Wednesday, September 2nd, 2009



This summer has been summOlicious on OXYGEN

The Tori & Dean Season 4 finale captured 1MM+ A18-49
Dance Your Ass Off premiere telecasts averaged 1MM+ viewers
Call your Oxygen rep to find out how your brand can Live Out Loud

SOURCE: Nielsen Media Research. Click here for full source data.

Cyn opsis


Good morning. It’s Wednesday, September 2, 2009, and this is your first early morning briefing.  And as always, if you prefer to watch this morning’s news instead of reading it, click here.  

Indicative of the times, Nielsen reports advertising revenue in the US declined by -15.4% during the first half of 2009 compared to the same period in 2008. The total ad dollars spent in the first two quarters of 2009 equals $56.9 billion, a figure that is down by more than $10.3 billion versus last year. There were a couple of bright spots as overall Cable TV increased by +1.5% during the first half of 2009 and Spanish Language Cable TV also saw a slight bump of +0.6%. All other broadcast categories saw decreases: Network TV -7%; Network Radio -9%; Spot Radio -9.1%; Spanish Language TV -10.1%; Syndication TV -11.6%; Spot TV Top 100 DMAs -17.4%; and Spot TV 101-210 DMAs -32.1%. Additionally, internet advertising also declined by -1.0% during the same period.


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Not surprising at all, AMC is renewing Mad Men for a fourth season. Mad Men’s season three just launched on August 16, attracting 4.5 million total viewers with its premiere episode and the series also recently tallied 16 Emmy nominations, the most for any drama series.

VH1 brings back its docu-series Behind the Music featuring stories, footage and music about today’s top artists beginning September 10 at 10p. The series opens with a look at Lil Wayne and subsequent weekly episodes focus on Pink, Bobby Brown, Bret Michaels, T.I. and 50 Cent.

Playboy TV takes viewers inside the legendary Palomino Club in Las Vegas in its new reality series King of Clubs, starting September 25 at 9p. Each of the twelve 30m episodes follows the club’s owners, the Gentile family and their dancers and employees as they work to revive the former “Rat Pack” hangout to its former luster.

Logo launches the US premiere of its acquired series The Decorating Adventures of Ambrose with two back-to-back episodes on October 5 at 10p. The 13-episode docu-series follows Ambrose Price, a contestant on HGTV’s 2006 Designer Superstar Challenge as he, project-by-project, rises to the top of his game. The series will also be available online via

BIO Channel’s third season finale of original series I Survived . . . at 9p drew in 258,000 A18-49 viewers and 304,000 A25-54 viewers as well as 593,000 total viewers. A fourth season of I Survived . . . premieres in December. NHNZ produces the one-hour series for BIO.

Oxygen’s dance competition show Dance Your Ass Off delivered 540,000 A18-49, 423,000 W18-49 and 1.2 million total viewers for its finale episode on Monday at 10p.

Broadcast Evening News Weekly Average Ratings (week of August 24, 2009)
NBC: 7.86 million total viewers; 2.0/8 and 2.48 million A25-54
ABC: 7.08 million total viewers; 1.6/7 and 1.98 million A25-54
CBS: 5.39 million total viewers; 1.3/5 and 1.60 million A25-54
Source: Nielsen, NTI


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NBC Universal Domestic Television Distribution announced NBC’s comedy The Office has been sold in national off-net syndication to more than 98% of the US. The sitcom is set to premiere in syndication September 21.

BBC America is now available in all English speaking regions in the Caribbean through a deal with the Caribbean Cable Cooperative. BBC America launched in several regions including Bermuda via Bermuda Cablevision; Bahamas via Cable Bahamas; Cayman via Westar; Jamaica via Flow Jamaica; and St. Kitts via The Cable. BBC America is also seen in Anguilla, Aruba, Barbados, BonAire, British Virgin Islands, Curacao, Dominica, Grenada, Nevis, St. Lucia, St. Maarten, St. Vincent, Tobago, Trinidad and Turks & Caicos.


Premium network HBO ordered 11 one-hour episodes of the period drama Boardwalk Empire. The series, with 12 total episodes including the pilot, is set in 1920s Atlantic City during the early days of Prohibition and chronicles the life of politician/gangster Nucky Thompson played by Steve Buscemi. Production will begin this fall in New York with a 2010 projected premiere date. The series, created by Terence Winter (Sopranos) will co-star Michael Shannon, Michael Kenneth Williams, Dabney Coleman, Kelly Macdonald and Michael Pitt. Martin Scorsese, who directed the pilot episode will executive produce along with Winter, Mark Wahlberg, Stephen Levinson and Tim Van Patten.

CBS picked up a multi-camera comedy script from Gail Lerner (Will & Grace) tentatively titled Open Books, reports THR. The project received a pilot commitment from CBS and will be produced by Warner Bros. TV. The plot is an ensemble comedy about a book editor and her group of friends.

MTV okayed a pilot presentation order based on the 1985 feature film Teen Wolf which starred Michael J. Fox. MTV announced the project as part of its development slate in January. Jeff Davis is penning the TV script and also executive produces the pilot with Marty Adelstein and Rene Echevarria.

FOX approved a new drama titled Worthy from Davey Holmes (In Treatment), cites THR. FOX gave a pilot commitment with penalty to the drama about an Arizona politician named Worthy whose career goes south after he is involved in a hit-and-run and is blackmailed by a mob boss. The show is said to be inspired by recent disgraced politicians such as Eliot Spitzer and Rod Blagojevich. Holmes will executive produce along with Gavin Polone.

Casting Call: Lifetime Digital, MySpace and The Weinstein Company present the Models of the Runway Casting Challenge. The national online search will select one woman to be a contestant on a future season of Lifetime Television’s Models of the Runway, the companion series to Project Runway. Model wannabes can enter the competition one of three ways: by visiting, or . Models of the Runway airs Thursdays at 11p on Lifetime.

Casting Call:  Playboy TV is searching for contestants to appear on a new reality series, Playboy Shootout, hosted by 2001 Playmate of the Year Brande Roderick. The network is looking for 10 beautiful models and 10 skilled photographers who will compete for the opportunity to shoot at Playboy’s Studio West and have their photo seen by Hugh Hefner. Production begins on the nine-episode series this fall and it is scheduled to premiere in spring 2010. Interested models and photographers should visit for more information and to submit fully-clothed photos and resumes. Applicants can also send an email to
and include name, email address and phone number with the subject line reading PLAYBOY MODEL or PLAYBOY PHOTOGRAPHER. Applicants must be 18 years or older and all submission must be received no later than September 14, 2009.


CYNOPSIS DIGITAL – TODAY’S TOP STORY:  eBay announced it was selling a controlling share in internet calling service Skype to private investors led by Silicon Valley-based Silver Lake Partners. The deal, which includes a pay out of $1.9 billion for a 65% share of the company, ends a tech marriage that never really found its promised synergy, even as Skype continued to add subscribers and increase revenues. (The service currently claims 480 million global registered users and reported Q2 earnings of $170 million – up 25% from the previous year.) eBay, which is loaning the group $125 million as part of the deal, will retain an approximate 35% share in the company.  Full edition: CYN DIGITAL.    

CYNOPSIS KIDS – TODAY’S TOP STORY:  Nickelodeon will launch its new game show, BrainSurge, on Monday, September 28 at 4:30p.  Set to air weekday afternoons, BrainSurge challenges kids in three levels of competition including in visual, memory and other mental abilities.  Additionally, kids at home are invited to play at home online at , which currently features a series of Brain Training mini games.  In addition to featuring every day kids as contestants, the network has produced two episodes featuring its own stars including Miranda Cosgrove, Keke Palmer, Jerry Trainor, Nat Wolff and Victoria Justice among others.  Executive produced by Clay Newbill for 310 Entertainment, Scott A. Stone (Legends of the Hidden Temple) for Stone & Company Entertainment and David A. Hurwitz, the series is based on The Tokyo Broadcasting System’s series Brain Survivor.  Nickelodeon has a long and strong history with game shows, including its most successful game show  Double Dare.  Full edition: CYN KIDS.    


The New York Television Festival
Proudly Announces
Industry Day at the NYTVF in Partnership with NATPE
Featuring a Keynote Conversation with:
Bonnie Hammer –
President of NBC Universal Cable Entertainment & Universal Cable Studios
Rick RosenWilliam Morris Endeavor Entertainment
Rick Feldman  President and CEO of NATPE
Tuesday, September 22nd , 4 PM at The Times Center
For tickets and more information visit:


Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of: 8/24-8/30/09
Primetime    (000)        Total Pgm Day      (000)
USA                1373        NAN*                       630
TBSC              1005        ADSM*                     619
TNT                 882         TNT                         594
ESPN               834         USA                         568
AEN                 754         TBSC                       563
FX                    671         NICK                       552
FOOD               667         ESPN                       464
NAN                 626         FX                           416
DISC                621         AEN                         393
LIF                   619         LIF                          382
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 114,500,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of: 8/24-8/30/09      
Primetime    (000)      Total Pgm Day            (000)
USA               3600       NICK                            2100
TNT               2248       NAN*                           1504
FOXN             2245       USA                             1426
ESPN             1883       FOXN                            1275
NAN               1759       TNT                             1253
TBSC             1668       ADSM*                         1089
AEN               1625       TOON                            997
HGTV             1415       TBSC                             918
CNN               1391       ESPN                             824
SYFY              1363       AEN                               813
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 114,500,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks
broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top 10 Cable Programs among A18-49 (000) for the week of: 8/24-8/30/09
USA      WWE Entertainment 10p                                  2811
USA      WWE Entertainment 9p                                    2574
ESPN     Jets/Ravens                                                    2420
USA      Royal Pains                                                     2262
TNT      The Closer                                                       2241
LIF        Project Runway                                               2051
BRAV    Top Chef                                                         1932
ADSM   Family Guy 8/25 1130p                                    1894
BRAV    The Real Housewives of Atlanta                        1816
ADSM   Family Guy 8/27 1130p                                    1791
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television
Universe of 114,500,000 homes

Top 10 Broadcast Programs among A18-49 rating/share and (000) for the week of 8/24-8/30/09
FOX    Hell’s Kitchen                                              3.6/12        4,710
NBC    NFL Pre-Season 8/30                                   3.5/10        4,670
NBC    America’s Got Talent  TUE                          3.1/9          4,050
NBC    America’s Got Talent  WED 9P                     3.0/8         3,960
CBS    The Big Bang Theory                                    2.9/8         3,890
CBS    Two and a Half Men                                      2.9/8         3,780
CBS    Big Brother 11  THUR                                 2.7/9          3,580
ABC    Wipeout                                                      2.6/8          3,420
CBS    Big Brother 11 – SUN                                    2.6/8         3,420
CBS    Big Brother 11 – TUE                                    2.5/7          3,340
Source: Nielsen Media Research, Galaxy Explorer, Live + SD Data

Saturday A18-49 Analysis: FOX matched its winning ratings from the previous week Saturday night at 1.5/5 A18-49, according to final national ratings from Nielsen Media Research. FOX’s double Cops episodes, despite being repeats, averaged the highest during 8p with a 1.5/6 followed by CBS’ Pre-Season NFL game at 1.2/5. FOX remained in the lead through 9p with AMW: America Fights Back at 1.6/5 with CBS’ football coverage pacing in second at 1.3/5. CBS gained a foot hold at 10p with the conclusion of its Pre-Season NFL match at 1.2/4 while NBC’s Law & Order: SVU encore was a close second with 1.1/4.

Live + Same Day Household Ratings: Saturday, August 29, 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 2.6/5         NFL Pre-Season Football: San Diego at Atlanta 2.7/5

FOX: 2.6/5        Cops [r] 2.2/4, Cops 2 [r] 2.7/5, AMW: America Fights Back 2.7/5

NBC: 2.0/4          Law & Order: CI [r] 1.7/3, WWE Special: 25 Years of Wrestlemania 1.4/3, Law & Order: SVU [r] 2.9/6

ABC: 1.9/4         ABC Saturday Movie of the Week: Flightplan 2.1/4, Jimmy Kimmel Big Night of Stars 1.4/3

UNIV: 1.1/2         Sabado Gigante 1.1/2

MNT: 0.8/2          My Saturday Night Movie: The Newton Boys 0.8/2

ION: 0.6/1          Saturday 9PM Movie: Magnum Force 0.6/1

TELE: 0.4/1         Futbol Estelar: Chivas vs. Pachuca 0.5/1, 12 Corazones 0.2/0

A18-49: FOX 1.5/5, CBS 1.2/4, NBC 0.8/3, ABC 0.7/2, UNIV 0.7/2, MNT 0.4/1, TELE 0.4/1, ION 0.1/0

Sunday  A18-49 Analysis: NBC won Sunday night and the A18-49 demo with some gridiron action at 3.0/9, according to final national ratings from Nielsen Media Research. At 7p, ABC’s America’s Funniest Home Videos repeat claimed #1 at 1.7/6, though just a tenth of a rating point ahead of CBS’ 60 Minutes encore at 1.6/6. It was NBC’s turn to win with NFL Pre-Season football and the network surged ahead at 8p with a 3.4/10 while CBS’ Big Brother trailed at 2.6/8. NBC’s NFL game gained ground during 9p at 4.1/11 with FOX posting a second place showing at 2.2/6, the average of Family Guy and American Dad reruns. NBC ended the night in the lead at 10p with 3.4/10 in front of CBS’ Cold Case encore in second with 1.3/4.

Live + Same Day Household Ratings: Sunday, August 30, 2009  time period averages. Source: NTI Galaxy, as dated. Live+SD.

NBC: 5.7/10     Dateline 3.0/6, NBC NFL Pre-Season: Chicago at Denver 6.5/11

CBS: 4.2/7        60 Minutes [r] 6.4/12, Big Brother 11 4.5/8, There Goes the Neighborhood 2.2/4, Cold Case [r] 3.8/7

ABC: 2.9/5        America’s Funniest Home Videos [r] 3.7/7, Extreme Makeover: Home Edition [r] 3.5/6, Shark Tank 3.0/5, Defying Gravity 1.7/3

FOX: 2.2/4        ‘Til Death [r] 1.3/2, American Dad [r] 1.4/3, The Simpsons [r] 2.5/4, The Simpsons [r] 2.8/5, Family Guy [r] 2.8/5, American Dad [r] 2.4/4

CW: 1.6/3         Live from the Red Carpet 0.9/2, 36th Annual Daytime Emmy Awards 2.0/3

UNIV: 1.1/2      Historias Para Contar 0.7/1, Viva El Sueno 1.2/2, Quien Tiene Razon? 1.1/2

ION: 0.6/1       Sunday 7PM Movie: The Dead Pool 0.5/1, Sunday Night Movie: The Enforcer 0.7/1

TELE: 0.4/1      Cine En Casa: Bad News Bears 0.3/1, Cine Millonario: The Mummy Returns 0.4/1

A18-49: NBC 3.0/9, FOX 1.8/5, CBS 1.7/5, ABC 1.5/4, UNIV 0.7/2, CW 0.5/2, TELE 0.3/1, ION 0.2/0

Monday  A18-49 Analysis: ABC and CBS closed out the month in a tie Monday night sharing A18-49 at 2.0/6 each, according to final national ratings from Nielsen Media Research. At 8p, ABC’s CMA Music Festival led with a 1.9/6 followed by CBS’ repeat double dose of How I Met Your Mother averaging a 1.6/5. CBS switched places during 9p as encore sitcoms Two and a Half Men/The Big Bang Theory averaged a winning 2.6/7 and UNIV’s Manana Es Para Siempre came next at 2.2/6. Viewers favored ABC again at 10p as the final hour of CMA Music Festival did best with a 2.1/6 and CBS’ CSI: Miami rerun placed second at 1.9/5.

Live + Same Day Household Ratings: Monday, August 31, 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD.

ABC: 4.7/8        CMA Music Festival 4.7/8  

CBS: 4.6/8         How I Met Your Mother [r] 3.1/5, How I Met Your Mother [r] 3.0/5, Two and a Half Men [r] 5.6/9, The Big Bang Theory [r] 5.4/9, CSI: Miami [r] 5.3/9

NBC: 3.8/6         Law & Order: CI 3.2/5, Law & Order: CI 3.8/6, Dateline NBC 4.4/8

FOX: 2.6/4         House [r] 2.9/5, Lie To Me [r] 2.4/4

UNIV: 2.1/3       En Nombre Del Amor 2.0/3, Manana Es Para Siempre 2.6/4, Cristina 1.7/3

CW: 0.7/1          One Tree Hill [r] 0.7/1, Gossip Girl [r] 0.6/1

MNT: 0.7/1         Twilight Zone [r] 0.7/1, Twilight Zone 2 [r] 0.7/1, Magic’s Biggest Secrets Revealed [r] 0.7/1

TELE: 0.5/1       Mas Sabe El Diablo 0.5/1, Ninos Ricos 0.5/1, Victorinos 0.6/1

ION: 0.4/1        Ghost Whisperer 0.5/1, Monday Night Movie: Matrix Reloaded 0.3/1

A18-49: ABC 2.0/6, CBS 2.0/6, UNIV 1.6/5, FOX 1.4/4, NBC 1.4/4, TELE 0.5/1, CW 0.4/1, MNT 0.4/1, ION 0.2/1


Sony Pictures Television (SPT) tagged Corii Berg as SEVP/Business Affairs to manage production business affairs for the company worldwide. Corii will report to Steve Mosko, President, SPT. Prior to this appointment, Corii was EVP/Deputy General Counsel with Sony Pictures Entertainment.

Susanne Smith McAvoy was elevated to SVP/Marketing up from VP/Ad Sales Marketing with Hallmark Channel and Hallmark Movie Channel. Susanne now supervises all marketing and branding for the two networks in addition to managing teams in charge of creating multi-platform campaigns targeting consumers, affiliates and advertisers. Susanne is also the main contact with Hallmark Cards to develop branding opportunities with the 4,000 Hallmark Gold Crown Stores. Susanne will continue to be based at the New York office and report to Bill Abbott, President/CEO.

Meredith Corporation appointed Martin F. Reidy as President/Meredith Integrated Marketing and will also serve as EVP/National Media Group as well as Corporate VP/Interactive Strategy. Martin replaces Wendy Riches who moves up to the position of Chief Strategy Officer, Meredith Corporation. In his new role, Martin will work with the company’s senior management on creating and executing long-term strategic goals across Meredith’s various media and marketing platforms. Martin will report to Jack Griffin, President/National Media Group.

Starz Entertainment upgraded Jonathan Shair to SVP/Network Operations from VP. Jonathan oversees scheduling, inventory planning and creates programming events for all 16 linear channels, four hi-def channels and six on-demand platforms and broadband services. Jonathan reports to Bill Myers, President/COO.

Nicholas Wodtke was recruited by Disney-ABC International Television, Asia-Pacific as VP/Business Strategy and Development and New Media. Based in Hong Kong, Nicholas is charged with increasing the company’s digital media strategy and business development in the Asia Pacific territory. 

Sony Pictures Home Entertainment (SPHE) named John McMahon as Managing Director, Europe where he is responsible for building the company’s physical and digital businesses, including DVD and Blu-ray in the region. John will additionally be the company’s primary contact for all European home entertainment efforts with other Sony units including Sony Electronics, PlayStation, Sony Ericsson and Sony Music Entertainment. John reports to Matt Brown, EVP/International, SPHE.


Listen.  Learn.  Network.  Pitch.  Triumph.
WESTDOC: The West Coast Documentary and Reality Conference
September 14th – 16th , 2009   Doubletree Suites Hotel – Santa Monica, Ca.

Latest speakers include:

Mark Samuels, The American Experience; Sean Atkins, Discovery Studios; Cori Abraham, Bravo; Charles Nordlander, History Channel, Richard Saiz;
ITVS, Alex Ben Block, The Hollywood Reporter; Robby Kenner, Director, Elise Pearlstein, Producer, Food, Inc.

Save $50 until this Saturday, 9/5/09 – Use code CYN50

This day in History:  1901 – Theodore Roosevelt, then Vice President, said “Speak softly and carry a big stick” in a speech at the Minnesota State Fair.

Answer to Yesterday’s Trivia Question:   What was Reverend Jim’s real last name on Taxi?  JIM IGNAKOWSKI after he changed it from James Caldwell Kudos to: Dave Bourla-D&BD Productions/New York; Dave Lucas-Newschannel 8/Arlington VA; John Carlo-Channel One Network/NY; Rick Rosenfelt-Madison Square Garden/New York; Jim Roche-Weigel Broadcasting/Chicago; RT Harris-WJHG/Panama City Beach; Dan Loving-KOCB KOKH/Oklahoma City; Jaime Horowitz-KLJB/KGCW/Davenport; Jeff Suss-KCBS/LA; Alan Perris-The Television Academy/North Hollywood; Mark Senter-Fox/Los Angeles; Sam Semon-Cookie Jar Entertainment/Burbank; Keith MacKechnie-The Actors Network/Vancouver

Today’s Trivia Question: How did Ann Jillian’s character die on Jennifer Slept Here?   (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


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/ website: (9/8)

SITUATION WANTED: FILM/TV/ENT PR/NYC: Seeking F/T or Freelance opps. Write press releases/pitch to targeted print/online & brdcst media, track news clips, editorial calendar opps, build press lists w/Cision

SITUATION WANTED: RESEARCH DIR/STRATEGIST: 20+ yrs media, Nielsen, Hisp, research, sales, presentation experience. How can I help you? Email:

SITUATION WANTED: EIC/LINE PRODUCER with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd biz of Prod. Co’s. for major TV & cable nets. Looking for next project.

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email:
t (9/5)

SITUATION WANTED: SCRIPT EDITOR/DEV CONSULTANT for kids programming. US & UK/EU cred, creative and network experienced. Oversee creative for TV & related media plus outreach materials.

or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.


ABC:  Wipeout, Crash Course, Primetime: Crime
AZTECA: Laura de Todos, Lo Que Callamos Las Mujeres Edicion Especial, Al Extremo
CBS: New Adventures of Old Christine [r], CBS Fall Preview, Criminal Minds [r], CSI: NY [r]
CW:  America’s Next Top Model [r], America’s Next Top Model [r]
FOX: So You Think You Can Dance: Best 15 Performances Ever, Glee [pilot-r]
ION:  Movie: The Matrix Reloaded
MNT: World’s Funniest Moments [r], Magic’s Biggest Secrets Finally Revealed [r]
NBC:  America’s Got Talent, America’s Got Talent, L&O: SVU [r]
PBS:  American Masters, PBS Preview, Wide Angle
TELE: Mas Sabe el Diablo, Ninos Ricos Padres Pobres, Victorinos
UNIV: En Nombre del Amor, Manana es para Siempre, Don Francisco Presenta

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Shelton, CT 06484

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