08/24/17: Snapchat announces plans for original shows

Good morning. It’s Thursday August 24, 2017 and this is your your first early morning Digital briefing!


Natural Language Processing: Natural language processing, or NLP, is technology that enables machines to interpret what people are saying in words or text. AI with sophisticated NLP capabilities can not only decipher speech and writing, but understand nuances and context. For instance, AI with advanced NLP abilities might be able to detect sarcasm or other subtle forms of expression.
Snapchat has been populating its app with original video content for a while now, courtesy of partners like NBCU. And according to Head of Content Nick Bell, the Snapchat Shows initiative will soon be adding Snapchat’s own content to the mix. At the Edinburgh International Television Festival, Bell said that Snapchat will debut its own scripted video content by the end of 2017. Bell insisted that Snapchat doesn’t see itself as a threat to traditional television, saying that mobile platforms are “complementary” to TV. “We’re really capturing the audience who are not probably consuming TV at the same rate and pace of engagement that they once were,” he added.
Speaking of Snapchat, is its parent company on the rebound? As recently detailed by the Wall Street Journal, Snap Inc.’s stock has been ticking upward since hitting a low point on August 11. Snap’s shares have climbed nearly 25% in under two weeks; they sit at about $14.96 in recent trading. That’s a one-month high for the company’s stock. Snap’s shares have climbed for seven of the past eight sessions. It’s still a far cry from where Snap was in March; the company opened with an IPO price of $17 a share, and then began trading at $24. But the company appears to be in a better position than it was in two weeks ago.
Jukin Media, a company known for licensing a library of viral video clips, is getting set to increase its original video output. The company plans to build a 14,000 foot studio in Los Angeles. Jukin says it will use the studio to venture into new content types, including travel, documentary, competitions, and lifestyle. As of yet, Jukin has produced seven original shows, including MTV2’s FailArmy. The company says it will begin construction on the new studio in October, and intends to move into the new space as soon as the following month.
ANNOUNCING: The Cynopsis Short Form Video Festival
March 7, 2018 | NYC
Now Accepting Submissions – Enter Here
Winning submissions will be showcased at this one-of-a-kind festival, where idea-rich panel discussions will be led by producers, directors, actors, marketers, and more.

As detailed in a new story from Business Insider, Facebook appears to be unifying its consumer hardware products under a single executive. Andrew “Boz” Bosworth has been tapped to oversee the secretive hardware division Building 8, as well as Oculus, Facebook’s virtual reality company. (Facebook confirmed the news to BI yesterday.) BI reports that Building 8’s first piece of consumer hardware will be a video chat device – codenamed Aloha – that’s similar to the recently announced Amazon Echo Show. The device will reportedly feature a large touchscreen, as well as a camera and speakers, and will be able to recognize people’s faces when they step into view, according to BI’s sources.
Video-sharing startup Musical.ly has redesigned its app. The Musical.ly 6.0 update features new options for users’ profile pages, allowing them to post a video rather than a photo. And the update introduces a new section that recommends videos that are similar to ones users have already watched. Musical.ly is based in Shanghai, but has headquarters in San Francisco.
Amazon is truly trying to take over the world. In the company’s latest effort to expand its original content efforts into emerging markets, Prime Video India has announced three upcoming unscripted originals. The shows include the comedic travel series Jestination Unknown; the tentatively-titled Comic Kaun, about the hunt for India’s next big comic; and The Remix, a music competition series.
The People/Entertainment Weekly Network (PEN), an ad-supported streaming service from Time Inc., is launching People Crime, a new programming franchise. Time Inc. says that People Crime will explore “the human side” of real-life crime stories. The premiere episode, called People Crime: Prep School Sex Abuse Scandal, is available now.
Twitch has added some new live-streamed content. The Amazon-owned platform will broadcast Triplemania XXV, the 25th anniversary event of the Mexican wrestling organization Lucha Libre AAA Worldwide. The stream will be broadcast with commentary in both English and Spanish. A pre-show marathon starts today at 6:00pm ET. The event itself will stream on August 26 from 8p to 1a.
Roku is leading the pack – and it isn’t ceding any ground. That’s the takeaway from a new industry report from market intelligence firm Parks Associates, which finds that Roku devices accounted for 37 percent of all U.S. streaming devices as of Q1. That’s actually an increase from Q1 of 2016, when Roku was at 30%. Amazon Fire TV comes in at second (24%), up from 16% last year; Google Chromecast is at third with 18%; and Apple TV sits at 15%, which is actually lower than last year. Parks Associates attributes the drop to Apple TV’s high price point.

SHAREABLEE SOCIAL TV RATINGS: Top 10 U.S. Primetime and Streaming Shows for August 14 – August 20. Based on Shareablee’s Video Power Index (VPI), which combines viewing, consumer interactions and audience scale across all active platforms, and includes the video performance of primetime and streaming shows.

Source: Shareablee Inc. The total actions metric includes the total volume of post-level likes, shares, favorites, retweets and comments across social platforms.
Tweet of the Week: @titum_meow: It’s a sad day for house Targaryen, we mourn Viserion
Canvs, the emotion analytics company, analyzed tweets about TV and streaming programming from Aug. 16-22 using Twitter data from Nielsen. Insights from the 2,092,308 tweets expressing a specific Emotional Reaction (ER) include:
Congratulatory messages abounded during the six-hour WWE SummerSlam event on PPV, which featured a whopping 13 matches and resulted in five title changes, with Dean Ambrose (who won a Grand Slam) being one of the most mentioned fighters.
– Viewers were heartbroken during HBO’s Game of Thrones when Viserion, one of Daenerys Targaryen’s dragons, was killed in a battle with the White Walkers and Night King.
– Emotions were definitely split during President Donald Trump’s address to the nation that was simulcast across TV networks and online Monday night, with some viewers posting messages of love and support while others expressed disgust and called him an idiot.
– Viewers couldn’t stop talking about how beautiful the participants of BET’s Black Girls Rock! 2017 were during the annual awards show that celebrates women of color.  
Ad-buying specialist Centro has made some new promotions. Emily Barron, Ben Pashman, and Katie Risch – three longtime Centro employees – have all been upped to EVP. Baron will serve as EVP of Talent and Development; Pashman will serve as EVP of Corporate Partnerships; and Risch will serve as EVP of Customer Experience.
Brian Yorkey developed which streaming series? Answer: Netflix’s 13 Reasons Why. Kudos to Andy Pittman-TAMU/TX, David Westberg-SAG-AFTRA Federal Credit Union/CA, Tom Moore-Kalt Productions/CA, Lorrie Shilling/CA, and Mathew Tombers-Intermat, Inc./NY
Follow-up: Yorkey has a background in theater. He wrote the book and lyrics for a 2008 musical, which would go onto win three Tony Awards and the Pulitzer Prize for Drama. What was it called? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and state.)
Friday, September 15 | Barclays Center | BKLYN
Nielsen is launching a new unit focused on esports, offering global research and consulting services for the exploding industry – in 2017, revenue is projected to increase 41% to $696 million, with a 50% growth in global audience, to 191 million. To learn more about how to get in the game, register for the information-packed event with experts in the esports space AND a VIP/behind-the-scenes tour of ESL One.

The Drum caught up with Sony Pictures Screen Gems exec Glenn Gainor, who discussed what makes for successful brand integration in film. Check it out here.
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CYNOPSISJOBS – For More jobs, please visit Cynopsis.com
JOB OPENING: DIGITAL AD OPERATIONS SENIOR ASSOCIATE/A+E Networks/NY: Coordinate detailed implementation for complex online campaigns across all A+E Networks non-linear properties, including desktop, mobile/tablet, OTT and STB-VOD. Full Info/Apply HERE (8/31)

MGR, ENTERTAINMENT CONTENT DEVELOPMENT/NFL/NYC: Reports to the dept at the National Football League that not only approves req’s for use of NFL marks but also drives fan engagement by pursuing orig content ideas that benefit NFL brand. Strong writing skills needed; 3-5 yrs exp. Full info/apply HERE (8/30)

VP CONTENT/FlyQuest/LA: Out of the box thinker who thinks strategically and sets directions aligned to company’s strategy, applying external perspective to meet business needs. 8+ yrs’ exp working in a content strategy & editorial function, pref in the gaming, digital or ent space. Full info/apply HERE (8/26)  

JOB OPENING: SOCIAL MEDIA DIRECTOR/FlyQuest/LA: Execute SM strategy ensuring goals are met by team and content is continuously optimized for key aud segments. Min 6 yrs of exp in custom social media content creation, digital Exp w/pd search & pd social a must. Full info/apply HERE (8/26)   
JOB OPENING: HEAD OF MARKETING & BRAND STRATEGY/PromaxBDA/LA: Be the key creative & strategic digital leader that will drive create mktg strategy & mng brand & creative strategy efforts for the association and all events, initiatives & programs. Mktg exp w/in tech & dig spac a must. Full info/apply HERE (8/26)   
JOB OPENING: CLIENT SOLUTIONS SPECIALIST/WIDEORBIT/Portland, OR & Hoover, AL: Come help us launch our newest groundbreaking platform. Looking for broadcasting or software support exp & a passion for client services and troubleshooting. Full info/apply HERE (8/26)   
JOB OPENING: FREELANCE OPERATIONS SPECIALIST/NBCU/NYC: Perform duties of a master control operator in a fast paced envir. Monitor/maintain the continuity and availability for mult time zones across 2 TV ntwks. 2 yrs exp in master control or control room TV envir. Nights/wknds/holidays a must. Resume/cover HERE (8/26)   

JOB OPENING: MARKETING MANAGER/NBCU SKYCASTLE/LA: Min of 3 yrs mktg exp w/in a media company or agency is req’d. Min 2 yrs exp in Digital media/marketing with a robust understanding of the marketplace and platforms. Full info/apply HERE (8/26)

JOB OPENING: MGR, MULTI PLATFORM AUDIENCE RESEARCH/SHOWTIME/NYC: Resp for analysis, interpretation & reporting of viewership across STB on demand & digital platforms. In depth knwlg media ind. & 4 yrs of relevant exp cross platform prgrm rsrch, digital analytics and/or data analysis. Full info/apply HERE (8/26)

JOB OPENING: DIRECTOR, ANALYTICS (DIGITAL)/GSN TV/Santa Monica: 5+ yrs in rsrch, data analytics/data science; Fam w/syndicated rsrch software. Analyze consumer data (quantitative/qualitative), incl: consumption trends, traffic patterns etc. BA deg statistics, math or applied quantitative field. Res/cover HERE (8/25)

JOB OPENING: ANALYST, RESEARCH & ADVANCED MEASUREMENT/GSNTV/Santa Monica: 2 +yrs research exp in cble net or TV;BA deg; strategic analysis, syndicated daily overnight ratings, universe estimates, audience growth stories, trend analyses, demographic, lifestyle & industry reports. Res/cover HERE (8/25)
JOB OPENING: DIGITAL MARKETING MANAGER/GSNTV/Santa Monica: 2 yrs social media/mktg exp. Dvlp strategies to increase/maintain GSN’s fan base on all current & emerging sm platforms, as well as traffic to GSNTV.com and supporting microsites/online games. Res/Cover HERE (8/25)

JOB OPENING: BROADCAST OPERATIONS MGR/NBCU/NYC: Act as prime representative of On-Air Operations on a 24X7 basis to  internal/external clients bus. partners. Resolve tech & op issues w/urgency. 5+ yrs of exp an On-Air brdcst envir w/strong understanding of TV prod & dist. process. Resume/cvr HERE (8/25)

JOB OPENING: MGR, STANDARDS & PRACTICES/TURNER/ATL: Review original series, animation, live action, acquired across Turner networks. Live event delay. Lead projects. Sound decision maker w/7+ yrs exp; Prefer mgmt & S&P exp. Full info/apply HERE (8/24)

JOB OPENING: SR PRODUCTION MGR/SR EDITOR/Ringling College of Art & Design, Sarasota, FL: Manage the production needs for ART Network/Communication Strategies. 5 yrs digital content creation and/or TV broadcast experience Info/Apply: HERE (8/24)

JOB OPENING: FREELANCE COPYWRITER/TRANSLATOR/NFL/NYC: Work w/4 mktg groups & svc all depts in brainstorming/creating ideas into words for initiatives, branding projects & social media executions. Provide Spanish-language messaging and/or translations across the NFL League office. Full info/apply HERE (8/24)

JOB OPENING: INTEGRATED MKTG Sr. MANAGER/FUSE/NYC: Strategic dvlpmt & execution of multiplatform integrated mktg solutions for potential/existing Ad Sales clients. Exp: Mktg/Ad Sales/Mgmt/Media/Dig.Media/Crtv Writing. Apply HERE (8/24)


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