01/10/20: CBS Sports reupped its deal with the Mountain West Conference

 

 

Friday January 10, 2020

CBS Sports made its new deal with the Mountain West Conference official, reaching a new, six-year agreement with the conference that kicks in with the 2020-2021 season. Deal points will see CBS Sports Network continue to serve as the primary television rights holder, airing the conference’s best football and men’s basketball games in addition carrying an additional 10 games of each sport per year. CBS will broadcast select football and men’s basketball games throughout the agreement, including the Men’s Basketball Championship – which has been on CBS since 2013 while CBS Sports Network also will have the option to televise select Mountain West Conference Olympic sports each year.

“Given both the strength of the Mountain West Conference and success of our partnership over the past 15 years, continuing our long-term relationship with the conference was a priority for us,” said Dan Weinberg, EVP, Programming, CBS Sports. “Retaining the conference’s top games for CBS Sports Network is important and builds upon our already strong schedule. We look forward to an exciting future with the conference in the years ahead.”

“The Mountain West is pleased to enhance and strengthen our mutually beneficial association with CBS Sports,” said MW Commissioner Craig Thompson. “We are particularly excited about the opportunity to showcase our strong brand and premier football and men’s basketball teams on CBS Sports Network and the CBS Television Network. Our member institutions appreciate the commitment being shown to the Conference by CBS Sports.”

PROGRAMMING

ESPN today announced that Instagram star and House of Highlights founder Omar Raja is joining the company as digital and social content commentator. His first appearance on ESPN platforms will be as a guest on Countdown to the CFP Championship on Monday, ahead of the College Football Playoff National Championship. Moving forward, Raja will serve as the primary voice behind ESPN’s SportsCenter Instagram account and will play a key role in new exclusive content offerings on the No. 1 sports app in the U.S., the ESPN App. He will also be a key contributor to ESPN’s NBA digital and social content, including a new Hoop Streams live show.

Meanwhile, ESPN talent Jorge Sedano will continue his run with the company, signing a three-year contract extension that will keep him at ESPN through 2022. Sedano will continue to serve as an NBA sideline TV reporter and appear on series such as The Jump, Around the Horn and SportsCenter. He will also continue to host his daily radio show, The Sedano Show, on ESPNLA 710.

ESPN is invading New Orleans’ French Quarter ahead of the College Football Playoff National Championship Presented by AT&T between LSU and Clemson with studio coverage that will originate mainly from Jax Brewery beginning Friday morning and continue through Championship Monday, with 40+ hours of coverage across multiple networks featuring more than 60 of the network’s personalities. Headlined on Monday by special editions of College Football Playoff Pregame (7:30-8p), Championship Drive (6–7:30p), College GameDay Built by the Home Depot (3-5p), and College Football Live (1–3p). Ohio State’s Ryan Day and Texas A&M’s Jimbo Fisher will be among the additional guests joining multiple shows throughout the day’s coverage. In addition, over the course of four days, nearly every ESPN show will feature flavor from the Big Easy including SportsCenter and Get Up! For the first time, NFL Countdown will be onsite at the CFP National Championship with special editions on Saturday at 10a and Sunday at noon.

CBS Sports Network announced plans to put on a “Coaches Clinic” on Sunday during the Wichita State/UCONN Men’s Basketball game at noon. CBS Sports analysts and former coaches Steve Lappas and Pete Gillen will spend the week embedded with a team to prepare for the game. Lappas will spend the week with UCONN and coach Dan Hurley while Gillen spends the week with Wichita State and coach Gregg Marshall. They will then call the game from each team’s bench area equipped with a telestrator so that they can break down plays and offer insight. The telecast will have limited commercials, allowing more time for Lappas and Gillen to give viewers analysis from the eyes of a coach. Andrew Catalon will provide play by play for the game.

ESPN also revealed plans for Outside the Lines to debut a new daily report within the noon edition of SportsCenter on Jan. 13, along with a weekly, hourlong Saturday morning show at 9a on Jan. 18. Jeremy Schaap will host the new Saturday morning OTL while ESPN legal analyst, reporter and host Ryan Smith will host most of the daily reports within SportsCenter.

St. John’s legend Chris Mullin joins the FOX College Hoops studio this weekend, sitting alongside host Rob Stone and analyst Donny Marshall today and tomorrow. Marshall and Mullin provide pregame, halftime and postgame coverage on FOX and FS1 live from the FOX Sports studios in Los Angeles. Tonight’s coverage begins at 6:30p on FS1 before Maryland and Iowa tip off at 7p.

ESPN Films’ next 30 for 30 documentary, Vick, premieres on ESPN with part 1 on Jan. 30, at 9p and part 2 one week later on Feb. 6, at 9p. The film provides a comprehensive look back at each chapter of former NFL quarterback Michael Vick’s saga: “the incredible rise, shocking fall, and polarizing return.”

HBO Sports and Bill Simmons’ Ringer Films partnered with Triple Threat TV to debut the documentary film Women of Troy, described as “an illuminating tale of the historic and transcendent USC women’s basketball team of the 1980s.” The film debuts Marc 10 at 9p exclusively on HBO, as the world of college basketball prepares to tip-off the whirlwind frenzy.
Turner Sports, NBC Sports, Telemundo, Bleacher Report, ESPN, FOX Sports, DRL, Granity Studios, MLB Network, NASCAR, NBA, NBCUniversal, and SHOWTIME Networks are just a handful of the winners from last year’s sold out Cynopsis Sports Media Awards (view all 2019 winners here). With new categories (including sports betting categories sponsored by SeventySix Capital) combined with the epic year we’ve seen in sports, the 8th Annual Cynopsis Sports Media Awards are on track to be our best year yet. View categories here and enter your team’s content, campaign, or individual before Jan 28th.

ACC Network debuts another basketball-centric program this season with Bald Men On Campus on Jan. 17 at 9p. The half-hour show features ESPN basketball personalities and ACC alums Jay Bilas (Duke) and LaPhonso Ellis (Notre Dame), along with former Virginia Tech head coach Seth Greenberg, who will preview the weekend’s slate of ACC games, while keeping fans up to date on the latest storylines from across the league every Friday through the remainder of the season.

It’s time to let media’s emerging talent know we’ve got their back…
The Cynopsis Rising Star Awards Luncheon
Thursday, Feb 6th at Tribeca ThreeSixty in NYC
11:45AM – 2 PM

Cynopsis, the industry’s go-to resource for up to the minute media news, is gearing up to celebrate young game-changers at the 5th Annual Rising Star Awards and we’re betting you want to show your support. 56 honorees will be celebrated alongside the Cynopsis Best Of The Best Finalists.

VIEW RISING STARS LUNCHEON INFO REGISTER BY 1/16

SPONSORSHIP & PROMOTION

Molson Coors Beverage Company and the NHL announced a multiyear extension of their partnership, continuing Molson Canadian’s position as an Official Beer of the NHL in Canada. The deal provides national rights in Canada to create “impactful fan-engaging activations” throughout the NHL regular season and across the full season of all major NHL tentpole events. “The Molson brand is synonymous with hockey in Canada. A truly historic and naturally fitting duo, this partnership allows us to meaningfully connect with Canadian hockey fans and local communities from coast to coast,” said Joy Ghosh, Director of Marketing, Molson Family of Brands. “We have enjoyed a tremendous relationship with the NHL in Canada since 2011 and in this exciting next chapter, our iconic Molson brands will team up with the league to enhance the fan experience – in-arena, at the bar, and at home.”

Speaking of the NHL, in celebration of Black History Month 2020, the league announced the return of the NHL Black Hockey History Tour presented by American Legacy for a second season. The curated mobile museum will visit 14 NHL cities across North America to celebrate today’s stars, “while also looking back at the pioneers and trailblazers who helped shape NHL history.” The league states that this year’s museum has been refreshed and redesigned offering fans a new experience as they learn about some of the biggest moments, milestones, and playmakers in hockey. The museum will travel to schools, community rinks and NHL arenas, incorporating unique programming at each stop.

AdventHealth is expanding its partnership with Chip Ganassi Racing, teaming up with both Kyle Larson and Ross Chastain. The 2020 season will see Larson pilot the No. 42 AdventHealth Chevrolet Camaro ZL1 1LE for the Clash at Daytona, as well as the NASCAR Cup Series playoff race at Kansas Speedway in the fall. Chastain will drive the No. 77 AdventHealth Chevrolet Camaro ZL1 1LE, prepared by CGR, for starts at the DAYTONA 500 in Florida and the Coca-Cola 600 at Charlotte Motor Speedway in North Carolina.

The National Football League announced a new collaboration with global fashion retailer H&M to launch men’s, women’s and children’s NFL-branded apparel and accessories, in a deal brokered by IMG. The products will be sold in more than 20 countries outside of the U.S, including the UK, China, Japan, Colombia, Germany, India, Mexico, South Korea and the Middle East. “By partnering with H&M, we are able to reach fans in markets across the world with a diverse selection of apparel and accessories for men, women and children,” said Akash Jain, NFL Vice President of Commercial Development. “NFL fanbases are growing throughout countries in every corner of the world and we want to continually meet our fans needs for fashionable apparel and fuel their fandom for years to come.”

DIGITAL, DATA & TECH

CBS Sports HQ reports that the platform drew triple-digit viewership growth in 2019, up 112% in streams and 196% in total streaming minutes compared to 2018. December ranked as the second biggest month (after February 2019) for time spent, with more than 125 million minutes streamed. On OTT platforms, unique viewers grew by 171% year-over-year in 2019, and watched for an average of 35 minutes per session in December. CBS Sports HQ’s audience has a median age of 35.

The Premier Lacrosse League announced the official launch of its podcast network, PLL Podcasts. The podcast network starts Saturday with the debut of “Unbuckled Chinstrap with Paul Rabil”. In this series, the PLL Co-Founder and Atlas LC midfielder will sit down for one-on-one conversations with the league’s top players. In early February, the PLL will also launch The Inside Feed, a podcast hosted by the league’s social media coordinators, Lisa Redmond and Emma Adams.

ESPORTS

Secretlab locked in a partnership with G2 Esports. Secretlab will be the official chair sponsor of G2’s ten teams, including its League of Legends team, its Rainbow Six Siege players and Rocket League. To celebrate, Secretlab and G2 created the Secretlab G2: Army of Champions Edition gaming seat. “We take it seriously when it comes to deciding what equipment and hardware to use and Secretlab consistently provides top-quality products for our pro players who spend countless hours training and competing from their seats. Our G2 League of Legends and CS:GO players experienced firsthand the unmatched quality and comfort of Secretlab’s gaming chairs on the global stage last year. Now, the pinnacle of sitting experiences is available to our entire #G2Army with the Secretlab G2 Edition, uniting our fans and players on a whole new level.”

DreamHack and ESL announced that Maincast, an esports solutions provider, acquired the exclusive broadcasting rights for Russia and CIS, including Ukraine and Georgia, to the companies’ joint CS:GO tournament circuit, ESL Pro Tour, as well as DreamHack’s DreamLeague and ESL’s Dota tournament circuit. The agreement is a three-year deal starting in 2020, and expiring February 2023, making the included tournament circuits available to a broad audience all over Russia & CIS.

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ON THIS DAY
in 1989 Kings center Wayne Gretzky becomes the NHL’s all-time leading scorer.

In the Know
Booker T and Stevie Ray made up a WCW tag team best known by what name? (Email cpursell@cynopsis.com with your answer and be sure to include your name, company and city).

Answer to Our Last Sports Trivia Question
Who is the Saints’ all-time leading scorer? Answer: Morten Anderson. Kudos: John Ferlazzo/London; Denis Barry-CBS/NY; Mike May-PHIT America/Wellington; Synda Kollman-Charter Marketing Group/Boca Raton; Andy Pittman-TAMU/College Station; Greg Moloznik-GLM Media/Scottsdale; David Hauptman/Denver; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Credit Union/Burbank; Jim Bernard-PRG/LA

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