01/28/22: NBC sets the guest list for its Betty White tribute



Grab the Attention, Eyes and Ears of Your Consumers
on All Ad-Supported Platforms

It’s TV…EVERYWHERE. For Everyone.
Make Every Person Count.

A+E Networks

Cynopsis Medias First Morning Read
Friday January 28, 2022

Today’s Premieres
Lifetime: My Killer Body With K. Michelle at 10p

Today’s Finale
The CW: Nancy Drew at 9p

Saturday’s Premieres
The CW: Great Chocolate Showdown at 8p
Newsmax: Wendy Bell Common Sense at 4:30p

Sunday’s Premieres
Discovery+: Love off the Grid
Science: Underground Railroad: The Secret History at 10p
Showtime: We Need To Talk About Cosby at 10p

Sunday’s Finales
ABC: Celebrity Wheel of Fortune at 8p and Supermarket Sweep at 9p


The IRL Upfront tally is growing, as the CW announced plans to resume its annual in-person event in May. The network’s bid to woo media buyers will take place the morning of Thursday, May 19, back at its usual haunt, the New York City Center Theater in midtown. The move comes after NBCUniversal, Fox and ViacomCBS made public their plans to return to in-person Upfront presentations earlier the same week in May. Still no official word from Disney, although reportedly the company is planning to return to Lincoln Center for its event that would combine ABC, ESPN, FX and its other streaming and network platforms in a single presentation.

Golden Hour: NBC unveiled some of the talent lined up for its upcoming Betty White tribute. President Joe Biden, Drew Barrymore, Valerie Bertinelli, Cher, Bryan Cranston, Ted Danson, Ellen DeGeneres, Jimmy Fallon, Tina Fey, Ana Gasteyer, Goldie Hawn, Vicki Lawrence, Jane Leeves, Jay Leno, Anthony Mackie, Wendie Malick, Joel McHale, Tracy Morgan, Jean Smart and Mary Steenburgen are among those who’ll pay tribute to the late actress and animal advocate in “Celebrating Betty White: America’s Golden Girl” on Monday, January 31 at 10p.

NBCU streamer Peacock enters its third year in operation reporting that adjusted losses more than doubled during Q4 2021 from the prior year. During parent Comcast’s earnings call yesterday, CFO Mike Cavanagh said Comcast expects Peacock losses to total about $2.5 billion as its investment in content continues to ramp up.

“The Wendy Williams Show” lined up guest hosts for February as Williams continues to sit the show out due to health issues. Michael Rapaport returns January 31-February 4, Fat Joe and Remy Ma are back February 7-11, Bevy Smith and Terrence J are onboard February 14-18, and Sherri Shepherd steps in February 21-25. Rapaport will be back as host February 28-March 4.

Netflix dominated the Producers Guild of America nominations in the motion picture and television categories, announced yesterday. The streamer scored 10 noms, including for “Don’t Look Up,” “The Power of the Dog” and “Tick, Tick … Boom!” for the 33rd annual PGA trophy fest.

In an unusual deal, NBA All-Star Draymond Green, a longtime and current member of the Golden State Warriors, struck a multiyear agreement with Turner Sports to appear on TNT’s “Inside The NBA” and other areas of TNT’s sports portfolio.

Service members and honorably discharged veterans worldwide can again enjoy free access to NBCU’s full streaming coverage of the 2022 Olympic Winter Games, courtesy of the Army & Air Force Exchange Service and Comcast NBCU. Military members will be able to stream all the action from the Games via ShopMyExchange.com.

Charter Communications is doubling its investment in Spectrum Scholars, the company’s college scholarship program for underrepresented students with financial need. Beginning with the 2022-23 academic year, Charter will award scholarships to a new class of 20 rising college juniors annually instead of biennially, for a $400,000 total yearly commitment.


At this year’s Best of the Best, the finalists will be competing in over 50 categories. Finalists include MTV Entertainment Group/Viacom, Universal Studio Group, Dotdash Meredith, New York Jets and more. Join us on Feb 24th when we announce the winners!



Retta is spreading her wingsat NBCUniversal. The former star of NBC and Universal TV’s “Good Girls” and “Parks and Recreation” inked a new talent holding deal through which she’ll collaborate exclusively with NBCU Television and Streaming Entertainment, and Universal Television on projects in which she can star across the company’s broad platform roster.

TNT is diving deeper into true crime with upcoming anthology series “Rich & Shameless,” slated to debut this summer. The series, from the network and Raw (“Three Identical Strangers,” “Don’t F**k with Cats”), will document the problems that befall great wealth through seven films. An early episode, “Pam & Tommy: The Tape That Changed America,” is set to air Saturday, February 19. Other subjects include the mysterious death of crypto millionaire and suspected con artist Gerald Cotton, Seagrams heiress Clare Bronfman and her involvement in a nefarious sex cult, and the battle between Martin Shkreli and The Wu-Tang Clan.

Peacock handed a straight-to-series order to Julie Plec and Kevin Williamson’s TV adaptation of Ryan Parrott’s comic book “Dead Day.” The duo, who developed CW staple “The Vampire Diaries,” will serve as co-showrunners and writers on the series, which is based at Universal Television and Aftershock Media. “Dead Day” centers on an ensemble of animated characters as they navigate the one night annually the dead come back to complete unfinished business of all sorts on earth.

Andrew Orenstein (“Ghostwriter”) and Matt Hastings (“The Handmaid’s Tale”) have boarded upcoming series “Glimmerville” as showrunners. The show, which has yet to find a network or streamer home, is an adaptation of the book Field Guide to the Supernatural Universe, due out this spring from author Alyson Noel. Described as a mashup of “Stranger Things,” “Harry Potter,” “Percy Jackson” and “Gravity Falls,” the project is set in small town and follows a boy who longs to be normal but must rely on his suppressed supernatural abilities to defeat an otherworldly nemesis.

Snap re-upped deals with Disney, NBCU and ViacomCBS covering a range of shows on the platform. The companies will continue to provide their current content on Snapchat’s Discover feature as well as bring new content.

Although mum’s the word at HBO Max, another “Suicide Squad” spinoff series is in the works at the streamer. James Gunn, who’s behind HBO Max’s spinoff “Peacemaker,” spilled the news on Deadline’s Hero Nation podcast. “We’re working on something else now, another TV show that’s connected to that universe,” Gunn said. “I can’t quite say.”

In another brand integration bid, Crackle Plus inked a multiyear co-production partnership with APX Content Ventures and Publicis Media. First up is “Inside The Black Box,” a 10-ep series hosted by Emmy and NAACP Image Award winner Joe Morton (“Scandal”) and celebrity acting coach Tracey Moore, who will interview and engage in performances with celebrity guests. The series is sponsored by The General, which will have brand placement across various aspects of the programming.

Corus Entertainment network Global greenlit “Robyn Hood,” an edgy, modern take on the Robin Hood legend in which Robyn, a fearless young woman, embraces Gen Z distaste for the injustices of today and fights them the best way she knows how. The series hails from Boat Rocker and music and TV director and filmmaker Director X, and is penned by Chris Roberts (“Orphan Black”).

ScoreG Productions and Super Channel are teaming on three-part true crime episodic docuseries “Thunder: The Life and Death of Arturo Gatti.” The project will chronicle the life of the legendary boxer, who was found dead at the age of 37 in his hotel room while he was vacationing with his wife and son in Brazil.


“Love Off the Grid,” featuring couples who attempt to make it work in the wild because one partner lives off the grid with no running water, electricity or civilization in sight, premieres on discovery+ this Sunday, January 30.

“United We Drive,” which explores friendships between people from different walks of life forged over a shared love of classic cars, debuts Thursday, February 3 at 10p on FYI. NASCAR Cup Series driver Daniel Suerez hosts the limited series, which will see complementary 60-second shortform pieces airing across the Drive block on FYI and The History Channel, and bespoke pieces featured on FYI’s YouTube and Facebook pages.

Stephen Colbert’s animated series “Fairview” will bow Wednesday, February 9 at 8:30p on Comedy Central. The series, the first new original under the network’s drive into adult animation, is unsurprisingly sociopolitically topical as national politics cause mayhem in a small town run by a party girl turned pragmatic mayor.

Season 2 of “Space Force” returns Friday, February 18. The comedic action picks up with General Naird and his underdog team having to prove their worth to a new administration while dealing with interpersonal challenges. Laughs are provided by Steve Carell, Jimmy O. Yang, John Malkovich and more.

Also on Netflix, both the personal and professional tracks of Bubba Wallace, the only full-time Black NASCAR driver during the turbulent 2021 season, are under the lens in “RACE: Bubba Wallace,” speeding to screens Tuesday, February 22. The docuseries is directed by Erik Parker (“L.A. Burning: The Riots 25 Years Later,” “Nas: Time Is Illmatic”)

Showtime released the official trailer for “Super Pumped: The Battle For Uber,” the first installment of its new anthology series that’s set to premiere Sunday, February 27 at 10p. Starring Joseph Gordon-Levitt (“The Trial of the Chicago 7”), Kyle Chandler (“Bloodline”) and Uma Thurman (“Pulp Fiction”), first season is based on the Mike Isaac book of the same name.

Say cheese. Culinary chaos will be unleashed Thursday, March 31 at 9p when TBS bows “Rat in the Kitchen.” A new twist on the traditional cooking competition series, “Rat,” hosted by comedian Natasha Leggero and celebrity chef Ludo Lefebvre, is a cat-and-mouse game where contestants try to determine the identity the undercover mole (rat) who’s out to undermine their chances at victory.


“Freedom on the Range,” an INSP docudrama produced by Al Roker Entertainment, is set to premiere on the network Saturday, February 26 at 8p. The special explores the contributions of African American Cowboys to the American West.

Ariana Grande, Silk Sonic, Dua Lipa, Ed Sheeran and Lil Nas X are among the are nominees for Song of the Year at the 2022 “iHeartRadio Music Awards,” which will air live on Fox on Tuesday, March 22 at 8p.


HBO Max and Cartoon Network are filling their sandboxes in the coming month.
Among new programming are a new “Looney Tunes Cartoons Valentine’s Day Special,” premiering Thursday, February 3, the same day new episodes of “Sesame Street” begin rolling out. Season 2 of “Yabba Dabba Dinosaurs” and the fourth chapter of “Craig of the Creek,” both headed to screens Thursday, February 17.


Witz, a new FAST livestreaming comedy channel, is on its way to the streaming circuit from studio and syndicator BEC: Best Ever Channels and The Stand Group. Witz will include curated library programming, new stand-up comedy specials, talk shows, yodcasts and franchise blocks including “Cancelled Comedy” and “What’s Your F@#king Deal?!,” with some content emanating live from The Stand Comedy Club in NY.

Fox News International is expanding its distribution on Roku. Starting January 31, the direct-to-consumer platform will see increased reach across Chile, Costa Rica, Germany, Ireland, Mexico, Panama and the UK.

The WWE Network has made another exclusive move in the streaming realm. The net will stream on Disney+ Hotstar in Indonesia, a move that follows the direct-to-consumer service’s exclusive $1 billion pact with NBCU’s Peacock in the US.

Cinedigm’s soccer-centric service Realmadrid TV launched on ViacomCBS’ Pluto TV. The channel will join Pluto TV’s sports category, which includes channels such as NFL Channel, MLB and PGA Tour.


Mel Rodriguez is the latest star to exit CBS’ “CSI: Vegas” ahead of season 2. The move by Rodriguez, who was a series regular, follows the departure of Jorja Fox and William Petersen.


IAS is launching live media-quality measurement for CTV campaigns. Via its new streamlined CTV Dashboard in IAS Signal, IAS provides customers with greater transparency into their CTV ad campaigns through more granular insights.


The Documentary Association of Canada in partnership with online subscription platform Tenk will present “DOCs from the Vault,” showcasing 11 documentaries from the association’s filmmakers that have not yet premiered online. First five titles will debut on Tenk today (January 28) and the following six March 25.


Don’t miss the February 16 entry deadline! Your brand or project will contend with top brands in the sports media world. We’re excited to see your entries!



MotorTrend TV revved up big ratings for its first of 11 “Mecum Auctions” broadcasts. Among highlights, the MotorTrend TV and Discovery simulcast was the No. 1 non-sports telecast on cable for M25-54 during its time slot and delivered 6.3 million viewers, the largest audience in history for a Mecum Kissimmee Auction.

Broadcast Nielsen Ratings for Wednesday, January 26
Show, P2+ 000s, (A18-49)
ABC: “The Goldbergs” 2.54 (0.4), “The Wonder Years” 1.55 (0.3), “Home Economics” 1.92 (0.3), “The Chase” 1.41 (0.2)
CBS: “Let’s Make A Deal” 4.51 (0.6), “Amazing Race” 3.93 (0.6), “Good Sam” 2.63 (0.3)
CW: “DC’s Legends of Tomorrow” 0.57 (0.1), “Batwoman” 0.48 (0.1)
FOX: “I Can See Your Voice” 2.12 (0.4) “Next Level Chef” 2.07 (0.5)
NBC: “Chicago Med” 3.73 (0.4), ”Chicago Fire” 3.42 (0.4) “Chicago PD” 2.88 (0.4)
Telemundo: “Exatlon” 0.99 (0.3), “Hercai: Amor” 1.35 (0.4), “Malverde: Santo” 1.06 (0.3)
Univision: “Soltero Con Hijas” 1.59 (0.5), “Vencer El Pasado” 1.67 (0.5), “Madre” 1.62 (0.5)
Source: Nielsen live + same day time period averages


CBS is bolstering its nonscripted and specials team with the hire of Gloria Medel Solomons as VP, alternative and specials. The Peabody Award-winning exec joins from Solomons Productions, where she was an exec producer and partner.

News Corp SVP and global head of product Jennie Baird is headed to the BBC in the newly created position of EVP/MD of digital news and streaming.

A+E Networks promoted Susan Tanamli to EVP and head of global technology and media operations. Tanamli most recently was as CTO and head of global technology and digital product technology.

Susan Brandt is climbing the ladder at Dr. Seuss Enterprises. She’s been promoted from president to president and CEO at the children’s entertainment company.

Pocket.watch landed former Mattel, Nickelodeon and NBCU veteran Manuel Torres Port as its new global head of consumer products.

Emmy award-winning journalist Johana Suarez is joining the Noticias Telemundo news team as an anchor and reporter. She recently served as an anchor at Univision’s KUVN 23 in Dallas.

Byron Allen’s Allen Media Group hired Sydnie Karras in the newly created position of chief accounting officer. Karras previously worked for PricewaterhouseCoopers as director of capital markets and accounting advisory services.

Former Roblox exec Keith Lucas joined the advisory board of animation studio Trioscope, which is aiming to expand its animation technology.

This Day in History
1902 – The Carnegie Institution was established in Washington, DC, with a gift of $10 million from Andrew Carnegie.

Friday Fact
About 12 percent of people dream entirely in black and white.

Answer to Our Last Trivia Question
Which reality series cast, in different seasons, included Vanilla Ice, Florence Henderson, Corey Feldman and Dave Coulier? “The Surreal Life” (2003-06). Kudos to: Heather Allen-WWE Corp./Stamford, CT; Matt Kodner/NY; Melinda LaRose/Brooklyn, NY; Mary Moonen-WCPE-The Classical Station/Wake Forest, NC; Holly Parker-JS Casting/NY; Greg West-WATC TV/Atlanta; Luke Watson-Bright Moments/NY; Creed Heilskov-ImOn Communications/Cedar Rapids, MI; Andi Leston-Outdoor Sportsman Group/Waukesha, WI; Dan Whitford-WTTW/Chicago; Melissa Friedman/LA; Dale Warshaw-KMSB/KTTU/Tucson

Today’s Trivia Question
Which “SNL” star went on to host the show four times and appear as the musical guest nine times after leaving as a regular? Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

Cynopsis Team

Lynn Leahey
Editorial Director

Kerry Smith
Division President
Access Intelligence

Roberta Caploe
VP/Group Publisher

Executive Director of Sales
Albert Nassour
Cynopsis Job Listings Sales
John Cox

Check out more jobs in Cynopsis Classifieds »
Job of the day


We are looking for talent who will help to build the foundation for a long-term business. Candidates should have sales planning and client success management experience. Extensive background in traditional linear and digital media sponsorship sales, and the overall support of multi-year, value-driven partnerships. Full info HERE (2/12)


Candidates should have extensive experience in consultative sales, working with brands to develop strategic and long-term partnerships. You will represent a portfolio of Gaming, Esports and Entertainment offerings that are some of the best in the world. Ideal candidates have experience thinking strategically and creatively for their partners. Full info HERE (2/12)


Candidates should have sales planning and client success management experience. Background in account management for digital media sales (and linear preferred) operations. The Account Manager will be responsible for managing the day-to-day sales operations partnership relationships and campaign management. Full info HERE (2/12)

If you’re passionate about entertainment here’s your chance to get a job with a leading television brand with women! TLC is looking to hire a Project Manager position on the Marketing team (through staffing agency YOH). If you are looking for a fast paced, creative and strategic place to grow apply here. Full info HERE (2/12)

Responsible for building & maintaining ad sales bookings &d weekly advertiser branding in a timely manner. Liaised with client & traffic department to ensure copy was received & instructions were applied. Resolve discrepancies related to Core business deals. 1-2 yrs exp working with advertising agencies/television traffic departments is preferred. Full info HERE 2/12)


Source and identify finished TV program and digital series acquisitions for Streaming FAST Channels. License our TMB/Jukin original Streaming Channel productions for distribution. Responsible for negotiating and closing both inbound and outbound deals. 7 years of relevant work experience at a media company, ie program sales/program acquisitions. Full info HERE (2/12)


Produce curated and original series for Streaming TV in the DIY and home genre first, and other genres second. Maintain and influence creative alignment with the Channel and Brands. Contribute to the ideation of new show concepts in the DIY space. 4+ Years Production Experience (digital & linear) in the DIY / Home genre. Full info HERE (2/12)

HEARST MEDIA PRODUCTION GROUP: Establish and maintain senior-level relationships, develop and pitch unique mission-driven programs, and negotiate long-term partnership agreements with brands and advertisers. Support creation and present strategic, cross-media concepts to multiple stakeholder groups. 10 + years of relevant business development experience. Full info HERE (2/12)

HEARST MEDIA PRODUCTION GROUP: Establish and maintain senior-level relationships, develop and pitch unique mission-driven programs, and negotiate long-term partnership agreements with non-profits and foundations. Support creation and present strategic, cross-media concepts to multiple stakeholder groups. 10 + years of relevant business development experience. Full info HERE (2/12)


Cadent is looking to hire a Broadcast Planner to join our fast-growing team! In this role you will work closely with Sales to build proposals & media plans, assist with pricing for ad packages and work closely with operations to finalize orders. If you have broadcast experience and enjoy working with numbers, we would love to speak with you! Full info HERE (2/10)

BLUE ANT MEDIA/NYC: Build and implement strategic and results-driven trade marketing and PR plans with a focus on the U.S. and U.K. markets. Execution on all announcements from the production and distribution teams. Writing and routing releases, Op-eds and written interviews and manage PR agency relationships. Minimum eight yrs of experience in a media relations role. Full info HERE (2/10)


Manage assigned portfolio of video providers in alignment with company goals. Develop & maintain strong corporate, division/regional & system relationships. Achieve content distribution & marketing goals across account portfolio. Min of 2-5 yrs’ B2B sales & client relationship management exp; exp in cable television distribution a plus. Full info HERE (2/9)


Maintain agency accounts including upfront and scatter order entry, inventory moves, and product allocations and Electronic Data Interchange, flowcharts, change notices, handling program changes, booking billboards for marketing sponsorships. Communicate daily with Traffic Department. BA in Communication or equivalent from a four-year college. Full info HERE (2/9)


Oversee day-to-day management of campaigns and ensure brand consistency. Develop social media campaigns; drive brand awareness, and engagement. Work with brand managers to create and implement social media strategies monthly. Proven track record of using social platforms to drive conversation and conversion. Full info HERE (2/9)

FUSE MEDIA INC/NYC, NY: Create and manage national sales proposals, monitor on-air schedules on a daily basis, prepare post analysis for clients and resolve contract discrepancies. Obtain, organize and analyze research and competitive information. Monitor stewardship of all accounts. 2-4 years of experience in a media sales company, or advertising agency preferred. Full info HERE (2/8)

Shoot and produce digital video content. Operate as a one-person band getting your own video, audio, and necessary coverage. Act as the primary liaison with our subjects and must always represent the core values of our brand in the field. Credits in digital/doc/reality programming & experience shooting on the Sony FS-7 or adjacent models. Full info HERE (2/8)

Manage a team of producers/shooters, and editors. Impart technical expertise of shooting and editing equipment to team members. Oversee serialized content from casting through picture lock. Direct large projects and live events. At least 6+ years of video production experience on long-form content. Full info HERE (2/8)

Create and edit original mid-from and long-form video feature stories for Overtime’s YouTube page and social platforms, using creative storytelling and editing to produce the best possible video. Ensure we’re creating the best video content up to Overtime standards. Credits working in long-form doc/reality programming. Full info HERE (2/8)

CLEAR CHANNEL/NYC: Prepare ideas & strategy for sales pitches. Develop strategic marketing plans that identify & direct marketing activities toward opportunities for revenue growth. Serve as an expert in media strategy, research insights & product innovation. 3-5 yrs of Marketing and/or Advertising experience. Business Acumen, Results Focus, and Problem Solving req. Full info HERE (2/7)


Communicate the value and brand strength to advertisers and agencies. Create compelling presentations and proactively keep clients informed of pertinent account and network information, as well as marketplace conditions. Make in-person visits to advertisers and agencies. Minimum 4+ years national advertising sales or equivalent sales experience. Full info HERE (2/7)


Maintain client relationships and process client requests. Negotiate client rates and provide weekly budget reports. Provide quarterly agency/account budget tracking reports and summaries. Analyze and report average unit rates on a weekly/monthly basis. Min of 2 yrs of relevant advertising/media and min one yr direct response experience required. Full info HERE (2/7)

Primary contacts for AKC.tv & AKC productions. Manages the production calendar, including national broadcasts, livestream events, weekly shows, & studio productions. Tracks & monitors the process with AKC clubs for televised events, including contracts & payments. 2+ yrs of exp in broadcast management, communications, marketing, or related field. Full info HERE (2/6)

Provides leadership for the broadcast/digital sales teams. Makes decisions regarding hiring, evaluating, promoting and terminating of employees. Manages recruitment, Training, evaluation, and development of sales professionals. Develops and cultivates client relationships alongside Account Executives. 3+ yrs exp in selling TV, Video and Digital. Full info HERE (2/6)


Report & evaluate existing metrics, develop new metrics and reports, & provide strategic recommendations to assist with driving decision-making & measuring performance for key stakeholders. Perform analyses for network programming & competitive analysis for programs on other networks. Minimum 3+ yrs Media and/or TV audience research experience. Full info HERE (2/5)

VIACOMCBS/LOS ANGELES: Forecast & develop delivery schedules & confer with creative teams, management & production company production personnel to handle special requests & production scheduling issues. Collaborate daily with program suppliers to coordinate the delivery of program content. Min 3 yrs in acquisition and delivery of media assets used to produce marketing. Full info HERE (2/5)

ABC: Shark Tank, 20/20
CBS: Undercover Boss, Magnum P.I., Blue Bloods
CW: Penn & Teller: Fool Us, Nancy Drew
FOX: WWE Friday Night Smackdown
NBC: That’s My Jam, Dateline NBC
PBS: Washington Week, Firing Line With Margaret Hoover, Muhammad Ali
Telemundo: Exatlon Estados Unidos, Hercal: Amor y Venganza
Univision: Soltero Con Hijas, Vencer el Pasado, Madre


Related Stories

05/23/22: Cynopsis Media Tech Update

internet tech

Monday May 23, 2022 Despite Elon Musk’s tweet to the contrary, his $44 billion deal to buy Twitter is not “on hold,” Twitter informed employees on Thursday. Musk had claimed he was pausing proceedings as he unearths details about the number of bots and spam accounts on Twitter, and suggested he might renegotiate his deal […]

05/22/22: Cynopsis Jobs

high five

MANAGER, MULTI-PLATFORM RESEARCH & ANALYTICS FUSE MEDIA NYC, HYBRID Create, analyze, and distribute regular daily, weekly and monthly reporting, covering TV, Digital (TVOD, AVOD, SVOD) and social media. Validate the accuracy of data in reports, communicate issues/anomalies to designated support teams and monitor the status of outstanding issues. 3+ yrs of research and analytics exp., […]