Wednesday, August 10th, 2011

Cynopsis: Kids!

Good morning. It’s Wednesday, August 10, 2011, and this is your first early morning Kids briefing.

Coolabi ( ) addresses the movement in its share price (which increased by 18%) by confirming that it has been approached by a third party with a possible offer that “may or may not lead to an offer being made for the Company.”  Coolabi went on to say explain, “Discussions are at a very early stage and there can be no certainty that these discussions could lead to an offer for the Company.  Coolabi owns, develops and manages kid and family-aimed brands and intellectual properties, including Poppy Cat, Purple Robbie, Scarlett & Crimson, The Large Family and Dead Gorgeous.  Coolabi also licensing rights to select brands such as Bagpuss, Clangers, and Ivor the Engine.


Sony Pictures has put Smurfs 2, the sequel to this summer’s The Smurfs, on the release calendar for August 2, 2013, with Jordan Kerner producing again, per Coming Soon.  That’s about it on the details for the movie for now.  In the meantime, The Smurfs is still performing in theaters across North America, and is opening around the world with a worldwide box office total of $135 million so far.


The Hub gets all scary with an eight-hour marathon of its original series R.L. Stine’s The Haunting Hour: The Series, on Friday, August 19, 6p-2a.  Additionally, the network will also welcome the popular live-action series Goosebumps (80×30) series to its lineup beginning Tuesday, September 6, which will then run Mondays-Thursdays at 5:30p.  The Goosebumps TV series is produced by Scholastic Media and is based on R.L. Stine’s book series of the same name, which is published by Scholastic.  The Hub will debut the second season of R.L. Stine’s The Haunting Hour: The Series later this fall.

Nickelodeon Home Entertainment and distributor Paramount Home Entertainment will release the new DVD, Nickelodeon Favorites: Merry Christmas (148 minutes), on October 4, 2011.  The title features Christmas-themed episodes of its series Dora the Explorer, Go, Diego, Go!, The Wonder Pets!, Blue’s Clues, Team Umizoomi, and Ni Hao, Kai-lan.

Several new Sesame Street DVD titles are slated for release this fall 2011 from SISU Home Entertainment. The titles all feature Grover and celebrity host Anneliese van der Pol (That’s So Raven, Broadway’s Beauty and the Beast) and are co-produced by Sesame Workshop and Channel Hop! (Israel).  Set in Israel, the DVDs focus on presenting Jewish culture and tradition and the diversity of Israeli life to American audiences, including storylines from Jewish cultural traditions and highlights lessons on Hebrew letters and words, unique sites in Israel, and Jewish values.

  • The Sticky Shofar and Monsters in the Sukkah will release September 6, 2011.  The Sticky Shofar revolves around the holiday and traditions of Rosh Hashanah, while Monsters in the Sukkah focuses on the holiday of Sukkot. Each title includes about 25 minutes of bonus material.
  • Adventures in Israel – releasing September 27, the title follows Grover and Anneliese van der Pol as they continue to explore Israel, she on the ground and Grover by balloon.  Co-produced by Sesame Workshop and Channel Hop! (Israel), the DVD includes about 25 minutes of bonus content.
  • Shalom Sesame – a new 12-DVD gift box, is set for release on October 11, 2011.  Co-produced by Sesame Workshop and Channel Hop! (Israel), the 12-part mixed animated and live-action series, which includes the three DVD titles mentioned above, features Grover and Anneliese van der Pol they travel to and across Israel.  Each DVD also includes bonus material.

Big Idea Entertainment will release the first two new VeggieTales DVD titles, as part of its Family Builders series, this September.  The first titles, VeggieTales Larry Learns to Listen and VeggieTales Bob Lends a Helping Hand in Christian-focused retail outlets on September 10, and then both will be available at general retail stores on September 13 and October 18 respectively.  Each DVD includes three stories, music and bonus content.


Saban Brands appoints Haven Licensing as the new agent for Paul Frank in Australia and New Zealand to further expand the brand into the Asia-Pacific region.  Additionally, Designworks will serve as the new master fashion and accessories licensee for Paul Frank in Australia and New Zealand.  Designworks will launch its young adult and kid-targeted Paul Frank line in Q1 2012.

Mattel‘s Hot Wheels teams with NASCAR star, Dale Earnhardt, Jr., to design his ultimate Hot Wheels dream car, the Hammerhead, along with a line of licensed apparel.  The apparel line will include a range of kids t-shirts and pajamas featuring modernized versions of iconic racing cars along with racing graphics and phrases.

Trend Lab and Nickelodeon Consumer Products enter into a license deal to develop nursery and toddler products (e.g. bedding, room decor, storage items) based on Nickelodeon’s properties Dora the Explorer, SpongeBob SquarePants and Blue Clues.  Time Lab will introduce the product concepts at 2011 ABC Kids Expo in Louisville, KY next month.  The moderately priced product line will get its official launch in mid-2012.

Majesco Entertainment Company in association with TWC Games releases Spy Kids: All the Time in the World for Nintendo DS.  The game invites players to use high tech gadgets/gear to help save the world as they make their way through eight levels.  Based on the new feature film Spy Kids: All the Time in the World in 4D, the game is the result of a partnership with Dimension Films and its new gaming division, TWC Games.  The movie is written/directed by Spy Kids creator Robert Rodriquez and stars Jessica Alba, Jeremy Piven and Joel McHale, and will release in theaters nationwide on August 19, 2011.


CALLING Teen bands: The third annual SchoolJam USA teen battle of the bands is looking for unsigned middle and high school teens (13-19) to enter their group in the competition at now through October 21, 2011.  The National Association of Music Merchants (NAMM) produces SchoolJam USA.  Bands can perform songs from any music genre, but the song must be original content or designated as ‘public domain.’  From November 1-30, 2011, participating bands’ submissions will be posted at, where the public will be able to cast their votes.  Finalists will be selected by a combination of the public vote and a panel of music professionals.  The top eight finalists will be invited to the NAMM Show at Downtown Disney District in Anaheim on the weekend of January 21, 2012, where they will all perform and a winner will be chosen.


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 8/1-8/7/11 :
Total Day    (000)   Primetime       (000)
NICK° :            1244    DSNY* :               1799
DSNY*:           1230    NICK JR°° :            595
CARTOON:         694    NAN** :                432
NICK JR°°:        420    ADSM** :              333
NAN** :             301    DXD:                    242
ADSM** :           256    NICKTOONS:        168
DXD:                 226    DISCOVERY:         133
NICKTOONS:      129    MTV:                     96
DISCOVERY:        86    SPROUT***:          81
SPROUT***:        67    ESPN:                   66
TEENNICK:           67   
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 8/1-8/7/11 :
Total Day    (000)  Primetime    (000)
DSNY* :            903    DSNY* :            1416
NICK° :             777    NAN** :             284
CARTOON:        464    ADSM** :           213
NAN** :            218    DXD:                 201
DXD:                185    NICKTOONS:      125
ADSM**:          173    NICK JR°°:         120
NICKTOONS:       95    DISCOVERY:        95
NICK JR°°:          86    MTV:                   64
TEENNICK:          60    TEENNICK:           50
DISCOVERY:        59    ESPN:                  41
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 8/1-8/7/11 :
Total Day     (000)  Primetime      (000)
DSNY* :             729    DSNY* :              1059
NICK° :              584    NAN** :                302
CARTOON:         300    ADSM** :              240
NAN** :             275    MTV:                    158
ADSM** :           275    DXD:                    154
DXD:                 143    DISCOVERY:         103
MTV:                 107    TEENNICK:              94
TEENNICK:           85    NICKTOONS:          89
NICKTOONS:        73    COMEDY:               69
DISCOVERY:         68    NICK JR°° :            47
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Live + Same Day Ratings  Kids Cable Network Averages (000) for Saturday, August 6, 2011, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1278; K6-11 909; TWEENS 9-14 658
NICKELODEON:          K2-11 1144; K6-11 714; TWEENS 9-14 491
CARTOON NETWORK: K2-11   666; K6-11 444; TWEENS 9-14 270
DISNEY XD:               K2-11   200; K6-11 151; TWEENS 9-14   93
NICKTOONS:              K2-11   144; K6-11 102; TWEENS 9-14   80
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, August 7, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1292; K6-11 864; TWEENS 9-14 614
DISNEY CHANNEL:     K2-11 1271; K6-11 943; TWEENS 9-14 737
CARTOON NETWORK: K2-11   764; K6-11 478; TWEENS 9-14 283
DISNEY XD:               K2-11   193; K6-11 160; TWEENS 9-14 121
NICKTOONS:              K2-11   104; K6-11   79; TWEENS 9-14   46
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, August 8, 2011, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1233; K6-11 867; TWEENS 9-14 703
NICKELODEON:          K2-11 1226; K6-11 785; TWEENS 9-14 550
CARTOON NETWORK: K2-11   767; K6-11 559; TWEENS 9-14 389
DISNEY XD:               K2-11   291; K6-11 237; TWEENS 9-14 182
NICKTOONS:              K2-11   121; K6-11   89; TWEENS 9-14   90
Source: MTVN Research from Nielsen Media Research Data


August 20, 21, 22

Little Airplane Productions is offering limited enrollment in a unique workshop taught by accomplished preschool TV veterans on every step of creating an animated/live action preschool series from Pitching through Consumer Products and everything in-between. The workshop also features a panel of noteworthy children’s television broadcasters offering tips on pitching to a network. 

Please contact Tone Thyne: or 212-965-8999

Answer to Yesterday’s Trivia Question:
  Can you finish this line:  “If you believe in Peanut Butter, you gotta believe in _______”?   PETER PAN  Kudos to: Arline Wall-Highlights for Children/NY; Monica Karloczy/NY; Ron Yurman-Short Hills Media Group/NJ; Barbara Rosenthal-Tiffany Outdoor/NY; Heather Floore-KDAF/Dallas; Tom Boyd-WGN/Chicago; Dara Monahan/Studio City; Pat Brady-CESD/LA; Rita Illig-RBI Assoc/Granada Hills; Katherine Kaufman-Olympusat/LA;

Today’s Trivia Question:  Who am I?  I’m a high school coach.  Football is my game.  We have a pretty big family, so to make ends meet I also work part time at the Burger Barn.  I coach at a Catholic all boys school, but my daughters go there too.  Who am I? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

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JOB OPENING: ACCOUNT EXECUTIVE/CNBC/NY: Job#2583BR Responsible for revenue goals which include growing existing business as well as developing new business. To apply, please visit (8/17)

JOB OPENING: SOCIAL MEDIA SPLST/NEW YORK: Execute social media-driven content & consumer engagement strategies various social media platforms (8/16)

JOB OPENING: MGR CONTRACT ADMIN/AMC NETWORKS/NYC: Ovrsee rights mgmt systm. Prep/review standard forms/agreements for prod, promo sponsrshp, events for cable channls. 5+ yr exp, bar certfd paralegl preferd. (8/16)

JOB OPENING: PRODUCER /TV talk show/NY: TV talk show looking for seasoned talk show Producer with strong leadership qualities, 5+yrs booking ex, exc rsrch, written & verbal comm. skills. Immed start. (8/16)

JOB OPENING: ASSOC PROD/BOOKER/TV talk show/NY: 5 yrs of strong booking exp. Book personal and breaking news stories, prep guests for shows, strong rsrch/written & comm. skills. (8/16)

JOB OPENING: DIR, STRATEGIC RESEARCH/NY: Provide in depth analysis of TV landscape(broadcast cable & alternative platforms) focus on issues impacting media business. 7+ yr exp. job#2017BR (8/16)

JOB OPENING: DIRECTOR OF NETWORK OPERATIONS/NESN/MA: Responsibilities incl leading & overseeing the dvlpmnt of: an operations mngmnt team & staff, high quality and efficient technical operations, and safety programs. (8/16)

JOB OPENING: COORD, PROG PLAN/E! ( )/LA: BS/BA deg req’d. 1 to 2 yrs prog or research exp. Fan of E! & comp to max rtgs via strat sched & anlys, work w/ mgmt to get and comm info. Resume: (8/13)

JOB OPENING: BRDCST VIDEO AUTOMATION ENG/WRNN TV/RyeBrook NY: Strong knwldg Brdcst Auto Playout Systems. Strong IT skills must. MCP/MCSE pref’d. 2+yr hands on exp SDI-SD Dig Video & Final Cut Pro NLE Sys. Res/sal req: (8/13)

JOB OPENING: SPONSORSHIP SALES PROFESSIONAL/WRNN-TV/Rye Brook NY: Drive new bus. Dev corp partnerships. 3-5 yrs brdcst sales mngmnt/sponsorship exp w/ a strong analytical, strategic & tactical background.Resume: (8/13)

JOB OPENING: Dir, Strategic Mrk & Digital USA/NBCUniversal/NYC: 10 yrs mrk exp at a TV network/website with a large community; digital ad agency or client. Min 5 years in digital space. (job#2562BR) (8/13)

JOB OPENING: TALENTED PRODUCERS, PA s & EDITORS/ WWE, Stamford, CT: Exp w/ editing long form programming. This is a unique oppty with a tremendous upside to work for a global entertainment juggernaut! Learn more: (8/12)

JOB OPENING: VP, PRIMARY RESEARCH USA/NBCUniversal/NYC: 10+ years exp in media/market research. Extensive exp in survey writing. Exp in managing project budgets. (job#2545BR) (8/12)

JOB OPENING: SVP-SCHEDULING/MD: Contribute to channel’s prgm dvlpmnt initiatives; responsible for overall mngmnt of prgmmg; +12yrs of progressive, sr level prgmmg exp in major, commercial TV environment. # 4364 (8/12)

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JOB OPENING: VP, AD SALES/Showtime/Smithsonian/NYC: Negotiate and sell adv for cable TV network and build national ad sales team. Must have 6-10 yrs of sale exp pref. for a cable network. Apply at (8/12)

JOB OPENING: MGR, SYSTEM SUPPORT/ABCFam/NY: Provide daily systems support & oversee software implementation & business improvement projects for ABC Family’s Sales/Research/Traffic depts. Apply @ ID#318569 (8/12)

JOB OPENING: FULFILLMENT SPLST/NY: Negotiator between multiple parties w/end goal to fulfill orders promptly. (8/12)

JOB OPENING: ANALYST/KATZ MARKETING SOLUTIONS/NYC: Researching a new position? Promote the benefits of Radio and more. To apply, visit Job Opportunities in the Career Section of (8/12)

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INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

FALL INTERNSHIP CREDITS ONLY: SALES/MARKETING FALL INTERNSHIP/PLUM NTWRK/NYC:Gain practical experience in the communications industry by working with a top-notch sales & marketing team at a multi-platform media company. Resume to (8/17)

FALL INTERNSHIP CREDITS ONLY: Kirkstall Road Enterprises/NYC: immediately seeking interns for various departments for The Jeremy Kyle Show. Apply @ (8/16)

FALL INTERNSHIP CREDITS ONLY: Scholastic is looking for fall/spring interns (for credit only) to work in the CORP COMM department. The interns will work on a variety of PR and internal communications activities. Res/cover: (8/12)

FALL INTERNSHIPS CREDITS ONLY:  MEDIA FIRM/Beijing: 40 hrs wkly. Unique/exciting media internship overseas.Includes RT flight to Beijing. Fluent Chinese reqd. Fluent English reqd. Apply: (8/11)

FALL INTERNSHIPS CREDITS ONLY: PR FALL INTERNSHIP/BRAVO TV/NYC Gain a rare opp at a fast-paced PR dept by monitoring press coverage, fielding media requests and more at a multi-platform media company. Resume to (8/11)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: I’ve written a 1-hour dramedy entitled, Tree House, which is loosely based on my life story. It’s, ” A Contemporary, Edgy, Multiplatform Show “. I’m looking for studio executive assistance.   (8/17)

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SITUATION WANTED: COMEDIC HOST/VJ & PRODUCER(LA)Seeking on-air position. Exp’d in dev. & writing, red carpet, studio, man on street reporting, variety & game show seg. production. (8/13)

SITUATION WANTED: Seeking ASSIST POSITION ENTERTAINMENT LAW FIRM exp/Television production background, 10+years of experience NY based. Available NOW! Please contact or (8/13)

SITUATION WANTED: Insanely Creative EDITOR/POST-PRODUCER/NY: 9+ Years experience(Avid and FCP) Credits include MTV, FUSE, PBS. Experienced in Magazine Style Prgrmmng and On-Air-Promotions. Bilingual: English/Spanish. (8/12)

SITUATION WANTED:  Proactive, resourceful and motivated LA-based NYU grad seeking ASSISTANT position. 2+ years exp as Office PA, superb references and internships. 85+ WPM, Computer/Internet/Social Media savvy. (8/11)

SITUATION WANTED: CONTENT DISTRIBUTION, ACQUISITION, BUS. AFFAIRS ATTORNEY 15 yrs exp w/ Nat Geo Ch, Weather Ch, XM Satellite, TCI, Cablevision. US and intl via cable, sat, IPTV, mobile and Internet. Consult or FT. (8/11)

SITUATION WANTED:  Emmy-winning PRODUCER/WRITER/DIRECTOR relocating to LA, seeking staff or freelance position. 20 yrs exp. in all genres- travel, reality, doc, talk, sports, etc.  Proficient Avid editor and shooter. (8/11)

E-mail or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

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