Cynopsis: Digital

11/20/17: Digiday report: AT&T nears deal to acquire all of Otter Media, its joint video venture with the Chernin Group

Report: AT&T nears deal to acquire all of Otter Media

CynopsisDigital Good morning. It’s Monday November 20, 2017 and this is your your first early morning Digital briefing.   TODAY’S CODEBREAKER   Lead Generation: Lead Generation is a process that creates interest in an organization’s service or product, with the goal of converting that interest into sales. Leads can come from a […]

11/16/17: Hulu cancels Difficult People

Difficult People canceled

CynopsisDigital Good morning. It’s Thursday November 16, 2017 and this is your your first early morning Digital briefing.   TODAY’S CODEBREAKER   Baseline: A baseline is an established level of normalcy. In digital marketing, the word often refers to the normal number of unique visitors that visits a website per day.   […]

11/15/17: Fullscreen to shutter its VOD service, lay off 25 employees, and refocus efforts around Rooster Teeth and other divisions

Fullscreen to shutter its VOD service

CynopsisDigital Good morning. It’s Wednesday November 15, 2017 and this is your your first early morning Digital briefing.   TODAY’S CODEBREAKER   Active Presence: In virtual reality, active presence (also known as hand presence) is an immersive state that is reached as a result of using a handheld device within a VR […]

11/14/17: Amazon Studios buys Lord of the Rings series in deal with Warner Bros. and the J.R.R. Tolkien estate

Report: Amazon may bring more ad products to Alexa

CynopsisDigital Good morning. It’s Tuesday November 14, 2017 and this is your your first early morning Digital briefing.   TODAY’S CODEBREAKER   Content Delivery Network: A content delivery network (also known as a content distribution network, or CDN) is a geographically distributed network of proxy servers, along with their data centers. CDNs […]

11/07/17: Amazon, with Jeff Bezos taking the lead, reportedly vies for rights to Lord of the Rings series

Report: Amazon may bring more ad products to Alexa

CynopsisDigital Good morning. It’s Tuesday November 7, 2017 and this is your your first early morning Digital briefing.   TODAY’S CODEBREAKER   Python: Python is a high-level computer programming language, widely used for general-purpose programming. It emphasizes code readability, and uses a syntax that lets programmers express concepts with relatively few lines […]

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