A CYNOPSIS MESSAGE FROM NICKTOONS NETWORK

·         This was our best summer EVER, B6-11 +18% vs. 07, including the best month ever, July +28%!

·         Fridays are Laser Awesome! Ratings are up, B9-14 +74% and B6-11 +34%

·         2009: Wolverine and the X-Men and Iron Man: Armored Adventures

Source: Nielsen Media Research 1.M-Su 6A-6A, Nicktoons B6-11 MC CVG AA%, 6/2/08-8/31/08 vs. 6/4/07-9/2/07; Oct 04 – Aug 08 2.Nicktoon’s F 6p-8p time period, 6/27/08-9/7/08 vs 6/29/07-9/9/07, MC CVG AA%. Subject to qualifications upon request.

Cynopsis: Kids!

09/17/08

Good morning. It’s Wednesday, September 17, 2008, and this is your first early morning Kids briefing.

Alpine Pictures signs Martin Short and Jim Belushi to star in its upcoming animated musical feature film Dorothy of Oz.  Short and Belushi will lend their voices to the Jester and the Lion respectively.  Based on Roger S. Baum’s books and writing, Dorothy of OZ is the first in a series of animated movies from Alpine Pictures, in association with Box Office Productions III.  The movie is being produced by Bonne Radford (Curious George, Road to El Dorado, Balto) and directed by noted director/animator Daniel St. Pierre (Everyone’s Hero, and upcoming Quantum Quest: A Cassini Space Odyssey, and Sheepish).  Roger S. Baum is the great-grandson of L. Frank Baum, author of The Wonderful Wizard of Oz and other Oz books.

MORE KIDS STUFF

Hit Entertainment brings Chapman Entertainment’s CGI, stop-motion animated series Roary the Racing Car to PBS KIDS Sprout.  Roary the Racing Car will premiere on Sprout on Monday, October 13 and will air during the network’s live morning block, The Sunny Side Up Show (9a-12p), and weekend mornings during the Let’s Go Show.  Roary the Racing Car is narrated by Sam Hornish Jr., a noted open-wheel racer, making his animation and preschool TV debut.  Roary the Racing Car will also be part of Sprout’s VOD offerings in a dedicated Roary folder, from October 10.  Additionally, Roary-themed clips, games, printouts and crafts will be available later this month on SproutOnline.com ( www.sproutonline.com ).

Nickelodeon’s fifth annual Worldwide Day of Play will be held on September 27, 2008, from 12 noon  3p, during which time Nickelodeon Kids and Family Group will go off the year to encourage kids to get up and get active.  This year is the first time that all of the Nickelodeon networks and related websites will go dark for the three hours.  Nickelodeon channels in 10 different countries will take part in the annual event, and Nick is supporting a range of Worldwide Day of Play events during this time across the US and each of the 10 countries.  Nickelodeon will begin the day at 6a with a cartoon and interstitials, the latter featuring the cast of iCarly, Olympic gold medal swimmer Natalie Coughlin and finalists from My Family’s Go Guts!, all focused on getting active and being healthy.  Between 12p-3p those tuning in and logging on will be directed to go out and play until 3p, when programming and health and wellness messaging continues.  Capping off the day Nickelodeon airs the hour-long finale of My Family’s Got Guts at 8p, and the second season debut of iCarly, including a first kiss for Carly, at 9p.

The Jim Henson Company is set to debut two new CGI animated series, Dinosaur Train and The Skrumps, next month at Mipcom Jr.

• Currently in development, Dinosaur Train (52×11) is a preschool-targeted series about a steam engine that carries a range of dinosaurs from different prehistoric eras.  The series is told through the eyes of Buddy, a preschool-age Tyrannosaurus Rex.
• The Skrumps is a new series, based on the vinyl characters and books created by artists John Chandler, created by performers using the Henson Digital Puppetry Studio.  The Skrumps is being developed for long-form direct-to-DVD and a TV series also planned.  To launch the brand last year, several videos, including a music videos, and character video blogs were produced and distributed via Yahoo Kids!, followed by an interactive game on Yahoo this spring. 

Program Call: If your company is attending MIPCOM with programming, we will include a cynopsized MIPCOM international and multicultural and MIP Junior program Shopping List in Cynopsis: International and Cynopsis: Kids the week before the market. So send along only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.). If your company is interested in being included, please send the details to [email protected] by Thursday, October 2, 2008.

MARKETING/LICENSING

BBC Worldwide reports the September 20 open of the second Teletubbies Play and Development Center with licensee Shenzhen Tianyuan Business Management (SZTY) in Shenzhen, China.  The Teletubbies Play and Development Center features early development skill activities for kids.  The first of the centers opened in the same province in February 2006.

4Kids Entertainment International has signed a license deal with Completely Independent Distribution (CID), a distributor of licensed music and character apparel, to produce a line of retro Cabbage Patch Kids clothing for adults 25+ as well as baby items.  The line will include men’s/women’s t-shirts, hooded tops and women’s shoulder bags and for baby all-in-one jumpsuits.  Under the deal, the clothing will be available in the UK, Ireland, France, Germany, Austria, Switzerland, Norway, Sweden, Denmark, Finland, Iceland, Belgium, Netherlands, Luxembourg, Armenia, Bulgaria, Croatia and the Czech Republic.  4Kids represents the Cabbage Patch Kids brand in Europe.

STONE SOUP

In support of National Preparedness Month, Sesame Workshop in collaboration with the Department of Homeland Security’s Ready Kids will present the Let’s Get Ready! Planning Together for Emergencies outreach program later this morning in Washington DC.  Let’s Get Ready! is a bilingual initiative designed to provide resources to encourage families have a plan and emergency kit in the event of an emergency.

EXECUTIVE MOVES

TiVo Inc. names Anna Brunelle as its new CFO.  She will report directly to Tom Rogers, President and CEO.  Brunelle has been with TiVo for four years, most recently serving as VP/Finance, Controller & Treasurer.  Prior to joining TiVo, Brunelle held corporate controller positions at Broadvision, Adaptec, Roxio and Napster.

20th Century Fox Licensing & Merchandising names Michael Madnick to the newly created position of Exec. Director/Creative Production.  In this new position, Madnick will extend Fox L&M’s relationship with licensing and promotional partners by managing creative projects, TV commercials, content-heavy product development and special events.  Most recently Madnick served in a variety of producer roles for shows on E!, NBC, TLC< Bravo, Comedy Central and the USA Network.  Previously Madnick toiled for Fox for three years at VP/Special Projects and Live Events, Fox Family Worldwide, working on special Fox Family and Fox Kids TV projects.

The International Licensing Industry Merchandisers’ Association (LIMA) names Roger Berman as Managing Director, LIMA Japan.  Berman, who has lived in Tokyo since 1984, takes over the reins of LIMA Japan from Fumihiko “Pochi” Kusama, who recently stepped down from the role after seven years.

RATINGS

Nickelodeon’s premiere of original TV movie, Gym Teacher: The Movie on Friday, September 12 at 8-11p drew an audience of 2.8 million total viewers, in increase of +66% over the time period last year.  The movie was the top telecast across broadcast and basic cable TV for the night among K2-11 with 1.5 million, up by +52%.  Also tuning in to increases were K6-11 1.1 million, up + 64%, Tweens 9-14 972,000, up +66% and Adults 18-49 679,000, an increase of +114%.  On Nick.com the new game of the week, Gym Teacher: intense Training, debuted on September 11 and was the second most played game of the week, just behind SpongeBob’s Spit Wad according to Omniture SiteCatalyst (9/8/08-9/14/08).

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 9/8-9/14/08 :
Total Day      (000)   Primetime       (000)
NICK°:            1066    DSNY*:             1199
DSNY*:             698    CARTOON:          761
CARTOON:         592    NAN**:              474
NAN**:             266    NOGGIN:            294
NOGGIN:           225    TOON DIS:         146
ADSM**:           195    ESPN:                139
TOON DIS.:       117    NICKTOONS:      130
NICKTOONS:       72    BET:                    95
DISCOVERY:        49    DISCOVERY:        88
ESPN:                 48    THE N:                 72
                                  MTV:                   72
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 9/8-9/14/08 :
Total Day       (000) Primetime        (000)
NICK°:              538    DSNY*:              966
DSNY*:             498    CARTOON:          516
CARTOON:         357    NAN**:              350
NAN**:             205    ESPN:                   89
ADSM**:           129    NICKTOONS:         80
TOON DIS.:         62    TOON DIS:            79
NICKTOONS:       45    BET:                      69
NOGGIN:             37    DISCOVERY:          69
DISCOVERY:        34    THE N:                  63
ESPN:                  32    NOGGIN:              55
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 9/8-9/14/08 :
Total Day    (000)   Primetime      (000)
DSNY*:          410     DSNY*:            795
NICK°:           389     CARTOON:        437
NAN**:          271     NAN**:            435
CARTOON:      258     ESPN:              118
ADSM**:        168     BET:                108
MTV:                55     DISCOVERY:      96
ESPN:               51     MTV:                84
DISCOVERY:     50     THE N:              82
THE N:             45     COMEDY:           65
TOON DISNEY:  40     NICKTOONS:     50
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, September 13, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1422; K6-11 936; TWEENS 9-14 683
DISNEY CHANNEL:     K2-11 1017; K6-11 739; TWEENS 9-14 542
CARTOON NETWORK: K2-11   681; K6-11 471; TWEENS 9-14 379
TOON DISNEY:           K2-11   200; K6-11 110; TWEENS 9-14   69
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, September 14, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1201; K6-11 749; TWEENS 9-14 574
DISNEY CHANNEL:     K2-11 1157; K6-11 854; TWEENS 9-14 679
CARTOON NETWORK: K2-11   765; K6-11 527; TWEENS 9-14 351
TOON DISNEY:           K2-11   199; K6-11   95; TWEENS 9-14   67
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, September 15, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1004; K6-11 455; TWEENS 9-14 325
DISNEY CHANNEL:     K2-11   661; K6-11 443; TWEENS 9-14 344
CARTOON NETWORK: K2-11   478; K6-11 252; TWEENS 9-14 173
TOON DISNEY:           K2-11   143; K6-11   77; TWEENS 9-14   47
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question: Who was the mentor/father-figure of the Teenage Mutant Ninja Turtles?  MASTER SPLINTER Kudos to: Erik Kieckhafer-aNb Media/NY; Bridget Brady-WETA/Washington, DC; Scott Gordon-NickJr.com/NY; Christina Schick-HIT Entertainment/NY; Heather Floore-KDAF/Dallas; Mike Patterson-Cartoon Network & [adult swim]/Chicago; Squirrel Rippley-Dark Horse Media/Tucson; Rebecca Rodriguez-Disney Channel/CA; Jordan Francke-Disney Channel/Burbank; Betsy Bozdech-Common Sense Media/San Francisco; Jamie Kokiw-Segal Licensing/Toronto; Emily Claire Afan-KidScreen/Toronto

Today’s Trivia Question: What star of a popular, long-running TV sitcom also had the leading role in the 1976 made for TV movie Dawn: Portrait of a Teenage Runaway? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!
09.17.08

Cynopsis Kids Ad Sales:
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Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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A CYNOPSIS MESSAGE FROM CYNOPSIS MEDIA: TOP TIER

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JOB OPENING: DIRECTOR, PRINT + DIGITAL PRODUCTION/BRAVO TV/NY: Manage dept, work flow, team, budget + planning.Strong comm + org skills. Work well under pressure. Previous Network exp req’d. Fill ASAP. Apply nbcjobs.com #846952 (9/23)

JOB OPENING: AFFILIATE RELATIONS MANAGER/iN DEMAND/NYC: Secure carriage, manage accts & relationships. Marketing bkgnd & min 4 yrs cable exp. 40% travel. Reply: [email protected] (9/23)

JOB OPENING: PROJECT MGR/AND COMPANY/LA: Entertainment adv agency seeks strong candidate to manage client comm, deadlines, creative dev. Industry exp req’d, sports mktg exp a plus. BS/BA+min 3-5 yrs exp. Resume to [email protected] (9/23)

JOB OPENING: MEDIA BUYER / WPB, FL: In-house automotive agency, Degree & min 5yrs exp. Knowledge of NSI, ARB, Scar & SmartPlus. Competitive salary & benefits. Resumes: [email protected] (9/23)

JOB OPENING: DIR. PARTNERSHIPS/LIFETIME TV/NY: resp. for utilizing Lifetime assets to lead the Part. division in the dev. & exec. of customized sponsorship packages Apply at: http://www.mylifetime.com/about/jobs.html (9/20)

JOB OPENING: NATL SLS ASST/UNIVISION COMM/NY: Provide support for AE’s, act as liaison w/ stations/clients. Highly orgnz’d, det oriented & proactive w/ exc comm. skills. All MS & Donovan skills req’d. Res: [email protected] (9/20)

JOB OPENING: MGR PR/AMC tv/NYC: Mng/exec media relations campaigns to support orig prgrmng, ad sales, affil sales & mktg goals.3+ yrs media relations exp. Strong relationship w/press. Res: www.cablevision.jobs ref# 7056BR (9/19)

JOB OPENING: DIR, TALENT/Discovery/SS: Prep offers, handle deal neg. etc. for Discovery’s Nets & internal bus/ creative units. Assume on-going deal mgmt for life of talent bus. relationship w/ DCL. Apply: www.discovery.com Req#8295 (9/19)

JOB OPENING: DEV EXEC/NY PROD CO proven track record in various genres & strong buyer contacts. Sr level prod credits a must. Network exp in a development capacity pref’d. Res/references/sal req’s to: [email protected] (9/19)

JOB OPENING: TV CHANNEL ASST PROGRAMMER/LAPTV/Atlanta: 2 yrs work exp; 1 yr TV Prgrmng exp; PC prof; Spanish & English; BA degree; Knwldg of L. American mrkt, culture & implementation of prgrmng strat. Resume: [email protected] (9/18)

JOB OPENING: ACCT EXEC/Nielsen Media Research/NY: Sales/client service of all Nielsen Media products to nat’l clients including Cable Networks, Brdcst Networks, Nat’l Agencies and Syndicators. Apply: www.Nielsen.com/careers 10412BR (9/18)

SUMMER/FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDITS ONLY: CNBC Research Intern : Provides reporting & strategic insights & supports internal functions, incl. prgrmng, editorial, mktg, & BD. Provide reporting & analysis. Semester-long, unpaid. [email protected] (9/24)

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FALL INTERNSHIP CREDITS ONLY: SOCIAL MEDIA/MARKETING INTERN/NYC: Need hard-working, web-savvy college student for assisting in the execution of online marketing programs for TVGuide.com. Res: [email protected] (9/20)

FALL INTERNSHIP CREDITS ONLY: EDITORIAL/MARKETING INTERN/NYC: Need hard-working, web-savvy college student for assisting in the execution of online editorial and marketing initiatives for TVGuide.com. Res: [email protected] (9/20)

FALL INTERNSHIP CREDITS ONLY: DEV/PROD INTERN/LA: Need hard-working, college student for Feature film & TV Distrib. Co. PC/MS Office lit; Script Coverage, admin., prod.-related duties. Attend meetings/pitches w/ exec. Res: [email protected] (9/19)

FALL INTERNSHIPS CREDITS ONLY : CREATIVE NETWORK VIDEO INTERN/NYC: Assist video team in planning & executing of projects. Duties: research, production coordination, set production assistance, admin & creative support. Non-paying internship. To apply visit: www.ketchum.com/careers (9/18)

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SITUATION WANTED: ADMIN OR ASST POSITION WANTED / NYC: 3+ yrs admin exp at well-known companies in exec assistance, licensing, prod development, marketing, with specialization in children’s TV. Creative & professional.  [email protected] (9/23)

SITUATION WANTED: AWARD WINNING NY based WRITER/PRODUCER/EDITOR seeks work in promos, sales tapes, sizzles, short form etc. Own Avid with 13+ years network exp. Email: [email protected]. www.bardsleyproductions.tv (9/19)

SITUATION WANTED: SP/ AP/ PRODUCTION COORD: 5+yrs prof brdcst exp will relocate,lifestyle, ent. news, bio, clip, doc, reality. Creative, field, coordination, rights & clearances. Personable, professional  [email protected] (9/18)

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