A CYNOPSIS MESSAGE FROM WESTDOC

Cynopsis: Kids!

09/02/09

Good morning. It’s Wednesday, September 2, 2009, and this is your first early morning Kids briefing.

Nickelodeon will launch its new game show, BrainSurge, on Monday, September 28 at 4:30p.  Set to air weekday afternoons, BrainSurge challenges kids in three levels of competition including in visual, memory and other mental abilities.  Additionally, kids at home are invited to play at home online at www.nick.com/brainsurge , which currently features a series of Brain Training mini games.  In addition to featuring every day kids as contestants, the network has produced two episodes featuring its own stars including Miranda Cosgrove, Keke Palmer, Jerry Trainor, Nat Wolff and Victoria Justice among others.  Executive produced by Clay Newbill for 310 Entertainment, Scott A. Stone (Legends of the Hidden Temple) for Stone & Company Entertainment and David A. Hurwitz, the series is based on The Tokyo Broadcasting System’s series Brain Survivor.  Nickelodeon has a long and strong history with game shows, including its most successful game show  Double Dare.

NEW PRODUCTION & DEVELOPMENT

The Broadway musical Spider-Man, Turn Off the Dark may not be as dead as the endless rumors would have had us believe.  According to a report in Variety, the rumor mill is spinning with word that the financially troubled production will indeed resume production this week or maybe next, with at least some folks being called back to work.  Per the report  there is no connection to production on the musical picking up again and yesterday’s news that Disney was acquiring Marvel.  The production stalled earlier last month due to “cash-flow” issues.  There is no official word as of yet.  Directed by Julie Taymor (The Lion King on Broadway, Across The Universe, among others), Spider-Man, Turn Off The Dark features music and lyrics by U2’s Bon and The Edge.  No word yet either on if the musical will open on time, it had been set to begin previews in February 2010 and open in March.

MORE KIDS STUFF

Boomerang celebrates Scooby Doo’s 40th birthday this weekend with two seven-hour marathons 2-9p on Saturday and Sunday, September 5 and 6.  On Saturday, Scooby and the gang will solve 17 mysteries, including their first adventure from the original premiere episode, What a Night for a Knight.  Sunday will feature The New Scooby-Doo Movies, the second series and the only series to feature hour-long episodes, which features lots of animated celebrity guests such as Josie and the Pussycats, the Harlem Globetrotters, Speed Buggy and Batman and Robin among others.

Disney Channel celebrates Hispanic Heritage Month with programming for kids and families from Tuesday, September 15.  Some for the programming featured on the network during the month includes:

• Gotta Kick It Up (Tuesday, September 15 at 8p)  Based on a real-life experience the show stars America Ferrera as dot.com executive-turned-school teacher and volunteer dance team coach that motivates a group of Latina schoolgirls to reach their potential and beat the odds.
• A Handy Manny mini-marathon (Friday, September 18, 9-11a) including the new episode The Great Donate/Abuelita in a Fix (9a)
• Wilmer Valderrama (Handy Manny) and Maria Canals-Barrera (Wizards of Waverly Place) will host interstitials highlighting Hispanic traditions. The interstitials will also feature kids from around the country sharing cultural traditions such as La Arana, Los Pollitos, salsa dancing and Quinceaneras.

Waybuloo, the mixed live-action/CGI animated preschool series, joins CBeebies‘ nightly show the Bedtime Hour on Monday, September 7 at 6p.  The Bedtime Hour also features In the Night Garden at 6:20p and Bedtime Story at 6:50p.  Produced by The Foundation, a unit of RDF Media Group, Waybuloo launched on CBeebies in May 2009.

Portfolio Entertainment completes new sales deals for kid-targeted series Spellz (52×30) and the preschool series Igloo-Gloo (64×15).  Viacom18 Media acquires Spellz for India, Pakistan, Bangladesh, Sri Lanka, Nepal, Bhutan and Maldives.  Additionally, Marcom Projects picks up the educational rights to Spellz for Australia and New Zealand.  JimJam takes the rights to Igloo-Gloo for its Italian feed.

4Kids Entertainment inks new broadcast deals for the animated series Dinosaur King (79×30) with Lagardere Networks’ Gulli TV and Canal J (France), Network Ten (Australia) and RedeTV (Brazil).  Additionally, 4Kids re-ups its deals for the series with YTV (Canada) and Disney XD (Spain).  These deals come on the heels of recent broadcast pacts for Dinosaur King with Orlando Kids (the Balkans region) and Canal Panda (Pay TV, Portugal and Portuguese-speaking Africa).

Recording artist Amy Grant and singer/songwriter Matthew West perform the new song and music video VeggieTales Give This Christmas Away.  Big Idea and Operation Christmas Child (OCC) are making the music video available free online now through September 30 at www.bigidea.com and www.samaritanspurse.org/OCC. Penned by West, the Give This Christmas Away song will be featured in the upcoming DVD, VeggieTales: Saint Nicholas  A Story of Joyful Giving, which releases October 3, 2009.

A CYNOPSIS MESSAGE

MARKETING/LICENSING

Target Entertainment Group inks a three-year pact with Empire International Merchandising to act as the licensing agent for girl 7+-targeted Brit Chicks brand in Asia (excluding Korea and Japan).  In the first year of the deal Empire will focus on key categories including apparel and accessories, stationery and paper goods, footwear, bags, gifts and novelties, publishing, and wireless/digital downloads.  The Brit Chicks virtual world is set to launch next month.  Brit Chicks is owned by UK-based product developer and licensor Brand Champions.

lululemon athletica inc. launches a new K6-12 targeted brand, ivivva athletica, featuring a range of athletic apparel.  Initially aimed at girls, the ivivva concept will test market in three stand-alone stores in Vancouver, Victoria, and Calgary, which will open prior to holiday 2009.

STONE SOUP

Sesame Workshop, the Departments of Health and Human Services, Homeland Security, and Education have partnered to launch a new, national PSA (public service ad) campaign that is designed to encourage US kids and families to practice healthy habits to prevent the spread of the H1N1 flu virus.  You can check out the PSA campaign at www.flu.gov. This past spring Sesame Workshop produce four versions of a TV PSA featuring Sesame Street’s Elmo and Gordon explaining the importance of washing your hands and other simple things that can help everyone stay healthy as well as demonstrating these activities.  These four PSAs have been reformatted to promote flu.gov.  The PSAs are an extension of Sesame’s Healthy Habits for Life initiative.

RATINGS

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 8/24-8/30/09 :
Total Day      (000)   Primetime       (000)
NICK°:            1129    DSNY*:              1916
DSNY*:           1060    CARTOON:           611
CARTOON:        526    NAN**:                511
NOGGIN:          314    NOGGIN:              425
NAN**:            301    DXD:                    143
ADSM**:          152    NICKTOONS:        102
DXD:                133    BET:                      97
NICKTOONS:       79    ESPN:                   77
BET:                   51    DISCOVERY:          72
DISCOVERY:       39    TLC:                      62
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 8/24-8/30/09 :
Total Day        (000) Primetime      (000)
DSNY*:             780   DSNY*:             1531
NICK°:              627   CARTOON:          440
CARTOON:         361   NAN**:              396
NAN**:             221   DXD:                  103
ADSM**:            99   NICKTOONS:         68
DXD:                  94   NOGGIN:              68
NICKTOONS:       54   BET:                    60
NOGGIN:            53   DISCOVERY:         49
BET:                   32   ESPN:                  48
DISCOVERY:        27   TLC:                    46
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 8/24-8/30/09 :
Total Day  (000)   Primetime      (000)
DSNY*:       699     DSNY*:             1367
NICK°:        464     NAN**:               487
NAN**:       303     CARTOON:           348
CARTOON:   278     MTV:                    95
ADSM**:     164     ESPN:                   95
DXD:            68     BET:                      91
MTV:            66     COMEDY:               81
BET:             51     DXD:                     72
NICKTOONS: 42     DISCOVERY:          66
COMEDY:      43     TLC:                      59
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Monthly Year-to-Year Comparison: Total Day Rankings among K6-11 (000) 7/27-8/30/09 vs. 7/28-8/31/08, Cable Networks Only:
Network:                        (000)   %diff
DSNY:                              778      +17%
NICK° :                             712        -4%
CARTOON:                        414       -10%
NAN*:                              276      +16%
ADSM**:                          147       -16%
DXD:                                116      +45%
NOGGIN:                            64      +28%
NICKTOONS:                       61        -3%
DISCOVERY:                       33        -35%
THE N:                               30         +3%
°Nickelodeon Total Day 6a-11p
*NAN Total Day 9p-6a
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 11p-6a
The networks listed are mostly those cable networks that regularly appear on the K6-11 weekly ranking charts.
Source: Disney Research from Star Media Multitrak Reporting System Live+7 Blended with Live+SD from 10/16/2006 to date; Data prior to 12/26/2005 is based on Live Viewing

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, August 29, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1477; K6-11   950; TWEENS 9-14 678
DISNEY CHANNEL:     K2-11 1414; K6-11 1027; TWEENS 9-14 814
CARTOON NETWORK: K2-11   572; K6-11   411; TWEENS 9-14 357
DISNEY XD:               K2-11   196; K6-11   139; TWEENS 9-14   93
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, August 30, 2009, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:    K2-11 1365; K6-11 996; TWEENS 9-14 873
NICKELODEON:         K2-11 1296; K6-11 820; TWEENS 9-14 647
CARTOON NETWORK: K2-11   626; K6-11 434; TWEENS 9-14 307
DISNEY XD:               K2-11   175; K6-11 120; TWEENS 9-14   76
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, August 31, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1043; K6-11 479; TWEENS 9-14 350
DISNEY CHANNEL:     K2-11   986; K6-11 690; TWEENS 9-14 589
CARTOON NETWORK: K2-11   489; K6-11 317; TWEENS 9-14 292
DISNEY XD:               K2-11   164; K6-11 122; TWEENS 9-14   89
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question:  Gleek was a monkey on what series? SUPER FRIENDS  Kudos to: Joe Swaney-Cartoon Network/Adult Swim/Atlanta; Rich Thomas-Disney Publishing/NYC; Brian Yanish-The Scrap Kins/NY; David Stern-BARD Entertainment/NYC; Richard Quan-Imaginary Time/San Francisco; Obie Scott Wade-ObieCo Entertainment/LA; Steve Behling-Disney Publishing Worldwide/Glendale; Stefanie Tier Friedman-Top Tier Licensing/Agoura Hills; Josh Prikryl-Shanghai Cartoon/Shanghai; Michael O’Brien-Flyingbark Productions/Sydney

Today’s Trivia Question:  “Hey You Guys!” hailed the start of what show?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!
09.02.09

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