A CYNOPSIS MESSAGE FROM GANNETT

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Cynopsis: DIGITAL
09/21/11

Good morning, it’s Wednesday, September 21, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here. 

The world’s largest social networking site is on track to more than double its revenue this year, thanks to a big boost from ad dollars and from Facebook Credits. Facebook should reach $4.27 billion in revenue in 2011, up from $2 billion last year, according to a new eMarketer report.  The research firm expects Facebook Credits to bring in about $470 million, an increase from $140 million in 2010. Advertising comprises the bulk of the bottom line and should clock in at $3.8 billion, more than double last year’s $1.86 billion haul. The portion of revenue from ads will dip to 89% from 95% of total revenue as the new venture grows, eMarketer said. Look for the site to take in about $5.78 billion in revenue in 2012.
 

 
Digital TV network Revision3 is live streaming one of its shows for the first time on a regular basis. Starting this week, Revision3 will broadcast its video game news show Destructoid live on Fridays from its San Francisco studio. The Monday and Wed editions of the show will still be prerecorded.

Digital music network Music Choice said it now counts 34.9 million listeners ages 13 and up across all dayparts, an increase of 3 million from 2008. According to an Ipsos study of viewers across Music Choice’s 46 channels, 9 of 10 listeners listen weekly and 8 of 10 listen daily. 

Video ad technology provider Eyeview said personalized video ads can increase purchase intent, brand favorability and brand loyalty, according to a new study Knowledge Networks conducted on its behalf. The study participants who saw ads with personalized messaging rated those brands more favorably in recall and intent to purchase.
 
Consumers in the market for autos seem keen on accessing car info on their phones.  Among those who view auto content on their phone, 31% access the content once a week, and 21% access the content almost every day, according to a study from mobile ad network Millenial Media . Mobile auto consumers are mostly 18 to 34, with the audience about 68% male. About one-third of mobile auto consumers make more than $100,000 a year.
 

 
The sponsorship of social features surrounding entertainment programming content can lend a big boost to brand favorability, purchase intent and perceptions of brand leadership, connection and product quality, according to a new study from Yahoo analyzing a campaign an automotive brand did surrounding the Academy Awards. Social voting in particular can drive site engagement, the study said, suggesting that brands may indeed benefit from adding social components to online campaigns. The report found that after only one exposure, 40% liked the brand more because of their sponsorship of social features.

If you were on Twitter on Sunday night, you know it was all Emmys all night and the ratings prove it. According to SocialGuide, the 63rd Primetime Emmy Awards on Fox was the most buzzed about TV event for the week ending Sept. 19 with more uniques and comments than second-place Jersey Shore on MTV and Nickelodeon’s Spongebob Squarepants in third.

 

TV networks and media companies can no longer offer certain text-to-win sweepstakes due to a settlement ruling of a class action lawsuit in California. The ruling primarily covers contests where there would be a premium messaging fee to enter, said a report in Mobile Marketer Daily.

Online campaign platform Change.org  merged with the European-based campaigns platforms Actuable, to create what the companies say is now the world’s largest activism site. Both sites have been used by individuals and others to drive social change through petitions, campaigns and other efforts to garner support for a cause.
 

 
One in six Americans now use an eReader, up from one in ten just a year ago, according to a new Harris Poll. Of those who don’t have an eReader, about 15% will buy one in the next six months. The study also found that those who have eReaders are reading more books than they were before. About 16% of Americans read between 11 and 20 books per year, with one in five reading more than 20 books per year. Among those with eReaders, about one third read 11 to 20 books per year, and more than one quarter read more than 20 books per year.
 

 
Elizabeth Wilner, former political director of NBC News, joined media agency WPP’s Kantar Media as VP for Strategic Initiatives of the Campaign Media Analysis Group. She will be based in New York and work with clients in Washington D.C.
 

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A CYNOPSIS MESSAGE FROM CTAM IN NEW YORK

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Banned Books Week kicks off this Saturday in support of the freedom to read what you want. Check out this list of titles that have been banned at various times from the American Booksellers Foundation for Free Expression.

Later – Daisy
 Daisy Whitney new media reporter and author of The Mockingbirds, filling in for Wayne Karrfalt for Cynopsis: Digital.
09.21.11

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here .

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JOB OPENING: VP, DIST COUNSEL/A+E Networks/NY: 8+ yrs. exp. Sr Aff Sales Atty providing legal &strategic support for U.S., Canadian & Caribbean dist of 10 A+E ntwrks. More info & Apply: www.aetn.com/careers.html #103642 (9/28)

JOB OPENING: PR ACCT SPRVSR/VP/DKC/NYC: Join the firm’s tech, media & Creative Properties practices.Strong publicity exp in 1 or more of following: tech, video gaming, licensing, kids/family ent. Apply to: [email protected] (9/28)

JOB OPENING: DIR MARKETING/RLTV/NYC: Min 10 yrs exp in ad sales/cons/aff marketing at agency, cable or broadcast. Exp w/ brand partnerships/client relations/on-air promotions necessary. Apply: [email protected] (9/28)
 
JOB OPENING: DESIGNER/HGTV/Knoxville: Broadcast designer w/ 1-2 yrs exp in concept, design & animating graphics for on air promos. After Effects exp a must. Demo reel req’d. www.scrippsnetworks.com #2589 (9/28)

JOB OPENING VP, PRODUCTION MGMT & OPS/IFC/NY: Dvlp/mng production ops for IFC TV original productions. 7+ yrs exp maximizing complex prod. budgets & overseeing plnning;industry connections a must. Apply: [email protected] (9/27)

JOB OPENING CONTENT SALES MGR (2)/Thought Equity Motion/NY & LA: World leader in video rights mgmt. Expert ideation, consultative & relationship sales exp. More info: http://corporate.thoughtequity.com/ Res: [email protected] (9/27)

JOB OPENING DIRECTOR/PR/TRAVELCHANNEL/NY. Seasoned pro to support key series and network initiatives w/focus on show publicity & talent relations. Prior TV publicity exp. req’d. Full details, www.scrippsnetworks.com – Req 2607 (9/27)

JOB OPENING MANAGER/PR/TRAVELCHANNEL/DC: Develop & implement program publicity plans for programming & digital initiatives. Prior TV publicity exp. required. Full details, http://www.scrippsnetworks.com & select req 2591 (9/27)

JOB OPENING AD SALES ASST/gmc/NY: Seeking a recent grad w/ previous ad sales/advertising internship exp to asst ad sales dept. Strong Excel & multi-tasking a +. Apply: [email protected] (9/27)

JOB OPENING: SYNDICATION SALES ACCOUNT EXEC/NYC: Looking for a passionate, self-starter for Junior level sales territory. Strong negotiation and communication skills needed. Travel required. Send resume’ to [email protected] (9/27)

JOB OPENING: MEDIA PLANNING MGR/Discovery/FL: 8+yrs exp. Lead team in strategic network planning. Exp w/in media metrics. Guide & gauge campaign perf with effect pre/post report efforts. Mngment exp a must. www.Discovery.com #4312 (9/24)

JOB OPENING: DIR, PROG ADV/HBO/NYC: manages the development and execution of consumer adv and promo plans for HBO Orig Prog. Min 8 yrs brand mktng exp. in entertainment. Apply: http://bit.ly/pyw3xe (9/24)

JOB OPENING: ON-AIR PROMO PREDITOR/NY: Write, produce, edit & direct promos, short form, BTS or interstitial segments. Utilize writing skills and present multiple concepts for each assignment. Apply: disneycareers.com #1250  (9/24)

JOB OPENING: DIR, MKTG/ABC/NY: Lead mktg role for news digital products; leverages consumer insights to drive usage & revenue growth; finds new ways to reach & communicate with our audience. Apply: disneycareers.com #1243  (9/24)

JOB OPENING: SR. DEVELOPMENT PRODUCER/Discovery/FL: 7+yrs exp. Resp for mngng & expanding dev slate for DSC LATAM Networks, seeking new factual, lifestyle prog ideas, talents & formats, Speak Eng/Sp a must www.Discovery.com #4505   (9/24)

JOB OPENING: ANALYST, DIGITAL AD OPS AD NETWORK/Sony Pictures Television/Culver City CA: Manage ad networks and remnant partnership deals for Crackle, Dr Oz, Nate Berkus and more. Go to sonypicscareers.com/Job code: 205378-033  (9/24)

JOB OPENING: SPONSORSHIP SALES PROFESSIONAL/WRNN-TV/RyeBrook NY: Drive new bus. Dev corp partnerships. 3-5 yrs brdcst sales mngmnt/sponsorship exp w/ a strong analytical, strategic & tactical background.Resume: [email protected]  (9/24)

JOB OPENING: PRICING/PLAN’G ANALYST/Fox Cable Networks/NY: Asst in prod of analytical reports, reconcile prgrmng grids & sales, confirm deal invent. BA/BS & 1-2+ yrs Sales Admin or Plan’g exp pref. Adv Excel req. www.foxcareers.com (9/23)

JOB OPENING: EXEC DIR PRGRM PLANNING & SCHEDULING/ENGLEWOOD CO: Direct all sched. & creative planning activities for Starz & Starz Multiplex. Lead in maximizing brand identity & devlp. scheduling strategies. Apply at www.starz.com (9/23)

JOB OPENING: CREATIVE SVCS PAID INTERNSHIP/truTV/NY: The Creative Services dept seeks a fall intern. Resp include handling tape dub/footage ingest requests & quality control of all promos on ISIS. Apply: www.turnerjobs.com (9/23)

JOB OPENING: RSCH ANALYST/NCM MEDIA NETWORKS/NYC: Prepare sales materials using syndicated & primary rsrch based around ad effectiveness & audience positioning; 1 yr media/agency exp. a +, but not required. Apply:  www.ncm.com (9/23)

JOB OPENING: STORY PRODUCERS & WRITERS/20 West Productions/CHICAGO:  Qualified story prods/writers w/ prior exp scripting reality series. Specifically interested in Spanish-speaking candidates. Res/credits:  [email protected] (9/23)

JOB OPENING: JR. PUBLICIST SYFY/NBCUNIVERSAL/NY: Generate maximum, positive press for Syfy programming. Strong consumer/trade press contacts is a must. 2-3 years of publicity exp is required.Apply: www.nbcunicareers.com (#2970BR) (9/22)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: SOCIAL MARKETING INTERNS/STEALTH PICTURES LLC/NYC: Cutting edge entertainment company needs social networking wiz for fall/winter film and tv slate. Open to college credit. Apply: [email protected] (9/28)

FALL INTERNSHIP CREDITS ONLY: Interactive Sales intern duties will include assisting teams with Optimum Homes & Autos. College credit only, internship unpaid. See full posting and apply to www.cablevision.jobs req 15503BR (9/27)

FALL & SPRING INTERNSHIP CREDITS ONLY: PROD INTERN/WESTCHESTER: will see all facets of tv news production, must be avail 2-3days/week. In News dept, Final Cut exp a +. Must receive credit. Send resume to [email protected] (9/23)

FALL & SPRING INTERNSHIP CREDITS ONLY: GRAPHICS INTERN/WESTCHESTER: will learn editing and graphic design, must be avail 2-3days/week. Must receive credit. Send resume to [email protected] (9/23)

FALL & SPRING INTERNSHIP CREDITS ONLY: HR INTERN/WESTCHESTER: will see multiple functions of HR dept, must be avail 2-3days/week. Must receive credit. Send resume to [email protected] (9/23)

FALL INTERNSHIP CREDITS ONLY. START ASAP: RESEARCH INTERNS/NYC/Production Co: Interns wanted. One for PBS Doc. Other to rsrch and dvlp new TV show ideas. Please send cvr ltr & resumes [email protected] (9/22)

FALL INTERNSHIP CREDITS ONLY: Media firm/Beijing: 40 hrs wkly. Unique/exciting media internship overseas.Includes RT flight to Beijing. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (9/22)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: SALES EXECUTIVE w/extensive sports mktg & sales exp seeking a sports mktg/sales opportunity. Proven track record, strong new biz development, account mgmt & C Level exp. Resume upon request. Email: [email protected] (9/27)

SITUATION WANTED: CONTENT DISTRIBUTION, ACQUISITION, BUS. AFFAIRS ATTORNEY 15 yrs exp w/ Nat Geo Ch, Weather Ch, XM Satellite, TCI, Cablevision. US and intl via cable, sat, IPTV, mobile and Internet. Consult or FT. [email protected] (9/27)

SITUATION WANTED: Enthusiastic recent Radio and Television Arts grad eager to take on anything in the industry. Seeking entry-level position. Experience in programming, production, etc.  [email protected]  (9/24)

SITUATION WANTED: PRIME TIME EMMY DOCUMETARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (9/23)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (9/23)

SITUATION WANTED:WRITER/Script Doctor w 16 yrs as Broadcast exec can consult/edit/polish your TV/film/web pitch/bible/screenplay. Credits inc. DeGrassi, DaVinci, Jozi H [email protected] (9/22)

SITUATION WANTED: DIGITAL PHOTOGRAPHER. Illustrate your story in digital images with a twist. David Goorevitch – [email protected] – see his stuff at http://bit.ly/DGlimbo (9/22)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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