Cynopsis: Kids!
08/10/12
Good morning. It’s Friday, August 10, 2012, and this your first early morning briefing.
Cartoon Network adds a twist to its TV Everywhere efforts with the launch of the free CN 2.0, a new version of its Cartoon Network app, which allows kids to simultaneously videos (show episodes, clips, network schedule) and play games on iOS devices. Earlier this summer Cartoon Network launched live streaming of its TV programming via CartoonNetwork.com and iOS devices. In addition to all of the features of the original Cartoon Network app, the CN 2.0 also includes exclusive games and collectibles. Specifically for the iPad the new CN 2.0 uses an interface that allows kids to watch videos and play games at the same time, or do one or the other simply by rotating the tablet (check out how it works here http://toonview.turner.com/View/2a1f042o2e1m072x2c2r). The iPhone and iPod touch versions include all the same content and also allows users to watch and play in the same app, although not simultaneously. The CN 2.0 app offers a selection of Cartoon Network series including Adventure Time, Ben 10 and Regular Show, along with games such as Adventure Time’s Adventure Masters and Ben 10’s Null Void: Escape Velocity. Additionally, the app includes a feature called DNA Lab that allows users to create virtual collector cards from resources they earn by watching episodes and playing games in the app.
The Random House Group, the UK-based division of Random House, establishes Random House Enterprises (RHE), a new unit that will seek out new multi-platform business opportunities. Based in London, RHE will look to expand The Random House Group’s content and intellectual property across TV, licensing and merchandising, gaming and live events around the world. Jo Edwards is appointed as Head of Licensing, RHE and will report to Nigel Waters, Group Commercial Director of The Random House Group. She previously toiled for 11 years for Discovery Communications, most recently as VP/International Consumer Products, Discovery Communications. In addition, Chloe Johnson-Hill, previously Publicity Director at Random House imprints Jonathan Cape and Bodley Head, has joined the RHE team as Manager, RHE (Events).
CBBC (UK) commissions the new original kid’s drama series The Knot (3×30) from Lime Pictures. Currently filming in the Isle of Man, The Knot will debut this fall 2012 on CBBC. The three-part drama revolves around a group of foster kids that come to live in the rugged terrain near the Irish Sea with a family and their two kids, and stars Debra Stephenson, Mark Moraghan and Kelle Bryan with several up and coming kids. The Knot is produced by Lime Pictures in association with CinemaNX and with the support of Isle of Man Film. The Knot is executive produced by Lime Pictures’ Creative Director Tony Wood and Sue Nott for CBBC. Directed by Dirk Campbell, all three episodes were written by Nick Leather (Hollyoaks). Lime Pictures is a subsidiary of All3Media.
The puppet alien ALF (Gordon Shumway who gets his nickname from the acronym for Alien Life Form) is headed to the big screen in a mixed CG and live action movie from Sony Pictures Animation, which has picked up the rights to the 1980s sitcom, per Heat Vision. The new movie will be produced by Jordan Kerner (The Smurfs and The Smurfs 2 movies, The Mighty Ducks, Inspector Gadget among others) along with ALF TV series creators Tom Patchett and puppeteer, and voice of ALF, Paul Fusco. Executive producing the picture are Ben Haber of Kerner Entertainment and Kenneth Kaufman. Kaufman heads up Alien Productions with Patchett and Fusco, who together own the rights to ALF. The original ALF TV series is currently airing on The Hub TV Network. In addition to the original ALF (102 episodes) live action/puppet series that ran in Primetime on NBC, there was also an animated ALF TV series that ran as part of NBC’s Saturday morning block in the late 1980s.
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LICENSING
41 Entertainment (41e) appoints new licensing and merchandising agents across Latin markets for its new animated TV series Pac-Man and the Ghostly Adventures (26×22), which is scheduled to begin airing in fall 2013 and spring 2014. BRB Internacional will handle all licensing and merchandising efforts for Pac-Man and the Ghostly Adventures in Spain and Portugal, with Tycoon Enterprises overseeing Mexico, Redibra Licensing will manage the activities in Brazil, and Televix will oversee all licensing and merchandising efforts in Costa Rica, El Salvador, Honduras, Nicaragua, Panama, Columbia, Dominican Republic, Venezuela, Peru, Chile, Uruguay, Paraguay, Argentina and Bolivia.
Global Merchandising Services names The Wish Factory, a kid-centric product development, marketing and management company, as a licensee for the boy band One Direction (1D). Under their deal, The Wish Factory will manufacture a broad selection of 1D licensed novelties and accessories, with the first products ($5-$15), including wristbands, 3D clip-ons, key chains, dog tags, and dioramas, among other things. The initial products are slated to be available in September 2012. Additionally, The Wish Factory will produce a collection of 1D products for its Pop Grrl brand, featuring hip and trendy fashions for girls.
Spain-based E-Max, a producer of kid’s collectible items and small toys, inks a deal with Rovio Entertainment to produce and market a line of Angry Birds trading cards, sticker collection and album and caps across Europe and several international markets. The Angry Birds sticker collection, which launches August 24, 2012, will include 178 stickers (sold in packs) and an album with a pull out poster. The trading card collection includes 180 cards (sold in packs) and a simple game play element and will be available from September 27.
Bazooka Candy Brands extends its popular Ring Pop lollipop brand with the introduction of the new Ring Pop Gummies. The new gummy version of Ring Pop will debut at retail in early 2013 in four classic Ring Pop flavors including strawberry, cherry, watermelon and blue raspberry.
LA-based Giggles N’ Hugs, a kid’s themed and family-friendly restaurant, partners with The Licensing Shop to develop the company’s brand merchandising strategy. Established in 2007, Giggles N’ Hugs, which will soon have two locations in the LA area, offers a kids play area, birthday parties and features a menu with fresh, organic foods. The licensing program will include, branded kid’s clothing, frozen foods (featuring its Mom’s Tricky Treat Sauce) and coloring books, which will be available at the restaurants and via retail partners. In addition to its California locations, the Giggles N’ Hugs company plans to expand to have restaurants in Seattle, Vancouver and the East Coast.
Cartoon Network will premiere the new DreamWorks Animation TV series DreamWorks Dragons: Riders of Berk on Tuesday, September 4 at 7:30p. The series, which is based on the studio’s animated feature film How To Train Your Dragon (2010), follows the adventures of Hiccup and his dragon Toothless on the Viking island of Berk, along with the band of dragon trainers, who all now have dragons of their own. Produced by DreamWorks Animation, DreamWorks Dragons: Riders of Berk features an voice cast, including Jay Baruchel (Hiccup), America Ferrera (Astrid), Christopher Mintz-Plasse (Fishlegs) and T.J. Miller (Tuffnut), all reprising their roles from the movie. Also lending their voices to characters in the series are, Tim Conway, Chris Edgerly, Mark Hamill, Julie Marcus, Nolan North, Zach Pearlman, Stephen Root and Tom Wilson. DreamWorks Animation is scheduled to release the feature film sequel to How To Train Your Dragon on June 20, 2014.
RATINGS
Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 7/30-8/5/12 , 6a-6a:
K2-11 Total Delivery (000)
NBC: Summer Olympics (7/31; 8p-11:43p) 1800
NBC: Summer Olympics (8/2; 8p-12a) 1589
NBC: Summer Olympics (8/1; 8p-11:26p) 1325
NBC: Summer Olympics (7/30; 8p-11:23p) 1267
NBC: Summer Olympics (8/5; 7:30p-11:29p) 1222
NBC: Summer Olympics (8/3; 8:30p-11:09p) 1202
DSNY*: 16 Wishes (8/5; 9p-10:40p) 1196
TOON: Adventure Time (7/30; 7:30p) 1173
DSNY*: Shake It Up (8/5; 8:30p) 1167
DSNY*: Toy Story (8/3; 8p-9:50p) 1144
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 7/30-8/5/12 , 6a-6a:
K6-11 Total Delivery (000)
NBC: Summer Olympics (7/31; 8p-11:43p) 2556
DSNY*: Toy Story (8/4; 11a-12:50p) 2387
DSNY*: Toy Story (8/3; 8p-9:50p) 2365
NBC: Summer Olympics (8/2; 8p-12a) 2344
NBC: Summer Olympics (7/30; 8p-11:23p) 1951
DSNY*: Gravity Falls (8/3; 9:50p-10:15p) 1884
TOON: Adventure Time (7/30; 7:30p) 1877
DSNY*: 16 Wishes (8/5; 9p-10:40p) 1851
NBC: Summer Olympics (8/3; 8:30p-11:09p) 1821
DSNY*: Shake It Up (8/5; 8:30p) 1817
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 7/30-8/5/12 , 6a-6a:
Tweens 9-14 Total Delivery (000)
NBC: Summer Olympics (7/31; 8p-11:43p) 1708
DSNY*: Toy Story (8/3; 8p-9:50p) 1595
DSNY*: 16 Wishes (8/5; 9p-10:40p) 1548
NBC: Summer Olympics (8/2; 8p-12a) 1529
DSNY*: Shake It Up (8/5; 8:30p) 1512
DSNY*: Toy Story (8/4; 11a-12:50p) 1453
DSNY*: Jessie (7/30; 9p) 1387
DSNY*: Gravity Falls (8/3; 9:50p-10:15p) 1315
DSNY*: Shake It Up (8/2; 10p) 1303
TOON: Adventure Time (7/30; 7:30p) 1299
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 7/30-8/5/12 , 6a-6a:
Teens 12-17 Total Delivery (000)
NBC: Summer Olympics (7/31; 8p-11:43p) 1809
NBC: Summer Olympics (8/2; 8p-12a) 1745
NBC: Summer Olympics (8/1; 8p-11:26p) 1513
NBC: Summer Olympics (7/30; 8p-11:23p) 1455
NBC: Summer Olympics (8/5; 7:30p-11:29p) 1402
NBC: Summer Olympics (8/3; 8:30p-11:09p) 1306
NBC: Summer Olympics (8/4; 8:30p-11:15p) 1102
ADSM**: Family Guy (8/1; 11:30p) 905
ADSM**: Family Guy (8/1; 11p) 869
ADSM**: Family Guy (7/30; 11:30p) 858
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Abbreviation for Adult Swim, which airs on Cartoon Network
Final K6-11 Ratings for Saturday, August 4, 2012 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Toonzai) 0.5/3 Avg. (7a-12p)
Cubix 0.1/1; Cubix 0.2/2; Sonic X 0.5/4; Sonic X 0.4/3; Yu-Gi-Oh Zexal 0.5/3; Yu-Gi-Oh Zexal 0.6/3; Dragon Ball Z Kai 0.5/3; Dragon Ball Z Kai 0.6/3; Dragon Ball Z Kai 0.6/3; Yu-Gi-Oh 0.6/3
CBS (CookieJarTV) 0.2/1 Avg. (7-10a/10a-12p)
Doodlebops 0.2/1; Doodlebops 0.3/1; Busytown Mysteries 0.2/1; Danger Rangers 0.2/1; Busytown Mysteries 0.4/2; Horseland 0.4/2
NBC* (NBC Kids) Avg.
*The NBC Kids programming block was pre-empted this week for coverage of the Olympic Games
Final K6-11 Ratings for Saturday, August 4, 2012 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
DISNEY CHANNEL 3.8/22 Avg. (7a-1p)
Mickey Mouse Clubhouse 2.1/25; Doc McStuffins 2.2/23; Mickey Mouse Clubhouse 2.2/17; Jake and the Never Land Pirates 2.4/16; Phineas and Ferb 2.9/17; Phineas and Ferb 3.2/18; Gravity Falls 3.4/18; Fish Hooks 2.6/13; Toy Story (1×110) 5.9/28
NICKELODEON 2.7/16 Avg. (7a-1p)
Penguins of Madagascar 1.1/13; Penguins of Madagascar 1.5/15; Fairly OddParents 2.1/16; Fairly OddParents 3.3/21; SpongeBob SquarePants 3.0/18; SpongeBob SquarePants 3.4/19; SpongeBob SquarePants 4.0/21; SpongeBob SquarePants 3.9/20; Robot and Monster 4.3/21; Kung Fu Panda Legends of Awesomeness 2.5/12; Power Rangers Super Samurai 1.9/9; SpongeBob SquarePants 2.0/9
CARTOON NETWORK 1.3/8 Avg. (7a-1p)
Johnny Test 1.1/13; Redakai: Conquer the Kairu 0.6/6; Beyblade: Metal Masters 0.9/7; Pokemon B&W: Rival Destinies 1.8/11; Ben 10: Omniverse (sneak) 1.7/10; Ninjago 1.7/9; The Green Lantern 1.3/7; Young Justice 1.3/7; Level Up 1.0/5; Level Up 0.7/4; Johnny Test 1.4/6; Johnny Test 1.9/9
DISNEY XD 0.9/6 Avg. (7a-1p)
Suite Life On Deck 0.5/6; Phineas and Ferb 0.6/6; Phineas and Ferb 1.0/8; Kick Buttowski 0.8/5; Pair of Kings 1.1/6; Pair of Kings 1.2.6/So Random 1.0/5; Kickin It 1.4/7; Kick Buttowski (1×15) 1.3/6; Fish Hooks (1×15) 0.7/3; Phineas and Ferb 0.7/3; Lab Rats 0.9/4; Lab Rats 1.0/5
A CYNOPSIS MESSAGE
Cynopsis: Digital Measurement Summit: Video ROI, Illuminated
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Friday’s Fun Fact: The word “upset” came to mean “a surprise outcome” when a horse named Upset was the first to ever beat the legendary horse, Man O’ War.
Answer to Our Last Trivia Question: Who is the Headmaster of Monster School in Aaahh!!! Real Monsters? The Gromble. Kudos to: Cristen Miller-Comcast/Philadelphia Pa, and others who have already been listed this week.
Today’s Trivia Question: “2-Tone Army” by the Toasters is the theme song to what show? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis Kids!
08.10.12
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JOB OPENING: DIR. PROG & SCHEDULING/Nat Geo TV/DC: Prog/Schdling expert will create Chl’s prime/daytime/fringe/late-night strategy. Strg schdl/nielsen exp analysis/strategy. 3-5 yr Cbl TV, Strg Excel/PP, Mgt. http://bit.ly/OY8Ebg. (8/17)
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JOB OPENING: VP, PROGRAM STRATEGY/Viacom. 10+ yrs exp. in TV prog/sched; Min 2 yrs @ Sr. Dir level and above; Min 5 yrs exp managing a team. Prog research bckgd desired. B.A req. EOE/M/F/D/AAP apply www.viacomcareers.com (8/16)
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JOB OPENING: WRITER/PRODUCER/Pac-12/SF: Resp for producing creative content for on/off-air marketing platforms incl promos, szle clips, launch campngs, shoot scripts, image campngs http://hire.jobvite.com/j/?aj=oBbBWfw3&s=General (8/15)
JOB OPENING: DIR, STRATEGIC INSIGHTS, MKTG RSRCH/GSN/LA: primary rsrch leader, aud engagement specialist, multi-platform expe, Nielsen sys knwldg, mktg or agency background a +; 5+ yrs.media exp; [email protected] (8/15)
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JOB OPENING: EXECUTIVE DIRECTOR RESEARCH/OUTDOOR CHANNEL/LA,CA: Head of resch funct; provd anlytcs; make recomndtns to top mgmt; degree & 7-10 yrs resch exp in TV ind reqd; apply at www.outdoorchannel.com/Employment EOE,M/F/D/V (8/15)
JOB OPENING: RESEARCH MGR/CAFEMOM/NY: Res. studies for ad prgrms, update synd. res. reports, ad hoc reports for mgmt insight. 3+ yrs exp; exp w/comScore or Nielsen NetRating data; Excel, PPoint. More at www.cafemom.com/about/jobs.php (8/14)
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FALL INTERNSHIP CREDITS ONLY: INTERNS /Pink Sneakers Productions/Orlando: A one-stop, all-inclusive prod co creating entertaining, high-quality prgrmng. [email protected] (8/15)
FALL INTERNSHIP FOR CREDIT ONLY: FanBridge/NYC: Online fan marketing & management platform for music, sports, entertainment & brands seeks interns interested in biz dev/marketing/social media. [email protected] (8/16)
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SITUATION WANTED: RESEARCHER/EXEC ASST/LOS ANGELES AREA: 16+ yrs exp +key player in Primetime TV as researcher, proofreader, copy-editor, writer, exec asst. Exc. etiquette. [email protected] (8/16)
SITUATION WANTED: EXP’D SPORTS SPONSORSHIP AND MKTG PROFESSIONAL/(LA/SF): 3+ years of exp on the agency/team/client side in sales, client mngmnt & sponsorship roles. Strong analytical/project mngmnt skills. MBA. Email [email protected] (8/14)
SITUATION WANTED: CREATIVE LIFEGUARD: Advertising & promotion, writer/producer/director – on-air, presentation, Internet. Site: http://www.creativelifeguard.com Contact: [email protected] (310)849-8596 (8/14)
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