01/15/20: The WNBA inked a new collective bargaining agreement that offers a big raise



Wednesday January 15, 2020

The WNBA and the Women’s National Basketball Players Association reached an accord on a new Collective Bargaining Agreement (CBA), pending ratification by the players and the league’s Board of Governors. The 2020 CBA, spanning eight years, features significant investments by the league and its teams aimed directly at increasing player salary and compensation, improvements to the overall player experience, resources specifically designed with the professional female athlete in mind, as well as a commitment to implement an integrated marketing plan league-wide. Foremost among the deal terms is a 53% rise in total cash compensation, with the league’s top players able to earn cash compensation in excess of $500,000. Additional highlights include enhanced player experience with respect to travel and child care benefits, and expanded offseason career development opportunities.

The WNBA also announced today the formation of a first-of-its-kind collective – WNBA Changemakers – which brings together values-driven businesses who lead the way in the advancement of women through sports.


The 2020 College Football Playoff National Championship saw LSU’s win deliver cable’s best viewership in more than two years. ESPN’s MegaCast presentation of LSU’s victory delivered an initial audience of 25,588,000 viewers, surpassing ESPN’s MegaCast audience for Clemson’s win in the CFP National Championship a year ago. Solely on ESPN, the primary telecast of LSU-Clemson delivered an audience of 25,004,000 viewers, up 3% from the same presentation of the CFP National Championship last season.

CBS rolled out golf coverage plans for the 2020 season, lining up broadcasts of 20 PGA TOUR events, featuring four Tournaments during the “West Coast Swing” throughout January and February. Programming tees off next weekend at the Farmers Insurance Open on Jan. 25. The CBS Television Network also will broadcast five PGA TOUR Specials throughout the season leading into live golf coverage. CBS Sports’ full coverage will be available to stream live in markets across the U.S. via the CBS All Access subscription service.

Speaking of golf, the PGA Tour unlocked a new pace-of-play policy that will keep tally of its slowest players on a week-to-week basis and serve up penalties for “excessive shot times.” Players will be put on an observation list and given warnings if they exceed 60 seconds to play a shot with a second penalty resulting in a one-stroke penalty.

Pac-12 Networks announced the addition of three former Pac-12 standouts to its on-air talent team as well as the return of several veteran broadcasters. Monique Billings and Kelsey Plum make their Networks debuts this month, while Richard Jefferson makes his return to the on-air lineup this Thursday. Additionally, former UCLA star and NBA veteran Earl Watson joins the in-studio analyst team on Thursday.

B/R Kicks is launching season 2 of its Unboxed series today featuring a lineup of guests that includes Kevin Durant, Paul George, Steph Curry, Conor McGregor, and others. The series will launch on FB Watch this week and then across other B/R channels.

The Cynopsis Sports Media Awards gives industry titans and emerging startups the chance to compete on a level playing field. With categories that cover individuals, content, marketing campaigns, social media, coverage and sports betting (sponsored by SeventySix Capital), this program is designed to spotlight your work and give your team the recognition they deserve.

Finalists will be celebrated at the Cynopsis Sports Media Awards Breakfast, on April 23rd in NYC. Entries are due by January 28th.

Click here to get started


Great Clips entered into a multi-year marketing partnership with the NCAA, designating the salon brand as the “Official Hair Salon of the NCAA.” Dealpoints include NCAA March Madness, NCAA Men’s and Women’s Final Four as well as marketing, media and activation rights surrounding all 90 NCAA Championships. Great Clips’ partnership with the NCAA is through a joint agreement with Turner Sports and CBS Sport. Additionally, Great Clips will create national and local-market promotions that offer customers unique experiences and tickets to NCAA events and Championship games. “We are delighted to have Great Clips as a partner across all 90 NCAA championships,” said Dan Gavitt, NCAA senior vice president of basketball. “As a corporate partner, Great Clips helps support providing a world-class experience for student-athletes across the country as they compete at the highest levels.”

The NBA announced the NBA Team Sales & Marketing Awards at the league’s annual NBA Sales & Marketing Meeting in Miami. The 2019 NBA Champion Toronto Raptors received the league’s first-ever NBA Team of the Year Award, recognized for their achievements across team business, including Ticketing, Partnerships, Marketing, Digital Media, Business Analytics and Innovation. The Dallas Mavericks earned the NBA Inclusion Leadership Award, while the Milwaukee Bucks and the Sacramento Kings teamed up to receive the NBA Inclusion Innovation Award. The Kings, who earned the NBA Inclusion Innovation Award last year, also picked up the NBA Team Innovation Award this year.

On the event front, the NHL lined up its roster of activations for the 2020 NHL Fan Fair, the official fan festival of the2020 Honda NHL All-Star Weekend, running Jan. 23-26 in St. Louis. Partners gearing up for the event include Enterprise, Honda, New Amsterdam Vodka, Truly, Discover, Dunkin’, Bud Light, GEICO, Great Clips, MassMutual, SAP, and more. Highlights of the four-day, family-friendly festival include autograph sessions featuring former and current NHL All-Stars; a Hockey Hall of Fame exhibit featuring the St. Louis Blues and the history of hockey in the “Gateway to the West”; NHL memorabilia and trophy displays, including the Stanley Cup; the sixth annual NHL Mascot Showdown featuring all 29 NHL Mascots; and more.

ESPN revealed its sponsors for X Games Aspen 2020, lining up returning sponsors Monster Energy, Great Clips, Pacifico Beer, The Real Cost (FDA), the Jeep brand and Wendy’s. GEICO will once again serve as the official music stage sponsor. The event is also supported by Amazon, One Roc and Polaris/Timbersled. Fans will have the opportunity to browse product displays and on-site activations in X Fest provided by National Geographic, Strider, Comcast Xfinity, Action Trackchair, Shred Hate, X Change, Home Team BBQ and Aspen Mini Donuts. Elements featured as part of sponsor packages include on-site activations, content creation and rights to the official marks and logos. Sponsors will also have a media presence during the X Games telecasts as well as prominent positions across X Games social platforms and VIP experiences on-site.


Comcast NBCUniversal is launching of SportsTech, a global accelerator for sports technology startups. SportsTech sees a partnership of three of Comcast NBCUniversal’s sports brands – NBC Sports, Sky Sports and Golf Channel – alongside NASCAR and two US Olympic sports organizations: U.S. Ski & Snowboard and USA Swimming. Comcast Ventures rounds out the partnership. Based in The Battery Atlanta/SunTrust Park, the new accelerator is designed to provide sports tech startups with the resources and relationships to succeed by giving them access to a broad international consortium of advisors, a custom sports tech curriculum shaped by industry experts, and investment capital. Partners will have early exposure to emerging sports tech trends and technologies that cross multiple sports, gaining insight into how these technologies can potentially reshape and benefit their businesses. Initial focus areas will include: media & entertainment; fan & player engagement; athlete & player performance; team & coach success; sports venue & event innovation; fantasy sports & sports wagering; esports; and business of sports.

Athlete marketing platform Opendorse launched its new On Demand feature, a streamlined personal social media management tool that automates media sharing and enables teams and leagues to share and track collections of media with athletes and ambassadors directly through Opendorse. Athletes can use the feature to access more images, videos, and GIFs from games and events to create and publish posts on demand, ensuring they have the necessary tools to grow their personal brands. Marketers can now use Opendorse to make media available to athletes, suggest specific posts to share instantly, and schedule content for athletes to post in the future, while tracking the performance outcomes associated with every piece of that is shared.


Kia Motors extended its partnership with Riot Games for the 2020 season of the LEC. The auto brand will continue to serve as the presenting sponsor of the ‘Player of the Game’ broadcast segment and will present two awards at the end of a split- the ‘All-Star Team of the Split’ and ‘MVP of the Split.’ Meanwhile, Kia Motors will activate at LEC’s live finals by showcasing its range of vehicles at events.

Allied Esports Entertainment announced that real estate company Brookfield Property Partners will become a shareholder of the company through a $5 million equity investment. Per the agreement and strategic alliance, Brookfield Properties will bring Allied Esports’ new on-mall esports venue concept to its existing retail destinations. The two companies will collaborate on the development of dedicated esports venues and gaming experiences that will be designed for tournament play of all levels, with PCs and consoles available for daily use, complete broadcast and streaming production capabilities, full food and beverage options, and experiential retail.

Prize Payments provided its first live payments for Ubisoft’s Tom Clancy’s Rainbow Six Siege Nordics Championship, in which winning players from six countries received prize money in an average of 15 hours. Prize Payments distributed prizes from Ubisoft to players in Denmark, Finland, Sweden, the Netherlands, Germany, and the United Kingdom. 95% of all winners from the Rainbow Six Siege Nordics Championship elected to be paid by direct bank transfer using the Prize Payment platform rather than PayPal, Check or Wire transfers.

Super League Gaming locked in a new partnership with Wanda Cinemas Games, a subsidiary of Chinese media conglomerate Wanda Media. The new alliance will bring live, competitive gaming experiences to Wanda’s 700+ owned and operated theaters in multiple cities across China, with more activations to be announced in the future. In the agreement, Wanda theatres will be transformed into esports venues hosting live Super League events and tournaments throughout China, driving an entirely new gaming experience for the massive Wanda customer base. “Our partnership with Super League will bring a new theater and esports experience to the millions of Chinese esports fans and players,” says Jian Huang, CEO of Wanda Cinemas Games. “We are looking forward to closely cooperating with Super League to create and perfect this new venture into the China market.”

The Calgary Flames will host the second annual 2020 CHEL Showdown presented by Scotiabank, partnering with WorldGaming for the event. Taking place over a two weekend span (Feb. 1-2 and 8-9). The top two players from each of the Xbox One and PlayStation 4 platforms will earn the chance to compete in the Grand Finals hosted at the Scotiabank Saddledome on Feb. 22.


Dwyane Wade, in partnership with CAA Sports, is launching CAA AMP, a cultural strategy agency “with an in-depth understanding of unique communities, voices, passions, values, and beliefs,” according to the announcement. Led by Wade, CAA AMP will be a new group within CAA’s Brand Consulting division, which builds strategy, innovative marketing, and creative, as well as new measurement tools, for brands across their sports, entertainment, and social impact initiatives. Wade will also assume the role of Chief Culture Officer of CAA Sports’ industry-leading Basketball division, working closely with Basketball Co-Heads Austin Brown, Steven Heumann, Aaron Mintz, and Leon Rose. “Throughout the past ten years, we have worked closely with Dwyane to develop and execute a long-term business strategy that would continue well beyond his playing career,” said Michael Levine, Co-Head, CAA Sports. “Dwyane is a special person. He is a smart and strategic executive, who puts his heart into each of his relationships, and we are so proud to partner with him on this new venture. CAA AMP is the culmination of something that we have talked about for a long time, and now that Dwyane has settled into his post-playing rhythm, we can’t wait to get started.”

The World Surf League announced that Chief Executive Officer Sophie Goldschmidt will be stepping down from her post and that WSL’s President of Content, Media and Studios Erik Logan has been named as CEO, effective this week. Following the transition, Goldschmidt will continue to help the company and join its Advisory Board.

US Youth Soccer announced the selection of Skip Gilbert by the US Youth Soccer Board of Directors as the new Chief Executive Officer of US Youth Soccer. Gilbert has served in leadership roles with a number of sports organizations over the course of his career, most recently with the US Anti-Doping Agency (USADA) as its Managing Director of Operations, Marketing, and Development. Skip also brings extensive executive management experience from his involvement with the U.S. Anti-Doping Agency, the United States Tennis Association, USA Triathlon, USA Swimming, US Soccer, and as Chairman of the National Governing Bodies Council (NGBC).


Flyers/Blues on NBCSN at 8p.

See who’s leading the charge in industry excellence
The Cynopsis Best Of The Best Awards
Featuring Media’s Rising Stars

Thursday, February 6th | Tribeca ThreeSixty, NYC | 11:45am – 2pm



On This Day
In 1892: The rules of basketball are first published by James Naismith on Triangle Magazine.

In the Know
The NHL’s oldest mascot is Harvey the Hound, representing which team? (Email cpursell@cynopsis.com with your answer and be sure to include your name, company and city).

Answer to Our Last Sports Trivia Question
Go the Gorilla is the mascot for which NBA franchise? Answer: Phoenix Suns. Kudos: Chris Long-DraftKings/NY; Scott Jenkins-Gracenote/NY; Greg Conner-Tennis Media/NY; Michael Doherty-BC Media/NY; Mark Lehman-Braves/Atlanta; Christopher Kull-The Nielsen Company/Oldsmar; Russ DelCore-a4 Media/Oakland; Mike May-PHIT America/Wellington; Andy Pittman-TAMU/College Station; John Tingue-hulu/Chicago; Travis Wacker-ESPN Chicago/Chicago; Lance Phegley-Texas Runner and Triathlete magazine/Houston; Brienne Chance-Gannett/Phoenix; Rich Wolfe-Lone Wolfe Press/Scottsdale; John Baghdassarian-Olympusat/LA; Jim Himmel-TCB Media/San Clemente; Nick Monroe-Monroe Photography/San Diego; Jack Simmons-US Army Reserve/LA

Cynopsis Team

Chris Pursell
Kerry Smith
Division President
Access Intelligence

Roberta Caploe

Cynopsis Ad Sales
Mike Farina

Albert Nassour

Cynopsis Job Listings Sales
Trish Pihonak
Director of Operations

Check out more jobs in Cynopsis Classifieds »
Job of the day

Leverage performance metrics to develop strategies for optimizing viewership. 4+ yrs exp in the entertainment industry: knowledge of TV – linear and cross-platform – pref’d. Full info HERE (1/30)

First Look Media/NYC: Maintain, understand & leverage the organization’s quantitative/qualitative data in support of its premium video streaming offer. 3-5yrs exp w/video content analytics w/focus on subscriber acquisition & retention, pref within TV, film, ent, music or video enviro. Full info HERE (1/30)

Cox Media/Metairie LA:
Manage ad sales function to drive revenue & increase market share. Dvlp/implement strategic plans to guide the sales departments to successfully attain revenue goals. 10 yr exp in related field w/5 yrs B-toB field sales exp w/quotas. Full info HERE (1/30)

Cox Media Inc/Phoenix AZ:
Generate new business leads. Engage w/new & existing clients to understand business objectives & create mktg campaigns to drive results thru effective TV & digital ad solutions. 2-5 yrs of cable, brdcst, ad sales/support or mktg exp. Full info HERE (1/30)

Cox Media Inc/Las Vegas NV: Generate new business leads. Engage w/new & existing clients to understand business objectives & create mktg campaigns to drive results thru effective TV & digital ad solutions. 2-5 yrs of cable, brdcst, ad sales/support or mktg exp. Full info HERE (1/30)

FX Networks/LA:
Manage the media exposure metrics and monetary value of all on-air, digital, and cross channel promotional inventory. Min 7 yrs exp in the planning and placement of broadcast, cable and digital media req’d. Full info HERE (1/30)

INSP/Charlotte NC: Support VP & EVP w/dvlpmnt of strategic positioning for new & returning series and films: determine the target audience, and establish marketing objectives and strategies. 7-10 yrs exp entertainment, brand mktg, advertising cable/streaming. Full info HERE (1/30)

Sesame Workshop/NYC: Responsible for supporting the market research team across a variety of projects, rating analysis, syndicated research analysis, analyzing primary research data, creating sales sheets for business teams, etc. 3-4yr exp media/market research environment. Full info HERE (1/30)

TV prod company seeking admin for President, CCO and SVP of Development. Gatekeeper to each exec & help manage heavy schedules and day-to-day for each and must be able to think fast on their feet. 2-3 yrs exp supporting high level exec. Full info HERE (1/29)

FX Networks/LA: Oversee all phases of pre-production, production, and post-production ranging from show set-up to wrap. Exp interpreting ATL contracts. Min 7 yrs finance exp. Req’d w/5 yrs prod finance exp. Full info HERE (1/28)

You Tube Originals/Play Vista CA:
(Temp staff) Candidate w/exp in ent publicity to join comm team to create/implement publicity. 2-3 yrs of PR/event exp, incl internships (incl press releases/newsletters/industry events/ent awards. Full info apply HERE (1/25)

Refuel Agency/DC:
Resp for identifying brands/agencies that wish to connect w/Military & Federal audiences thru strategic media plans. 2-3 yrs. sales exp selling experiential mktg, out-of-home, digital, social and/or print media desired. Ex working w/ Military and Federal brands or agencies strongly pref’d. Full info HERE (1/25)

NBC Sports Northwest/Portland OR:
support and contribute to multiplatform initiatives in a role that will flex across all platforms in various capacities which engage audience around local and regional sports. Min 2 yrs exp in similar or related industry. Full info HERE (1/24)

NBC Sports Northwest/Portland OR: Coord/execute all areas of the network’s digital properties; execute a multiplatform digital content strategy, focused around local and regional sports news, coverage of live events as well as collaborating on content with NBC Sports Northwest’s linear programs. Min 2 yrs exp sports/news digital media. Full info HERE (1/24)

NBC Sports Bay Area/San Francisco:
Responsible for developing/enforcing marketing strategies and brand guidelines to achieve business objectives. 6+ years of proven experience and results in previous Marketing roles. Full info HERE (1/24)

NBC Sports Washington/Bethesda MD: Candidate must have keen eye for design, modern graphic communications skills, a visual storytelling sense, and a strong interest in our brand. Min 2 yrs of related professional work exp (i.e. Graphic Designer/Animator/Editor) Full info HERE (1/24)

NBC Sports Washington/Bethesda MD:
Plan, organize and execute the management of projects as requested from creative services. 2+ yrs of exp in creative services, agency or production related to sports, media or TV or ent industries. Full info HERE (1/24)

NBC Dallas (Fort Worth AREA) TX:
Support for NBC 5’s daily news operations and syndicated/network programming. Lead/participate in strategic planning, brainstorming, concept development, and concept refinement sessions. Full info HERE (1/24)

Work w/sales, mktg & ops teams to create, optimize, deliver, and re-cap successful digital media campaigns. Well organized a must & familiarity with ad serving systems as well as knwldg of digital sales/ordering/traffic systems. Full info/apply HERE (1/23)

Marathon Ventures/NYC: Maintain/develop our DR acct business while working in collaboration w/internal depts to minimize risk & maximize revenue on current & future business transactions. Success record selling TV inventory to nat’l advertisers in the branding & DR marketplace. Full info HERE (1/23)

Screenvision Sports/NYC: Responsible for establishing/maintaining strong relationships with brands/agencies. 5+ yrs developing & selling multi-media packages directly to agencies/clients. Proven success selling non-traditional and integrated products. Full info HERE (1/23)

Oversee all aspects of TSM & Blitz digital sales planning & collaborate w/dvlpmnt & sales teams to deliver campaigns for clients. 3+ yrs exp in a digital sales planner role. Full info HERE (1/22)

NYC: A prominent unscripted prod company is seeking a FT Executive Assistant to the EVP of Business Affairs. Highly organized, detail-oriented and reliable a must. Responsibilities incl phones, scheduling, filing, tracking projects, and drafting. Resumes/cover HERE (1/22)

Clear Channel Outdoor/NYC:
Dvlp strategic & compelling advertising pitches to address client challenges. Drive a collaborative partnership w/Nat’l Sales Group & Clients Solutions Team. 5+yrs sales or ad mktg exp media sales or ad tech org. Full info HERE (1/22)

Marquee Sports Network/Chicago: Ideate/execute yr-long campaigns, write, produce & edit all topical on-air promotions, branded content, sizzle videos and more. Collaborate w/marketing, Prod, Digital & Social teams; also w/Sales requests & ad partnerships. 5+ yrs of on-air promotions exp. Full info HERE (1/21)

Lead analysis & documentation of user reporting req’s, provide support & project mgmt efforts to offer new solutions or enhancements related to Digital reporting. YOU NEED: BA/BS, 6+ yrs IT Business Analysis exp, exp w/Digital Ad Sales Order Mgmt Systems (Fivia), exp w/SQL, strong analytical & communication skills. APPLY HERE (1/17)

National CineMedia (NCM)
Responsible for strategic development of media mktg solutions within national sales organization. 3-5 yrs exp at an agency, media co. or sales organization working in branded content, mktg partnership or other relevant client solutions roles. Full info HERE (1/16)

National CineMedia (NCM)/NYC: Exp’d sales pro to sell advertising in our movie theaters and through our digital platforms, specifically to the National Spot ad community. Min 3 yrs media sales exp necessary with demonstrated closing ability; digital sales experience a plus. Full info HERE (1/16)

A + E Networks/NY:
Create compelling go-to-market materials (sales collateral materials, direct mail campaigns, trade advertising, upfront presentation tool kit, etc.) across A+E Networks’ portfolio. Full Info/Apply: HERE (1/16)

Drexel University/PHL: (non-tenured, contract faculty position) Accomplished TV/Media industry professional to share his/her passion for the field w/highly motivated faculty & students for our Grad program. BA deg req’d. Sr Level Mngmnt/leadership exp at least 5 yrs TV/Media industry. Full info/apply HERE (1/16)

Oversee all aspects of TSM & Blitz digital sales in NE region 8+ yrs exp digital media sales. Solutions-oriented team player w/ability to work seamlessly across deps. Ability to articulate TSM & Blitz value proposition to agencies and senior-level executives. Full info HERE (1/16)

PBS/Arlington, VA:
Part-time, contract position. Supports PBS Digital’s online sponsorship and related initiatives. 2+ yrs digital trafficking exp in media or agency setting. Exp supporting ad campaigns and using industry ad tech. Full info HERE (1/16)

9 Story Media/NY: Seeking interactive asset mgr for a 3D animated preschool series. Must have exceptional organization and comm skills, attention to detail, and ability to manage priorities. Min 3 yrs of animation/preschool interactive content production. Full info HERE (1/16)

Country Music Assoc/Nashville, TN: Dev/manage qualitative primary research initiatives in support of the CMA strat plan and priorities. Types include segmentation, mkt sizing, music consump analytics and trends, aud measurement, and cons tracking studies. 7 yrs exp managing mkt research. Music, media or enter exp preferred. Full into HERE (1/16)


Related Stories

10/23/20: CBS reacts to POTUS posting 60 Minutes interview

CBS reacts to POTUS posting 60 Minutes interview (Twitter)

  A Cynopsis Message From HALLMARK CHANNEL Hallmark Channel’s Countdown to Christmas Begins TODAY! The Beloved Annual Event Is a Pop-Culture Phenomenon & Cable’s #1 Rated Event   We’re Bigger Than Ever With 40 All New Original Movie Premieres & a Sleighful of Holiday Cheer Across Two Channels, 24 Hours a Day, 7 Days a […]

10/22/20: Gen.G is launching its own cryptocurrency

Gen.G mints coin

  Thursday October 22, 2020 Good morning and this is your weekly Esports Brief. Global esports organization Gen.G is getting into the currency biz, announcing a partnership with Rally to create GG Strike Coin and marking the first time an esports organization has announced a digital currency. Launching next month, the new digital […]

10/21/20: Cynopsis Jobs


  SOCIAL MEDIA ASSOC PRODUCERJUMA ENTERTAINMENTRemote Looking for creative and highly motivated individual to access and clear videos for network prime time clip series. Must possess a love of TikTok, Instagram, Twitter and Facebook, and be able to navigate platforms. Full info HERE Wednesday October 21, 2020 SCTE·ISBE, the cable industry’s association […]