03/21/14: Twitter revamps video playback


Good morning. It’s Friday, March 21, 2014, and this is your first early morning digital briefing.


Endemol North America digital network Endemol Beyond USA (Big Brother and Wipeout) signed a premium content deal with 11-year-old YouTube pop-rapper MattyB (or Matthew Morris). Endemol will launch a new channel around the star, expand the original content offerings and distribute them across its multiple platforms. MattyB has 2.4 million subscribers on YouTube, and 833 million videos since joining YT when he was just 7 years old.

Sony ordered its first original series for its PlayStation Network. Called Powers, the show will consist of ten episodes, focusing on characters with supernatural abilities. Microsoft is currently developing its own original series for Xbox Live subscribers based on the video game Halo. No premiere date has been set for Powers yet.


Sony entertainment network Crackle announced that the third season of Chosen will premiere on April 15. The series is comprised of six episodes, and brings back actor Chad Michael Murray (One Tree Hill) and adds Rose McGowan (Charmed) into the cast. The show will be available at Crackle.com and on mobile devices through its app.

Defy Media launched a third season of Speakeasy with Paul F. Tompkins on the Made Man website. The new season, which takes on a similar celebrity-sit-down style interview to Comedians in Cars Getting Coffee, will feature guests like The Sixth Sense‘s Haley Joel Osment, Sons of Anarchy‘s Kurt Sutter and Community‘s Jim Rash. The show can be seen at Made Man’s newly designed site and YouTube channel.

Netflix will stream the TV miniseries based on the Academy Award-winning film Fargo in the Netherlands 24 hours after its April 15 FX premiere in the U.S. This is the latest international deal from the streaming service; Netflix made a similar arrangement with El Ray series From Dusk Till Dawn and Breaking Bad. The show will include stars such as Billy Bob Thornton, Martin Freeman (Sherlock) and Kat Walsh (Grey’s Anatomy).

Netflix has also acquired the streaming rights to mockumentary comedy Short Poppies. The series’ eight episodes are created by and star HBO‘s Flight of the ConchordsRhys Darby. It is set to premiere on April 3 for U.S., Canada, U.K. and Ireland subscribers.

Do you know what the four “C’s” are in order to capture the Hispanic audience? If not, then you need to check out the Cynopsis-March 27 webinar: Reaching Today’s U.S. Hispanic Connected Audience Through Digital, Social Media and Web Video. CNET‘s Gabrielle Medeck – and others – will give you the skinny about the four “C”s as well as how to best leverage the Spanish-language YouTube channels that are topping 3.6 billion estimated monthly views, courtesy of Outrigger‘s Carlos Restrepo. Register here.

Comcast‘s second annual Xfinity Watchathon Week is bringing entire current season of shows like Bates Motel, Downton Abbey and The Walking Dead to customers at any subscription level. Xfinity TV subscribers can plan their binge-viewing schedule at the Watchathon Headquarters site, and then begin the marathon across platforms like Xfinity.com/TV and the Xfinity TV Go app on March 31.



Honoring the best in kids programming and marketing

Like the market it serves, the kids content business emanates creativity. From the most outstanding achievements in programming to the marketing and promotion that supports it, Cynopsis Kids !magination + People Awards honor the best in kids & tweens media.



Twitter rolled out a new video host platform which allows mobile devices users to preview video clips in their feeds with a single click. The NBA, known for its early adoption and high activity on Twitter, was the first to use the tool with the Amplify program, posting highlights from the Knicks-Pacers game on Wednesday. The New York Times reports that while testing the platform, Twitter discovered that video previews led to triple the number of users watching the actual video.

Tumblr and Viacom signed a major co-branded campaign deal yesterday for shows and events. Viacom networks (which include Comedy Central, MTV and VH1) will produce custom content for Tumblr, starting with the 2014 MTV Movie Awards in April. The two companies had worked together closely on campaigns for Paramount’s remake of Endless Love, using hashtagged pictures, gifs, and videos. Campaigns sold under the deal will carry both Tumblr and Viacom logos, according to Adweek.


Flappy Bird will take flight again soon, according to creator Dong Nguyen. He recently tweeted that he’s bringing a “better” version of the game back to stores; it must be amazing, because the game was reportedly making Nguyen $50,000 in ad revenue a day, and spawned countless imitations after he abruptly took it down from the app store last February, saying the game was “too addictive.”


Samsung announced a partnership with 20th Century Fox to integrate Ultra HD (also known as 4K) content into Samsung’s 4K TV on its SmartHub. The deal will be similar to the one made at CES this year, which offers streaming or downloadable 20th Century Fox 4K content directly to users through an app on the SmartHub.


With Google ramping up its presence this week in the wearable market, Nielsen released a study yesterday revealing that 70 percent of consumers are aware of smartwatches, fitness bands and other wearable tech. Those expected to buy this apparel are younger: 50% fall in the 18-34 demographic and are defined as early adopters. Samsung announced its Gear 2 smart watch and Gear Fit at the Mobile World Congress last month, and LG and Motorola will roll out Android Wear smartwatches with in the next few months – LG in the second quarter of 2014, Motorola this summer.


Casale Media has hired Anooj Pakvasa as Director of Platform Solutions, Blake Williams as Director of Publisher Development, Will Doherty as Senior Director of Business Development, Zach Rosen as Director of Publisher Development and Reicia Douglas as Manager of Platform Services.

Zig Zag (the company behind YouTube channel All Time Magic) appointed Matt Graff as its new Commercial Director. Gaff was previously the CEEMEA Senior Director Production & Commissioning at Viacom.

You don’t have to be a “bracketologist” for our March Madness Contest. Just tell us which team will reign supreme in this year’s NCAA Men’s Basketball tournament at http://www.cynopsis.com/snap-app-contest/ and one participant will win a $50 Foot Locker gift card. The winner will be announced on Tuesday, April 1st


In celebration of the first day of spring yesterday, The Weather Company man’s man Jim Cantore stopped by the new AMHQ show with Sam Champion to surprise Champion and give winter a piece of his mind… and a muscular message. The Weather Company then asked Twitter users to share how they’re #breakingupwithwinter, too. Check out the video at www.cynopsis.com. And check out our exclusive Cynsiders column, in which TWC shares what the net will do now that spring is here, at Cynsiders/TWC.


JUST ANNOUNCED: Sports Media Awards Finalists
Our 3rd annual Cynopsis Sports Media Awards Breakfast is set for Thursday, April 17 from 8:00-10:00am at The Yale Club in NYC. Network with your peers and hear about the year’s best sports programming and marketing.
Join award finalists, support your colleagues and network with the best in the industry!
Preview the list of finalists & register for the Awards event: http://www.cynopsis.com/event/cynopsis-sports-media-awards/.

See you tomorrow,
Jessica Reese  @JMarieReese

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459


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“In the recruiting business it is important to be able to target your job search to reach the right audience. Posting jobs to Cynopsis ensures we are reaching the right audience, those already in and those who wish to be in the media business. My clients always ask ‘Are we posting in Cynopsis.'”
Bob DeFrank, VP, Human Resource, A + E Networks

Cynopsis CLASSIFIEDS For More classifieds, visit theCynopsis.com classifieds page here.

JOB OPENNG:DIR, NTWK & TECHNICAL OPERATIONS/NESN/Watertown MA: Lead/mng network’s brdcst operations incl studio, master control, prod & remote operations, & media assets. 12+ yrs exp TV operations mngmnt. Full info/apply HERE (3/28)

JOB OPENNG:SR MANAGER, PROGRAM RESEARCH/CNBC/Englewood Cliffs NJ: Focus on network’s Primetime daypart. Expert on Nielsen suite of products, strong analytical background. 5+ years of relevant media experience. To apply http://www.nbcunicareers.com/view-job?id=207580 (3/28)

JOB OPENING:AFFILIATE MKTG COORD/BBC AMERICA/NYC: Trade, event & partnrshp mktg of BBCA w/affiliates. Knowldge of TV indstry, creative production & excellent comm/proj mgmt skills. Some travel req’d. resumesus@bbc.com (3/27)

JOB OPENING:WRITER/PRODUCER ON-AIR PROMOS/CNN/ATL: Exp write/produce national and/or local news promos, writing for multiple genres and platforms. Topical Exp Pref. 2-3 yrs+ exp To Apply: http://bit.ly/1h88sbZ (3/27)

JOB OPENING:AD SALES & SPONSORSHIP ACCT EXEC/PAC-12/San Francisco: AE for multimedia ad sales. Dvlp/coord dvlpmnt of sales presentations to existing & potential clients. 3+ yrs sales exp. Passion for College sports. Full info/apply HERE (3/27)

JOB OPENING:RESEARCH ANALYST/ABC Burbank: Knowledge of TV research and software, strong written, PC & analytical skills, college degree req. 1+ yr in media rsrch, or related fields. Exp with Nielsen. BA degree. Apply: HERE (3/27)  

JOB OPENING: PMCM-TV, KJWP DTV 2 (PHL) & KVNV DTV 3 (NY) seeks PUBLIC AFFAIRS/NEWS DIR /Freehold NJ to be resp for prod’g wkly Public Affairs prgrmng for these mkts. Also seeking NEWS ANCHORS in Freehold NJ & DE. Res/demos HERE EOE (3/27)

JOB OPENING:MGR SPORTS RESEARCH/NY: 3-5+ yrs Turner TV rsrch brdcst/cable. Prof in basic media measurement and analysis. Exp w/rate cards & Nielsen rsrch software. Apply HERE (3/26)

JOB OPENING:COORDINATOR, TRAFFIC/Crown Media Family Networks/NY: Edit daily broadcast logs, execute agency traffic instructions, maintain commercial inventory for Hallmark Channel and Hallmark Movie Channel. BA deg req’d. Apply HERE (3/26)

JOB OPENING:MGR, STANDRD PRACTICES/DISNEY/BURBANK: Suprvs approval of standrds edits for Int’l channel. Revw orgnl and acquired program. Update Int’l policy. Knwldg network standrd & practs needed. www.disneycareers.com REQ167236 (3/26)

JOB OPENING:MANAGER, MEDIA PLANNING/NBCU/NYC: Work directly with the Today Show, NBC News and msnbc media team. Create effective cross platform media plans & develop insights using rsch tools. Apply HERE (3/26) 

JOB OPENING:MGR, BRAND MKTG/MSNBC/NYC: Responsible for guiding the promotion of msnbc programs and showcasing shows & talent within the broader context of the brand. Min 4 yrs exp in brand mktng reqd.  Apply HERE (3/26)

JOB OPENING: FREELANCE BANNER DESIGNERS/NYC: Leading ent co is seeking. Design/prod animated banners in support of global campaigns. Advanced Flash skills & ability to work fast under deadlines while adhering to brands’ style guide a must. mtvintldesign@gmail.com (3/25)

JOB OPENING:MGR PROD/IFC/NYC: Asst w/creation of IFC Orig Prgrmng. Liaise w/3rd party prod entities to ensure compliance w/IFC guidelines. Mng trafficking of cuts & creation of assets for Int’l, domestic dist partners. Full info/apply HERE (3/22)

JOB OPENING: truTV/WRITER/PRODUCER, CREATIVE SERVICES/NY: Write/prod on-air promotional spots & content. Generate ideas for both conceptual & clip-driven spots & dvlp multiple creative executions. Prior cable exp pref. 3-4 yrs + exp Apply HERE (3/22)

JOB OPENING:PUBLICITY ASST/RLJ Entertainment- Acorn Brands/Silver Spring MD: Support Publicity Dir w/a broad range of all publicity matters. BA deg & min 1yr exp working publicity dept (ent media a +) Apply to: HR@rljentertainment.com (3/22)

IN SEARCH OF:PR AGENCY/LA: Looking to hire PR Agency for Promotion for new TV original series. TV & prgrmng exp a must. For full details visit www.myx.tv/PR and email Tiffany.Phung@myx.tv with credentials & proposal. Deadline 3/28. (3/27)


And more from the experts on…
Cynopsis Classifieds

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Matt Karaman, PHR, Director of Staffing, AMC Networks

“Thanks to the outstanding customer service from Cynopsis, my experience was easy and hassle free!”
Katrina Jackson, HR Recruiter, Tennis Channel

Email: Trish Pihonak.

Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at Trish@cynopsis.com


EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com


EXPERT SERVICE:TV PRODUCTION: svcs available. Ghost & script writer, field prod, commercial acting as well as broadcasting career coach & more. Former LA TV news anchor & award winning reporter looking to work for you. Contact Terri: Noozwatch@aol.com (4/3)


INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.


SPRING INTERNSHIP CREDITS ONLY:MKTG INTERN/MYX TV/GLENDALE CA: Asst orgnztn in dvlpmnt & implementation of its mktg campaigns. Undergraduate or grad student majored in mktg/advrtsng/PR or bus admin. Exc verbal/comm skills. Full details http://linkd.in/1j2Yxp0 send resume Tiffany.Phung@myx.tv (3/27)


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