08/18/17: YouTube TV now available in half of U.S. homes

Good morning. It’s Friday August 18, 2017 and this is your your first early morning Digital briefing!


Unique-User/Device ID: A unique-user/device ID (or UDID) is an identifier assigned to a device or user that lasts until the account is deleted or the device is reset. For instance, Apple and Google both create advertising-specific device IDs for phones and tablets that run iOS and Android (respectively).
Reddit is finally adding video support. The discussion site has rolled out a new feature that lets users directly upload clips to its website and mobile apps. Reddit had been testing the video upload feature in the weeks before its wider launch, letting about 200 communities make use of it. Redditors can now upload videos that are up to 15 minutes long, as long as the files are one gigabyte in size or less. At launch, Reddit won’t be attaching ad inventory to the videos – but that could change. “That is something we will evaluate going forward,” Reddit Video Product Manager Emon Motamedi told Variety.
We’ve seen this movie before: In an internal memo obtained by the media, millennial news site Mic announced that it would be laying off 25 of its staffers – mostly from its news and editorial department. The moves come as part of a broader reorganization of the company, which will see a greater focus on video content. (In a different memo, circulated last week, Mic conveyed plans to “integrat[e] our written and video journalism, [and] to continue our leadership in pioneering new forms of visual journalism.”) If this all sounds familiar, it’s because several other digital media companies, including MTV News and Mashable, have recently taken similar steps.
Nielsen is diving into competitive gaming. The measurement giant announced the launch of Nielsen Esports, a new division within Nielsen Entertainment. The unit will spearhead global research related to eSports audiences and sponsorship valuation. It’ll also offer consulting services. Nielsen has set up a new eSports advisory board in support of the new division, with representatives from numerous sports organizations and media companies (ESPN, Twitch, and FIFA, just to name a few). Nielsen Esports will be headed up by Stephen Master, Nielsen Sports North America’s Managing Director, and Nicole Pike, VP of Nielsen Games.
It’s not hard to see why Nielsen is launching an eSports unit: In 2017 alone, global eSports revenue is projected to increase 41% to $696 million. That includes a 50% growth in global audience, which is slated to hit 191 million. To learn how to leverage opportunities in eSports, register for the Cynopsis Esports Master Class on September 15.
Big news in digital advertising: Facebook is no longer tethering its digital ad sales to the Newsfeed. Marketers and agencies can now undertake ad-spends that are specifically designated toward in-stream placement on Facebook pages, and/or toward the Facebook Audience Network (Facebook’s network of third-party apps and publishers). Previously, in-stream ads were only available as part of a bigger package that would include Newsfeed ads. The looser rules give publishers a greater degree of control over where their TV-style ads will appear; it’s safe to say that Facebook is hoping the policy change will pull more ad dollars onto the platform, and away from television. 
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Join us for The 6th Annual Cynopsis Kids !magination Awards Breakfast
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Check out our finalists and reserve your seat today !

YouTube TV, Google’s OTT-based TV service, is now available in 14 new U.S. markets, including, Baltimore, Las Vegas, and Boston. With the expansion, YouTube says the service is now available in about 50% of U.S. homes. In other news, the service is adding two new channels to its lineup: Newsy, the digital news service from E.W. Scripps, and the Tennis Channel. Boston subscribers will also gain access to NESN, the regional sports net best known for covering the Red Sox. The service will still cost $35 per month.
Sports-heavy OTT TV service fuboTV now offers CBS content. That includes access to local CBS stations in select markets, as well as Pop, CBS Sports Network, and CBSN. It also includes nationwide access to on-demand CBS shows, and access to CBS’s TV Everywhere apps.
Turner is moving to launch an OTT sports platform. The company announced a three-year multi-platform agreement with the UEFA Champions League and the UEFA Europa League. Starting with the 2018–19 season, Turner will hold the exclusive U.S. presentation rights to over 340 soccer matches. In addition to airing many of those matches on its linear channels, Turner says it will launch a new stand-alone sports streaming service, with UEFA soccer standing as the central attraction. The service will debut in 2018, timed to the start of the UEFA agreement.
Multi-platform network Vibrant TV has been added as a charter TV network for the upcoming VIDGO streaming service. VIDGO is expected to launch this fall.
Twitter’s latest live-streaming sports deal is with NASCAR. The league will use the social platform to live-stream in-car camera feeds for all ten of its NASCAR Cup Series Playoffs races this year. The streams will be accessible through NASCAR’s official Twitter handle, and at nascar.twitter.com. The new deal gets underway with the September 17 race at Chicagoland Speedway. The NASCAR pact is only the latest entry in Twitter’s push to load its platform with live content; in Q2 alone, Twitter live-streamed 625 events.
Cord-cutting isn’t slowing down. Linear pay-TV services lost 976,000 customers in Q2, according to research company SNL Kagan. All told, SNL Kagan says that traditional cable, satellite and telco MVPD services have lost 1.8 million users this year. There are 96.1 million pay-TV homes in the U.S., the firm says. The SNL Kagan tally doesn’t include numbers for virtual MVPD services – though the research firm added that AT&T’s DirecTV Now and Dish Network’s Sling TV no have about 1.9 million subscribers between them. The SNL Kagan numbers were first reported by Multichannel News.
YouTube added some new firepower. The company has hired Angela Courtin, formerly the Chief Marketing Officer of Fox Broadcasting, and Jon Wax, formerly the scripted programming chief for WGN America and Tribune Studios. Wax will oversee drama, scripted, and current programming for the YouTube Red streaming service. Courtin, meanwhile, will serve as Global Head of YouTube TV & Originals Marketing. Courtin will report to Jodi Ropert, YouTube’s subscription marketing chief, while Wax will report to Susanne Daniels, YouTube’s Global Head of Original Content.  
Actress Michaela Watkins stars on which Hulu series? (Email [email protected] with your answer and be sure to include your name, company, city and state.)
Our Last Trivia Question: Laura Linney’s first television credit came in a made-for-TV movie about the American civil war. Executive produced by Steven Spielberg, it aired on ABC in 1993. What was it called? Answer: Class of ’61. Kudos to David Westberg-SAG-AFTRA Federal Credit Union/CA, Tom Moore-Kalt Productions/CA, Lorrie Shilling/CA, Andrew Bellamy-Producers Guild of America/NY, and Jeffrey Wank-BGM/CA
Cynopsis Esports Master Class – Reserve your space, while you can!
Cynopsis is partnering with ESL to provide you with the ultimate esports experience, including:
A high-level look at the opportunities and challenges in the esports industry, an information-packed event with experts in the esports space AND a VIP/behind-the-scenes tour of ESL One with a pass to the weekend esports tournament.
Space is limited – Register by 8/30

At Cynopsis’s Measurement & Data Conference, Media Rating Council CEO George Ivie talked about his organization’s efforts in cross-media measurement. Check out the exclusive interview here.  

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CYNOPSISJOBS – For More jobs, please visit Cynopsis.com
JOB OPENING: MARKETING MANAGER/NBCU SKYCASTLE/LA: Min of 3 yrs mktg exp w/in a media company or agency is req’d. Min 2 yrs exp in Digital media/marketing with a robust understanding of the marketplace and platforms. Full info/apply HERE (8/24)
JOB OPENING: MGR, MULTI PLATFORM AUDIENCE RESEARCH/SHOWTIME/NYC: Resp for analysis, interpretation & reporting of viewership across STB on demand & digital platforms. In depth knwlg media ind. & 4 yrs of relevant exp cross platform prgrm rsrch, digital analytics and/or data analysis. Full info/apply HERE (8/24)

JOB OPENING: DIRECTOR, ANALYTICS (DIGITAL)/GSN TV/Santa Monica: 5+ yrs in rsrch, data analytics/data science; Fam w/syndicated rsrch software. Analyze consumer data (quantitative/qualitative), incl: consumption trends, traffic patterns etc. BA deg statistics, math or applied quantitative field. Res/cover HERE (8/24)

JOB OPENING: ANALYST, RESEARCH & ADVANCED MEASUREMENT/GSNTV/Santa Monica: 2 +yrs research exp in cble net or TV;BA deg; strategic analysis, syndicated daily overnight ratings, universe estimates, audience growth stories, trend analyses, demographic, lifestyle & industry reports. Res/cover HERE (8/24)
JOB OPENING: DIGITAL MARKETING MANAGER/GSNTV/Santa Monica: 2 yrs social media/mktg exp. Dvlp strategies to increase/maintain GSN’s fan base on all current & emerging sm platforms, as well as traffic to GSNTV.com and supporting microsites/online games. Res/Cover HERE (8/24)

JOB OPENING: BROADCAST OPERATIONS MGR/NBCU/NYC: Act as prime representative of On-Air Operations on a 24X7 basis to  internal/external clients bus. partners. Resolve tech & op issues w/urgency. 5+ yrs of exp an On-Air brdcst envir w/strong understanding of TV prod & dist. process. Resume/cvr HERE (8/24)

JOB OPENING: MGR, STANDARDS & PRACTICES/TURNER/ATL: Review original series, animation, live action, acquired across Turner networks. Live event delay. Lead projects. Sound decision maker w/7+ yrs exp; Prefer mgmt & S&P exp. Full info/apply HERE (8/23)

JOB OPENING: SR PRODUCTION MGR/SR EDITOR/Ringling College of Art & Design, Sarasota, FL: Manage the production needs for ART Network/Communication Strategies. 5 yrs digital content creation and/or TV broadcast experience Info/Apply: HERE (8/23)

JOB OPENING: FREELANCE COPYWRITER/TRANSLATOR/NFL/NYC: Work w/4 mktg groups & svc all depts in brainstorming/creating ideas into words for initiatives, branding projects & social media executions. Provide Spanish-language messaging and/or translations across the NFL League office. Full info/apply HERE (8/23)

JOB OPENING: INTEGRATED MKTG Sr. MANAGER/FUSE/NYC: Strategic dvlpmt & execution of multiplatform integrated mktg solutions for potential/existing Ad Sales clients. Exp: Mktg/Ad Sales/Mgmt/Media/Dig.Media/Crtv Writing. Apply HERE (8/23)

JOB OPENING: DIR, ACCT MANAGEMENT/TVision Insights/NYC: Lead the Customer Success Team, manage process, people and key relationships. 5+ yrs exp ad-tech/agency/brand, 2+ yrs in leadership position focused on delivering, mngng & retaining business. Full info/apply HERE (8/22)
JOB OPENING: ACCT MGR/TVision Insights/NYC: Interface w/clients, enable them to create compelling insight from our platform. BA degree in quantitative discipline from a top tier. 3+ yrs exp in Consulting, Agency or a media related company/startup in an analytics role. Full info/apply HERE (8/22)

MARKETING & COMMUNITY MANAGER, SOCIAL MEDIA/Crown Media Family Networks/LA: Manage community for Crown Media social media platforms. Develop and execute content, engage with community, and cultivate new platforms. Responsible for paid strategy. BS req. Apply HERE (8/22) 

JOB OPENING: DIGITAL RESEARCH ANALYST/Crown Media Family Networks/LA: Manage business intelligence and reporting tools to support digital operations. Work with internal clients to gather, document, prototype, test and deliver business intelligence solutions. Must have a passion for data. BS req. Apply HERE (8/22)
JOB OPENING: AD SALES ACCT EXEC/UPTV/Aspire NY: Implement approved ad sales strategies. Sell linear and digital features of two dynamic properties to agencies & clients. Relationships w media dec. mkers +. 5-7 yrs exp. in national media Res: [email protected] (8/21)

JOB OPENING: EDITOR IN CHIEF, MERCHANDISING SITE/NBCU/NYC: Fashion & retail expert; Dvlp overall editorial voice of a curated content commerce exp. 10+ yrs of pro exp in fast-paced curated commerce and/or fashion branded digital enviro. 7+yrs exp mngng/growing successful team. Full info/apply HERE (8/21)

JOB OPENING: SALES ASSISTANT/GSNTV/New York: 1-2 yrs. Ad Sales exp. in cble/TV and/or entertainment. BA Degree; Deal maintenance, traffic, mtg. prep, and admin duties. Please send res and CL to [email protected] (8/21)

JOB OPENING: FINANCIAL ACCT MGR/NBCU/Englewood Cliffs NJ: Provide outstanding financial management over his/her set of assigned client accounts. Min 3 yrs exp financial analysis, contract interpretation, billing and accts receivable systems. Full info/apply HERE (8/21)

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