| AI and metaverse technology and content company Futureverse announced the formation of Readyverse Studios, co-founded by Futureverse Co-Founders Shara Senderoff and Aaron McDonald, as well as Ernest Cline, the novelist and creator of the franchise Ready Player One, and Dan Farah, Ready Player One film producer. Later this year, Readyverse Studios will launch “The Readyverse,” a dynamic interactive platform of interconnected digital experiences, and has partnered with Warner Bros. Discovery to exclusively bring the Ready Player One franchise to the metaverse across web3. “We are thrilled to be at the forefront of technology, embracing its potential while continuously exploring new and exciting ways to integrate it within fan experiences across our brands and franchises,” said Josh Hackbarth, SVP Franchise Development, WBD.
Microsoft is planning to introduce a new Copilot key to Windows 11 PCs. In the biggest update to the Windows keyboard in three decades, the new key will invoke Microsoft’s AI-powered chatbot experience to make it seamless to engage. “This will not only simplify people’s computing experience but also amplify it, making 2024 the year of the AI PC,” said Yusuf Mehdi, EVP and Consumer CMO at Microsoft, in a blog post.
Data compliance technology company Compliant released its worldwide Publisher Compliance Index scores, measuring the data compliance of nearly all of the world’s publishers outside of China. And it’s not pretty. “Our data supports the recent findings of the ANA Programmatic Study. Our industry is in a dangerous situation with pervasive data leakage, unlawful mass surveillance and broken consent. By making our Publisher Compliance Index scores available to advertisers, agencies and publishers, they can take immediate action to address issues before they lose millions in costs, fines, data, lost sales and compromised consumer trust,” said Jamie Barnard, CEO and co-founder, Compliant. “There is a violent gap between what the law requires, what consumers expect and what is happening in practice. With this data, we hope industry stakeholders will take action and narrow that gap.”
Billups, the OOH managed services agency, has acquired Outsight, an independent OOH agency headquartered in Brussels. “Bringing Outsight into the fold marks a significant milestone in our journey towards redefining the OOH landscape in EMEA,” said David Krupp, Global CEO of Billups. “As an inherently location-based medium, we needed a partner with deep, localized expertise that understands the market inside and out. Jos and his team are unmatched in this regard, and their passion for OOH and commitment to excellence mirrors our own, making this partnership not only strategic but also a perfect cultural fit.”
Google is testing a “Tracking Protection” option that enables Chrome users to restrict the data they share when visiting a website. The new feature, which limits cross-site tracking by default by restricting websites’ access to third-party cookies, will be made available to 1% of Chrome users worldwide.
Sarah Personette, who walked away from her role as Twitter’s head of sales shortly after its purchase by Elon Musk, has landed at digital news startup Puck as CEO. “Sarah is one of the smartest, and most inspiring media executives at work today — brilliant, creative, connected, passionate and beloved,” said Jon Kelly, Puck Co-Founder and Editor-in-Chief. “Her experience building brands at scale and reinventing business models make her the ideal CEO to take our company to the next level.” |
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| Cynopsis Standouts
Q4 Nominations now open!
Cynopsis Standouts are people that have made an impact this past quarter, creating and executing innovative solutions for anything from tech to talent management to team spirit. With previous winners from Roku, TikTok, Red Bull, Microsoft, McDonalds, ESPN, Netflix, Spotify and more, we think it’s about high time you nominate the next shining star!
NOMINATE A STANDOUT NOW |
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ADVERTISING
GroupM announced the launch of the GroupM Ad Innovation Accelerator, aimed at redefining engagement between advertisers and audiences. Onboard at launch are BrightLine, Disney, KERV, NBCUniversal, Roku, Telly, and YouTube. The working group will strategize and create scalable ad formats that are designed to be ubiquitous across ad-supported streaming environments. “We have to craft a future of our industry where engagement, innovation, and outcomes converge,” said Andrew Meaden, Global Head of Investment, GroupM. “As we shape the next era of media where advertising works better for people, it is critical we continue to innovate new advertising experiences with our partners around the world to ensure brands are meeting audiences where they are. With more ad-supported options emerging, advertisers must respect audiences’ preferences and use cutting-edge technology to deliver more personalized content.” The program will roll out in North America for GroupM clients at Mindshare, Wavemaker and EssenceMediacom. Companies interested in joining this program can contact [email protected].
AI agents advertising revenues on Meta and Snap are projected to top $1 billion this year, according to a report by New Street Research. “We estimate Snap will generate $234 million from ‘My AI’ sponsored links in 2024, growing 194% to $686 million the following year, or 11.2% of total 2025 ad revenue,” wrote New Street’s Dan Salmon in the report, “How Much Ad Revenue Could Consumer AI Agents Generate.” The report assumes Meta begins testing ads in its AI agents in July 2024, and estimates the company can generate $6.7 billion in ad revenue from them in 2025, or 4.0% of total 2025 ad revenue.
LEGAL ISSUES
The US National Labor Relations Board found that Google’s refusal to bargain with unionized YouTube Music workers is illegal. After a group of Texas-based contract workers for YouTube Music voted last April to join the Alphabet Workers Union, Google refused to bargain over return to office complaints, claiming it is not legally the employer of contract workers. Not so, said the NLRB, which ordered Google to “cease and desist” refusal to engage with the union, and “bargain on request.” Google plans to appeal.
A lawsuit from families whose children allegedly used the Snapchat app to purchase fentanyl on the platform can move forward, ruled Los Angeles County Superior Court Judge Lawrence Riff. The decision could poke a hole in the tech industry’s legal immunity shield, Section 230 of the Communications Decency Act, and open the door to more lawsuits. Riff said that Section 230 does not apply, and the lawsuit cannot be thrown out under the law, because the case does not seek to hold Snap accountable for the content made by third-party drug dealers. Since the lawsuit goes after product and business decisions that are “independent … of the drug sellers’ posted content,” Snap can be sued. Snap said it works closely with law enforcement to investigate violations of its anti-drug policies, and deploys technology to detect drug dealers’ activity.
STREAMING
The average monthly churn rate for major SVOD services rose to 6.3% in November, up from 5.1% in November 2022, according to Antenna. The number of “serial churners,” subscribers who have canceled at least three services in the last two years, has risen to a quarter of subscribers, up from 15% two years ago.
Nearly two-thirds of consumers say they would choose an ad-supported option if it saves them $4-5 per month on a video subscription, significantly higher than just six months ago, according to Hub’s “TV Advertising: Fact vs. Fiction.” All things being equal, nearly four in ten viewers would choose a streaming service over another if it had a lighter ad load. Most viewers consider ad breaks reasonable if they are one minute or shorter – ninety seconds is the tipping point where most viewers no longer consider a break reasonable, reports Hub.
T-Mobile is adding Hulu to an “on us” bundle that includes ad-supported Netflix, Apple TV+ and MLB.TV. Subscribers to T-Mobile’s premium Go5G will be offered the bundle starting January 24. |
ACCOUNT EXECUTIVE
INTERSECTION
LOS ANGELES, CA
Drive new revenue for our media around Los Angeles and beyond as well as building relationships with prospects and clients. Full info HERE
ACCOUNT EXECUTIVE DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID):
Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Min 2 yrs DR Experience. Bilingual (English/Spanish) Wide Orbit Exp a +. Full info HERE
MEDIA COORDIATOR DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID):
Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Bilingual (English/Spanish) Wide Orbit Exp a +. Full info HERE
ACCOUNT EXECUTIVE
INTERSECTION
SEATTLE, WA
Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE
ACCOUNT EXECUTIVE
INTERSECTION
PORTLAND, OR
Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE
ACCOUNT EXECUTIVE, AD SALES >>
FUSE MEDIA/NEW YORK, NY: Support the Ad Sales team by prospecting, selling and expanding the Company’s advertising revenue base. The candidate will have a strong media sales background with a network of industry clients and prospects as well as establish a book of business and exceed pre-established activity and sales quota utilizing CRM tools to document sales activity. Full info HERE
ACCOUNT EXECUTIVE, EAST COAST ADVERTISING SALES
THE ALLEN MEDIA GROUP
NYC (Hybrid)
Responsible for coverage of assigned advertising agencies and clients specifically dedicated to representing AMG linear, digital and streaming platforms. Also grow and maintain existing clients as well as prospect and close new business. Work closely with clients and advertising holding companies ensuring AMG is a ‘must-buy’ for advertisers. Full info HERE
ACCOUNT EXECUTIVE
TV ONE NETWORK
(Remote, Hybrid)
Communicate the value and brand strength of the Network to advertisers and agencies as well as create compelling presentations that convey the benefits and features of TV One programming and the TV One viewing audience. Full info HERE
COPY COORDINATOR
TV ONE NETWORK
(Remote, Hybrid)
Manage the delivery and arrival of commercial content working closely with Manager of Commercial Operations to resolve conflicting traffic instructions as well as oversee maintenance of E-faxes and storage of client files. Responsible for entering original account data and revisions into the traffic system. Full info HERE
AD SALES COORDINATOR
TV ONE NETWORK
(Remote, Hybrid)
Establish business relationships with agency counterparts and internal departments including: Pricing and planning, inventory management, marketing, traffic and billing, also fulfill advertiser allocations requests, ensure stewardship delivery in accordance to deal guarantees, send commercial airing times, and update clients of programming. Full info HERE
DIRECTOR, CORPORATE COMMUNICATIONS
HALLMARK MEDIA
NYC
Execute communications objectives and develop strategies to elevate Hallmark Media, its workforce, and business entities. Evaluate existing communications program in the context of its ability to support strategic planning and operating objectives. Minimum of 10+ years progressive PR/Communications Industry Experience. Full info HERE
ACCOUNT DIRECTOR
FUTURE TODAY
CHICAGO
Represent Future Today, selling an expansive portfolio of O&O CTV apps, inclusive of HappyKids, Fawesome, The LEGO Channel, FilmRise, Blippi. 5+years selling linear/streaming/OLV exp req. Biz dev position inclusive of direct, pmp/pg. Solid relationships; agency & client. Full info HERE
ACCOUNT EXECUTIVE
TV ONE
NYC, Hybrid, Remote
Communicate the value & brand strength of Urban One Networks to advertisers & agencies. Create compelling presentations that convey the benefits & features of our programming and the viewing audiences. Proactively keep clients informed of pertinent account and network information. Min. 4+ yrs national advertising sales or equivalent sales exp. Full info HERE
VP/HEAD OF ADVERTISING SALES
FREEBEE
FL/NYC Remote
Lead, manage, develop, and grow Ad Sales teams. Attract and retain the best talent. Work with leadership team to set, achieve, and grow revenue targets across OOH, Digital and Experiential. Instrumental in driving the team to exceed all expectations and goals. 15+ years’ experience in advertising, media, and relevant sales management roles. Full info HERE
ACCOUNT EXECUTIVE
FREEBEE
MIAMI
Achieve revenue and growth targets across linear and digital. Identify and execute strategies which result in exceeding revenue targets. Develop and execute effective sales strategies that showcase as well as maximize overall revenues for the overarching National Sales division. 7-10 yrs exp. in advertising, media & relevant sales management roles. Full info HERE
SENIOR AUDIO/VIDEO PROMOTION PRODUCER >>
WHYY/PHILADELPHIA: Produce best-in-class promotional spots, accurately reflecting WHYY’s brand mission, from strategy through management approvals. Write killer scripts for audio and video to engage audiences. Organize promotional spot production schedule for video and audio spots needed for TV, FM, digital and social platforms. 10-15+ years’ experience. Full info HERE
DIGITAL DIRECTOR, NEWS >>
WHYY/PHILADELPHIA: Develop a cogent strategy for developing and publishing WHYY news content across social media and emerging digital platforms. Convey and create SEO, social media and digital best practices in concert with the digital staff with the focus of informing and developing the newsroom’s digital muscles. Five or more years of journalism experience. Full info HERE
SENIOR STUDIO TECHNICAL MANAGER
A+E NETWORKS
HYBRID NYC
Technical manager for live, studio, productions/events. Provides technical oversight, support, solutions, troubleshooting, and in-house technical resource. Functions as Studio and Tech Manager for Studio and Tech Manager for remote productions, on-site and off-site corporate events. Requires 5-7 years production technical management experience. Full info HERE
SENIOR DIRECTOR, DIGITAL CONTENT LICENSING
A+E NETWORKS
REMOTE
Negotiate, draft & review agreements for owned & operated platforms/services, third-party platform. Exp. in digital media, content licensing (domestic/international), linear & on-demand rights & distribution, Privacy & Data Security preferred. Min 5 yrs of exp. supporting digital media at media company or streaming platform. Full info HERE
ACCOUNT EXECUTIVE
FAMILY ENTERTAINMENT TV
NYC
Represent FETV & FMC to media community via ongoing communications & relationship building. Maintain & develop strong working relationships w/both agencies & internal departments in support of sales efforts. Work w/sales management, pricing & planning to achieve quarterly revenue goals. 5+ yrs media sales exp. preferably in cable TV- agency exp. +. Full info HERE
BUSINESS PARTNERSHIPS AND DEVELOPMENT EXECUTIVE >>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Proactively identify, research, and develop new opportunities for our family-friendly programming blocks on ABC, CBS, NBC, The CW, Telemundo, & other media & digital/social outlets. Support creation and present strategic, cross-media concepts to multiple stakeholder groups that meet our client’s business objectives. 8 + yrs of business dev. exp. Full info HERE
HUMAN RESOURCES DIRECTOR >>
BIG FISH ENTERTAINMENT/NYC/NJ: Coordinating onboarding for all new hires.
Administering the benefits and payroll changes for employees accurately.
Maintaining an efficient filing system—paper and electronic, for employee and company records related to their job functions. Building a successful bridge between management and employees. 7 yrs entertainment exp. preferred. Full Info HERE
DIRECTOR, MEDIA SUPPLY CHAIN OPERATIONS >>
PBS DISTRIBUTION/ARLINGTON VA, Hybrid: Oversee media systems operations, including daily operations as well as development and implementation of overall media supply chain. Work with external vendors and internal stakeholders on design and implementation of hardware and software solutions for media systems. 7+ yrs of work exp. in the areas of television, media, or consumer products. Full info HERE
TV/VIDEO SPONSORSHIP-PRODUCT INTEGRATION SALES REPRESENTATIVE >>
GAME ON MEDIA SOLUTIONS/Remote: Game On Media Solutions is looking for an independent business development oriented sponsorship sales representative. Focus will be on TV/Streaming project opportunities for brands that include product integration and placement. This is an Independent Contractor performance compensated opening. Attractive fees can be earned for closed deals. Full info HERE
BRAND ASSISTANT >>
THE LEDE COMPANY/NYC: Full-service communication, strategy, and social impact consulting firm, specializing in corporate, brand, entertainment, and nonprofit sectors, is seeking a Brand Assistant to join the Brand team in our New York office. The Assistant will play an integral role in supporting accounts for a wide variety of Fashion, Beauty, CPG and Lifestyle clients. Full info HERE
TALENT ASSISTANT >>
THE LEDE COMPANY/LA: Full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment and nonprofit sectors. We are looking for a Talent Assistant to a Talent Publicist in Los Angeles. We are seeking enthusiastic candidates who can work in a fast-paced environment, are driven & have strong communication and writing skills. Full info HERE
EXECUTIVE PRODUCER FOR NATIONAL POLITICAL SHOW >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Develop and oversee the production of a daily or weekly national political show that covers the most important political news and events of the day. Develop and execute strategies to increase the show’s audience and engagement. At least 5 years of experience as an executive producer for a political show or similar program. Full info HERE
EXECUTIVE PRODUCER OF NEWS/ENTERTAINMENT >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Oversee all editorial and entertainment content, news production and presentation. Responsible for day-to-day operations of the show: producing, writing, and guiding creative. Develop content for the News @ TEN, plan, assign and create production schedules. 7 years of experience as executive producer or show producer. Network experience preferred. Full info HERE |
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