By Paula Hendrickson Evil or not, twins are a staple of daytime dramas. Indeed, General Hospital has three sets of twins that have all been impacted by the fallout from a decades’ old twins study performed on Anna and Alex (Finola Hughes), Kevin and Ryan (Jon Lindstrom), and the no-longer-identical-thanks-to-plastic-surgery Jason and Drew (Steve Burton […]
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Xandr’s Rick Welday Addresses the Future of Addressable
By Charlene Weisler Rick Welday, President, Xandr Media is on the forefront of addressable advertising for his company. He spoke at the ARF conference this week about what it is, how it is defined and its future prospects. The media industry is grappling with a changing and transformative marketplace where consumer consumption behavior is controlling […]
Looper Insights Offers a Platform for IP Owners to Take Control of Video Assets
Looper Insights, a UK-based company providing software-as-a-service (SaaS) technology to film and TV rights-owners and VoD stores, announced its launch. Founded by digital media and VOD specialist Lucas Bertrand, the platform was inspired by market research indicating that revenue from digital distribution could be significantly increased with better visibility, management, and optimization of film and […]
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The Future of Story Telling Will Be VR
By Charlene Weisler Marketers continue to seek greater connection with consumers and viewers. Often this connection involves storytelling where the brand crafts a personality or enhanced presence in the consumer’s mind. Now, with the advancements of VR, there is the ability to accelerate this personalization, not just for products, but also for programming and public […]
Basis by Centro Expands Programmatic Advertising Capabilities
Advertising technology provider Centro announced the expansion of programmatic advertising capabilities for native and digital audio on its digital media platform, Basis. The platform integrations give advertisers access to more global ad opportunities, with reliable and long-standing supply partners for native (including Google Ad Manager, Nativo, Rubicon Project, Smaato, Verizon Media) and digital audio (including […]
NBCUniversal Expands Partnership with Data Plus Math
NBCUniversal is continuing its push towards performance-based guarantees by expanding its partnership with analytics company Data Plus Math to measure the impact of advertising campaigns, offering in-flight measurement of linear, VOD addressable and OTT ad inventory, with attribution of business outcomes. “This is an important step in NBCUniversal’s journey towards outcomes-based measurement that delivers on […]
Content Labeling and Data Transparency Initiatives Updates
By Charlene Weisler When it comes to cross platform measurement, if you can’t identify a piece of content, you can’t measure it and if you can’t measure it you can’t monetize it. Further, if you don’t know what is in the dataset you’re using, the results may be suspect. That is why two major data […]
Optimism Offsets Measurement Challenges at the CIMM Summit
By Charlene Weisler At CIMM’s annual Cross Platform Video Measurement and Data Summit, now in its 8th year, Jane Clarke, CEO and Managing Director, CIMM announced the launch of TAXI Complete, a long term initiative dedicated to facilitating cross platform measurement through the use of content labels for programming (EDIR) and ads (Ad-ID). Panels on […]
Cloud Dubbing: A New Way to Work With Voice Artists
ZOO Digital recently finished a project with Lionsgate, working on the Latin American Spanish dub of Lars Von Trier’s art-house drama Dogville. The dub was recorded entirely using “cloud dubbing,” with voice artists working on the project from all around Latin America, connected by cloud technology, led by ex-Disney creative director Raúl Aldana. It’s a […]
01/31/19: ESPN is delivering a record amount of college baseball programming for the new season
CynopsisSports Good morning. It’s Thursday January 31, 2019 and this is your first early morning Sports briefing. ESPN is on deck to toss more than 800 NCAA baseball games during the 2019 regular season across ESPN networks, with 17 college conferences highlighted during the span with the postseason seeing 153 games […]
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AI Won’t Save You From Your Bad Data
By Brian Silver, EVP of Global Marketing Solutions at TransUnion At CES this year, AI...Has CTV measurement Truly Caught Up to the Sophistication of Digital Advertising?
Connected TV was supposed to fix what traditional television never could: opaque measurement, broad assumptions,...CTV’s Supply Chain Isn’t Broken — It’s Misunderstood
The industry keeps saying CTV’s supply chain needs to be “cleaned up.” Fewer intermediaries. Fewer...
