03/02/16: AT&T to launch ITV services from DirecTV; Updated Facebook algorithm to favor live video; Steven Soderbergh to EP new Netflix limited series



CYNOPSISDIGITAL
03.02.16

Good morning. It’s Wednesday March 2, 2016, and this is your first early morning digital briefing.

TOP NEWS

 
Day by day, it becomes clearer and clearer why AT&T bought DirecTV last year. The telco will be launching three Internet TV services from DirecTV (including a free, ad-supported option) late this year. The services will be available on connected devices – no set-top box or satellite TV dish required. Little is known about the pricing of the two pay services, but AT&T says that content will include on-demand and live programming from TV networks, as well as premium ad-on options. 
 
Periscope may have beaten Facebook to the live-video game, but Facebook is doing its best to come out on top. Now that its live-streaming tool has launched for both iOS and Android, the social network has altered its News Feed algorithm to prioritize live video or regular video. Live streams, rather than regular video and archived feeds, will be placed toward the top of the News Feed. “People spend more than 3x more time watching a Facebook Live video on average compared to a video that’s no longer live,” explained Facebook Product Manager Vibhi Kant in a post.
 
As Yahoo gears up for a likely sale or merger (Comcast, AT&T, Verizon and Time Inc. have all been reported as possible suitors), the company has other things to worry about.  In an SEC filing, the company disclosed that it is “reasonably possible” that it will write down 100 percent of the remaining value of Tumblr. Yahoo acquired the micro-blogging site in 2013 in a $1.1 billion deal. It went on to perform under expectations.
 
 

NEW PROGRAMMING + DEALS

 
The movie and TV studio Mance Media is launching 4KUniverse, a new entertainment channel devoted to 4K Ultra HD programming. The service will be available through YouTube and Vimeo to cable, IPTV, and MSO subscribers. Programming includes both documentary and narrative films. The channel, which debuts internationally in April, costs $5.99 per month. Mance Media also says that it is actively seeking more 4K programming for the channel.
 
Variety reports that Netflix is in final negotiations to acquire worldwide streaming rights to Skyladder, a documentary about Chinese artist Cai Guo-Qiang. The film, directed by Kevin Macdonald (The Last King of Scotland), debuted at the Sundance Film Festival in January. More and more these days, Netflix is feasting on festival offerings. Including Skyladder, the service acquired the global streaming rights to eight films from this year’s Sundance alone. Look for Netflix to make its mark at later 2016 fests as well.  

 

Between its upcoming SVOD-first Star Trek series and its NFL football streaming aspirations, it’s clear that CBS has its sights set on the digital space. That includes its news operation. Josh Elliott of Good Morning America and NBC Sports, will serve as an anchor for CBSN, CBS News’s streaming service, beginning in late March. “CBSN is the future of news,” said David Rhodes, President of CBS News, in a statement. “CBSN is building momentum and drawing a growing audience of highly engaged viewers across platforms, and we know that Josh will help our team continue to push that forward.”
 
Bravo Media has launched Jet Set, the latest in a series of lifestyle destinations recently launched on BravoTV.com. The vertical focuses on adventure and aspirational travel content. At launch, one bit of content will include The Tour Group Guide, a short-form video series showcasing exotic locations around the world, and featuring tips from travel experts.
 


A CYNOPSIS MESSAGE


Cynopsis Digital presents an immersion conference on Programmatic TV!

Uncover the risks and opportunities of programmatic marketing and learn to smartly and effectively incorporate this tool into your existing marketing strategy.

 Register your team for the Programmatic TV Summit on March 24. Get your tickets before March 4 and save $100! 

Sponsored by The Trade Desk


 
OTT + SVOD

 
The Knick
, The Girlfriend Experience, and Red Oaks apparently weren’t enough for Steven Soderbergh.  The acclaimed director/producer has joined with Scott Frank, director of Soderbergh’s 1998 film Out of Sight, on an upcoming limited series for Netflix. Called Godless, the series is an 1880s-set Western. Beyond that, not many details are known. Soderbergh will serve as an EP, and Frank will script, direct, and co-EP the series along with Casey Silver. The series will film in Santa Fe, New Mexico.
 
 

VC FUNDING + INVESTORS

 
The programmatic video platform SourceKnowledge announced that it has received $1.5 million in funding from BDC Capital. SourceKnowledge measures success based on post-click behavior. The company says it will use the funding to grow the company’s Engage platform, which is designed to help advertisers leverage video and display assets, as well as data-targeting, across multiple devices.
 

 
RESEARCH

 
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating are the purest form of showing interest digitally, since they’re organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
 
Streaming Only (2/22/16 – 2/28/16)
 
[] 
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.

 

The location-based mobile advertising platform Retale commissioned a study to examine the ad blocker usage of U.S. adults. Here’s some of what they found:
– 63% of Millennials use ad blockers
– 57% of those surveyed said that they use an ad blocker to prevent viewing display ads while on a PC. 43% said that they don’t currently have an ad blocker installed. The numbers differ by age groups.
– Among Millennials (18-34 years of age), 63% say they use ad blockers while on a PC. For those 35-54, 57% use ad blockers, while only 44% of those 55 and up use them.
– 20% use ad blockers on mobile
– When asked if they use an ad blocker while on a smartphone or a tablet, 20% of all respondents said that they do, while the overwhelming majority (64%) said that they don’t. For those 18-54, the numbers were almost identical, with 21-22% saying they do use ad blockers on mobile devices. For those 55 and older, only 13% are using mobile ad blockers today.
– When asked if they were using an ad blocker on mobile, an additional 16% said that “they want to” but don’t think they can with their current device.
 
In a study for ESPN, the market research firm GfK found that the use of mobile media devices in Latin America is rapidly rising, accounting for over 19 hours weekly, which is almost a third of total media time. Latin American consumers, GfK finds, are adding media time for mobile, as opposed to replacing traditional usage. “We are discovering many of the same patterns in Mexico and Brazil that emerged a decade ago in the US – with consumers simply adding more media time to accommodate their growing passion for smartphones and tablets,” said David Hobbie, ESPN’s Associate Director of International Research, in a release. You can check out the full study here.
 
 

EXECUTIVE MOVES

 
Snapchat
has hired Sriram Krishnan as part of its growth revenue team, Re/code has reported. The specifics of the role are unknown as of yet. A major figure at Facebook, Krishnan had been running Audience Network (Facebook’s ad network), which he helped launch after joining the company in 2013.
 
The multi-screen ad delivery and measurement platform Extreme Reach announced that it has hired Melinda McLaughlin as Chief Marketing Officer. Previously, McLaughlin served as CMO of Tremor Video. Cynopsis Digital asked Extreme Reach about the hiring, and about the importance of multi-platform ad strategies in today’s media landscape. “Every big brand marketer fundamentally is embracing the notion of TV and video convergence as the new paradigm for brand building in an all-screen, content everywhere world,” explained company CEO John Roland, CEO. “We see some progress in the recalibration of spend to better mimic media consumption, where over 50% of viewing is happening outside the traditional TV environment. That said, there is still significant work to be done to truly converge the disparate workflows and operational silos that underpin each part of that equation…Melinda’s career has mapped perfectly to the evolution of the advertising business and so she brings agency, TV, and video ad tech experience to the company bringing that all together to power the future of TV and video advertising.”
 


A CYNOPSIS MESSAGE


IT’S TIME TO CELEBRATE!

Join CYNOPSIS and your peers on THURSDAY, APRIL 7 in New York City at our 2nd Annual SOCIAL GOOD AWARDS BREAKFAST as we honor everything from sustainability partnerships and PSA’s, to diversity campaigns, environmental initiatives, and more. Last year’s event sold out, so book your company’s table today!



 
DIGITAL SPOTLIGHT

 
If you don’t have a soft spot in your heart for Street Fighter, you’re probably not a video game nerd. But if you are, you’re in luck: On March 15, Machinima will debut Street Fighter: Resurrection, a live-action web series for Verizon’s Go90 streaming service. You can check out the trailer here.

See you tomorrow,
David Teich
03.02.16

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA


CYNOPSISJOBSFor More jobs, visit Cynopsis.com


JOB OPENING: SR DESIGNER/WE tv/NYC: 10 yrs exp at a tv ntwrk, ad or design agncy. Resp: Ideation, creative dev, design key promo materials  print, digital, stunt, etc. Photoshop, Illust, InDesign, Acrobat, Basic HTML and CSS. Full info/apply HERE (3/9)

JOB OPENING: DIGITAL MEDIA SPECIALIST/CSI Sports/NYC: Work with our digital team to develop, manage and maintain digital assets for newly launched website and digital products. Passion for sports. Strong writing skills. CMS skills required. cvr/res to Rose: jobs@csisports.tv (3/9)

JOB OPENING: ACCT EXEC. AD SALES/CSI SPORTS/NYC: NY Expanding Ad Dept. 75m+ Sports Net. 5+ yrs. TV ad sales exp. w Nielsen. Nat’l DR and Digital exp. preferred. Res/cvr to Rose: jobs@csisports.tv (3/9)

JOB OPENING: PUBLICIST/ANIMAL PLANET/NYC: Do you have a passion for publicity and puppies? Promoting talent in treehouses? Animal Planet is looking for a top notch publicist to dev/execute publicity cmpgns, write comms material, staff talent and support NYC/LA/MD teams. 3 yrs publicity/media exp. Apply HERE (3/9)

JOB OPENING: DIR ONLINE EDITORIAL & SOCIAL/SundanceTV/NYC: Manage all online content (video, photos, apps, sponsored integration). 5+ yrs exp in dig media or interactive content field. Strong copy editing skills required and strong WordPress exp preferred. Full info/apply HERE (3/9)

JOB OPENING: DIRECTOR DEV’T & PROD/FX/LA: Resp for identifying writers, producers & TV formats. Script coverage & dailies. Min. 5 yrs w/exec level dev’t & current exp. Int’l exp + . Full info/apply HERE (3/6)

JOB OPENING: INTEGRATED MKTG MGR/TURNER/LA: Partner w/Marketing & Sales Teams to develop best in class advertiser sponsor promotions across our Portfolio. 5-7 yrs Integrated Media, or Client/Agency Branded Content Dvlpmnt exp. Passion for creative pitch writing & presentation design. Apply HERE (3/6)

JOB OPENING: SALES PLANNER/SCREENVISION/NY: Sales acct mngmnt support, sales reporting, campaign tracking. Knwlg sales processes, CPM’s & inventory mngmnt pref’d Need BS+3 yrs media exp, strong excel. Fast paced envir, mult tasker a must. Apply HERE (3/6)

JOB OPENING: DIRECTOR, AD SALES MARKETING/SCREENVISION/NY: Oversee sales marketing initiatives/ focus on national accts via CH/Det office/custom developmt/strg sales presentation developmt/knowlge of media/ad cinema industry/7+ yrs exp. Apply HERE (3/6)

JOB OPENING: DIRECTOR, BUSINESS DEVELOPMENT/In-Depth w/Graham Bensinger/St Louis: Media sales leader w/proven track record for driving rev & bldng Sr level contacts. Lead Bus. Dev w/tier 1 sponsors for growing TV/Dig. wkly sports interview show. Resumes HERE (3/6)

JOB OPENING: SR. ANALYST, TV RATINGS/Nickelodeon/NYC: Resp for handling daily requests & maintaining daily, wkly, mnthly & quarterly performance reports across all Kids & Family group channels at Viacom. Min 2 yrs exp TV ratings rsch. Exp w/ Nielsen systems. Full info/apply HERE (3/6) 

JOB OPENING: AD SALES RESEARCH, MANAGER/Travel Channel/GAC/NYC: Successful candidate will be well-rounded and experienced research manager, strategic business partner to our ad sales team. Min 5 yrs relevant experience. For more detail www.scrippsnetworks.com J100851 (3/5)

JOB OPENING: DIGITAL MEDIA SALES/BOINGO MEDIA/NYC: Looking for sales superstar to represent our Wi-Fi sponsorship platform to clients & agencies throughout the East Coast. Knwldg of digital, mobile & OOH business is a must. Full info/apply HERE (3/5)  

JOB OPENING: MANAGER DIGITAL RESEARCH/MGR DIGITAL ANALYTICS/E!/LA: Produce quality analytics with an emphasis on site/mobile optimization, editorial and video analysis. 5 yrs digital research exp. Req. Full info/apply HERE (3/5)

JOB OPENING: DIRECTOR DATA & INSIGHTS/NBCU/LA: Use big data for strategy and to provide actionable insights to support content across all digital channels. 5 yrs digital research req. Full info/apply HERE (3/5)

JOB OPENING: SR MGR PROMOTIONS, SPORTS NCAA/Turner/NYC: Resp for acct mngmnt, creative ideation, problem solving & upselling of our clients. 7 yrs mktg/ad/media exp + 2 yrs exp acct mngmnt. Full info/apply HERE (3/5)

JOB OPENING: SALES MGR/Take 1 Transcription/LA: Secure new business & dvlp existing client base w/in the US unscripted TV industry. Balance client-facing activity & autonomy w/effective research & int. communication. Min 5 yrs exp working within the TV industry Full info/apply HERE (3/5)

JOB OPENING: MEDIA SUPERVISOR/GROUPM/NYC: Direct daily media activity on assigned accts; Dvlp media strategy & oversee translation of client mktg/advertising objectives into media strategies for DR. 4+ yrs supervisory exp. Strong knwlg media plan’g. Full info/apply HERE (3/5)

JOB OPENING: PR COORDINATOR/HGTV & DIY Network/NYC: Support team in developing, planning & executing PR campaigns for series, promotions, events. 1-3 years PR/Journalism exp. Strong writing & verbal skills a must.Cable ntwk & lifestyle media exp a plus. Apply HERE (3/5)  

JOB OPENING: CONTENT SCREENER/Media Information Services/NYC: Entry-level position writing summaries of TV programs. Requires BA/BS, strong writing skills, attention to detail and love of TV. Fluent in Spanish pref’d. Send resume to hr@misnyc.com (3/5)

JOB OPENING: SR ANALYST RESEARCH/IFC/NYC: Support both Programming and Ad Sales to achieve revenue goals. 1-2 years exp with Nielsen systems. Digital research a plus. Full info/apply HERE (3/5) 

JOB OPENING: DIRECTOR, PRODUCT MGMNT/NBCU/NYC: Focus on definition, justification, development & delivery of advanced products/business models w/focus on digital video experiences, ad products, & emerging interactive TV. Full info/apply HERE (3/5)

JOB OPENING: FEMALE BEAUTY EXPERT, TV HOST or PERFORMER/PERSONALITY with strong beauty expertise/interest. Represent Elemis Skin care on a national shopping channel. National Search. Res/recent photo and on air links to elemiscasting@gmail.com (3/5)

JOB OPENING: TRADESHOW SALES DIRECTOR/MGR/MIPTV/MIPCOM Reed MIDEM/NYC: Exp’d in B2B tradeshow. Lead business growth from TV & digital online ent sectors in US & CA. 7-10 yrs exp selling exhibition stand space, sponsorships, print & dig advrtsng & conference regs. Full info/apply HERE (3/4)

JOB OPENING: ANALYST, DIGITAL RSRCH & ANALYTICS/AwesomenessTV/NYC or LA: Support dvlpmnt of analytics & insights that informs branded content dvlpmnt & prod, mktplc positioning. Min 4yrs dig media rsch exp. Knwlg of video & sm. Strong knwlg You Tube Analytics & Comscore. Resume HERE (3/4) 

JOB OPENING: PRICING & PLANNING SR MGR/DIRECTOR/beIN Sport USA/NYC: Mng pricing & inventory for all beIN SPORTS networks. Work closely w/sales team to max revenue & inventory and ensure camp delivery. 5+ yrs exp ad sales and/or pricing & planning. Full info/apply HERE (3/4) 

JOB OPENING: CROSS PLATFORM AD SALES RSCH MGR/beIN Sport USA/Miami or NY: Help support Ad Sales & Prgrmng teams. Create materials that position beIN SPORTS positively for Ad Sales team. 4+ yrs exp Ad Sales Rsrch. Nielsen tools  Strong knwlg synd rsrch sources. Full info/apply HERE (3/4) 

JOB OPENING: PUBLICIST/CNBC NEWS/East Coast: Work closely with VP, PR to manage internal/external communications and press efforts for Business News as well as public televisions. Full info/apply HERE (3/4)

JOB OPENING: SR SALES ANALYST/PLANNER/SIRIUSXN NY: Wide Orbit req, media exp req, 2 yrs exp w/inventory and avails rpts, max rev, optimize, analyze ad rts, bld scheds, dee.moore@siriusxm.com (3/4)

JOB OPENING: SR DIRECTOR CONSUMER MARKETING/HISTORY/NY: Oversee all cons mktg efforts except Social. Media agency exp pref/high level strategic thinking skills req. 8+ yrs exp working w/brand strategy & media plan’g on major brand at agency or client side. Full info/apply HERE (3/4)

JOB OPENING: COORDINATOR, MARKETING/Fox (Film, TV & Sports)/West Coast: Coord prod services with cutting edge mktg & branded ent initiatives across Fox’s backlot. 2-4 yrs applied exp in ent, mktg, advrtsng or media ind. Full info/apply HERE (3/4)

JOB OPENING: PROJECT COORDINATOR/TV LAND/NYC: Mng prod of print, digital, promo premiums projects. Gather assets and a liaison between internal Mktg, Press, and Creative teams. 2-3 yrs of media/advertising exp. Email: productionsarefun@gmail.com (3/4)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at Trish@cynopsis.com

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com

E-mail Trish@cynopsis.com or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

To subscribe to any Cynopsis edition(s) click here.
%%PLUGIN_Unsubscribe: 2193667-unsub-generic%%

Copyright Cynopsis 2016

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2016

Related Stories

11/20/17: CMT cancels Nashville

Season 6 will be the last for Nashville

CYNOPSIS Good morning. It’s Monday November 20, 2017 and this is your first early morning briefing. Tonight’s Premieres: Cooking Channel: Crazy Delicious at 8p Disney XD: Big Hero 6: The Series at 8p     IN THE NEWS   Nashville’s 6th season will be its last. “After more than 120 episodes of […]

11/20/17: Digiday report: AT&T nears deal to acquire all of Otter Media, its joint video venture with the Chernin Group

Report: AT&T nears deal to acquire all of Otter Media

CynopsisDigital Good morning. It’s Monday November 20, 2017 and this is your your first early morning Digital briefing.   TODAY’S CODEBREAKER   Lead Generation: Lead Generation is a process that creates interest in an organization’s service or product, with the goal of converting that interest into sales. Leads can come from a […]

11/19/17: Cynopsis Jobs

MORE NEW JOBS!

Job of the Week DIRECTOR, AUDIENCE ENGAGEMENT & SOCIAL MEDIA CMT Nashville Lead all audience engagement & social media efforts, supporting the CMT linear TV network, incl launching/sustaining orig series, and active management of external partners. 7+ yrs escalating exp mktg, SM, PR or comm. Full info/apply HERE CynopsisJOBS […]

11/17/17: TV Land cancels two series

TV Land cancels Lopez.

CYNOPSIS Good morning. It’s Friday November 17, 2017 and this is your first early morning briefing. Tonight’s Premieres: REELZ: 101 People Who Made the 20th Century at 10p   Tonight’s Finales: HBO:  Real Time With Bill Maher at 10p MTV2: ‘90s House at 8p Showtime: Active Shooter: America Under Fire at 8p […]

CynCity

Cynsiders

Instagram