CYNTHIA TURNER’S
CYNOPSIS

09/15/04

Good morning. It’s Wednesday, September 15, 2004, and this is your first early morning briefing.

More premieres on Monday night and another competitive night.  ABC won the night overall with a very healthy 6.1/17 A18-49 according to Nielsen Media Research, thanks in large part to the premiere of Monday Night Football.  The Benefactor kicked off the night and in final national demo ratings, delivered a 2.3/7, followed by MNF: Green Bay at Carolina with a 7.8/21 in primetime. Fear Factor won the 8pm hour with a 4.6/13 for NBC.  WB’s season premiere of 7th Heaven delivered a 2.5/7 A18-49 with much stronger turnouts among Teens (4.7/18) as well as women (W18-34 and W18-49 each earned a 3.8/11). Female teens for 7th Heaven again was a huge 7.9/30. North Shore on Fox earned a 2.0/6, up 18% week to week. Football ruled the remainder of the evening, but among those non-sports fans, the premiere of Las Vegas on NBC was #1 with a 4.7/11 and LAX‘s premiere at 10p with a 5.0/13.  Renovate My Family (part 2) on Fox earned a 2.6/6 and repeats of Raymond and 2-1/2 Men on CBS earned a 3.5/9. Everwood debuted on the WB at 9p with a 2.0/5 A18-49, but again delivered in the women and teens:  3.7/12 Teens, 6.0/22 Female Teens, 3.4/9 W18-34 and 3.2/8 W18-49.

Oprah kicked off her 19th season by giving away more than 250 Pontiacs.  The result was not only giving away cars, but giving Pontiac nearly a 30m commercial within Oprah, which CBS News reports was valued at approx $7.5 million – equal to the cost of the 256 cars Pontiac gifted. The value was also enormous for Oprah.  In Nielsen Media Research Metered Markets, the show averaged an overall 10.1/24 HH MM rtg, and was #1 in 52 out of 54 metered markets. That is the highest season premiere for Oprah since the September 3, 1996 episode.

It’s working for Big Brother, and now CBS will do the same for Survivor.  The primetime series premieres on Thursday evening. Next Thursday at 2pm, CBS will launch Survivor Live: The Internet Talk Show at 2pm ET, with a second play on Friday at 2pm. The show will be hosted by Richard Hatch and NY Entertainment Tonight correspondent Chris Booker.  The Thursday edition will e a look back at last week’s primetime show; and the Friday edition will include the ability for viewers to call in and speak with the ousted Survivor. For more info, check out CBS.com.

Casting / Development / Production:

• Currently in development at Lions Gate Television and Planet Grande Prods is a new reality show with Jake Steinfeld (Body by Jake), called Be The Boss. According to Variety, the concept is simple – contestants have a product they want to bring to market. During the course of the show, they will be asked to present their marketing concepts, test their ideas, etc., in the hopes of eventually winning the start up capital needed to launch the product.  Project is currently being shopped to networks.

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of September 6-12, 2004:
Primetime       (000)   Total Pgm Day   (000)
TNT             3124    NICK            2042
ESPN            2816    SPIKE           1571
SPIKE           2565    TNT             1402
USA             2024    NAN*            1357
FOX NEWS        1902    CARTOON 1273
LIFETIME        1773    ESPN            1099
CARTOON 1762    LIFETIME        1090
NAN             1731    FOX NEWS        1061
A&E             1395    USA             883
TBS             1379    TWC             847
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 108,400,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of September 6-12, 2004:
Primetime       (000)   Total Pgm Day   (000
ESPN            1577    SPIKE           911
TNT             1465    TNT             722
SPIKE           1385    NAN*            674
USA             847     ESPN            656
FX              836     LIFETIME        526
TBS             762     TBS             487
LIFETIME        738     NICK            454
A&E             625     FX              423
MTV             613     USA             416
SCIFI           598     CARTOON 352
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 108,400,000 homes.
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Spike TV‘s week-long 5-day CSI marathon, last week airing from 9a-3a M-F (with two exceptions: Mon 9-11p for WWE RAW, and Thursday at 9p for CBS’ primetime bcst airing of CSI at 9p), averaged 1.57 million viewers with a .9 A18-49 rating.  In primetime, the marathon delivered 2.56 million viewers with a 1.2 A18-49 rating and 1.4 million A18-49, up 86% from the same period of time one year ago.

BET Founder and CEO Robert Johnson formally extended invitations to President Bush and Senator Kerry to appear (separately) on their own BET NIGHLTY NEWS interview/special to delve into relevant African American issues.  In the invitation, he said “It’s time that both candidates send a true signal of seriousness to African-American voters that our issues, opinions and, ultimately, our votes really matter.  There is little doubt in anyone’s mind that African Americans have the power to decide the outcome of this election.  Here is a chance for President Bush and Senator Kerry to speak directly to our people.” The specials’ formats will be determined if/when the presidential candidates accept.  BET and CBS News (also owned by Viacom) joined forces to run a study this year of registered African-American. 

Casting Note:  Litton Entertainment is looking to cast a Hispanic/Latina woman to host a Spanish spoken version of a currently syndicated program.  Spanish should be spoken with no regional accents.  Talent must also be proficient in English and should be between the ages of 25-40.  A broadcasting background and experience with arts and crafts and/or culinary skills are a plus.  Shoots will take place in NYC.  For further details please contact us by September 21 at
.
 
Television, Home Entertainment and Radio Editor of The Los Angeles Times Jonathan Taylor, will join The Lippin Group as SVP beginning October 1. The announcement was made by Chairman/CEO Dick Lippin to whom Jonathan will report. He will be based in the LA offices and will be involved in a range of projects.

Angel Hawthorne joins Turner South, Turner Broadcasting System’s regional entertainment network, as Director of Development from Director of Programming at HGTV.
 
The President/CEO of International Channel Networks (ICN), Kent Rice, will be leaving the company as of October 1, 2004.  In a statement, Kent said “My decision to move on has been planned for some time as part of my personal goals, but I wanted to ensure that I would be leaving the company at a time when it’s performing well, on the verge of new and exciting expansion, with new, strong and attentive owners, and someone in place to step into my role to lead the company.”  EVP Steve Smith will take over Kent Rice’s responsibilities with a new title of Managing Director. 
 
Gospel Music Channel named Rick Joyner as Senior Manager of Acquisitions and Programming for Urban and Traditional Gospel.  He previously worked with the Sheridan Gospel Network.

Monday, September 13, 2004. FINAL National Household Ratings for all Networks. Fast affiliate numbers which reflect time period data, not program data, and can change slightly once the finals come in, particularly for LIVE programming (i.e. Football). Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat

ABC     9.9/16  The Benefactor [p] 3.9/7, ABC Monday Night Football: Green Bay at Carolina 12.5/21 (Final National Rtgs)

NBC     7.5/12  Fear Factor 6.3/10, Las Vegas [p] 7.7/12, LAX [p] 8.6/14

CBS     6.3/10  Still Standing [r] 5.1/8, Yes Dear [r] 5.5/9, Raymond [r] 7.2/11, 2-1/2 Men [r] 6.8/10, CSI Miami [r] 6.6/11

WB      4.4/7   7th Heaven [p] 4.9/8, Everwood [p] 3.9/6

FOX     3.4/5   North Shore 3.2/5, Renovate My Family 3.7/5

UPN     1.9/3   One on One [r] 1.7/3, Half and Half [r] 1.8/3, Girlfriends [r] 1.9/3, Girlfriends [r] 2.0/3

A18-49  ABC 6.1/17, NBC 4.8/12, CBS 3.2/8, FOX 2.4/6, WB 2.3/6, UPN 1.1/3

A MESSAGE FROM WARNER BROS. DOMESTIC CABLE DISTRIBUTION

Source: NTI Explorer, CSI = 9/16/02-9/10/04.  Series high=9/08/04, 9pm.  HH Cov Rtg.  Cold Case = Week ranks= 9/22/03-9/12/04, excludes specials.  Rank based on HH Rating. 

The History Channel presents This Day in History:
1830: George Stephenson’s locomotive Rocket opens the Liverpool and Manchester Railway.  Marking another of September’s unfortunate encounters of men and moving machines, William Huskisson, Member of Parliament for Liverpool, is accidentally killed by the locomotive and becomes the world’s first recorded railway fatality.

Answer to Yesterday’s Trivia Question: What well known series host narrated The Undersea World of Jacques Cousteau? ROD SERLING.  Kudos to: Gloria Price-CBS/NJ; Gary Stein-GMA/NY; Nicole Naimo-mtvU/NY; Gary Lico-CABLEready/Stamford; Mark Meadors-Benefit Advisors/Little Rock; Jim Roche-Weigel Bcsting/Chicago; Pam Tierney-MMT/Chicago; Adam Clay-KHOU/Houston; Susan Hirsch-RPA/LA; Phil Kane-KSTW/Seattle; Henry Urick-Incentive Plus Network/LA; Irv Wagner-Horizon Media/LA; Sean Taylor-Comedy Network/Toronto; Wil Almendinger-Tribune/Ireland en route back to Chicago.

A MESSAGE FROM COMCAST SPOTLIGHT

Comcast Spotlight works with our cable network partners to develop unique promotions for advertisers that leverage cable’s powerful brands. Through network associations or tune-in sponsorships, advertisers get customized, branded promotions that build upon viewer affinity for their favorite cable networks. Comcast Spotlight – Spot cable finally delivers. For more information click here.

Today’s Trivia Question:  What U.S. President visited the Maxwell House hotel in New Orleans and declared the coffee was ‘good to the last drop’, thus giving Maxwell House coffee its marketing tag?   (click
to respond to the trivia question and please be sure to include with your answer your name, company, city and time zone. Only the second four correct responses from each time zone will be listed in tomorrow’s kudo list.)

A MESSAGE FROM COURT TV

Later — Cyn

Cynthia Turner’s Cynopsis
09/15/04  4:32am

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JOB OPENING:  SALES ASSISTANT/Outdoor Life Network, NY. Entry-level Ad Sales. Assist sales staff in all aspects of order process. 4-yr degree, strong computer/interpersonal skills req. Email resume/salary
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A MESSAGE FROM CYNOPSIS AD SALES

WHAT’S ON TONIGHT:  SEPTEMBER 15, 2004:

ABC             My Wife & Kids [r], My Wife & Kids [r], 2004 World Music Awards (OTO)
CBS             60 Minutes, King of Queens [r], King of Queens [r], CSI: Miami [r]      
FOX             That 70’s Show, Quintuplets, Bernie Mac, Method & Red
NBC             Hawaii, NBC Special:Siegfried & Roy: The Miracle (OTO), Law & Order [r]
PAX             On the Cover, Balderdash, Early Edition, Diagnosis Murder
UPN             Amish in the City, The Player
WB              Smallville [r], Smallville [r]
TELE            Prisonera, Gitanas, Te Voy a Ensenar a Querer
UNIV            Mariana de la Noche, Amarte es mi Pecado, Don Francisco Presenta

END OF PAGE MESSAGE FROM INTERMAT, INC.