Brands), analytics & data to Sr stakeholders in int’l brdcst bus. Full info/apply HERE (1/5)
JOB OPENING: SALES ACCOUNT EXECUTIVE/WIVB/WNLO TV/Buffalo: Exp’d professional w/min 2-3 yrs exp media sales or outside sales exp. Proven track rec developing new business & growing existing business. Able to work successfully in multi-platform envir. Strong knwlg of MS products; Wide Orbit a +. Full info/apply HERE (1/5)
JOB OPENING: AD SALES ACCT EXEC/UPTV/aspire NY: Implement approved ad sales strategies. Sell linear and digital features of two dynamic properties to agencies & clients. Relationships w media dec. mkers +. 5-7 yrs exp. in national media Res HERE (1/5)
JOB OPENING: EXECUTIVE RECRUITER/JAMES & CO LLC/NYC: Responsible for search execution to include but not limited to developing target list, candidate identification and assessment as well as candidate interviews. Understanding of landscape for talent in our search verticals a must. Full job info/apply HERE (1/5)
JOB OPENING: COORD PUBLICITY & AWARDS/A+E/NY: Assist A+E Studio, Awards, & Corp Outreach with the day-to-day operations of the dept. Manage award submissions, coordinate w/press, interface with talent. Exp working in office environment publicity or mktg pref’d. Excellent comm & writing skills a must. Apply HERE (1/5)
JOB OPENING: LIVE EVENTS OPERATION MGR/NBC Sports/Philadelphia: Work closely w/all depts for multi-platform operational needs. Assist in operational tech workflows. 5+ yrs in production/ops of live TV sporting events. Highly orgnzd, self-sufficient & exc comm skills. Full info/apply HERE (1/4)
JOB OPENING: Your ON-AIR break in NYC is HERE! PRODUCER/REPORTER/MetroFocus: Multi-platform PBS news-mag needs ASAP! News/Public-Affairs/Lifestyle is your beat from story dev to post-prod & delivery; 2+ yrs multimed exp, incl exp dealing w; camera/edit/rundown/self-mngmnt. Strong written/verbal comm skills. Full info/apply HERE (1/4)
JOB OPENING: DEVELOPMENT PRODUCER/Levity Entertainment Group/LA: Works closely w/CCO team to ensure vision of dvlpmnt is understood thru quality prod. Min 5 yrs dvlpmnt w/producing exp req’d. Prev exp on comedy & game shows w/studio background pref’d. Proven trac record of innovation/creativity. Resume HERE (1/4)
JOB OPENING: TRAFFIC COORDINATOR/NECN/Newton MA: Implement, revise, and maintain traffic instruction for all national orders. At least 3-5 years of experience working in a broadcast television traffic department. Full info/apply HERE (1/4)
JOB OPENING: ACCOUNTING & TRAFFIC COORDINATOR/FOX/Chicago: Create/load daily logs thru placement of commercial spots, graphics, episode formats & ratings. BA deg; accounting, finance, or related bus. field or equiv work exp. Exc written/verbal comm skills a must. Wide orbit & oracle exp pref’d. Full info/apply HERE (1/4)
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