01/30/19: Visa renewed its ties with the NFL, and will extend its services

Good morning. It’s Wednesday January 30, 2019 and this is your first early morning Sports briefing.
Visa completed a renewal with the NFL to serve as the league’s Official Payment Services Technology Partner through the 2025 season. The new multi-year sponsorship deal includes new benefits for Visa cardholders at NFL events as well as plans to collaborate on the first cashless Super Bowl in the future. “Over the years, we have evolved our relationship with the NFL from a sponsorship to a partnership that provides invaluable payment experiences for fans,” said Lynne Biggar, chief marketing and communications officer, Visa. “Looking ahead, we see a cashless future for NFL fans where events, including future Super Bowls, are digital creating a more secure and seamless payment environment for fans and concessionaires alike.” ​

Meanwhile, CBS Sports plotted its coverage plans for the Super Bowl on Sunday, with The Super Bowl Today running from 2-6p, with appearances that include Joe Namath, while Russell Wilson and Von Miller join CBS Sports as guest analysts. Scheduled features include a look at the Wilson factory, a look at the Atlanta music scene, a special animated feature that looks at the differences between Bill Belichick and Sean McVay and a behind the scenes look as the cameras follow Rams OT Andrew Whitworth and his family. Originating live from a set in Game Day Fan Plaza and two inside Mercedes-Benz Stadium, James Brown, Boomer Esiason, Bill Cowher, Phil Simms and Nate Burleson, along with Ian Eagle, will host the pregame show.
2018 Olympic gold medalist Kendall Coyne Schofield joins NBC Sports’ coverage for Wednesday Night Hockey this week for the matchup between the Lightning and Penguins at 8p on NBCSN. Coyne became the first woman to compete in an NHL All-Star Skills Competition event this past weekend and will be featured on NBC Sports’ commentary team throughout the night, joining NHL Live pre-game coverage, providing reaction and analysis during intermissions, and serving as an ‘Inside-the-Glass’ analyst, and booth analyst.
In other talent news, Ricky Craven is joining the FOX NASCAR on-air team in 2019, adding his perspective to NASCAR Race Hub: Weekend Edition practice and qualifying shows, as well as other weekend programming emanating from FOX Sports’ new virtual studio in Charlotte.
Speaking of FOX Sports, the company is now touting that is Premier Boxing Champions programming is now seeing viewership growth of 74% on FOX year-over-year, averaging 1.98 million viewers for the Saturday franchise and a combined 2.17 million viewers across FOX, FOX Deportes and digital platforms.
The Professional Bowlers Association and FOX Sports will see Chris Paul welcome an athletes, entertainers and professional bowlers to the 10th CP3 PBA Celebrity Invitational, presented by Go Bowling!, when it makes its broadcast television debut on FOX on Sunday at 2p. The event is hosted Rob Stone, with longtime PBA analyst Randy Pedersen and reporter Kimberly Pressler.
Procrastinator alert! The Cynopsis Sports Awards deadline is coming up quickly on February 1. Hurry and submit your content & campaigns to compete against the best of the best now!
Nickelodeon will premiere the third seasons of sport-comedy shows Crashletes and The Dude Perfect Show in February with Crashletes debuting on Feb,. 3 at 12:45p, while The Dude Perfect Show begins on Feb. 8 at 7:30p. The pair will continue to air regularly back to back in an hour-long sports programming block on Fridays at 7p on Nickelodeon.
FloSports announced a multiyear agreement with the Pennsylvania Interscholastic Athletic Association to offer live and on-demand coverage of the PIAA Individual and Team State Wrestling Championships through the 2022 academic year on FloWrestling.com. “FloWrestling is the site for the most comprehensive wrestling content in the country,” PIAA Executive Director Dr. Robert A. Lombardi said. “We are proud to partner with FloSports to broadcast the PIAA Team and Individual Wrestling Championships on FloWrestling.com to further promote high school wrestling in Pennsylvania, as well as across the country and globally.”
Have you started your entries? Entries are due this Friday – FEB 1st!
 The Cynopsis Sports Media Awards are dedicated to celebrating the work of outstanding producers, hosts, sponsors and executives and saluting their game-changing initiatives in the space. Save the date for the Sports Media Awards breakfast on April 25th at the New York Athletic Club in NYC. Come join the team and be part of the industry’s most respected B2B sports awards program!


A report from IEG research stated that total sponsorship spending on the NFL and its 32 teams grew 5.1% to $1.39 billion in the 2018-2019 season, driven by a spate of new league-wide sponsorships including Intuit, McDonald’s, Pizza Hut and Sleep Number. Also, contributing was a major spike in casino/gaming including such deal’s as its recently announced deal with Caesar’s Entertainment. From a category perspective, beer companies were the biggest NFL investors spending 4.3 times more than any other category. The most invested brands were Ticketmaster having sponsorships with 100% of NFL properties, Budweiser/Bud Light at 88% of the league; Gatorade 79% of teams, Microsoft 73%, and Bose 70%.
Waste Management signed an early renewal that will continue its commitment to the Waste Management Phoenix Open for another decade, through 2030. The deal also covers Waste Management’s marketing relationship with the PGA TOUR as the Official Environmental Waste Services Provider,
NASCAR Racing Experience entered into a multi-year partnership to serve as the title sponsor for the NASCAR Xfinity Series season opener at Daytona International Speedway, The 120-lap, 300-mile race will now be known as the NASCAR Racing Experience 300. The partnership will deliver additional ride opportunities for guests during DAYTONA Speedweeks Presented By AdventHealth. NASCAR Racing Experience will expand their yearly schedule at the “World Center of Racing” by offering both Drive and Ride experiences between Feb. 11-15.
MMA heavyweight ONE Championship announced its first ever media tour to the United States from Feb. 25-28. The tour will pass through Seattle (Feb. 25), Los Angeles (Feb. 26) and Las Vegas (Feb. 28) with the LA and Vegas events open to the public. As part of the media tour, Johnson, Alvarez, and Northcutt will be hosting open-mat demonstrations in Los Angeles at Clube LA and at Xtreme Couture in Las Vegas.
The WTA announced a new strategic partnership with beauty brand Moroccanoil. Together, the two brands will launch a series of videos featuring the philanthropic efforts of WTA athletes around the world, further expanding the reach and impact these initiatives can achieve.
Toyota signed on with USA Curling in a sponsorship deal that includes the Paralympic program, National Championships, Curling Night in America on NBCSN, and activation at one Paralympic Team and two Olympic Team Trials in 2021. Toyota dealers and regions will have the opportunity to amplify the partnerships with local activations at a grassroots level with community-based activities.
Airbnb for Work went live with a digital marketing campaign spotlighting DeMarcus Cousins, who worked with Airbnb on his move to the Bay Area after joining the Golden State Warriors. The campaign marks the brand’s first partnership with a professional athlete.

Walmart announced a deal with Fanatics to see licensed sports apparel and merchandise via the chain’s online platform. Fan Shop by Fanatics will sell hundreds of thousands of items featuring professional sports leagues such as the NFL, NBA and MLB. In a blog post, the announcement stated that the deal with Fanatics is a “long-term partnership,” while financial terms were not disclosed.

State Farm inked its first-ever sponsorship of an individual professional esports athlete, signing a deal for Benjamin “DrLupo” Lupo, a key Twitch streamer and captain of Rogue’s Fortnite team, and boasting 2.9 million followers on Twitch and 7 million followers across all social platforms. Terms of the sponsorship include State Farm support of DrLupo’s livestreams through branded replays, live in-stream stunts and product integrations, event-based remote streams, sponsored giveaways, and social content. “Being given the opportunity to work with State Farm is, without a doubt, huge,” DrLupo said. “I couldn’t imagine a better company to work with, and I’m excited to see what we can do together in the future.”
Psyonix detailed its plans for Season 7 of the Rocket League Championship Series, offering over $1 million in prizing and the addition of South America as an official RLCS region. Signups run through March 1, with qualifiers starting March 2. The Rival Series Play-In takes place in NA on March 30 with Europe’s the next day. League play then launches April 6.
FanAI added esports data startup, Waypoint Media, under its umbrella and will now integrate Waypoint’s tools into their existing platform to provide “additional granular audience data points that give clients unique actionable insights in order to guide marketing, sponsorship, and fan activation decisions.” The deal includes Waypoint’s market-leading Twitch Middleware API, URL shortener and tracking platform Raven, and a top-notch engineering team with over five years of experience in esports data. In addition, the Raven URL shortener will enable FanAI clients to see a roadmap of how users browse their online platforms, supplementing FanAI’s current purchasing data to show further deeper looks at how the fans engage with websites, shops, and social content. As part of the acquisition, Waypoint’s Chief Product Officer, Kevin Hsu, joins FanAI as Head of Engineering.

The Fan Controlled Football League announced today that multi-platinum award-winning artist Prince Royce has joined the league as a team owner. He will also be serving as celebrity “Fan Captain” for his franchise. FCFL had previously named Marshawn Lynch and Richard Sherman as team owners and the league will be announcing owners for the remaining five teams in the coming weeks. The inaugural FCFL season kicks off in June 2019 with eight teams.

Lightning/Penguins on NBCSN at 8p.
Meet the 2019 Cynopsis Rising Star Honorees
To be honored at the Cynopsis TV Awards – FEB 6th in NYC
Cynopsis is excited to honor stand-out performers, innovators and emerging leaders in the media industry. The experience of these young superstars spans research, sports, digital, content and marketing – join us in congratulating them for jobs well done (view honorees).
Honorees will be celebrated at the Cynopsis TV Awards amongst television’s elite.
Seating is limited, so register today!

ON THIS DAY in 1994: The Cowboys beat the Bills to win Super Bowl XXVIII.
In the Know: Super Bowl XXVII saw Larry Bird and Michael Jordan play H-O-R-S-E in a campaign for which brand? (Email [email protected] with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: 1995 saw the debut of a new campaign featuring three “frogs” that combined their croaks to say the brand’s name. What brand did they collectively say?  Answer: Budweiser. Kudos: John Ferlazzo/London; Phyllis McQuillan-MSG Networks/NY; Len Appel-TMZ/TMZ Sports/NY; Mike Polvere-Optimum Sports/NY; Luke Watson-Essential TV/NY; Mark Lehman-Atlanta Braves/Atlanta; Larry Kahn-Golf Channel/Orlando; Roger Furman-Sports Marketing Communications/Greentown; Sonia Durr-Carat/Atlanta; John Tingue-Hulu/Chicago; John Kukla-KDFW/KDFI/Dallas; Joe Lyons-ESPN/Dallas; Lance Phegley-Texas Runner and Triathlete magazine/Houston; Wendy Holmes-KCNC-TV/Denver; Jim Seifert/Denver; Brian Robin-Pechanga Resort Casino/Temecula; Tom Hurwitz-Palisades MediaGroup/LA; Andy Babb-Super League Gaming/Santa Monica; Willie Price-American Forces Network/Riverside
Later — Chris
Diane K Schwartz
Senior Vice President
Media Communications Group
Roberta Caploe
Cynopsis Ad Sales
Mike Farina | 203-218-6480
VP, Sales
Albert Nassour | 917-545-3129
Strategic Partnerships
Cynopsis Job Listings Sales
Trish Pihonak | 203-899-8459
Director of Operations

CYNOPSISJOBS – For More jobs, please visit Cynopsis.com


Work closely with the Director of Scheduling to plan monthly schedules of movies, specials, acquired series and original programming. Min 3yrs exp program scheduling or research background at a cable network.

Full info HERE

DIRECTOR, MARKETING SOLUTIONS/GSTV/NYC: Dvlp revenue generating mktg strategies, out-of-the-box advertiser solutions/promotions & sales presentations/materials. 7-10 years of progressively responsible mktg/mngmnt work exp Prior ad sales media mktg Exp req’d. Full info HERE (2/13)

SUPERVISOR, ACCOUNT MANAGEMENT/ REV/XP Esports Brand Marketing/Chicago: Professional to help maintain/grow existing business with current clients & assist in bringing new clients on board. 4yr deg in Bus mktg or comm. 4-6 yrs of agency exp, servicing client accounts on a day-to-day basis. Full info HERE (2/13)

/Crown Media Family Networks/LA: Mng writer payment process, conduct forecasting, budgeting, tracking, accounting & reporting of TV movies & series. Min 3 years mgmt exp. 6 yrs prod accounting exp. Apply HERE (2/12)

MGR, SCHEDULING/IFC/WEtv/NYC: Work closely with the Director of Scheduling to plan monthly schedules of movies, specials, acquired series and original programming. Min 3yrs exp program scheduling or research background at a cable network. Full info HERE (2/12)

/Discovery Inc/NYC: Strong background in ad-sales rsrch/insights to join newly formed Shared Services team. Create cohesive reporting narrative across ad-sales bundles to optimize monetization efforts, uncover consumer insights & marketplace trends & mentor pool of analysts. 8+ yrs media rsrch exp. Full info HERE (2/11)

MANAGER, ACCESSORIES/Nickelodeon/NYC: Manage the day to day business for the Accessories team. Build/maintain relationships with all key licensees by holding ongoing business updates 4-5 yrs exp  in licensing and/or marketing. Full info HERE (2/11)

VP MARKETING/Washington Nationals/DC: Seeks a dynamic, strategic & innovative marketing & branding executive to create and implement a targeted and thorough marketing & brand strategy that drives revenue growth. Min 10 yrs relevant mktg exp in a complex, consumer-facing orgnzton, focused on blue-chip brand dvlpmnt. Full info HERE (2/11)

PRODUCER/JUDGE JERRY/STAMFORD CT: Book, Write and Produce segments for daytime court show under tight deadlines. Min 1 -2 years professional TV exp with a talk show, news or court program or other relevant entertainment exp. Full info HERE (2/8)
ASSOCIATE PRODUCER/JUDGE JERRY/STAMFORD CT: Books guests to appear on the show on a weekly basis. Asst show producer & delegate to prod assistants as needed. Min 1 yr profession TV exp with a talk show, news or court program or other relevant ent  exp, pref’d  Full info HERE (2/8)

MANAGER, PR TALENT RELATIONS/CNBC/Englewood Cliffs NJ: Act as a liaison between CNBC and primetime talent and their reps, publicists, etc. Min 5 yrs of professional PR expe in a leadership role with a media and ent company. 3 yrs exp working w/talent. Full info HERE (2/8)

/Univision/Miami: Direct/ coordinate dvlpmnt/execution of comprehensive, measurable, strategic comm plans to meet Univision’s bus objectives. Generally, 10+yrs exp corp comm public affairs, employee comm or related areas, incl exp mngmnt/supervisory capacity. Full info HERE (2/7)

TEAM MARKETING DIRECTOR/XFL/8 roles/8 Markets (NYC, Dallas, Houston, Saint Louis, DC, LA, Seattle, Tampa): Dvlp/implement a comm & media relations strategy on local & regional level. BS/BA req’d  5+ yrs exp corp comm, PR or mktg roles w/specific exp  in sports, media and/or ent  industries. Full info HERE (2/7)

SENIOR DIRECTOR, DISTRIBUTIONS OPERATIONS/Viacom/NYC: Lead role as mgr of ops for DBD incl oversight of (i) current & future new media product deployments such as addressable advertising w/dist partners (ii) Viacom’s linear signal dist (iii) business solutions & associated business processes. Apply HERE (2/6)

/E! Entertainment/Universal City CA: Candidate will leverage linear & digital performance metrics to dvlp strategies for optimizing viewership & monetization for E!’s ent content across platforms. Min 5 yrs of exp; knwldge of both TV digital analytics pref’d. Full info HERE (2/5)

MANAGER, PROGRAMMING/Stadium/Chicago: Want to bring your programming ideas & concepts to life & onto every media platform around? Create/develop show concepts, build presentations to highlight those great ideas & assist pitching them. Knwldg of sales/prod processes; exp w/project budgeting a must. Full info HERE (2/5)

RESEARCH ANALYST/Fox Broadcasting/NYC: Provide key metrics & analyses to all FBC. Focus is on primetime ent & responsibilities incl creating & distributing daily rating reports. Generate Fox programming estimates & preparing highlights for publicity. Some Nielsen (NPower & NNTV) knowlg req’d. Full info HERE

MANAGER, ON-AIR PLANNING/Crown Media Family Networks/LA: Develop and implement on-air inventory utilization strategies. Oversee and implement promotion optimization tools. Min 3 years exp. promotional scheduling. Apply HERE (2/1)

/Crown Media Family Networks/LA: Develop and manage consumer marketing initiatives. Day to day management of marketing campaign timelines and deliverables. Manage consumer sweepstakes, synergy initiatives, and SVOD mktg opportunities. Apply HERE (2/1)

Lead role as mgr of ops for DBD incl oversight of (i) current & future new media product deployments such as addressable advertising w/dist partners (ii) Viacom’s linear signal dist (iii) business solutions & associated business processes. Apply HERE (1/31)

CAMPAIGN ANALYST/AD Council/NYC: Monitor/analyze a breadth of data, incl traditional media data, website data, social media data. BA deg mktg analytics or data analysis pref’d  2-4 yrs mktg analysis. Apply HERE (1/31)
ASSISTANT MANAGER, PR & SOCIAL MEDIA/AD Council/NYC: Ensures that assigned studies have appropriately trained staff, necessary supplies, and necessary forms or electronic systems for data collection. Excellent writer w/Min 1-2 yrs exp conducting public relations & social media programs. Apply HERE (1/31)


Cynopsis • Access Intelligence LLC • 9211 Corporate Blvd., 4th Floor, Rockville, MD 20850 | Privacy Policy

Related Stories

Cynopsis 07/25/24: Mel Brooks doc in the works from Judd Apatow

Mel Brooks doc in the works from Judd Apatow

Thursday July 25, 2024 Today’s Premieres Disney: Primos at 8p Great American Pure Flix: Shadrach Netflix: Tokyo Swindlers; The Decameron Prime Video: Troppo IN THE NEWS Amazon Prime Video and the NBA announced an 11-year media rights agreement, beginning with the 2025-26 NBA season. Prime Video will present exclusive global coverage of 66 regular-season NBA […]

Cynopsis Esports 7/25/24: Comscore + Newzoo’s latest gaming reports; Game Pass price hikes; College Football 25 fever

Thursday, July 25, 2024 Good morning! It’s Thursday, and this is your monthly Gaming Brief. Around 62% of American adults play video games, according to Comscore’s 2024 State of Gaming report. The report, put together in collaboration with Anzu, also revealed that 49% of the U.S. gaming population is Millennials, more than both Gen X […]

Cynopsis Digital Out of Home 07/24/24: Global LED billboard market forecast to hit $7.3 billion by 2031; Amazon’s Audible launches massive AR campaign

Wednesday July 24, 2024 The “DPAA 2024 Omnichannel Decision-Makers Study,” conducted by Advertiser Perceptions and sponsored by Kochava, found that eight in 10 respondents will recommend digital-out-of-home to be part of their media plans over the next 12 months, with 96% of marketers and agencies planning to increase or maintain spending in the next 12 […]

07/24/24: Cynopsis Jobs


ASSOCIATE, GLOBAL LICENSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]