CynopsisDigital Good morning. It’s Tuesday August 29, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER Programmatic Reserved: Programmatic reserved (sometimes called programmatic premium) refers to an automated ad-buy that’s only open to a specified group of advertisers.   JUST IN…  If you watched the Conor […]
CynopsisDigital Good morning. It’s Monday August 28, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER Programmatic Non-Reserved: The phrase programmatic non-reserved refers to the most typical type of automated ad buy. It’s similar to an open auction, where almost anyone can bid to buy ad space that’s […]
CynopsisDigital Good morning. It’s Friday August 25, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER Pixel Tag: A pixel tag is a code that brands often put on their ads before placing them online. Pixel tags enable brands to track performance, and to view who sees their […]
CynopsisDigital Good morning. It’s Thursday August 24, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER Natural Language Processing: Natural language processing, or NLP, is technology that enables machines to interpret what people are saying in words or text. AI with sophisticated NLP capabilities can not only decipher […]
CynopsisDigital Good morning. It’s Wednesday August 23, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER Weak/Narrow AI: Weak AI – also called Narrow AI – is non-sentient artificial intelligence that’s limited to a specific task. Almost all of the AI used in marketing is considered weak.  […]
CynopsisDigital Good morning. It’s Tuesday August 22, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER Neural Networks: Neural networks are artificial intelligence programs that are modeled after the human brain. They can use natural language processing and deep learning to perform functions such as recognizing handwriting or […]
CynopsisDigital Good morning. It’s Monday August 21, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER Sentiment Analysis: Sentiment analysis is the process of computationally identifying and categorizing the opinions that are expressed in a piece of text, especially in order to determine whether the writer’s attitude towards […]
CynopsisDigital Good morning. It’s Friday August 18, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER Unique-User/Device ID: A unique-user/device ID (or UDID) is an identifier assigned to a device or user that lasts until the account is deleted or the device is reset. For instance, Apple and […]
CynopsisDigital Good morning. It’s Thursday August 17, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER Link Farm: A link farm is a set of webpages solely designed to link to a target page, generally with the goal of improving that page’s SEO ranking. Link farms are usually […]
CynopsisDigital Good morning. It’s Wednesday August 16, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER Spamdexing: Spamdexing is a form of SEO spamming that involves the intentional manipulation of search engine indexes. Spamdexers make use of a number of methods, such as repeating unrelated phrases in a […]
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