Wednesday, September 7th, 2011



●  #1 Rated Cable Network in Prime with Moms with K6-11

●  Disney Junior block on Disney Channel
reaches Half of all Moms with K2-5

●  Disney Channel has 2 of top 10 Cable Series among Moms with K6-11

Contact us to learn how our kid-driven, family inclusive network can work for you!
Source: Nielsen Media Research. Click here for the full source data.

Cynopsis: Kids!

Good morning. It’s Wednesday, September 7, 2011, and this is your first early morning Kids briefing.

Wizard Hat Productions is developing a new Boy 6-11 targeted animated series Wiley & Grampa’s Creature Features, which is based on Kirk Scroggs’ book series of the same name.  The 11-minute episodes follow 10-year-old Wiley, a master zombie fighter and dangerous amateur chemist, and his Grampa as they save the folks of Gingham County from all forms of creatures, monsters and terrible cafeteria food.


This week marks the launch of Teletoon Canada‘s new refreshed branding along with its fall programming lineup for its English and French daytime programming.  The network’s refresh, which includes a new logo, is a unified reflection of its tagline, Teletoon: It’s Unreal, its “brand essence”: Anything is possible, along with the unexpected, funny, and playful nature of its kid viewers.  The network’s new logo, which can be seen on air and online, remains yellow, but will now be able to take on different shapes, textures, and materials, and characteristics and featuring new animations and effects.  In support of the brand refresh, Teletoon will feature its new look at various places beginning with Teletoon-branded, Unreal Ice Cream Truck, that is making stops around Toronto and the Greater Toronto Area.

Target Entertainment acquires the worldwide distribution rights to Monster Animation‘s new 2D animated preschool series Punky (20×7), which it will debut at MipJunior next month in Cannes.  Created by Lindsay J. Sedgwick and penned by Andrew Brenner (creator/writer Humf), Punky revolves around a regular little girl, who is a little mischievous and happens to have Down Syndrome.  Target will donate half of the sales commissions to Down Syndrome Education International, which focuses its energies on inclusion at schools for all kids with Down Syndrome.  Target Entertainment is a division of The Metrodome Group.

Guru Studio inks a multi-territory deal for its preschool series Justin Time (26×11) with Disney for Disney Junior channels in Australia, New Zealand, Germany and Italy.  The series will launch in Italy and Germany this fall, and debuted earlier this summer in Australia and New Zealand.  Other broadcasters introducing the series next year are Discovery Kids Latin America, Discovery Familia in the US and YFE Finland.  A second season of Justin Time ( ) is currently in production and will bring the series up to 52×11 by 2012.  Created and developed by Brandon Scott, Frank Falcone and Mary Bredin, Justin Time is produced by Guru Studios (The Backyardigans, Guess with Jess, The New Adventures of Badou).  Guru Studios is celebrating its 10th anniversary.

France-based PGS Entertainment finalizes a number of new sales for the animated series I.N.K. Invisible Network of Kids, which is produced by Samka Productions in partnership with France Televisions (France), per Variety.  Broadcasters picking up the series include MBC3 (Middle East), ATV’s Minika (Turkey), TG4 (Ireland) and RTK (Kosovo).  The series was previously acquired by Super RTL and Disney in Germany, ABC (Australia), POP (UK), Nickelodeon in Benelux, Scandinavia and Italy, MTV3 (Finland), SIC (Portugal), RTBF (Belgium), NOGA (Israel), and MNet (South Africa).

Program Call:  Cynopsis Media will be producing our annual MIPCOM Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, September 29, the week before MIPCOM 2011 in Cannes. If you’re exhibiting programming at MIPCOM or MIP Jr. this year, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location.  To be included in this free and highly-read special edition, please send your submission to Lisa Ball at: [email protected] no later than Friday, September 23, 2011. A confirmation email will be sent following each submission from Lisa (if you don’t receive a confirmation email, please resubmit).


HarperCollins grants Moxie & Company the merchandise and licensing rights for Splat the Cat, the star of the eponymous picture book series by writer/illustrator Rob Scotton.  The first Splat the Cat book released in July 2008, and eight new titles in various formats are released each year.  Moxie plans to sign deals for Splat for a range of preschool/family aimed products including toys, games, apparel and accessories, activity kits, paper/party goods and promotions, which is set to launch beginning 2012.  Moxie represents a number of books including Nancy Drew, Chicka Chicka Boom Boom, and Bear.

HIT Entertainment and Haven Licensing name Big Balloon as the Australian toy licensee for the preschool brands Fireman Sam and Bob the Builder.  Under the deal Big Balloon will distribute Character Options’ line of Fireman Sam and new Bob the Builder products locally.  The new Fireman Sam toy line will feature playsets, vehicles and figurines and is launching into Toys ‘R’ Us stores this week followed by Big W in October.  The new Bob the Builder toy line will be available from January 1, 2012.  Both the new CG animated Fireman Sam series and the CGI Bob the Builder Series are currently airing on ABC for Kids (Australia).

P2 Games releases its new Postman Pat Special Delivery Service App for iPad/iPhone/iPod touch in the UK.  The new Postman Pat app features eight interactive games (and a bonus game) that underline early-learning skills.  The app’s release coincides with Postman Pat’s 30th birthday.

The new Super Hero Squad Online, a free massively multiplayer online game starring the Marvel characters is now live at .  Each day offers new missions where players help Super Hero Squad save Super Hero City, along the way unlocking a range of trophies, items and abilities.  Players can also take part in the Super Hero Squad Online’s collectible card game.


Andy P. Mooney, Chairman/Disney Consumer Products, announces his resignation from Disney Consumer Products, where he lead the Disney’s consumer products initiative including being credited with the success of the Disney Princess franchise and the creative re-launch of the Disney Store chain.  In his email to Disney Consumer Products staffers Mooney explained, “After 30 years contributing to the success of two of the world’s most valuable brands in Disney and Nike, I believe this is the perfect time to take that experience into a leadership role with another organization and corporate boards.”  Prior to joining Disney in 2003, Mooney toiled for some 20 years at Nike, eventually serving as CMO.

Saban Brands appoints Bill Kehoe as COO and CFO.  Reporting to Elie Dekel, President, Saban Brands, Kehoe will head operations, finance, accounting, human resources and IT functions across all business, including TV production entities.  Additionally, he will also actively identify and complete new acquisitions and further the company’s growth strategy and initiatives.  Most recently, Kehoe was COO and CFO, The Beanstalk Group, which is an Omnicom Group agency.  Saban Brands is a unit of Saban Capital Group.

Entertainment One (eOne) appoints Joss Duffield as Head/International Sales, Entertainment One Family.  Based in London, Duffield will oversee international distribution of eOne’s kid’s programming slate, which includes Peppa Pig, Ben and Holly’s Little Kingdom and Humf.  She will report to Olivier Dumont, MD, Entertainment One Family.  Duffield was previously a Director at Turner International, responsible for its TV distribution infrastructure within Turner Broadcasting.

Zodiak Rights restructures its UK consumer products group.

  • Jane Kennedy is upped to Head of Sales/Consumer Products UK.  Kennedy, who had been Sr. UK Licensing Manager, will report to Jennifer Lawlor, SVP/Strategy and Planning, Consumer Products UK, Zodiak Rights.  She will be responsible for the UK-based consumer products sales team and will oversee the development and rollout of Zodiak Rights’ UK and international consumer products program.
  • Emily French Ullah takes on the new position of Licensing Manger/Softlines EMEA, working across all UK properties.  She had been Licensing Manager. 
  • Gaby Dior is named International Licensing Manger, Agents.  She will manage Zodiak Rights (UK) agents worldwide.  Reporting to Dior is Aidan Taylor-Gooby, who has been promoted to Junior Licensing Executive.  He will manage agents across territories including Middle East, Asia and Israel, while also providing administrative support for the sales team.

The Riki Group, a Russian-based multiplatform animation company, names Michael Mennies as Director/International Development and Production.  Mennies will work out of Riki’s US office in Philadelphia and will be responsible for transmedia development of its library of intellectual properties and identifying new concepts from both in-house and out-of-house creators.  Mennies, who specializes in development, production and distribution of Russian animation in post-Soviet Russia, has worked in both the US and St. Petersburg, Russia for the CTB Film Company, and for its sister organization Melnitsa Animation Studio.  He was also a partner and Director/International Productions, Aeroplane Productions in Moscow (The Fixies, Boltoonz).  In the US, Mennies toiled for The Saul Zaentz Film Center and WCSC-TV, Charleston, S.C., and was the keyboardist for the group The Daves.


Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, September 1, 2011, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:    K2-11 885; K6-11 541; TWEENS 9-14 401
NICKELODEON:         K2-11 882; K6-11 468; TWEENS 9-14 396
CARTOON NETWORK: K2-11 533; K6-11 322; TWEENS 9-14 231
DISNEY XD:               K2-11 200; K6-11 156; TWEENS 9-14 122
NICKTOONS:              K2-11 129; K6-11   85; TWEENS 9-14   64
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, September 2, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 919; K6-11 500; TWEENS 9-14 364
DISNEY CHANNEL:     K2-11 891; K6-11 573; TWEENS 9-14 428
CARTOON NETWORK: K2-11 523; K6-11 316; TWEENS 9-14 196
DISNEY XD:               K2-11 177; K6-11 156; TWEENS 9-14 110
NICKTOONS:              K2-11 112; K6-11   86; TWEENS 9-14   88
Source: MTVN Research from Nielsen Media Research Data


Cyn opsis Media presents:
Special Edition Series: Demographic Viewing Patterns

Exploring the latest research on viewing patterns and evolving media preferences of specific
demographic groups, and identifying the newest trends networks & ad agencies are utilizing.

September 22 // Kids, Tweens, & Teens
October 6 // Women (sold out)
October 13 // Baby Boomers

Advertising space is limited. Contact Mike Farina: 203.218.6480

Answer to Yesterday’s Trivia Question:  Who is a better singer in Victorious, Trina or Tori? Tori. Though it can be said that this is an opinion question, an online survey had Tori winning by a 94% margin. Kudos to: Twana Mells-M.Z. Berger & Co/Long Island City, NY; Squirrel Rippley-Dark Horse Media- Tucson; Alex Dale-Reign Agency/Santa Monica.

Today’s Trivia Question:  How many days do Phineas and Ferb have for summer vacation?    (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: RSRCH ANALYST/SCREENVISION/NY: 1-2yrs rsrch exp. Excel proficient. Support natl/local sales forces. Knwldg media rsch tools req’d, e.g.Nielsen/MRI/SPSS. Movie lover a+. (9/14)

JOB OPENING: AD SALES/DIGITAL MKTG MGR/ BrightLine/NYC: Interactive TV company seeks mgr with 5+ years exp to lead creative team, and launch cutting edge iTV campaigns for Top 100 TV clients. Res to [email protected] (9/13)

JOB OPENING: NEW BIZ DEV VP/BrightLine/LA-based: Interactive TV company seeks TV client-savvy LA VP to lead New Biz Dev group for Industry-leading company. Res to [email protected] (9/13)

JOB OPENING: PUBLICIST /Nickelodeon/MTVN, NYC 3+Yrs Exp. Manage & execute media relations act for Nick. Develop campaigns and strategies to secure press coverage. Dev & write press kit EOE/M/F/D/AAP Apply (9/13)

JOB OPENING: TRAFFIC MGR, VERSUS NTWRK/NBCU/NY: Resp: Accuracy & day-to-day ops, procedures & staff of commercial log scheduling & commercial continuity funct.for Versus Ntwrk. 5+ yrs exp. Apply: job#2507BR (9/13)

JOB OPENING: DIGITAL SALES PLANNER /Discovery/NY: 2+ yrs advertising exp., Digital a +; Build plans/presentation for digital ad sales platform at Discovery – vod, podcast, mobile., req.4434 (9/13)

JOB OPENING: DIRECTOR/NY: 5-7 yrs.-commercial inventory/traffic, media sales planning and pricing exp. w/ Dealmaker/VCI, EXCEL) [email protected] (9/10)

JOB OPENING: INVENTORY ANALYST/Scripps NTWRK/NY : 1-3 yrs. Cable or Broadcast Adv. Sales exp. Daily approvals & tracking of commercial inventory, changes/requests, report tracking. Full details, # 2379 (9/10)

JOB OPENING: DIR, NETWORK DIST. OPS/NBCU/NY: Manage & devp strat & supprt net ops in Skypath Ops Ctr. Ability to define, manage satellite/encoding infrastructure for facil’s in Tech Ops Div. Apply at (job#2852BR) (9/10)

JOB OPENING: SR MGR AD SALES MKTG/New York: Dev & direct strategy & execution of mktg/promo efforts in support of A+E Networks NAS business goals (9/9)

JOB OPENING: RESEARCH ANALYST/STYLE NETWORK/LA : 1  2 years exp in program research. Familiar w/ Nielsen, Simmons, MRI programs. Apply: (9/9)

JOB OPENING: ASSOC PROD/BOOKER/TV talk show/NY: 5 yrs of strong booking exp. Book personal and breaking news stories, prep guests for shows, strong rsrch/written & comm. skills. [email protected] (9/9)

JOB OPENING: TRAFFIC REPORTER/Westchester NY: Experienced Traffic Reporter position available at a news station in Westchester, NY. At least 2 years experience and BA degree required. Forward resume and reel link to [email protected] (9/9)

JOB OPENING: DIRECTOR, OXYGEN SALES RESEARCH/NBCU/NY: Job#2732BR Manage all top line and detailed analyses/ratings reporting and audience profiling. 6-8 yrs experience required. APPLY ONLINE at (9/9)

JOB OPENING: SENIOR RESEARCH ANALYST/CAFEMOM/NY: Monitr. & coord. proprietary res. stdies, anlyze & frmt raw data, updte reprts for mgmt insight. 3 exp; w/ SPSS req’d; exp w/Nielsen NetRtg a +; More @ (9/9)

JOB OPENING: INTEGRATED AD SALES MKT DIRECTOR/Discovery/NY: 10+ yrs ad sales mkt exp., Oversee RFP’s, brainstorming and execution for on air mkt campaigns for Discovery Channel. req.4431 (9/8)

JOB OPENING: DIRECTOR, BUS AFFAIRS & LEGAL/iN DEMAND/NYC: Provide legal analysis/counsel. Draft, negotiate, review contracts. Standards & Practices. JD + 4 yrs cable exp. Apply: [email protected] (9/8)

JOB OPENING: DIG SALES FULFILLMENT COORD/Universal/NBC Sports/NY: Efficiently trafficking assets for media campaigns; interface w/intrnl/extrnl clients; 1+yr online media/sls ops exp; BA/BS req’d. Res: [email protected] (9/8)

JOB OPENING: DIRECTOR, COMMUNICATIONS/Universal Sports/Westlake Village, CA: Generate awareness for the network & promote the sports programming; 5+yrs publicity/communications exp; BA/BS req’d. Res: [email protected] (9/8)

JOB OPENING: INTEGRATED MKTG MGR/ OWN/LA: Dvlp/mng custom advertising oppts for dig. & on-air sales & their clients 6+ yrs exp. Dig.sales strategy, cross-platform mktg prgms, strong comm skills req. Details: (9/8)

JOB OPENING: SR SALES PLNG ANALYST/WB/NYC: Maint contracts, inventory mgnt, traffic coord, stewardship eval, budget & plan review & approval, rate card dev, wkly rev reports gen, ratings impact. Apply (9/8)

JOB OPENING: DIGITAL AE/CHICAGO: Sell BET Networks suite of dig advertising opportunities within assigned territory to agencies/clients [email protected] (9/8)

JOB OPENING: STORY PRODUCER/NYC: Producer w/ extensive post exp working on Avid in serial documentary or reality TV needed for award-winning doc series WORLD OF JENKS, to start asap. resume to [email protected] (9/8)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIPS CREDITS ONLY: MARKETING /Teaneck, NJ: 20 hrs wkly; National music education franchise business seeking creative, hands-on, multi-tasking interns for marketing department. Reliability a must. Apply: [email protected] (9/14)

FALL INTERNSHIPS CREDITS ONLY: GRAPHIC DESIGN/Teaneck, NJ: 20 hrs wkly. National music education franchise business seeking design intern with strong skills in Adobe Photoshop, Illustrator and InDesign. Word/PowerPoint is a plus. Apply: [email protected]   (9/14)

FALL INTERNSHIPS CREDITS ONLY: BLOG WRITER/Teaneck, NJ: 20 hrs wkly. National music education franchise business seeking enthusiastic blog writer to write and develop stories about music, bands, music education and other trends. Apply: [email protected]   (9/14)

FALL INTERNSHIP CREDITS ONLY: Remote Ops Intern/CBS Sports Network. Participate in &prepare for on-location sports events. Duties incl. operational, creative, &admin. tasks related to delivery of remote broadcasts. Apply: (9/10)

FALL INTERNSHIPS CREDITS ONLY: Media firm/Beijing: 40 hrs wkly. Unique/exciting media internship overseas.Includes RT flight to Beijing. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (9/9)

FALL INTERNSHIPS CREDITS ONLY: AFFILIATE SALES INTERN/CBS Sports Network/NYC: Lead grassroots mktg campaigns; manage inventory & distribution of affiliate premiums; research non-affiliate small systems. Apply: select CAREERS (9/9)

FALL INTERNSHIPS CREDITS ONLY: CAMPUS MKTG INTERN/CBS Sports Network/NYC: Will assist in campaign mgmt, devise innovative campus/grassroots promos, & utilize social media to network w/ college student. Apply: select CAREERS (9/9)

FALL INTERNSHIPS CREDITS ONLY: SALES/MARKETING FALL INTERNSHIP/PLUM NTWRK/NYC:Gain practical experience in the communications industry by working with a top-notch sales & marketing team at a multi-platform media company. Resume to [email protected] (9/9)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: ASSISTANT (LA) 2+ years talent agency exp., 4+ years of administrative exp., and an MA in media, preferring an entry-level network, agency or management assistant position. [email protected] (9/14)

SITUATION WANTED: I’ve written a 1-hour dramedy entitled, Tree House, which is loosely based on my life story. It’s, “A Contemporary, Edgy, Multiplatform Show “. I’m looking for studio executive assistance. [email protected] (9/14)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST, Web Links: , Cell: 845-721-9681, E-Mail: [email protected], Specializes in unique character voices for various animated prods (9/14)

SITUATION WANTED: BUS. CONSULTANT – owned & operated my own businesses for the past 23 yrs. I have seen it all & dealt with it. Experienced businessman who can make decisions & guide your company as a Consultant? [email protected] (9/14)

SITUATION WANTED: Courtney Cleaver,VOICE-OVER ARTIST, Cell:310-817-3771Website: : Specializes in commercial & reality television narrative (9/14)

SITUATION WANTED: Worldwide #3 ranked “girls only” website brand, looking to expand into TV, film. 917 710 5820, [email protected] (9/14)

SITUATION WANTED: MULTI-MEDIA JOURNALIST/NYC BA-Broadcast Journalism. MFA-Media Arts. Thesis documentary awarded by Directors Guild of America, Amnesty Intl & 20 film fests. Worked in news since age 15! Seeks job! [email protected] (9/10)

SITUATION WANTED: WRITER/PRODUCER : Did exec level marketing in sports, fiber optics & telecom. Ent. industry 5 yrs . Can write what you need fast! Scripts, press, corporate overviews, etc. BS Biology; MS Journalism. Ph: 818-585-8760 (9/10)

SITUATION WANTED: Script Doctor/PROD w 16 yrs as Brdcst exec can consult/edit/polish your TV/film/web pitch/bible/screenplay. Credits inc. DeGrassi, DaVinci, Dragon Boys [email protected] (9/9)

SITUATION WANTED: WEB PRODUCER/NYC: 5+ years exp. Familiar w/ Prod Mgmt, Project Mgmt, Social Media, SEO, CMS. Exp working with developers & creatives. Client & agency exp. Passionate w/ a sense of humor. [email protected] (9/9)

SITUATION WANTED:- Creative Producer with 5+ years production and business finance background looking for new full time job opportunities. Please contact [email protected] (9/9)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (9/9)

SITUATION WANTED: DIGITAL PHOTOGRAPHER. Tell your story in images with a twist. David Goorevitch – [email protected] – see his stuff at (9/9)

SITUATION WANTED: Business Development (L.A./Phoenix) CPG/media. 15 yrs exp. global sales & marketing (retail/media), content dev., licensing and acquisitions. Strong negotiator. Exp. w/Disney, Warner, NFL. [email protected] (9/8)

SITUATION WANTED: Stand In for Kids, SAG/AFTRA, Height 4’7, Weight 95 lbs, Blonde, Blue Eyes, [email protected], or 818 200 7431 (9/8)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST, Cell: 845-721-9681 Websites: , : Specializes in unique character voices for various animated productions (9/8)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

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