Wednesday, September 24th, 2008


Cynopsis: Kids!


Good morning. It’s Wednesday, September 24, 2008, and this is your first early morning Kids briefing.

Netflix, Inc., signs new individual deals with CBS Television Network and Disney-ABC Television Group that will make their respective current season episodes of a number of shows to be streamed at Netflix.  Specifically of interest for the kid world is that included in the deal with ABC are Disney Channel’s original series Hannah Montana, Wizards of Waverly Place and The Suite Life on Deck, the latter of which premieres this Friday on the network.  Wizards of Waverly Place and The Suite Life on Deck can be streamed instantly at Netflix beginning this week, 24 hours after each episode’s initial broadcast.  Hannah Montana will be available online via Netflix beginning this November.  A range of other Disney Channel series episodes will be available beginning 2009.


A second season of Bakugan is in the works from co-production partners Nelvana Enterprises, Spin Master, Sega Toys and TMS Entertainment.  Currently in production, season two of the anime series is titled Bakugan: New Vestroia (26×30) and will be ready for air in spring 2009.  Bakugan currently airs on Cartoon Network (US) and Teletoon (Canada).  Bakugan toys/accessories based on the property are available in the US, Canada, Australia and much of Asia, and set to bow in France and the UK for holiday 2008 and across the rest of Europe in 2009 in tandem with broadcast debuts.

Echo Bridge Entertainment inks a range of international licensing deals for kids and teen series from the Alliance Atlantis catalog, including the teen targeted Degrassi series and Instant Star and several animated kids series.

  • Degrassi Season 7 (23×30) has been acquired by broadcaster Virgin 17 (France), meanwhile Degrassi: The Next Generation season 8 (22×30) is currently in production.
  • Picking up Instant Star season 4 (12 episodes) is Virgin 17 (France) and Mediaset (Italy).
  • Lunar Jim broadcast deals include: ZDF (Germany) taking season 2 (19 episodes); BBC Worldwide in Poland for season 1 and 2 (26 and 19 episodes respectively); ABC Australia picks up season 2 and re-licenses season 1.
  • Re-licensing deals include ABC Australia for Dragon Booster season 1 (39 episodes) and Norway’s TV2 for season 2 (12 episodes) of Adventures of Sinbad.

CBBC picks up a second season of Aardman Animations series Shaun the Sheep (40×7).  Production on the new season is set to begin in early 2009.  Aardman has inked a number of TV deals for the new season including ABC Australia, TF1 (France), WDR (Germany), YLE (Finland), SVT (Sweden), DR (Denmark), Noga (Israel).

9 Story Entertainment heads to Mipcom with the trailer for its new live-action adventure series for kids, Survive This! (f/k/a Survivorman Kids).  Created by 9 Story, Survive This! (13×22) is a YTV (Canada) commission that features a group of teens striving to survive in the wilderness for three weeks with series host Les Stroud, best known as Survivorman, serving as their mentor and judge.

Program Call: If your company is attending MIPCOM with programming, we will include a cynopsized MIPCOM international and multicultural and MIP Junior program Shopping List in Cynopsis: International and Cynopsis: Kids the week before the market. So send along only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.). If your company is interested in being included, please send the details to [email protected] by Thursday, October 2, 2008.


PBS Kids Sprout has entered into a partnership with Pajama Program, a non-profit, to launch The Great Sprout Tuck-In initiative, which underlines the importance of teaching kids and families about giving, in this case new pajamas and new books.  Launching November 24, The Great Sprout Tuck-In includes a series of Public Service Announcements (PSAs) aimed at both preschoolers and their parents/guardians, which introduce the campaign and features Nina from Sprout’s The Good Night Show and the Pajanimals, four puppet characters from the new series produced by The Jim Henson Company and 4Kids Entertainment.  The spots also direct adults to more information and how to donate at, where a microsite will be available beginning October 1, ahead of the campaign launch.  Pajanimals bows on Sprout this November.

Some kids across the country will be feeling The Force at home this Saturday, September 27 as Cartoon Network continues its efforts to promote the launch of the new Lucasfilm Animation series Star Wars: The Clone Wars with a one-hour special on October 3, at 9p, on both Cartoon Network and Cartoon Network HD.  Cartoon Network has teamed with House Party, a viral marketer, to host 2,000 in-home viewing parties nationwide.  Each kid selected to host a party will receive a party kit and the first two episodes of the new series to screen for their friends.  If you want to see how those parties go you can check in at, where the party hosts will share the goings on.

Nickelodeon and Sony BMG release the first digital album of the Nick Jr. series Yo Gabba Gabba! on Tuesday, October 14, available exclusively on iTunes.  Additionally, the album will be available day-and-date with the release of the season one DVD release of, Yo Gabba Gabba!: The Dancey Dance Bunch!, which features four new-to-DVD episodes and celebrity appearances.  Season two of Yo Gabba Gabba! kicked off this week with new episodes on Nick Jr. that will be followed by more new episodes beginning October 20.

Majesco Entertainment Company enters into an agreement with Scholastic Interactive, a division of Scholastic Media, to distribute Scholastic’s console and handheld titles in North and South America.  Titles including as part of the agreement include Goosebumps HorrorLand for Wii, PlayStation 2and Nintendo DS, slated for release this October, as well as catalog titles including I Spy Fun House and Animal Genius for Nintendo DS.

Warner Bros. Interactive Entertainment releases Lego Batman: The Videogame.  Based on characters from the DC Comics universe, Lego Batman: The Videogame is developed by TT Games and available for Xbox 360, Playstation3, PlayStation 2, PSP, Wii, Nintendo DS and Windows PC.


Nadia Belhiba is named Director/International Sales, FitzRoy Media.  Belhiba will is responsible for worldwide sales of the company’s slate of kid’s properties, which are available for a range of platforms.  Belhiba was most recently Account Manager/TV, Digital Media & Advertising, Reed Midem.  Belhiba will attend Mipcom next month.

That’s-A-Wrap Productions sings on several top production members in Australia for its upcoming sci-fi action-adventure TV project, Resistance.  Joining the production are:  Toby Pease as Producer/First AD (Steven Spielberg’s Pacific, Charlotte’s Webb, The Matrix trilogy, Scooby Doo and Titanic); Gary Kurtz as Supervising Producer (producer Star Wars, The Empire Strikes Back and The Dark Crystal); Guy Gross as Composer (Farscape, Priscilla, Queen of the Desert); and Charles ‘Chucky’ Kenway will serve as Concept Illustrator (Babe, Babe: Pig in the City, The Matrix and Mad Max).


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 9/15-9/21/08 :
Total Day      (000)   Primetime      (000)
NICK°:            1037    DSNY*:            1221
DSNY*:             705    CARTOON:         771
CARTOON:         586    NAN**:             431
NAN**:             252    NOGGIN:           348
NOGGIN:           241    ESPN:               172
ADSM**:           190    TOON DIS:        130
TOON DIS.:       109    NICKTOONS:     124
NICKTOONS:       77    THE N:                92
ESPN:                 55    BET:                   79
THE N:                45    DISCOVERY:       73
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 9/15-9/21/08 :
Total Day       (000)  Primetime       (000)
NICK°:              532    DSNY*:             999
DSNY*:             509    CARTOON:         551
CARTOON:         373    NAN**:             313
NAN**:             191    ESPN:                120
ADSM**:           151    THE N:                79
TOON DIS.:         58    TOON DIS:           69
NICKTOONS:       47    NICKTOONS:        64
NOGGIN:             42    NOGGIN:             59
THE N:                38    BET:                    53
ESPN:                 37    DISCOVERY:         49
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 9/15-9/21/08 :
Total Day  (000)   Primetime      (000)
DSNY*:        434     DSNY*:            835
NICK°:         369     CARTOON:        434
NAN**:        284     NAN**:            420
CARTOON:    259     ESPN:              162
ADSM**:      171     THE N:               95
ESPN:            64     COMEDY:            95
THE N:           51     BET:                   81
COMEDY:        47     MTV:                  73
MTV:              47     DISCOVERY:       71
BET:              39     NICKTOONS:       45
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Answer to Yesterday’s Trivia Question: What was ALF’s girlfriend from Melmac’s name?  RHONDA Kudos to: Daniel; Kerry Hughes-qubo/NY; Len Appel-Screenvision/NY; Chip Beaman-Soundelux Design Music Group/Hollywood; Matthew C. Bergeron-Disney ABC Cable Networks Group/Burbank

Today’s Trivia Question:  What was the name of He-man’s legless, wizard friend? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

Cynopsis Kids Ad Sales:
Jennifer Franko – 203-583-9796 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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What would a year be without something new from Cyn opsis? Introducing …

Cynopsis Media: Top Tier
Executive Search Division

High level executive search, candidates fully screened and vetted, meeting precisely your criteria.

For more information, call Trish Pihonak 203.926.9878
if you’re looking to make an executive change, or are looking for a change of scenery yourself.
[email protected]
Cynopsis Media: Top Tier

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: VP AD SALES OPERATIONS/NYC: Mng daily operational activities. Control activities of advrtsng traffic dept; dvlps systems for inventory identification, tracking & billing. 8+ yrs brdcst traffic exp. (10/1)

JOB OPENING: DIRECTOR PRICING AND PLANNING/NYC: Work with sales ops team to maximize revenue, monitor inventory & scheduling of ordered deals. 5 yrs exp cable ad sales. (10/1)

JOB OPENING: SALES COORD/Univision/NY: Highly motivated. Mng tasks/srvcng agencies/clients daily basis. Det. oriented/comm/PC & math skills. 1-2 Yrs Media Exp, Deal Maker exp a +, Spanish a +. EOE. Res: [email protected] (10/1)

JOB OPENING: RSRCH DIR/NAT GEO/NY: Mng daily aspects of Ad Sales Rsrch (tracks/trends & analysis) for channel. Formulate innovative concepts w/ regards to sales objectives/goals.6-8 yrs exp media ind rsrch pref’d; (10/1)

JOB OPENING: SR MGR PROGR PUBLICITY/A&E TV/NY: Dev History PR strategies on print/electronic & internet props. Mng Public Affairs & Mktg prtnships & talent. BA & 5+ yrs TV publ cable/b’cast/news. Apply: (10/1)

JOB OPENING: AE/Fuse/NY: Sell dig media & multi-platform. Incr exst’ing clnts, gen new biz rev. Prsnt new prgmng, brand pos, mktg opps. Excl. interpers’l/org skills/MS Excel & PP. Send Rez to: [email protected] “AENY” in sub (9/30)

JOB OPENING: ACCT SERVICE REP/The CW Network/Chicago: 2+ yrs nat’l media exp a +. Provide support for Dir of Mid West Sales; Maint. accts, mng commercial inv. Exc verbal, orgnzt’l & time mngmnt skills [email protected] (9/30)

JOB OPENING: VP, RESEARCH/TLC/SS: Lead all Research efforts/functions as primary point of contact for Network to anticipate/ fulfill needs for consumer-based and marketplace information. Apply: , Req#8319 (9/30)

JOB OPENING: VP, SCHED/TLC/SS: Oversee sched for prgrms; optimize ratings by leveraging prgrmng inv & premieres. Incl ad sales, prod, mktg., dev., etc. Mng ntwrk relationship w/ ad sales to optimize rev. Req#8245 (9/30)

JOB OPENING: PUBLICISTS/Telepictures Prods/LA, NY: Unit pubs for syndicated tv shows and websites. Pitch/secure stories/content. Write/distrib releases. Work w/exec/staff. 5-8yrs exp Res: [email protected] (9/30)

JOB OPENING: DIRECTOR PROGRAM RESEARCH/MTV/NY: 5+ yrs Nat’l TV Research/ratings. Strong leadership sk; detail-oriented, proactive; analytical sk. Expert w/Nielsen, MRI, etc. EOE/M/F/D/AAP. Apply (9/30)

JOB OPENING:  EXEC ASST/AMC/NY: Provide direct admin/office support to busy mktg SVP. Proactive, highly organized professional needed w/3+ yrs relevant exp nec.MS Office + Ntwrk/TV exp pref. res: ref# 7068BR(9/27)

JOB OPENING: PRODUCTION ACCOUNTANT/Little Airplane Productions/NYC: Oversee all aspects of finance and payroll on several broadcast productions. Must have knowledge of Vista software: [email protected] (9/26)

JOB OPENING: EDITORIAL DIR/Bravo Digital/NBCU/NY: Lead execution of editorial aspects of, develop content concepts, supervise writing & editing of copy. BA & 5 yrs editorial exp. , job# 847495 (9/26)

JOB OPENING: VP/DIRECTOR FP& A/MTVN/Harmonix: Responsible for the FP&A, reporting and analysis for MTV’s Harmonix division. Apply: EOE (9/26)

JOB OPENING: Busy NYC reality TV prod co seeks SR DEVEL EXEC to create/devel new shows. Reports to owners of company. 4+ yrs devel experience–ideally reality/unscripted–& proven track record. Send resumes to [email protected] (9/26)

JOB OPENING: DIRECTOR, PROJECT MNGMNT: Project Dir is needed for creative services dept. of Versus TV ntwrk in Philadelphia, PA. 5 yrs’ exp. and Bachelor’s degree req. Apply online: EOE (9/26)

JOB OPENING: CNS SALES PLANNER/ NY: Will create sales proposals & generate plan’g costs for TV ntwrks. 2 yrs exp. Agency Plan’g or Cable/Brdcst Ad Sales/Sales Support req. Apply: EOE (9/26)

JOB OPENING: ONLINE AE / Min 2 yrs online ad sales; Gen rev by cold calls, marketing, relationships for girls fashion, entertainment, social network in LA. [email protected] (9/25)

JOB OPENING: DIR ONLINE SALES/ Min 5 yrs online ad sales leader; drive team rev, estab territory, strat partners for girls fashion, entertain social network in NYC. [email protected] (9/25)

JOB OPENING: DIR, ONLINE BRAND/ Min 3 yrs in brand mktg role in online media; prior kid entertainment exp. Dev, manage consumer mktg efforts for girls fashion, entertain, social network in LA. [email protected] (9/25)

JOB OPENING: VP LAW/ RAINBOW MEDIA/NY: Negotiate agreements between networks (e.g. AMC, IFC) and affiliates  e.g. Cable/Mobile Cos. Needs JD and exp. with affiliate agreements. Resume: [email protected] (9/25)

SUMMER/FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDITS ONLY: TV PROD. INTERN/PICTURE THIS, NY: Emmy Winning Production Co. Duties: Rrsch, logging, assist post, phones, runs. Exp w/ Word & Excel. Min 2-3 days/week. Local Trvl Stipend avail. [email protected] (10/1)

FALL INTERNSHIP CREDITS ONLY: PR Intern: Provides PR outreach & client strategic insights. Supports internal functions, incl. editorial placement, mktg, & admin. Focus on ethnic markets. Semester-long, unpaid. [email protected] (10/1)

FALL INTERNSHIP CREDITS ONLY: INTERNS: Bright & passionate. Neal Stevens/Stevens & Assoc., prod 5 features films in past 6 yrs. Learn ropes from A-Z. Script coverage, dvlpmnt, possible assoc of credit for movies & much more.Email: [email protected] (9/30)

FALL INTERNSHIP CREDITS ONLY:PROG. PLANNING & SCHED./Oxygen/NYC: seeks students w/ great clerical & time mgmt skills to provide admin./project support to dept. Must be familiar with Excel. Resume/Cover/Avail. to: [email protected] (9/30)

FALL INTERNSHIP CREDITS ONLY: High Noon Entertainment/LA: Major TV prod. co. seeks enthusiastic students w/ passion for reality TV development. Semester-long, unpaid, for credit internship. Send resume to [email protected] (9/30)

FALL INTERNSHIP CREDITS ONLY:  PROGRAM PLANNING/Bravo/Burbank: seeks smart, enthusiastic students w/ passion for entertainment TV. Familiarity w/Excel a must. Resume/cover letter w/availability to: [email protected] (9/27)

FALL INTERNSHIP CREDITS ONLY: TV RESEARCH INTERN /LA/MGM TV: Work in Research dept. Opp to learn about domestic & Int’l TV distrib. Strong Comm skills, comfort with Microsoft Office tools req. Approx 12 hrs/wk. Res/cover to: [email protected]  (9/27)

FALL INTERNSHIP CREDITS ONLY: AD SALES INTERN /Oxygen/NBCU:Assists ad sales dept w/researching prospective clients&sending out client materials.Great opportunity! Semester-long, unpaid, must receive [email protected] (9/26)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact [email protected] for more information ….

SITUATION WANTED: Award Winning NY based Writer/Producer/Editor seeks work in promos, sales tapes, sizzles, short form etc. Own Avid with 13+ years network exp. Email: [email protected] (10/1)

SITUATION WANTED: REALITY CHALLENGE PRODUCER – Network & cable experience — Physical & emotional challenges  A variety of formats. Very creative, with the experience to get the job done right. [email protected] (9/30)

SITUATION WANTED:  EXEC. IN CHARGE OF PROD: Premium Cable & Ntwrk exp, Mult Emmy’s, Exec Prod, Exec in Charge, Coord Prod, Line Prod, Prod/Dir seeking sports, ent, event prod opportunities, LA/NY. E-mail: [email protected]  (9/27)

SITUATION WANTED: EXECUTIVE/ADMINISTRATIVE ASSISTANT for 30 plus years. Worked in production for Exec. Producers, Writers, Directors and high level executives. Excellent skills … email [email protected] (9/26)

E-mail [email protected] for rates and specs for Job Openings.

Interested in posting your Video Resume? Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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