PRODUCTION & DEVELOPMENT
Nickelodeon is bringing UK hit game show The Crystal Maze to the U.S. in a version co-produced by Bunim/Murray Productions (The Real World) and RDF Television (Wife Swap), under the Banijay Group. A forerunner to the escape room craze, The Crystal Maze challenges a family team to navigate an elaborate labyrinth of four giant and immersive themed zones.
Last chance to tell us how you feel – the Cynopsis readership survey closes today. It only takes 3 minutes and all responses are kept confidential: surveymonkey.com/r/K5DQKZV. (As a thank you, you’ll be entered into a drawing to win a $50 Amazon Gift Card, and a pass to Cynopsis’ That Big TV Conference in September! There will be five winners in all.)
NEW & RETURNING SERIES
The CW is adding to its summer slate with Two Sentence Horror Stories, launching Thursday, August 8 at 8p. Anthology series was inspired by viral fan fiction. Previously announced sci-fi action series Pandora premieres Tuesday, July 9 at 8p, while action thriller Bulletproof launches Sunday, July 28 at 8p. Remaining summer premiere dates include Wednesday, August 7 for comedy game show Hypnotize Me; Tuesday, August 13 for investigative documentary series Mysteries Decoded; and Monday, August 19 for season two of CW Seed musical comedy I Ship It. Extreme sports docu-series Red Bull Peaking debuts Friday, Septemjber 13. The net also set series finale dates for Jane the Virgin (Wednesday, July 31) and iZombie (Thursday, August 1).
NBCUniversal streaming service bluprint has three shows launching in June: He Sewed She Sewed (Thursday, June 6) following sewing stars and fashion influencers Mimi G and Norris “Dope Man Sew” Danta Ford; DIY Spa Day (Monday, June 24) with beauty guru Shiva Rose; and season two of Re: Fashion (Wednesday, June 26 on the Bluprint app, and July 5 sitewide).
Amazon’s Carnival Row premieres August 30. Eight-part fantasy drama stars Orlando Bloom (Pirates of the Caribbean) and Cara Delavingne (Suicide Squad).
BIG TV Q&A
Jon Steinlauf, Chief U.S. Advertising Sales Officer for Discovery, knows better than most how mega media deals can lead to big results. Steinlauf, a featured speaker at Cynopsis Big TV Conference, offers a preview of the insights he’ll be sharing in September.
What have been the benefits – to advertisers and the audience – of Discovery’s acquisition of Scripps networks?
“Advertisers covet great media brands and Discovery has more of them than anyone. Clients also would rather invest their time and money with fewer bigger and better partners. By consolidating spend with us, they can meet the needs of their portfolio, at scale, within a single media relationship. Audiences like some of our crossover story lines and stunts. One example is the new HGTV series Christina on the Coast starring Christina Anstead from Flip or Flop fame. Her husband, Ant, is a star on our hit show Wheeler Dealers on another Discovery network, MotorTrend. They appear together in Christina’s new series. In stunts like Discovery Channel’s Shark Week and HGTV’s A Very Brady Renovation, viewers will see talent from across our networks in cameo appearances.”
How did that deal solve for challenges in the new world of media?
“When two direct competitors come together as these companies did, one of the great benefits is the sharing of best practices. Both companies excelled at different areas of our business in the domestic and global markets. For example, Discovery had a larger global footprint and had made a bigger investment in data solutions and ad-supported TV streaming apps. On the other hand, Scripps had more experience selling its brands convergently across TV, digital and print.”
What innovation do you predict will have the biggest impact on the business of media?
“TV will get smarter and more personalized the way music has. Companies with the best content libraries will win out.”
Among the announcements at Apple’s Worldwide Developer Conference on Monday: AppleTV will be compatible with Xbox One and Playstation Dualshock controllers, so they can be used with Apple’s upcoming gaming service; users in a family will each be able to have their own profile on AppleTV for recommendations; iTunes is being replaced after 18 years by three separate apps, Apple Music, Apple TV and Apple Podcasts; iPhones, iPads and the iPod touch will have an optional dark mode in iOS 13; a new login platform, Sign in with Apple, will allow users to log in to outside apps with FaceID; and the Mac Pro desktop is returning to its traditional tower shape.
Simulmedia announced new capabilities for its D2Cx.com beta. “When we launched D2Cx.com in beta back in October 2018, we designed it to help TV advertisers get on the air quickly and affordably, learn what combination of networks, dayparts and programs produce the optimal mix for customer acquisition, and scale accordingly,” said Simulmedia CEO and founder Dave Morgan. “We’ve improved on this foundation with new features that advance the cause of democratizing access to TV advertising, inviting more direct-to-consumer (D2C) marketers onto TV at lower costs, while improving usability and speed.” Among the changes: Campaign minimums have been removed; new, near real-time measurement and attribution tools; new, automated creative diagnostic tools; new, automated bid management tools, and a redesigned D2Cx.com application interface.
To keep up on the news, solutions and deals from Simulmedia, Facebook, Twitter and more, go to Cynopsis’ Techfronts 2019.
The IAB will be releasing its first Data-Driven Video Best Practice Guide today, a resource to educate the marketplace on what is possible, benefits of a data-driven video strategy, key considerations, potential challenges, and more. When it comes to measurement, the guide advises:
- Go beyond the click: Traditional KPIs like video completion rate and clicks should be balanced against more accurate determinations of success, like conversions for performance-based campaigns, and time-spent, for branding and awareness campaigns.
- Establish benchmarks: Marketers can create benchmarks by conducting A/B testing. For example, run a generic version of the video first to establish benchmark for drop off and conversion rates. Then run the optimized video to understand how it performs against the benchmark.
- Test and iterate: Check campaign performance on a weekly or bi-weekly basis and adjust your strategy based on performance.
Nielsen’s Digital Ad Ratings capabilities will expand on YouTube’s mobile app to 26 new markets, including Hong Kong, India, Greece, Spain, Israel and Puerto Rico. Marketers had been able to measure YouTube audiences on web browsers globally, but not the mobile app everywhere. “Providing marketers with independent measurement of YouTube’s mobile audiences globally is a major step forward for the industry,” said Amanda Tarpey, SVP of Digital Product Leadership. “With the expansion of Digital Ad Ratings to measure audiences inclusive of YouTube’s sizeable mobile footprint, advertisers in more than 30 markets will have the comparability, coverage and transparency they need to maximize the impact of their digital media around the world.”
Nielsen and the iab – along with NBCU, Omnicom, Publicis Groupe and more – will be in the room one week from today for the Cynopsis Measurement & Data Conference, June 11 from 11:30a- 5p at CNVS in NYC. Have you registered yet?
Facebook launched Avatars in Australia yesterday, allowing users to customize lookalikes of themselves for stickers in chats and comments. The Bitmoji-like feature is slated to be introduced globally in late 2019 or 2020.
In more Facebook news, the social media giant is in early talks with the U.S. Commodity Futures Trading Commission about its plans to launch its own digital coin, reports the Financial Times. No formal application for the cryptocurrency project has been filed, but Christopher Giancarlo, head of the CFTC, was quoted as saying the commission is “very interested” in understanding the plans better.
In the ongoing battle against fake news, Twitter has acquired London-based start-up Fabula AI, which uses machine learning to identify the authenticity of information spread on social media. The Fabula AI team will join Twitter’s machine learning Cortex unit. The deal “will be a key driver as we work to help people feel safe on Twitter and help them see relevant information,” Twitter CTO Parag Agrawal wrote in a blog post.
Shares of Amazon and Alphabet, parent to Google, slipped Monday after weekend reports in the NY Times and Washington Post that the Federal Trade Commission will allegedly scrutinize the dominance of Amazon and Department of Justice will investigate Google anti-competitive practices.
Discovery platform Taboola announced an exclusive strategic relationship with NBC News that will see NBC News implement Taboola Feed on desktop, tablet, mobile web and mobile app to increase user engagement and revenue. The deal builds on an existing relationship between Taboola and NBC News, which have already been working together for five years. Similar to how people experience social networks, Taboola Feed encourages audiences on the open web to stay engaged on a publisher’s site by scrolling through a personalized stream of content, video, and other experiences the user might be interested in discovering next.
In honor of Black Music Month, REVOLT will be unveiling new series as well as new episodes of shows, concert specials, documentaries, curated music video shows, and other specials on television, as well as new episodes of the net’s original digital-exclusive shows. Tomorrow, June 5 at 10p, brings a special presentation of She Got Next, spotlighting female artists.
Tracy Morgan (The Last O.G.) will host ABC’s The 2019 ESPYS Presented by Capital One on Wednesday, July 10 at 8p. “I am very excited to be hosting The ESPYS,” said Morgan. “I hope my Uncle Sidney Poitier is there with my biological father Tony Dorsett and my second cousin Herschel Walker. And Bo Jackson I want my two dollars back!”
Toby Keith and Cole Swindell have been added to the performance lineup for the CMT Music Awards. Live telecast airs Wednesday, June 5 at 8p.
Showtime will air new documentary 100%: Julian Edelman on Friday, June 28 at 9p. Film looks at Edelman’s underdog journey from major injury and NFL suspension to Super Bowl MVP.
TV One will air original movies every Sunday night in July with the theme, “Love, Lies Murder.” The first in the series of stories that explore the dark side of love is Sins of the Father, debuting Sunday, July 7 at 8p.
Movie The Legend of 5 Mile Cave makes its TV premiere on INSP on Sunday, June 9 at 8p.
Sex and the City alum Kim Cattrall, who is starring in Fox drama Filthy Rich, also landed a role in UKTV’s three-episode comedy, The Cockfields….Melanie Field (Heathers) has been set as a series regular in TNT’s The Alienist sequel, The Angel of Darkness.
The UK’s Zig Zag Productions announced international broadcast acquisitions for documentary film Killing Michael Jackson, including Discovery Networks for its channels in Italy, Germany and the Nordics, and will launch on Quest Red in the UK. The film has also been picked up by Polsat Television in Poland, TVNZ in New Zealand and Medialaan in Belgium.
Channel 4 has commissioned independent factual production company Barcroft Studios to produce a raft of short form factual digital films in a year-long output deal for the recently announced 4Real youth programming content strand.
Britain’s Royal Television Society has launched the RTS Craft & Design Awards 2019, sponsored by Gravity Media Group. The awards are set to take place on November 25.
Digital Media Rights struck a new licensing deal with Chinese film distributor China Lion for a slate of 9 feature films to premiere throughout 2Q19 on DMR’s OTT channels AsianCrush, Midnight Pulp, and Yuyu TV, as well as via Amazon Prime, The Roku Channel, and other digital platforms.
Epic Story Media Inc. and Brands & Rights 360 secured content deals for pre-school series Pocoyo for streaming platform Kidoodle TV in the U.S., UK, Ireland, South Africa, Australia and New Zealand.
|A CYNOPSIS MESSAGE
Cynopsis Presents: That Big TV Conference
September 9-10 | ThreeSixty, NYC
SESSION SPOTLIGHT > INDUSTRY LEADERS SET THE (BIG) STAGE FOR 2020
A panel of industry leaders from Discovery, Meredith, and Publicis will present the biggest issues and top trends you need to leverage now and into next year. From programming to measurement and game-changing innovation, this conversation will set the stage for the rest of your BIG TV experience.
Sponsored by: Sinclair – NY Interconnect – Friend MTS – NCC Media – TV Time – tubi
Discovery’s ratings highlights for the month of May include year-over-year growth for Discovery Channel across five nights of the week among A25-54 viewers; HGTV again claimed the #1 spot for upscale W25-54 on Weekends and ranked at #3 in Prime for upscale W25-54; Food Network ranked #8 in Prime and #4 in Total Day for the month among W25-54; TLC had its best May performance among A/W25-54 in 16 years and ranked #1 on Sunday nights; ID again captured the #1 spot in Total Day and ranked #10 in Prime for W25-54; OWN’s The Haves & The Have Nots and If Loving You Is Wrong were the top 2 original scripted series on ad-supported cable among W25-54; Animal Planet posted Prime ratings gains in May, up 6% among W25-54 and up 5% among P2+ over last year; In Prime, Travel Channel had its highest-rated May ever among A25-54 and W25-54; Science Channel had its highest-rated May ever among A25-54 in both Prime and Total Day; and Cooking Channel had its highest-rated May ever, with A25-54 ratings up 18% over last year.
HGTV’s Property Brothers: Forever Home delivered the highest-rated series premiere for the network since March 2017, garnering a .84 Live+3 rating among P25-54 on Wednesday, May 29, in the 9-10p timeslot. The P25-54 rating was a 56% increase in that period over the prior six weeks.
The two-hour finale of Univision’s Pequeños Gigantes on Sunday reached 4.3 million Total Viewers 2+ who tuned in for all or part of the program, and averaged 1.9 million Total Viewers 2+, 673,000 A18-49 and 266,000 A18-34 on Sunday night.
Cinelatino boasts its U.S. television premiere of Mexican blockbuster No Manches Frida on Sunday, May 26, pushed the network to the number one spot among all Spanish-language entertainment cable networks for that date. Among P2+, the film drew 302,000 total viewers during the 9p and 11p airings.
Shareablee Top 10 TV Shows for the week of May 27
Program, Network, Total Actions, Total Content, Actions per Content, Fans & Followers
E! News (E!) 11.4M, 569, 20,060, 35.5M
The Ellen DeGeneres Show (WB/syndicated) 8.9M, 110, 80,599, 182.4M
America’s Got Talent (NBC) 7.7M, 134, 57,423, 14.6M
Good Morning America (ABC) 2.8M, 1,024, 2,746, 13.2M
RuPaul’s Drag Race (VH1) 2.5M, 103, 24,583, 5.9M
Entertainment Tonight (CBS/syndicated) 1.5M, 588, 2,595, 8.2M
Today Show (NBC) 1.4M, 659, 2,088, 13.1M
The 100 (The CW) 655K, 44, 14,897, 4.2M
NBC Nightly News with Lester Holt (NBC) 582K, 740, 786, 4.9M
TODAY with Hoda & Jenna (NBC) 570K, 460, 1,238, 2.7M
TV Time’s Shows on the Rise for the Week of May 27
Good Omens (Amazon Prime Video) – 100%
When They See Us (Netflix) – 100%
The Hot Zone (National Geographic) – 99.9%
Britain’s Got Talent (ITV) – 84.4%
High Seas (Netflix) – 70.5%
Good Girls (NBC) – 69.2%
What/If (Netflix) – 64.7%
Archer (FXX) – 56.1%
Chernobyl (HBO) – 44.9%
She’s Gotta Have It (Netflix) – 38.4%
Methodology: Every week, millions of viewers around the world use TV Time to track their favorite series. “Shows on the Rise” is calculated by determining the week-over-week growth in episodes watched for a given program.
Tunity Analytics Top 10 Out-of-Home Entertainment Programs Week of May 27
Show, Network, (000’s)
Jimmy Kimmel Live (ABC) 502
America’s Got Talent (NBC) 240
Fixer Upper (HGTV) 176
Fixer Upper (HGTV) 158
Blindspot (NBC) 154
NCIS (CBS) 148
Blood & Treasure (CBS) 135
The Bachelorette (ABC) 123
Saturday Night Live (NBC) 121
NCIS: The Cases They Can’t Forget (CBS) 119
NBCUniversal Owned Television Stations tapped Jeffrey Stone to serve as Chief Financial Officer. Stone had been CFO for NBCU’s Operations and Technology division.
Half Yard Productions hired Dirk Hoogstra as EVP of Development. Hoogstra, most recently CEO of Triton City Entertainment, has also served as EVP and GM of History. The new job reunites him with Half Yard CEO Sean Gallagher, who worked with Hoogstra at Discovery and TLC.
Danielle Mullin has been promoted from VP, Consumer Marketing to SVP, Marketing at Crown Media Family Networks. Mullin will lead marketing campaigns and strategic brand development for all of Crown Media’s portfolio of businesses.
Research and insights organization Ipsos named Michele Booth as Head of Advisory for Customer Experience. Prior to joining Ipsos, Booth worked at Ernst & Young, PricewaterhouseCoopers, and Deloitte.
Brigitte McCray has joined TV One as the SVP, Original Programming and Production. Previously, McCray was SVP of Programming and Strategy for Travel Channel.
Sunita Uchil has been named EVP of ZEEL’s new international Co-Production and Co-Development Division, to co-create and produce scripted and non-scripted programming. Uchil, formerly Zee’s Chief Business Officer: International Ad Sales & Global Syndication, will be based in Mumbai, India.
The Design Network announced a new sales team led by Pete Dellegrazie, whose experience includes serving as Senior Account Executive at HGTV and DIY.
OTT advertising solutions company Gamut promoted Rachel Williamson from General Manager to President. Additionally, Gamut hired Jason Baadsgaard as SVP of Sales & Marketing and Dennis Cook as VP of Marketing.
This Day in History: 1984 – Bruce Springsteen’s “Born in the USA” was released.
Answer to our last trivia question: What was the first series Dick Van Dyke starred in after The Dick Van Dyke Show (1961-1966)? The New Dick Van Dyke Show (1971-1974). Kudos to: John Ferlazzo/London, Rory Rosengarten-The Conversation Company/Roslyn, NY, Evan Williamson-Roger Wilco Productions/New Canaan, CT, Charles Lore/NYC, Gerry Bixenspan-TV Marketing Inc./NYC, Andy Pittman-TAMU/College Station, TX, Tom Moore-Kalt Productions/LA, Greg Stewart/LA, David Westberg-SAG-AFTRA Federal Credit Union, Dan Haberer-Creo Entertainment/Playa del Ray, CA
Today’s Trivia Question: On which series did Sara Rue play a girl rejected from the cheerleading squad because of her weight? (Email email@example.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: A limit of four correct answers from each time zone will be selected.).
|CYNOPSISJOBS – For More jobs, please visit Cynopsis.com
JOB OF THE DAY
MARKETING RESEARCH MGR
Arm the sales team with network performance metrics, competitive advantages, and thoughtful research stories. The ideal candidate for this role has a hybrid skill set of both data analysis and storytelling ability. Exp w/Nielsen research & other research tools.
Full info HERE
DIRECTOR, INTERNATIONAL DISTRIBUTION & TRADE MARKETING/Viacom International Media/NYC: Plan & mng trade events. Mng Viacom’s international B2B branding. Min 7 yrs mktg exp within Product Licensing, Trade Marketing or Business to Business (B2B) mktg. Full info HERE (6/18)
DIRECTOR, TALENT DEVELOPMENT/PAC-12/SF: Identify, evaluate, and recruit on-air talent for the Pac-12 Networks. Full info/apply: HERE (6/18)
MARKETING RESEARCH MGR/ION/NYC: Arm the sales team with network performance metrics, competitive advantages, and thoughtful research stories. The ideal candidate for this role has a hybrid skill set of both data analysis and storytelling ability. Exp w/Nielsen research & other research tools. Full info HERE (6/18)
WRITER/PRODUCER ON-AIR PROMOTIONS/YES Network/Stamford: Resp for writing/producing daily topical promo & image spots for all YES Network properties. Candidate must have 5+ years’ experience in On-Air Promotions or similar agency/production company. Full info HERE (6/14)
MOTION GRAPHICS DESIGNER/Yes Network/Stamford CT: Seeking a highly-creative, passionate and curious designer who will constantly strive to stay ahead of relevant design and communication trend. 3+ yrs broadcast design and animation exp. Full info HERE (6/14)
DIRECTOR, BUSINESS & LEGAL AFFAIRS/Discovery/NYC: Looking for an experienced business and legal affairs exec to provide network support, responsibilities include handling deal negotiations & drafting/review of agreements for development, production & acquisition of docs and nonscripted TV programs. Full info HERE (6/14)
RESEARCH MANAGER/Discovery/LA: Strategic mind to utilize Nielsen ratings to inform prgmming, mktg, press, biz strategies. Turn data into stories w/ actionable/valuable. Find consumer insights/trends to support aud building initiatives, Expert on changing TV landscape. 4+ yrs TV rsrch req. Full info HERE (6/13)
MGR, DIGITAL AUDIENCE ANALYTICS/BET/NYC: Resp for a portfolio of media platforms (incl linear TV, video, VOD, social media, etc.) using primary & syndicated research tools/methods. Min 2+ yrs of digital media rsrch exp. Exp working w/cross-platform rsrch incl VOD and OTT/Advanced TV platforms. Full info HERE (6/13)
AD SALES – ACCOUNT SERVICE REP/Crown Media Family Networks/NY: This position is responsible for maintaining and growing business on the assigned agency list, training and mentoring Sales Planners and Sales Assistants in the company and acting as liaison for the Sales team in key areas of sales development, marketing and research. BA/BS req & Min 2 yrs exp. Apply HERE (6/13)
PRODUCER/WRIGLEY MEDIA GROUP/Lexington, KY: Seeking energetic and experienced PRODUCER for work on creative projects ranging from corporate and branded to original TV & digital programming. 3 – 5 yrs TV/media prod experience incl editing field & prod. Full info HERE (6/12)
MANAGER, AD SALES RESEARCH/UPtv/NYC: Well-rounded & exp’d ad Sales rsrchr – adept at using ratings, mktg analytics & custom data to create a complete & accurate picture. 5+ yrs ad sales rsrch exp. Fast thinking, collaborative, data miner & strategic storyteller. Join an amazing Team & have an impact. Full info HERE (6/12)
MARKETING MGR/CLEAR CHANNEL OUTDOOR/NYC: work closely w/sales team to develop and lead dynamic media presentations to grow our client partnerships across the NE region NY specific. 3-5 yrs mktg and/or Advertising experience. Media experience preferred. Full info and apply HERE (6/11)
WRITER/E! People’s Choice Awards (E!)/Universal City: Write daily articles for PCA’s website on E! Online. Voting preparation in coord w/mktg on categories, celebs selection, voting tool entry & updating nominee’s lists. Min 1yr prior writing and/or editing exp pref an online ent news org. Strong knwldg pop culter ent news. Full info HERE (6/7)
MEDIA MGR, NATIONAL ACCOUNTS/Ad Council/NYC: Responsible for building/managing relationships w/existing & potential media partners that will help us drive impact for Ad Council’s 40+ social impact campaigns. Prospect new business w/a focus on growth areas such as streaming audio, OTT & new video platforms etc. Full info/apply HERE (6/7)
SALES PLANNER/UP TV/NYC: Resp. for dev/implementing media proposals and working directly with Acct Execs. and Pricing & Planning. College deg. & 1+ yrs cable exp. in ad sales ind. Strong Microsoft Office & DealMaker skills a +. Good comm, interpersonal & organzt’l skills. Send Resume: HERE (6/7)
AD SALES ASSISTANT DIRECT RESPONSE/OPPORTUNITY MEDIA/NYC/LI: Seeking an energetic achiever w/excellent written & organizational skills for role to assist in supporting growing revenue for dynamic DR Team: BA Degree, Min 2 yrs DR Experience req. Wide Orbit Knowledge a + Full info HERE (6/7)
SR SYSTEMS ENGINEER/GSN/SM: 8+ yrs. Active Directory, Azure, VMWare, Veeam, Office 365, Power Shell, OS: Server 2012, 2016, Windows 10, Mac OS, Storage Area Networks, telephony, network routing, and switching, OS and network security. Lead and mentor other Engineers and IT staff. Full info and to apply HERE (6/6)
PROJECT MANAGER/WideOrbit/NYC: Partner closely w/clients, overseeing large, complex implementation projects. 5+ yrs exp managing/delivering enterprise software or IT projects, Media indstry exp, Knwldg of proposal & inv mngmnt systems used by nat’l cable networks is highly desirable. Full info HERE (6/6)
FREELANCE STRATEGIC PLANNING & OPS COORDINATOR/Nickelodeon Velocity/NY: Support VP in all strategic planning ops, communications & training initiativ
es for Nick team that dvlps custom mktg campaigns for Advertising partners. Proactive/strategic thinker with excellent comm skills. 2-4 yrs of mktg or strategy plan’g exp. Full info HERE (6/6)
INVENTORY & PLANNING MGR/Katz Networks (Bounce, Court TV, Escape, Grit, Laff, Brown Sugar) /NYC: Support VP, Pricing, Planning and Inventory w/all things related to inventory & managing the day to day business processes & sales assistants & planners. Min 5-7 yrs exp including; sales planner exp and/or Inventory mngmnt and commercial operations. Full info HERE (6/6)
WHAT’S ON TONIGHT – TUESDAY JUNE 4
ABC: The Conners, American Housewife, Modern Family, The Goldbergs, Modern Family, black-ish
CBS: NCIS, FBI, Blood & Treasure
CW: The Flash, The 100
FOX: MasterChef [f]
NBC: America’s Got Talent, Songland
PBS: The Greeks, The Greeks, The Greeks
Telemundo: Un Poquito Tuyo, Betty en NY, La Reina del Sur
Univision: La Reina Soy Yo, Silvia Pinal, Frente a ti, Por Amar Sin Ley