Two NBA teams locked in deals for jersey patch sponsors. The Chicago Bulls and Zenni Optical unveiled a five-year partnership that makes the online eyewear company the team’s first-ever jersey patch sponsor and the Official Eyewear Partner of the Bulls. The deal includes various marketing elements, community initiatives, digital assets, and in-arena signage and activations. The patch will debut on tomorrow when the team visits the Philadelphia 76ers for their season opener.
Meanwhile, the Houston Rockets locked in a multi-year partnership with ROKiT Phones that makes the company the team’s first jersey partner. The ROKiT logo will be featured on all Rockets jerseys in addition to ROKiT partnering with the team on various community outreach efforts throughout the season.
Canadian interactive sports media company Homestand Sports tied up a new strategic partnership with LaLiga to host a series of live interactive LaLiga themed Footy Talks events in key markets across Canada. These series of events will kick off with a special watch party in Toronto for El Clásico on Oct. 28. All Footy Talks – LaLiga events will feature engaging sports panels with top Canadian media following the latest in LaLiga news analysis.
NBA Digital and NextVR, the Official live VR partner of the NBA, today announced the 2018-19 schedule for fans to experience NBA League Pass in virtual reality. This season, NextVR is expanding its distribution of live NBA League Pass VR experiences to include Oculus Venues. Additionally, NextVR will continue to feature weekly immersive stereoscopic 3D games, along with 2D streaming of all League Pass games in NextVR Screening Room and other on-demand content in the NextVR League Pass channel of the NextVR app.The live VR schedule tips off during the NBA League Pass Free Preview with two games featuring the Golden State Warriors on Oct. 21 and 22.
NBC Sports Regional Networks launched MyTeams by NBC Sports, described as a first-of-its-kind, team-focused mobile app that provides fans customized, all-in-one access to complete coverage of their favorite teams highlighted by live-game streaming of their local teams. MyTeams aggregates all multi-media content focused on the 25 NFL, NBA, NHL and MLB teams covered by NBC Sports Regional Networks. MyTeams’ innovative design features individual feeds for each team. Fans select their favorite team or teams, with no limit, in order of preference, to create a customized content offering that matches their passions, priorities and interests.
NESN and Playmaker Media relaunched an updated version of NESNgo, the network’s in-market live streaming platform. Playmaker will provide end-to-end technology for live streaming of all NESN programming in the network’s home territory including all Boston Bruins and Boston Red Sox games.
FloSports announced an expanded agreement with Program 15 to provide live and on-demand coverage of the New Balance Baseball Future Stars Series Nationals exclusively onFloLive.tv. The updated agreement adds roughly 240 baseball games to the live event schedule. The New Balance Baseball Future Stars Series Nationals powered by Program 15 will take place at the National Training Center in Cypress, Texas, July 10-28, 2019.
Twitter detailed its content and conversation plans for NBA fans this season with features that include emojis, real-time highlight clips, behind-the-scenes live content and the “My Moment, My City” Turner Sports partnership.
X Games fans in the United States will be able to watch 16.5 hours of live competition coverage from the inaugural X Games Sydney beginning Thursday on the X Games Facebook, YouTube and Twitter pages. Additionally, four hours of event recap coverage will air on ABC as part of the World of X Games series, beginning Oct. 28.
Fortnite opened the doors to boosting its grassroots talent, with the introduction of in-game tournaments to the Epic Game hit. The initiative enables players to join open, multihour competitions with the first set of tournaments designed for single players, while duo tournaments run Oct. 23-25 and squads can participate from Oct. 19-Nov. 30. Beginning later this year, all eligible players will have the opportunity to qualify for the 2019 Fortnite World Cup directly through a ‘Showdown Royale’ event hosted using the in-game tournament system.
Tournament organizer Power League Gaming are launching a CS:GO Grand Slam taking place in Abu Dhabi, United Arab Emirates form Dec. 12-16th. Sixteen teams will square off for a $100,000 prize purse, with qualifiers spanning Oct. 26-Nov. 17 around the world.
Four days after accepting a job as USA Gymnastics’ interim CEO and president, former Congresswoman Mary Bono will depart following sharp criticism from a number of high-profile gymnasts, including Olympic gold-medal winners Simone Biles and Aly Raisman. Raisman called out Bono’s association with law firm Faegre Baker Daniels, which advised USA Gymnastics during the Larry Nassar sexual abuse scandal. While Biles pointed to Bono’s response to Nike’s advertising campaign featuring NFL quarterback Colin Kaepernick.
LA 2028 and U.S. Olympic and Paralympic Properties announced that Kathy Carter will lead the commercial joint venture between LA 2028 and the U.S. Olympic Committee. In her role as the joint venture’s Chief Executive Officer and LA 2028’s Chief Revenue Officer, Carter will drive efforts to achieve more than $5 billion in revenue including domestic sponsorship, consumer product, hospitality and ticket sales.
Brewers/Dodgers at 5p on FS1, while Red Sox/Astros hit TBS at 80.