Wednesday, September 3rd, 2008


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Source: BETA July 2008 Cable Subscriber Study.Ranked among digital/emerging ad-supported cable networks on “adults with high interest in subscribing to bundled services from a Cable service”(excludes commercial free networks).



Good morning. It’s Wednesday, September 3, 2008, and this is your first early morning briefing.  

Tonight’s Premieres:
The CW: America’s Next Top Model at 8p
FOX: Bones at 8p
Discovery Health: Body In Numbers at 9p
SCI FI Channel: Ghost Hunters at 9p; Destination Truth at 10p
Bravo: Top Design at 10p

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The CW’s sophomore season premiere of Gossip Girl Monday night at 8p posted a 2.3/7 among A18-34; 3.2/10 with W18-34; 1.7/5 with A18-49 viewers; and a 2.3/6 among W18-49 viewers. Following at 9p, The CW opened the sixth season of One Tree Hill at 2.3/7 with A18-34 viewers; a 3.3/9 with W18-34; a 1.6/4 with A18-49; and a 2.3/5 among W18-49 viewers.

TNT’s debut of original series Raising the Bar Monday night at 10p delivered 2.8 million A18-49 viewers, 3.5 million A25-54 viewers and 7.7 million total viewers. The launch of Raising the Bar from Steven Bochco also takes over as ad-supported cable’s top new series debut based on year-to-date numbers.

TV Land will add a new primetime programming block targeting 40-60 year olds, with mid-40s viewers as their goal. TV Land PRIME, airing Monday through Fridays from 9p to midnight beginning October 6, will include original programs – High School Reunion, She’s Got The Look – new series The Cougar, and acquired series – Extreme Makeover: Home Edition, Scrubs and That 70s Show. Various contemporary theatrical movies including Analyze This, Titanic and Independence Day, will also be part of the programming mix. The network will launch TV Land PRIME with a new logo with specific colors and graphics and in the future new original series and modern acquired series and movies will move into this programming block.

Bravo will debut season two of Top Design tonight at 10p and the series will show off a new on-air look in hi-def, new production company, Magical Elves (Project Runway and Top Chef), and a new host with model/designer, India Hicks. Todd Oldham is back as mentor to the contestants along with series judges Jonathan Adler, Margaret Russell and Kelly Wearstler.

Tribune Company picked up over-the-air broadcast rights for six regular season NFL games that will also be televised by the NFL Network. The deal gives Tribune stations in New York, Dallas, San Diego, New Orleans, Denver and Indianapolis the right to broadcast games that were previously only available to cable and satellite television subscribers. The six-game schedule includes: Denver Broncos vs. Cleveland Browns November 6 on KWGN/Denver; New York Jets vs. New England Patriots November 13 on WPIX/New York; Oakland Raiders vs. San Diego Chargers December 4 on KSWB/San Diego; New Orleans Saints vs. Chicago Bears December 11 on WGNO/New Orleans; Indianapolis Colts vs. Jacksonville Jaguars December 18 on WXIN/Indianapolis; and Baltimore Ravens vs. Dallas Cowboys December 20 on KDAF/Dallas-Fort Worth.

This Friday night, CBS College Sports Network will kick off the first of eight high school football games shown in primetime nationally with MaxPreps High School Football Presented by Burger King. The eight games will feature the country’s top high school football teams in action from this Friday through November 7. The eight games will also be streamed online at .

Starting this Sunday, ReelzChannel will debut a new fall lineup: 

  • Our Favorite Movies – the weekly movie franchise opens with the film Smoke and future movie titles will include Prizzi’s Honor, Unzipped, Passion Fish and Kundun. The franchise begins this Sunday at 8p.
  • ReelzChannel Spotlight – the new 30m original weekly series will give extended coverage of a specific film including interviews, behind-the-scenes footage and other features. The series opens September 11 at 830p.
  • The Saturday schedule – will include five returning and new 30m original series from 9a to noon: The Big Tease, Movie Mob, Movie Up, ReelzChannel Spotlight (new original series), Secret’s Out, plus one returning animated series The Critic. This block will be followed each Saturday with the hour-long Dailies Weekend offering up-to-date movies news.
  • At the Movies – the nationally syndicated movie review program returns airing on Tuesdays at 830p.

Nielsen and Integrated Media Measurement Inc. (IMMI) launched the first daily out-of-home national TV ratings. The syndicated service, which signed on Zenith Media and ESPN as initial charter clients, estimates audience levels for television viewing in such places as offices, fitness clubs, hotels and bars. In the inaugural results from July, FOX’s House led among broadcast networks and among cable networks ESPN’s Home Run Derby had the most out-of-home viewers in primetime at 570,000 each. Between June 30 and August 10, the special event/sports program with the highest number of out-of-home viewers was the Summer Olympics Opening Ceremony on NBC at 1.1 million viewers. The national out-of-home ratings are offered by Nielsen as a stand-along service to clients. On the local level, Nielsen will begin later this year to offer out-of-home ratings to six markets: New York, Chicago, Los Angeles, Miami, Houston and Denver.

Don LaFontaine, 68, the voice behind thousands of movie trailers, television commercials as well as the Academy Award telecasts during a 33-year career, died Monday in Los Angeles. Don, who was best known for his catch-phrase “in a world where … ” was survived by his wife singer-actress Nita Whitaker and three daughters.

Golf Channel’s new deal with DISH Network Corp. has put the network’s distribution total at more than 80 million U.S. homes. Golf Channel will be placed on DISH Network’s America’s Top 200 programming tier. Golf Channel’s combined U.S. and international distribution (Japan and Canada) is now at 120 million homes.



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Mike Milbury, former NHL Bruins player/coach is back for season two as NESN’s studio analyst for Bruins pre-game, intermission and post-game coverage. Mike will also be a regular contributor for the NESN’s weekly hockey studio show that will begin in December in addition to

Casting Call: DIY Network is looking to feature homes with outdoor yard projects. Homeowners with a landscaping/hardscaping budget who live in the NY, NJ or CT area who would also like their project on television should send an email to beautifulyard


CYNOPSIS DIGITAL – TODAY’S TOP STORY: A group of smaller ISPs announced they have discontinued trialing the controversial NebuAd web tracking technology including Bresnan Communications, Cable One and WideOpenWest. NebuAd, used to determine user preferences for purposes of targeted ad serving, became the target of a Congressional investigation into the buying and selling of user browsing data without customers’ permission or knowledge.   Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORY: Star Wars: The Clone Wars, Lucasfilm Animation‘s first weekly animated TV series, premieres on Cartoon Network Friday, October 3 at 9p with a on-hour special, as part of the network’s new fantasy/action/adventure Friday night programming block (8-10p).  That night Star Wars: The Clone Wars will be preceded by back-to-back premiere episodes of Cartoon Network’s new series The Secret Saturdays (8-9p).  Beginning Friday, October 10 the Friday night line-up will go something like this: The Secret Saturdays (premiere episodes); Star Wars: The Clone Wars; Star Wars: The Clone Wars (premiere episodes); Ben 10: Alien Force (premiere episodes).  Full edition: CYN KIDS.

CYNOPSIS INTERNATIONAL – TODAY’S TOP STORY: London’s Talent Group plc acquired 3-year old indie producer KMB Productions.  The company will fit right in with Talent’s other subsidiary, Talent Television, albeit under a new name.  Renamed as Talent South, the company will continue to produce factual, lifestyle and daytime programming with former ITV Series Producer, Kate Beal, remaining at the helm in Hampshire. She will report to Talent Group MD Tony Humphreys.  In addition, Jonathan Glazier, Talent Television’s Director/Entertainment, will hop on Talent South’s board. Full edition: CYN INTERNATIONAL.


Friday – A18-49 Analysis:  UNIV was the solo leader Friday night at 1.7/6 A18-49, according to final national ratings from Nielsen Media Research. During 8p, UNIV’s Al Diablo Con Guapos did best with 2.0/8. At 9p, UNIV remained at #1 as Fuego en la Sangre posted a winning 1.8/6. Then at 10p, UNIV’s Rosa de Guadalupe and ABC’s 20/20 tied for first at 1.3/4 each.

Live + Same Day Household Ratings: Friday, August 29, 2008  time period averages. Source: NTI Galaxy, as dated. Live+SD.

FOX: 3.4/6          Are You Smarter Than a 5th Grader? [r] 3.2/6, Are You Smarter Than a 5th Grader? [r] 3.5/6

CBS: 3.0/6         Ghost Whisperer [r] 3.0/7, Numb3rs [r] 3.5/7, Swingtown 2.6/5

NBC: 2.7/5         America’s Toughest Jobs [r] 2.0/4, Dateline Friday 3.0/6

ABC: 2.5/5          ABC Friday Movie of the Week: Win a Date with Tad Hamilton [r] 2.2/4, 20/20 3.2/6

CW: 2.3/4           Friday Night Smackdown! 2.3/4

UNIV: 2.1/4        Al Diablo con los Guapos 2.3/5, Fuego en la Sangre 2.3/4, La Rosa de Guadalupe 1.7/3

MNT: 0.8/1         My Friday Night Movie: Jaws [r] 0.8/1

TELE: 0.6/1         El Juramento 0.4/1, Dona Barbara 0.6/1, Sin Senos No Hay Paraiso 0.9/2

A18-49: UNIV 1.7/6, CW 1.3/5, FOX 1.3/5, ABC 1.1/4, CBS 1.1/4, NBC 1.1/4, MNT 0.5/2, TELE 0.4/1


Gospel Music Channel (GMC) hired Erin Sullivan as VP/West Coast Advertising Sales. Erin, in this new position, will head the network’s sales activities based at the company’s new West Coast office in Los Angeles. Erin will report to Mary Jeanne Cavanagh, EVP/Advertising Sales.

Universal Television Group advanced Pam Schechter and Crissy Thomas-Taylor to VP/Business Affairs and Rafael Gomez-Cabrera and Rajal Lele were recruited as Directors/Business Affairs. Pam will continue to manage digital entertainment for the group and NBCU units while Crissy handles brand integration and product placement for Bravo, Oxygen, SCI FI Channel, USA Network and the NBCU Digital Studio in addition to negotiating program and talent agreements. Rafael will work with the digital and cable entertainment groups and Rajal will focus on Oxygen. All four executives report to Beth Roberts, EVP/Cable Entertainment Business Affairs, Digital and New Business Development.


Industry Day Panel Series
Presented with The Hollywood Reporter
Monday, Sept. 15th 1 PM – 7 PM — New World Stages — Midtown Manhattan

Top TV leaders discuss “The Future of Television Development.”

Speakers include: Ben Silverman, Jim Wiatt, Donny Deutsch, Ed Carroll, Keith Samples, Nancy Dubuc, Tony DiSanto, Marc Juris and many more.

Click here to visit the NYTVF Box Office and reserve passes.

This day in History:
  1935 – Sir Malcolm Campbell became the first person to drive over 300 miles per hour in an automobile. Campbell drove his Bluebird Special on Utah’s Bonneville Salt Flats at a speed of 304.331 MPH.

Answer to Yesterday’s Trivia Question:  At the start of the movie You’ve Got Mail, Joe Fox emailed Kathleen Kelly telling her that if he knew who she was, he would send her a bouquet of what?  FRESHLY SHARPENED PENCILS Kudos to: Christina Harvey-Clean Cuts/Washington, DC; Patty Youngross-GroupM Motion/Atlanta; Erica Whiteside-Turner Broadcasting/Atlanta; Jen McElroy-The Weather Channel/Atlanta; Peggy Dalland- KTTC/ Rochester, MN; RT Harris, OSi-Kansas City, MO; Erin Roston-National Cable Communications/ Dallas; Suzanne Robertson/Huntsville, AL; Sue Odette-KUTV/Salt Lake City, UT; Lorrie Shilling-DIRECTV/El Segundo, CA; Robin Schmelling-BCMI/Palm Desert, CA; Suzanne Silberstein-TeleRep/LA; Laura Meador-Super Channel/Edmonton

Today’s Trivia Question“Ace is high, deuce is low, call it right and win the dough.” This poem was recited by famous announcer Gene Wood during the opening sequence on the original version of what game show? (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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What would a year be without something new from Cyn opsis? Introducing …

Cynopsis Media: Top Tier
Executive Search Division

High level executive search, candidates fully screened and vetted, meeting precisely your criteria.

For more information, call Trish Pihonak 203.926.9878
if you’re looking to make an executive change, or are looking for a change of scenery yourself.

Cynopsis Media: Top Tier

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: DIRECTOR CONVERGENCE PROGRAMMING/Scripps Networks/TN: Resp. for convergent interactive/television, web content, page design, video production, and technology across brand sties. Apply at: (9/10)

JOB OPENING: AD SALES:  Hispanic kids and family targeted biz seeks sales talent. 3 to 5 yrs non-traditional ad sales/sponsorship in Hispanic, Kids or Cable TV.Positions in NYC and/or Texas. Email

JOB OPENING: MGR SALES PLANNING /TV10s/NY: 2+ yrs media experience. Proficiency in Power Point, Excel required. Traffic exp a +. Resume to:

JOB OPENING: FINANCIAL ANALYST  DIGITAL AD SALES/Warner Bros./NY: prepares & reconciles online billing, month end close; preps site stats & analysis; Fin. Reporting for mgmt. Email:
RE: UCTC/101559BR (9/9)

JOB OPENING: FREELANCE FINAL CUT PRO EDITORS/AETN/New York, NY: For short term/ongoing shifts. 5+ yrs exp required. Short form exp preferred. Must be willing to work night sessions.Send resume and reel:

JOB OPENING: MARKETING MGR/DIRECTV/New York: Develop marketing strategy for multi-cultural programming acquisition. Must have US Hispanic TV exp.Please send resume to:

JOB OPENING: REG ACCT MGR/ NY, LA, Dallas/V-me Media, Inc.: 10+ yrs network or nat’l media sales exp; proven leader with client and agency contacts; bilingual Spanish; US Hispanic Mrkt a plus; Res to:

JOB OPENING: DIRECTOR/SR DIRECTOR, COMMUNICATIONS/MTV/NYC: 6+yrs exp in TV comm/PR/Media Relations, Strng Writer, Must have exp in TV Programming, Digital contacts, Strng Mgmt exp EOE/M/F/D/AAP. Apply (9/5)

JOB OPENING: VP, PUBLICITY, NBC ENTERTAINMENT/NBCU/NY: Generate maximum, positive publicity for NBC’s programming. BA & 7 yrs tv & publicity experience. , job# 835588 (9/5)

JOB OPENING: SR DIR/CONSUMER PROMOTIONS/The Golf Channel/Orlando: Dvlp/implement integrated nat’l promos. Establish/grow relationships with approp key brands/companies/partners. 7+yrs mktg/promo exp Resume:

JOB OPENING: MARKET RESEARCH MGR/RSN Resort TV/Portland ME/NYC;; manage strategic/tactical research; collect/analyze data; BS/BA in mktg research; min 5+ yrs exp. Nielsen & MSA exp a plus; apply to

JOB OPENING: DIR, AD SALES/THE HOTEL NETWORKS (CHICAGO): Strong leader; 8+ yrs natl media sales; OOH, VOD & Promo a +; Exc verbal & written skills; Sales leader w/ client & agency contacts; Res to:

JOB OPENING: FREELANCE STUDIO PRODUCER/FSN-North: Produces compelling, informative and entertaining pre-game and post-game shows both in-studio and on location. Ref:, FNG13617. (9/4)

JOB OPENING: :10s PLANNER/Sony Pictures TV: Acct maint, sched units on nat’l & direct response.Track & maintain 14K comm units &17 synd. programs plus scheduled invent.  Apply: (9/4)

SUMMER/FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

FALL INTERNSHIP CREDITS ONLY: ENT/TECH PR INTERN – NYC: Need reliable, self-starting, focused college student for PR firm. Great experience. Computer/network/Microsoft Office literate; resp incl: phones, PR materials,. Res:

FALL INTERNSHIP CREDITS ONLY:PRODUCTION : Liquid Theory/ LA FT and PT internships to assist our Fall productions. Strong digital skills and a positive approach a plus! Pls send resume/cover letter to

FALL INTERNSHIP CREDITS ONLY: BANYAN PROD/KING OF PRUSSIA, PA seeking ofc prod interns to assist in all capacities of development, shoot prep, research, logging. Resume/cover letter

FALL INTERNSHIP CREDITS ONLY: ENT PR INTERN: Need reliable, trust-worthy, focused college student for PR firm. Computer/network/Microsoft Office literate; resp incl: phones, PR materials, photo shoots & events. Res:

FALL INTERNSHIP CREDITS ONLY: Bravo Communications seeks smart, enthusiastic students with a passion for entertainment television. Email resume with a cover letter including availability to

FALL INTERNSHIP CREDITS ONLY: PR INTERN/NYC: Entertainment/Media PR Firm looking for part-time interns to assist with film, TV, music, technology & new media clients. Strong rsrch/PC skills req’d. Send resume/cover letter and availability to

FALL INTERNSHIP CREDITS ONLY: MKTG /ON-AIR: Fox Reality Channel, LA  fall intern for mktg & on-air production. 15-20 hrs/wk. Majors: Mktg, Adv, PR/Comm, TV/Film. Skills: Writing & computer, On-Air Pro/Avid a plus.

FALL INTERNSHIP CREDITS ONLY: TV RESEARCH INTERN/LA/ MGM TV: Work in Research dept. Opp to learn about domestic & Int’l TV distrib. Strong Comm skills, comfort with Microsoft Office tools req. Approx 12 hrs/wk. Res/cover to:

FALL INTERNSHIP CREDITS ONLY: INTERACTIVE PUBLISHING INTERN/NY: Need savvy, creative person for interactive guides. Website for collectors that combines video and social networking. Send resume to

FALL INTERNSHIP CREDITS ONLY: SALES INTERN/Ad Sales-Opt Homes/Autos: Woodbury, NY. Admin work, answering phones, presentations, creating reports. For detailed info/submit a resume, visit Enter Req ID:6945BR. (9/4)

FALL INTERNSHIP CREDITS ONLY: Liquid Theory/ LA FT and PT internships to assist our Fall productions. Strong digital skills and a positive approach a plus! Pls send resume/cover letter to

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact
for more information ….

. (9/9)

SITUATION WANTED: DIGITAL AND PRINT 3D ARTIST produces compelling, informative and entertaining PR/marketing on project basis.

SITUATION WANTED: EMMY AWARD WINNING PRODUCER (NY/LA): 7+Yrs Network /Cable: Reality, Celeb, Court, News, Scripted. Expertise: Field, Coordination, Rights & Clearances, Trades. Professional, personable, reliable.

SITUATION WANTED: FIELD PRODUCER/ DIRECTOR:Docusoap, Comedy, Makeover, Lifestyle Infotainment, Feature Doc formats. Resonant leader, excellent writer/director/shooter, strong storyteller and showrunner. 

for rates and specs for Job Openings.

Interested in posting your Video Resume? Contact
for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.

WHAT’S ON TONIGHT –  Wednesday, September 3, 2008

ABC: Wife Swap [r], Supernanny [r], ABC News Vote ’08: The Republican National Convention
AZTECA: Camino a la Fama, Vidas al Limite, Pasiones Prohibidas
CBS: Greatest American Dog, Criminal Minds [r], CBS News: Republican National Convention
CW: America’s Next Top Model [p ]
FOX: Bones [p ]
ION: Quantum Leap, The Dead Zone, ER
MNT: Twilight Zone [r], Twilight Zone [r], Whacked Out Videos [r], Whacked Out Videos [r]
NBC: Americas’s Got Talent, 2008 Republican National Convention
PBS: 2008 Republican National Convention Coverage
TELE: El Juramento, Dona Barbara, Sin Senos No Hay Paraiso
UNIV: Al Diablo con los Guapos, Fuego en la Sangre, Don Francisco Presenta

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