03/17/14: Sarah Palin to host digital channel on new TAPP network

CYNOPSISDIGITAL
03.17.14

Good morning. It’s Monday, March 17, 2014, and this is your first early morning digital briefing.

NEW PROGRAMMING + DEALS

Sarah Palin will lead a new digital channel called Rogue TV, which is part of the newest digital network TAPP from TV execs Jeff Gaspin (NBCU chairman) and Jonathan Klein (former CNN president). Adweek reports Palin’s channel features weekly video chats, lifestyle tips, and “an end to those lame stream media filters,” Palin says on the TAPP site. The $10 a month streaming service will be a combination of Netflix and Hulu, but with a focus on personalities and talent at the core of each channel.

CONTENT MEDIA

Netflix acquired Fox Digital Studios films How to Be a Man, which has been available for streaming since March 15, and ETXR, available starting on March 31. Fox is planning to turn both series into a mini TV series, according to Variety. The 90-minute movies are also available for purchase on Amazon Instant Video, Xbox and iTunes.

Rovio‘s video platform ToonsTV launched the new superhero series from infamous Spider-Man creator Stan Lee, called Chakra the Invisible. The new series of animated shorts is available through the Angry Birds app and Toons.TV on select devices.

Adult Swim debuted a new episode of animated comedy Rick and Morty on Instagram on Friday before its regular broadcast today (Monday). However, this may be the only time the shows fans will see this type of social release, as the episode was cut up into more than 100 clips to fit the 15-second Instagram video limit.

YouTube gaming network Machinima is bringing a live-action adaptation of the video game Street Fighter: Assassin’s Fist to its main channel. Machinima and Capcom worked together to produce the web series, but no release date has been announced as of yet.

ADVERTISING

Spanish sport network Fox Deportes signed on with Twitter’s Amplify program along with sponsorship from Heineken to promote highlights from the UEFA Champions League tournaments. The three-way partnership is the first Spanish-speaking deal with Twitter, which will feature ten promoted tweets throughout the tournament and a five-second clip from Heineken before each soccer highlight. “The idea is that during the week people are working and many of our Hispanic consumers don’t have the opportunity to watch the game-and they love soccer,” Heineken’s brand director Belen Pamukoff told Adweek. “Through Twitter, they have the opportunity to know at the moment things are happening.” Twitter is continuing to expand its Amplify program with its latest deal with Portuguese-speaking deal with Globostat, and is looking to dive deeper into Spanish-speaking deals.

Learn about the Hispanic market and digital initiatives from brands and networks on March 27 at the Cynopsis webinar: Reaching Today’s U.S. Hispanic Connected Audience Through Digital, Social Media and Web Video. Register at here.

TECHNOLOGY

Amazon’s over-the-top box is will not just feature Amazon Prime Instant video streaming service, but also surprisingly, Netflix and Hulu Plus, too. GigaOm reports the device, which was supposed to be stocked on shelves by holiday season 2013 but was delayed, will be available for purchase any day now.

EXEC MOVES

Digital agency Ready Set Rocket announced a round of new hires for the company including: Sal Basile as Senior Content Strategist, Amanda Roach as Email Marketing Manager, Ben Luckadoo as Digital Strategist, Jana Hoffman as Copywriter, Matt Mewtown as Developer and Michael Craig as Engagement Manager.


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Cynopsis Presents…

Creating the Perfect Media Pitch: The New Secrets of Selling Content to Advertisers Webinar
Speakers Include:
Lynn LaRocca – SVP of Marketing and Advertising(Modell’s)
Jon Steinlauf – EVP, Ad Sales and Marketing  (Scripps)
Linda Ong – President and Brand Strategist (TruthCo.)
Tom Talbert – Group Director, Media Services(Lowe Campbell Ewald)

April 8, 2014 |1:30-3 p.m. ET| Register Now.


DIGITAL SPOTLIGHT OF THE DAY

Coca-Cola pulled a real-time ad stunt at a movie theatre in Denmark, placing audience members slurping their soda into a fake trailer with a cheesy sex scene. The ad, which was meant to ask the audience members to stay quiet during the movie, took hidden camera footage from moviegoers in the lobby, and quickly edited them into the awkward trailer in time for them to see themselves on the big screen. Check out the funny campaign at www.cynopsis.com.


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||||||||| CYNOPSIS MARCH MADNESS CONTEST |||||||||

You don’t have to be a bracketologist for our March Madness Contest. Which school will win it all? Win a chance for a $50 StubHub gift card by answering our reader poll. The winner will be announced Tuesday, April 1st.

|||DEADLINE: Monday, Mar. 31st ||| CLICK HERE TO ENTER |||



See you tomorrow,
Jessica Reese  @JMarieReese
03.17.14

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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