Wednesday, September 22nd, 2010


#1 movie four years in a row!
With success of Camp Rock 2:The Final Jam,
Disney Channel now owns the biggest cable movie of the year since 2007

The premiere surpassed the Nickelodeon and
Cartoon Network audience by triple-digit percentages.

Be on board for next year’s big hits! Call Disney Media at 212-807-5801

Source:The Nielsen Company (StarTrak), 1/01/07-12/30/07,12/31/07-12/28/08,12/29/08-12/27/09,12/28/09-9/6/10, M-Sun 6a-12a,Feature Film Detail Type Code Only; vs. Nick/Cartoon: 9/3/10 CR2 vs. Nick/Cartoon 8p-10p.Data is Live & SD.

Cynopsis: Kids!

Good morning. It’s Wednesday, September 22, 2010, and this is your first early morning Kids briefing.

DC Entertainment (DCE) unveiled its bi-coastal plan, which will see its business related to the development and production of feature films, TV, digital media, video games and consumer products and administrative functions to Warner Bros. property Burbank, California.  Meanwhile DC Comics publishing operations will remain in New York.  Moving the year-old DCE to California supports the company’s efforts to integrate its business/brand/characters into Warner Bros.’ feature films and multiple other Warner Bros. and Time Warner distribution platforms.  DCE’s move to California is expected to be complete by the end of 2011.


Carla Gugino (Race to Witch Mountain, Night at the Museum, and the upcoming Sucker Punch) joins the cast of Fox‘s family feature film of Mr. Popper’s Penguins, per Variety.  The movie already stars Jim Carrey, which is based on Richard and Florence Atwater’s classic 1938 kids book of the same name.  Mark Waters is directing the live-action movie and John Davis and his Davis Entertainment are producing.

Program Call: Cynopsis Media will be producing our annual MIPCOM Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, September 30, the week before MIPCOM 2010 in Cannes. If you would like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location and who will be attending from your company. To be included in this free and highly-viewed special edition, please send your submission to [email protected] no later than Friday, September 24, 2010. A confirmation email will be sent following each submission (if you don’t receive a the confirmation email, please resubmit).


Hole in the Wall joins Cartoon Network‘s Wednesday night programming line-up on October 6 at 7:30p.  The night will also include new episodes of the network’s reality series Dude, What Would Happen at 8p and Destroy Build Destroy at 8:30p.  Hosted by Teck Holmes (The Real World Hawaii), pits two teams of families against one another in the humorous game show.  Hole in the Wall is produced by FremantleMedia North America, with Scott St. John serving as executive producer.

Nickelodeon will premiere two new hour-long preschool specials based on its popular series Go, Diego, Go! and Ni Hao, Kai-lan.  The Go, Diego, Go! special, Diego’s International Rescue League, will debut Friday, September 24 at 10a.  Actress Lucy Liu (Charlie’s Angles, Kill Bill Vol. 1) will guest star as the Bear Queen in the Ni Hao, Kai-lan special, Princess Kai-lan, which is set to premiere Friday, October 8 at 1p.  Both specials will simulcast on Nick Mobile.

CBC (Canada) commissions DHX Media for a third season of the animated preschool series Animal Mechanicals, bringing the total number of episodes to 73×11.  In addition to producing the action/adventure series, DHX Media also handles the licensing and merchandising for Animal Mechanicals and will be at Brand Licensing Europe seeking new licensees.  The series airs around the world and is set to debut in the US this fall on The Hub.


DQ Entertainment (DQE) enters into a licensing deal for The Jungle Book in Germany with Universal Trends, along with co-production partner ZDF Enterprises.  Under the three-year pact, Universal holds the licensing and merchandising across Germany, Austria and Switzerland for figurines, puzzles, board games and outdoor toys (e.g. surprise bags, ‘gotchaballs’, key rings, fabric figures) and outdoor games (e.g. inflatables, sporting goods, beach toys and backpacks).

4sight licensing solutions enters into a license deal with European Home Designs (EHD) to produce pet beds and bedding products (pet blankets, throws and pillows) under the American Kennel Club (AKC) brand in the US.  EHD also produces pet products for other brands including Nestle Purina, and US Army brand, as well as its own line of pet accessories under the Bow-Wow Pet brand name.  4sight licensing solutions is a unit of 4Kids Entertainment,


Paris-based Planet Nemo Productions grows its sales team with the appointment of Jorge Patino Donaggio as International Sales Manager.  Based in Barcelona, Patino Donaggio will report to Director/International Sales & Co-Productions, Nathan Waddington in London.  Patino Donaggio most recently served as Manager/International Sales and Acquisitions, Edebe Audiovisual.


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 9/13-9/19/10 :
Total Day      (000)   Primetime       (000)
NICK°:            1142    DSNY*:             1355
DSNY*:             860    NAN**:               799
CARTOON:         496    CARTOON:          696
NAN**:             440    NICK JR*:           520
NICK JR*:          354    DXD:                  179
ADSM**:           187    ESPN:                 172
DXD:                 136    NICKTOONS:       162
NICKTOONS:        89    MTV:                    90
ESPN:                  62    BET:                     84
TEENNICK:           53    TEENNICK:            69
MTV:                    53
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 9/13-9/19/10 :
Total Day      (000)   Primetime       (000)
NICK°:             619    DSNY*:              998
DSNY*:            548    NAN**:              602
NAN**:            320    CARTOON:          497
CARTOON:        310    DXD:                  133
ADSM**:          111    NICKTOONS:       120
DXD:                 98    ESPN:                  102
NICKTOONS:      66    NICK JR*:            101
NICK JR*:          63    TEENNICK:            60
TEENNICK:         46    BET:                     57
ESPN:                37    MTV:                     50
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 9/13-9/19/10 :
Total Day      (000)   Primetime       (000)
DSNY*:            459    DSNY*:              811
NICK°:             454    NAN**:              663
NAN**:            379    CARTOON:          394
CARTOON:        216    MTV:                  121
ADSM**:          136    ESPN:                 115
DXD:                  76    DXD:                  114
MTV:                  75    NICKTOONS:         90
TEENNICK:          58    TEENNICK:           80
NICKTOONS:       50    DISCOVERY:         66
ESPN:                 46    COMEDY:              65
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, September 18, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1817; K6-11 1286; TWEENS 9-14 1014
DISNEY CHANNEL:     K2-11 1228; K6-11   815; TWEENS 9-14 611
CARTOON NETWORK: K2-11   524; K6-11   353; TWEENS 9-14 219
DISNEY XD:               K2-11   136; K6-11     95; TWEENS 9-14   63
NICKTOONS:              K2-11   136; K6-11     99; TWEENS 9-14   60
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, September 19, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1253; K6-11 862; TWEENS 9-14 616
DISNEY CHANNEL:     K2-11 1070; K6-11 717; TWEENS 9-14 644
CARTOON NETWORK: K2-11   611; K6-11 380; TWEENS 9-14 255
DISNEY XD:               K2-11   233; K6-11 184; TWEENS 9-14 163
NICKTOONS:              K2-11   113; K6-11   84; TWEENS 9-14   60
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, July 14, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 696; K6-11 394; TWEENS 9-14 246
DISNEY CHANNEL:     K2-11 805; K6-11 465; TWEENS 9-14 376
CARTOON NETWORK: K2-11 486; K6-11 260; TWEENS 9-14 174
DISNEY XD:               K2-11 150; K6-11   98; TWEENS 9-14   85
NICKTOONS:              K2-11   77; K6-11   55; TWEENS 9-14   43
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:
This character was originally drawn by cartoonist Dik Browne, and her voice was originally provided by June Valli in a TV commercial that first aired in the 1950’s.   The lyrics of the song were updated as recently as 1997.  Who is she?  MISS CHIQUITA BANANA  Kudos to: Tom Sieberg-HUGE/Brooklyn; Rich Ross-Walt Disney Studios/Spain

Today’s Trivia Question:  If you are from the planet Zetox,  who are you and what show are you on?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

  JOB OPENING:  WEB DEVELOPER/Hallmark Channel/Studio City: 3 years web develop. & database management. See full posting and apply @   (9/29)

JOB OPENING:  RESEARCH MGR/Comcast Networks/NYC: 5+ yrs exp in TV Rsrch, Support Ad Sales, create estimates. Nielsen, Star Media, MRI, Simmons; strong PC & interpersonal skills req. (9/29)

JOB OPENING:  MKTG SOLUTIONS MANAGER/G4/LA:  Job respon. include ideation and execution of multi-platform integration/sponsorship programs. 3-4 yrs exp. in TV mktg/ad sales. Expert in PowerPoint. Apply  [email protected] (9/29)

JOB OPENING:  P.R. PROFESSIONAL/LA: Seeking a P.R. Professional to handle day-to-day publicity for two highly-rated nationally syndicated television newsmagazines. 10-15 years exp in TV Publicity. Resume: [email protected] (9/29)
JOB OPENING:  KVOA-TV/TUCSON: Looking for REGIONAL SALES MGR and strong ACCOUNT EXEC who want to join a dynamic team. 2-3 yrs sales/mngmnt exp’ is req’d & college deg’ pref’d. Email Resume: [email protected] and [email protected] (9/29)

JOB OPENING:  PRODUCER, DIGITAL MEDIA & MARKETING CREATIVE/Nickelodeon/NYC:  3+ yrs online producer or proj mngr exp./Strng org, detail-orientd, prblm slvr/Strng client mngmnt & comm skils.  EOE/M/F/D/AAP. Apply (9/29)

JOB OPENING:  MANAGER, CAMPAIGN CONCEPTS/ Non-Nickelodeon-Branded Adv/NYC:  5+yrs adv or int mktg exp./Problem Solver/Strng listener & writer/Kwldge of pop culture, tv, & digi trends. EOE/M/F/D/AAP Apply (9/29)

JOB OPENING: RESEARCH DIR/CAFEMOM/NY: Res. studies for ad prgrms, update synd. res. reports, ad hoc reports for mgmt insight. 5 yrs exp; exp w/comScore or Nielsen NetRating data; Excel, PPoint. More at (9/28)

JOB OPENING: RESEARCH ANALYST/CAFEMOM/NY: Monitor & coordinate prop. res. studies; raw data into insights; 3 yrs exp; exp w/survey writing & analysis; Excel, PPoint, SPSS. More at (9/28)

JOB OPENING: TV SYND ACCT COORD/NYC: LOA’s/ Contracts/Signature Follow Up/Fully Executed. Prepare sales presentations TV & Cbl ntwrks. Strong PC/MS, verbal & written comm. skills. For more info & send resume: [email protected] (9/28)

JOB OPENING: DIRECTOR PRODUCTION COMPANY/NY & PA: 2+ yrs EXP in Promos and Commercials/ Pro. Co. looking for freelance Director with A+ reel & references, resumes to [email protected] (9/25)

JOB OPENING:  SR RSRCH MGR/Canoe Ventures/NYC: 7+ yrs. Primary/Consumer rsrch (a must). TV and/or Agency exp req’d .To apply and more job details go to: . Canoe voted #1 of the Top 10 places to work in Cable (9/25)

JOB OPENING: PR MGR/Turner/ATL: Req’s 8+yrs PR exp pref TV ntwrk, media co. or cable affil. Interact/support TNS leadership team; collaborate in dvlpmnt of core communication strategies/initiatives. Resume: [email protected] (9/24)

JOB OPENING: DIR PROG PLAN & STRAT/EPIX/NY: Mng prog sched, plann’g & strategy; Ovrsee content inventory mgmt, generate ratings, strat anal.  5+ yrs cable prog plan exp, premium cable, Excel exp. EOE (9/24)

JOB OPENING:  VP, ACQ & STRATEGY/EPIX/NY: Resp for acqs (linear, VOD, &  brdbnd).Ovrsee prgrmng model, mng budget, neg film agreements. Dev/launch new prog offerings. 8+ yrs studio/ntwrk exp, MBA pref. EOE (9/24)

JOB OPENING: ALL LEVELS OF STAFFING/ATLAS MEDIA CORP/NYC:  Seeks staffing at all levels for multiple new shows, variety of genres.  Email resume to:  [email protected] (9/23)

JOB OPENING: Sr. Research Analyst/IFC- Ad Sales/NY: collect & formulate research info. & complete client/agency RFP’s.  Ent./ TV industry exp.  Nielsen Toolbox exp a must.  Please send resume to [email protected] (9/23)

JOB OPENING: SALES ACCT EXEC /TV Guide Mag/NY:  Exp/contacts ent media, ntwrk prgmng a plus.Increase existing bus, generate new ad revenue, dvlp strategic plans, negotiate rates &schedules. Apply to [email protected] (9/23)

JOB OPENING:  DIRECTOR HLN PR/NY: 10 yrs PR exp w/heavy emphasis on entertainment & news; strategic, strong communicator; understanding of publicity tactics across all platforms. TV PR exp desired.Resume: [email protected] (9/23)

JOB OPENING:  DIGITAL AD SALES PLNR (1yr exp) & DIGITAL SALES PERSON (2 yrs exp)/MOG MUSIC NETWORK/NYC: 2 new hires to work in fast paced dynamic environment w/rapidly growing co. EXP’D PROFESSIONALS ONLY. Resume: [email protected] (9/23)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNS CREDIT ONLY:  PRODUCTION&POST/NY: Small co w/feature doc commission seeks interns to work closely w/ prod. and dir. on final touches of prod, and all of post. You will be an integral part of the process.Send resume: [email protected] (9/29)

FALL INTERNS CREDIT ONLY:  Corporate Product Rights Intern/CBS/LA:Should have knowledge of PHP Coding and MYSQL Database Development.For credit and must be a student.Apply: and reference #6795BR (9/29)

FALL INTERNSHIP CREDITS ONLY: MKTG INTERN/Fans Without Footprints/NYC: Interns will work on growth strategies for 3 early-stage green marketing platforms focusing on sports, film/production and fashion industries. Resume: [email protected] (9/28)

FALL INTERNSHIP CREDITS ONLY: INTERNS Talent Agency Theatrical & Commercial Div /LA: 2+ days/wk. Ideal for Comm/Mktg/Film & TV majors. Exc orgnztl, mktg, comm/writing skills & PC knwlg pref’d.Send resume in body of email: [email protected] (9/25)

FALL INTERNSHIP CREDITS ONLY: INTERNS /SnagFilms (PT & FT) : Help us as our bus. rapidly expands. If you love documentaries, this is a place for you to be. Visit website for more info. Cvr letter/resume: [email protected] (9/25)

FALL INTERNSHIP CREDITS ONLY:  PRODUCTION AND DEVELOPMENT INTERNS: Reveille (The Office, The Biggest Loser), an independent production & distribution company, seeks fall interns. Unpaid. Must receive college credit. Send resumes to [email protected] (9/24)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: PRODUCTION MGR 20+ yr NYC exp-live ent/news/sports/talk/mag/docs: studio/remote- hands-on- bld/guide team.Cap+op bdgt/rept/fcast. Fmr CAM/LD/TD/P-D. Contact: [email protected] 206-715-4273 (9/29)

SITUATION WANTED:  AUDIO ENGINEER FOR AUDIO POST-PRODUCTION POSITIONS in N.Y.C. 10+ years of audio production experience; expert Pro Tools operator; detail-oriented with strong mixing skills. Contact email: [email protected] (9/29)

SITUATION WANTED:  Award winning creative with major cable and network experience in on air promo, branding and marketing available to help boost ratings and revenue. Reel and resume at (9/29)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising, media sales,product,biz development True Closer!!!!! [email protected] (9/28)

SITUATION WANTED: EIC/LINE PRODUCER with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd biz of Prod. Co’s. for major TV & cable nets. Looking for next project. [email protected] (9/28)

SITUATION WANTED: CASTING ASSOCIATE PRODUCER: Indispensable researcher, interviewer. Fearless on phones. Comfortable on deadline. Wide array of contacts. NBC/ABC/NY1. News/ent/pop cult. Immed. avail. (NYC/LI) [email protected] (9/28)

SITUATION WANTED: DIGITAL MEDIA/TECHNOLOGY/CABLE ATTORNEY Broad in-house exp incontent distribution, digital media, technology licensing,affiliate & ad sales. Avail for project/consultant/FT. Contact [email protected] (9/25)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (9/25)

SITUATION WANTED: PRIME TIME EMMY DOCUMETARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (9/24)

SITUATION WANTED: PRODUCTION ASST (NYC/BK/LI): 6 yrs in PA & PM roles. Enthusiasm, humor, always ready to learn! Awesome w/ organizing & details. Deadlines always hit. TV, film, animation, print & web exp. Thanks! [email protected] (9/24)

SITUATION WANTED: 2009 EMMY-NOMINATED WRITER-PRODUCER  20+ yrs experience; PBS/CBS/Disney, etc.  Expert in bldg & leading creative development film/TV/radio/print/music/comedy. Entertainment historian.  [email protected] (9/24)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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