SPONSORSHIP & PROMOTION
The National Football League and Intuit Inc announced Friday that as part of their multi-year official sponsor partnership, Intuit TurboTax Live will serve as the first-ever presenting sponsor of both the AFC and NFC Championship Games. As a part of the sponsorship, TurboTax Live branding will be featured during the 2019 AFC and NFC Championship Games as well as within ancillary programming and content across league broadcast and digital media platforms. “We’re proud to have Intuit as the NFL’s first-ever presenting sponsor for both AFC and NFC Championship games,” said Renie Anderson, NFL Senior Vice President, NFL Partnerships, Sponsorship and Consumer Products. “Intuit has a longstanding reputation as a leader in the financial and accounting software industry that NFL fans recognize and trust this time of year.” Beyond the presenting sponsorship of both 2019 AFC and NFC Championship games, Intuit also becomes the NFL’s official sponsor for financial and accounting software, as well as tax preparation services.
Panini America has signed an exclusive, multiyear trading card license with Notre Dame. The new deal gives Panini the rights to produce trading cards featuring former ND football, basketball and baseball players, as well as former athletes from other sports.
The NLL Saskatchewan Rush named TD as their Official Bank, while the NLL New England Blackwolves added Tom’s Urban, Dunkin Donuts and New Belgium Brewing to their growing list of corporate partners.
NASCAR driver Martin Truex Jr. and Joe Gibbs Racing added Bass Pro Shops as sponsor for 24 races in the ’19 Monster Energy Cup Series season.
Callaway Golf has completed its previously announced acquisition of European activewear brand Jack Wolfskin for approximately US$476M. Jack Wolfskin will continue to operate out of its HQ in Idstein, Germany.
The PGA TOUR, its tournaments announced that they generated $190 million in charitable impact in 2018. That record amount brings TOUR’s all-time total to nearly $3 billion.
DIGITAL AND STREAMING
Content related to the ’19 IIHF World Junior Championships shared across NHL Network’s social platforms on Twitter, Facebook and Instagram has generated more than 4.4 million impressions and more than 750,000 video views since the tournament began Dec. 26. That is up 2% and 11%, respectively, through the same time period in last year’s tournament, according to the network. The network has partnered with Comcast, Cox, RCN and Altice in New York to offer a free preview of the channel through Monday.
Dallas-based esports organization Team Envy has raised $20 million (£15.7 million) from unnamed investors.
Facebook promoted Dan Reed to vice president of global sports and media partnerships. The company also named Peter Hutton director, global sports partnerships & programming and Brandon Gayle director, global sports partnerships & solutions.
The National Football League has named Jon Schwartz Senior Vice President of Communications and Public Affairs. Schwartz joins the NFL from NASCAR, where he most recently served as Managing Director of Integrated Marketing Communications.
THE MAIN EVENT
The College Football Championship between Alabama and Clemson kicks off at 8:00 on the ESPN networks.