Wednesday, October 8th, 2008


Debra Messing is THE STARTER WIFE
The #1 Limited Series Event of 2007
Returns as a New Original Series

Series Premieres Friday 9/8c
Only on USA Network

Source: Nielsen Media Research, 1/1/07-12/30/07, Live + 7 AA (000), HH, P2+, A18-49, A25-54, M-Su 8p-11p, Galaxy Explorer.  Trackage average for all new limited ad-supported cable series in 2007.  Subject to qualifications available on request.



Good morning. It’s Wednesday, October 8, 2008, and this is your first early morning briefing.  
Tonight’s Premieres:
MNT: The Tony Rock Project at 8p; World’s Funniest Moments at 9p
Comedy Central: South Park at 10p; The Sarah Silverman Program at 1030p
TV Land: Myths and Legends at 10p


Ad-supported MOJO HD will soon be shuttered by its distributor, InDemand. Owned by Comcast, Time Warner Cable and Cox, InDemand confirmed it will only program MOJO HD through December 1, 2008, although some MSOs may chose to discontinue the channel much earlier, opting to use the channel space for other HD networks.  InDemand released this statement: “The MOJO HD channel was originally conceived as a way to satisfy consumers’ thirst for pure true high definition programming. While MOJO HD accomplished this goal, there is a wealth of HD programming now available and thus we have chosen to discontinue the service.”

Citing declining ratings, FX pulled the plug on The Riches, reports Variety. The series ran over two seasons and experienced a -44% dip in ratings among A18-49 viewers during season two compared to the inaugural season. The Riches, featuring Minnie Driver and Eddie Izzard in lead roles was produced by Fox Television Studios and FX Productions.

Tokyo Broadcasting System is suing ABC over the reality series Wipeout, claiming copyright infringement, per Variety. The Japanese broadcaster filed the lawsuit in the federal court in Los Angeles yesterday, alleging Wipeout took elements from three of its programs Takeshi’s Castle, Sasuke and Kuniochi. Takeshi’s Castle aired in the U.S. on TBS from 1986-89 and Sasuke has also been on TBS since 1998.

Music Choice, the multi-platform video/music network introduces new interactive programming blocks. On Music Choice’s Hit List, Alternative, Today’s Country, Musica Urbana and Hip-Hop and R&B music channels from 3-10p Monday-Friday, viewers can “Be on TV” by submitting photo and text messages using their mobile phones, email, AOL Instant Messenger and via a new designated ShowOff web page.

Broadcast Evening News Ratings Wrap-Up: The final results for the week of September 29, 2008:
NBC: 7.90 million total viewers and 2.1/9 A25-54
ABC: 7.82 million total viewers and 2.0/8 A25-54
CBS: 6.21 million total viewers and 1.6/6 A25-54


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TBS renewed the original comedy My Boys for a third season. Produced by Pariah and Two Out Rally Productions, Inc. in association with Sony Pictures Television, TBS ordered nine new episodes slated to begin in first quarter 2009.

A new take on the British comedy Absolutely Fabulous is in development for FOX, cites Variety. FOX handed Sony Pictures Television a script order with penalties attached. The new version will copy the original series, created by Jennifer Saunders, keeping characters Edina and Patsy, two over-the-top 40-ish best friends who party hearty and try to act young, while Edina’s disapproving teenage daughter looks on. The new edition though will be set in Los Angeles versus the UK. Besides Sony Pictures TV, Tantamount and BBC Worldwide America will produce; Christine Zander (SNL) will write the script and executive produce, along with Mitch Hurwitz, Eric Tannenbaum, Kim Tannenbaum, Ian Moffet and Saunders.

NBC Universal Digital Studio announced its opening lineup of original productions. NBCU Digital Studio was designed so that advertisers and content producers collaborate from the start on digital projects. The new slate includes:

  • Loving Larry – a group of twentysomething guys, unlucky with the ladies, create a phony Bachelor-style reality show where dozens of beautiful women show up for the casting call. Produced by 60Frames Entertainment.
  • Love At First Sight & Other Dangers – from Scott Burns (The Bourne Ultimatum) is about a series of vignettes that look at both sides of falling in love. This project is brings together 60Frames Entertainment and NBCU Digital Studio.
  • Mr. Miss Teen U.S.A.-  an 18-year old male wins a lawsuit to enter the Miss Teen USA Pageant. Produced by 60Frames Entertainment.
  • Four Corners – four teams of four people compete in various challenges in a battle of brains as they race to the center of the U.S. From NBCU Digital Studio.
  • True Story – docu-series about unusual individuals and their lifestyles. From NBCU Digital Studio.
  • Men With Guns: The Assassins – from Tom Fontana (creator OZ and Homicide) a thoughtful, high-end assassin sets his own rules by picking off the villains of society. Produced by 60Frames Entertainment.
  • The Remnants – from John August (Big Fish, Charlie’s Angels) this is a humorous look at a group of friends trying to survive and who realize they are some of the last living humans. From 60Frames Entertainment.

Three actresses were cast in the HBO pilot The Washingtoniennes from Sarah Jessica Parker, per THR. Rachael Taylor, Amanda Walsh and Bitsie Tulloch will star together in the comedy based on the semi-autobiographical book by Jessica Cutler about the professional and personal lives of three young women working on Capitol Hill. David Furr was also cast as a senatorial aide and boyfriend to one of the girls. The pilot is produced by HBO and Parker’s Pretty Matches Productions.


100% Rooted In Music. Ignite Your Brand With Fuse.

U.S. online ad spending continued to slow its growth during the first half of 2008 according to new data from the Interactive Advertising Bureau (IAB) put together in conjunction with PricewaterhouseCoopers. Spending grew 15% to $11.5 billion in the U.S., down significantly from a 27% increase recorded during the first half of 2007. Search advertising, dominated by Google, not only remained the biggest sector but actually increased its share of the market, responsible for 44% of all online ad spending compared to 41% during the first half of ’07. Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORYStudio B Productions inks a development deal with Teletoon (Canada) for the new tween-targeted animated series High Drama High.  Created by Jillianne Reinseth and Jennifer Daley, High Drama High follows the lives of two freshmen, Jessica and Ben, as they try to work their way to the top rung of the high school social ladder.  Full edition: CYN KIDS.

CYNOPSIS INTERNATIONAL – TODAY’S TOP STORY:  FremantleMedia Enterprises (FME) and Insight Production Company Ltd. are delving even deeper into their current first look deal with their newest announcement of an overall development financing agreement between the two to extend their focus co-funding new project development.  In the first deal, FME had a first look at distributing Insight’s projects and Insight the first option for the Canadian market for new FremantleMedia formats.  Full edition: CYN INTERNATIONAL.


Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of: 9/29-10/5/08
Primetime    (000)        Total Pgm Day      (000)
TBSC             2149         TBSC                        886
ESPN             1509         ESPN                        697
USA               1353         NAN*                       675
CNN                949         USA                          636
FOXN              812         TNT                          552
TNT                 746         ADSM*                     514
FX                   729         NICK                        514
AEN                 662         LIF                           464
CMDY               657         FX                           391
SCIF                630         CMDY                       370
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 114,500,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of: 9/29-10/5/08      
Primetime    (000)      Total Pgm Day            (000)
TBSC             4708         NICK                           1941
FOXN             3824        TBSC                           1759
ESPN             3018         FOXN                          1653
USA               2655         NAN*                          1491
CNN               2364         USA                            1277
TOON             1889         TOON                          1210
NAN               1701         ESPN                           1170
MSNB             1635         TNT                             1088
TNT                1607         CNN                            1071
SCIF               1416         ADSM*                          999
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 114,500,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks
broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top 10 Cable Programs among A18-49 (000) for the week of: 9/29-10/5/08
ESPN   Ravens/Steelers                                        6548
CNN    SR/Vice Pres Debate 2008                          5616
CNN    Anderson Cooper 360                                 4129
FOXN   VP Debate                                                3113
FOXN   On The Record w/Greta                              2886
TBSC   Angels-Red Sox 3                                      2762
BRAV   Project Runway                                         2739
ESPN   Sportscenter                                             2616
TBSC   Red Sox-Angels 2                                      2500
TBSC   Dodgers-Cubs 1                                        2486
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television
Universe of 114,500,000 homes

Top 10 Broadcast Programs among A18-49 rating/share and (000) for the week of 9/29-10/5/08
ABC    Desperate Housewives                                5.8/13      7,720
NBC    NBC Sunday Night Football                          5.5/14      7,200
FOX    House                                                        5.4/15      7,130
CBS    Two and a Half Men                                     4.7/11      6,180
CBS    Survivor: Gabon                                          4.5/12      5,920
NBC    Heroes                                                       4.5/11       5,990
ABC    Dancing with the Stars                                 4.4/11      5,770
CBS    CSI: Miami                                                  4.4/11      5,810
FOX    Family Guy                                                  4.3/10      5,640
FOX    Fringe                                                         4.2/11      5,580
Source: Nielsen Media Research, Galaxy Explorer, Live + SD Data

Saturday – A18-49 Analysis:  Week to week, ABC matched its winning ratings Saturday night at 2.0/7 A18-49, according to final national ratings from Nielsen Media Research. ABC’s college football coverage and the average of FOX’s double Cops episodes tied during 8p with 1.7/6 each. The remainder of the night was owned by ABC as college football edged out the competition at 9p with a 2.1/7 and again at 10p with a 2.2/7.

Live + Same Day Household Ratings: Saturday, October 4, 2008  time period averages. Source: NTI Galaxy, as dated. Live+SD.

ABC: 4.2/8         Saturday Night College Football: Ohio State at Wisconsin/Oregon at USC 4.2/8

FOX: 3.4/6          Cops 2.8/5, Cops [r] 3.2/6, America’s Most Wanted 3.8/7

CBS: 2.9/5         48 Hours Mystery 3.3/6, CBS Elite XC Saturday Night Fights 2.7/5

NBC: 2.9/5         Knight Rider [r] 2.2/4, Knight Rider [r] 2.7/5, Law & Order: SVU [r] 3.8/7

UNIV: 1.5/3        Sabado Gigante 1.5/3

MNT: 1.1/2          My Saturday Night Movie: Walking Tall [r] 1.1/2

TELE: 0.4/1         Futbol Estelar: Chivas vs. Tigres 0.5/1, Gladiadores Americanos 0.2/0

A18-49: ABC 2.0/7, FOX 1.9/6, CBS 1.7/5, NBC 1.1/4, UNIV 0.9/3, MNT 0.5/2, TELE 0.3/1

Sunday – A18-49 Analysis:  NBC held its own Sunday night with 4.8/12 A18-49, according to final national ratings from Nielsen Media Research. Even though 60 Minutes had a late start, CBS controlled the 7p hour at 4.0/11, well ahead of ABC’s season premiere of America’s Funniest Home Videos at 2.6/8. Also this hour The CW opened its new Sunday primetime lineup in partnership with Media Rights Capital. In Harm’s Way at 7p earned a 0.3/1 with both A18-34 and A18-49; Valentine posted a 0.4/1 in the same two targeted demos; and Easy Money scored a 0.4/1, also in the two key demos. Overall at 8p, NBC’s NFL match won the hour with 5.4/14. Then during 9p, ABC’s Desperate Housewives was jubilant winning with 5.8/13. For the 10p time period, the pendulum swung back in NBC’s favor as football spiked a 5.1/12.

Live + Same Day Household Ratings: Sunday, October 5, 2008 – time period averages. Source: NTI Galaxy, as dated. Live+SD.

NBC: 7.8/13       Football Night in America [730p start] 3.6/6, NBC Sunday Night Football: Pittsburgh at Jacksonville 8.8/14

CBS: 7.6/12         60 Minutes 10.5/17, The Amazing Race 6.6/10, Cold Case 7.1/11, The Unit 6.0/11

ABC: 7.3/12         America’s Funniest Home Videos [p] 5.2/9, Extreme Makeover: Home Edition 7.2/11, Desperate Housewives 10.0/15, Brothers & Sisters 6.9/11

FOX: 3.5/6          King of the Hill [r] 1.8/3, King of the Hill [r] 2.4/4, The Simpsons 4.2/7, King of the Hill 3.8/6, Family Guy 4.9/7, American Dad 4.0/6

UNIV: 1.6/3        Show Suenos Sangre 1.6/3

CW: 0.6/1          In Harm’s Way [p] 0.4/1, Valentine [p] 0.8/1, Easy Money [p] 0.7/1

TELE: 0.4/1        Cine en Casa 0.3/1, Cine Millonario 0.4/1

A18-49: NBC 4.8/12, ABC 4.1/10, CBS 3.3/8, FOX 3.0/8, UNIV 1.2/3, CW 0.4/1, TELE 0.4/1

Monday – A18-49 Analysis:  CBS mastered Monday night at 4.0/10 A18-49, according to final national ratings from Nielsen Media Research. ABC whisked away the first win of the night at 8p with Dancing with the Stars at 4.2/11, and also this hour, MNT premiered a new season of Celebrity Expose at 0.3/1. Then at 9p, ABC kept up a steady beat winning with 4.4/10 ahead of CBS’ sitcoms Two and a Half Men/Worst Week which averaged a 4.0/9. In addition, MNT debuted Magic’s Biggest Secrets Revealed at 0.6/1. CBS was the solo winner at 10p as CSI: Miami posted a 4.0/10.

Live + Same Day Household Ratings: Monday, October 6, 2008 time period averages. Source: NTI Galaxy, as dated. Live+SD.

ABC: 10.0/15       Dancing with the Stars 12.0/18, Boston Legal 5.8/9

CBS: 7.4/11          The Big Bang Theory 6.0/9, How I Met Your Mother 5.7/8, Two and a Half Men 8.8/13, Worst Week 5.7/8, CSI: Miami 9.2/15

NBC: 4.1/6             Chuck 3.7/6, Heroes 5.0/7, Life 3.7/6

FOX: 3.5/5            Terminator: Sarah Connor Chronicles 3.6/5, Prison Break 3.4/5

UNIV: 2.2/3           Cuidado con El Angel 2.2/3, Fuego en la Sangre 2.6/4, Cristina 1.9/3

CW: 1.2/2            Gossip Girl [r] 1.3/2, Privileged [r] 1.1/2

MNT: 0.8/1           Celebrity Expose [p] 0.5/1, Magic’s Biggest Secrets Revealed [p] 1.1/2

TELE: 0.7/1          El Juramento 0.4/1, Dona Barbara 0.7/1, Sin Senos No Hay Paraiso 1.0/2

A18-49: CBS 4.0/10, ABC 3.6/9, NBC 2.8/7, FOX 2.3/6, UNIV 1.8/4, CW 0.8/2, MNT 0.5/1, TELE 0.5/1



Rick Feldman, current President/CEO of National Association of Television Program Executives (NATPE) since 2003, inked a new multi-year agreement to remain in his position through spring 2012. 

WWE, Inc. recruited Jared Bartie as EVP/General Counsel. Jared will begin his new position November 17, joining WWE’s management team and having responsibility over the company’s legal and business affairs.

Amy Ulrich was added to the National Accounts team at Disney and ESPN Media Networks as Director/National Accounts. Amy will supervise the DIRECTV and AT&T accounts, reporting to Steve Raymond, SVP/National Accounts and based in Burbank.

ESPN hired Judi Cordray as VP to manage the network’s new Los Angeles Production Center set to open next April. Judi joins ESPN from the Disney ABC Media Networks Group where she served as VP/BO&E West Coast operations.

NESN tapped Michael Hall as Director/New Media to lead’s overall long-term strategy and increased new media business efforts. Prior to this new position, Michael worked for The Walt Disney Company in Burbank as Product Manager with


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This day in History: 
Born on this day: David Carradine (1940), Jesse Jackson (1941), Chevy Chase (1943), Sigourney Weaver (1949), Matt Damon (1970)

Answer to Yesterday’s Trivia Question:    On the TV series White Shadow, from which professional team did Coach Ken Reeves (Ken Howard) retire from before arriving at Carver High?  CHICAGO BULLS Kudos to: Patrick Mauro-Wieden + Kennedy/NY; Tony Marinaro-WTNH/WCTX/New Haven, CT; Bill Kopac-ICON International, Inc./CT; Synda Kollman-Charter Marketing Group/Boca Raton, FL; Adam Leston-WDJT/Milwaukee; Jennifer Shinkle-Learfield/Jefferson City, MO; Bernie Cayetano-ION Media Networks/Burbank; Kevin Fay-EURO RSCG Edge/Carlsbad, CA; Brian Coughlin-Digital Ranch/Pacific Palisades, CA; Bob Ware-Time Warner Cable/Palm Desert, CA; Sheldon

Today’s Trivia Question, Sponsored By Fuse. Ignite Your Brand.: Jared Leto from 90s phenomenon, My So-Called Life is the lead-singer for what rock band? (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

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JOB OPENING: FREELANCE PROJ MGR, PRINT/BRAVO TV/NY: Mng print & Digital advrtsng & promo projects. Mng workflow, creative team. Strong comm./org skills. Previous Ntwrk exp req’d. Resume:

JOB OPENING: DIR MKTG & PROMO/Wang Theatre/Boston: Dev & execute strategic tix sales, mktg/promo for concerts/shows. Pitch new biz & negotiate agreements. 8 yrs mktg exp w/ music/venues/ent. Rez:
. “DMPB” in sub (10/15)

JOB OPENING: MGR,DIGITAL PRICING & INVENTORY/AETN, NY: Maximize digital ad sls revenue thru inv mgmt, pricing & optimization.Min 2 yrs exp in digital ad sls. Strong analytical skills..Apply: (10/15)

JOB OPENING: SALES DIRECTOR/PITCHFORK MEDIA(Chicago, IL):4-7 yrs exp in online sales. Mgmt exp also req’d. Responsible for mngng & developing sales dept. of growing internet publication Res/Cov to:

JOB OPENING: VP/NON-FICTION DEVELOPMENT/NYC: Seasoned non-fiction development exec w/7+ yrs exp on both network and production company sides. Writing, creating, pitching, managing: soup to nuts. NY-based prod co.

JOB OPENING: SR DIGITAL RESCH ANALYST/MTV NETWORKS/NY:BS 3-5 yrs online web analytics. Web tracking (Omniture, Webtrends, HBX, DbleClick); Exp w/synd sources: comScore Media Metrix, NetRatings. EOE/M/F/D/AAP. (10/15)

JOB OPENING: DIRECTOR, ACCOUNTING/Harmonix/NY: Resp. for monthly accting close, including sales reporting, deferred revenue. CPA a plus w/ prior public accting experience. Apply: EOE (10/14)

JOB OPENING: BBC/NYC/ DIR AUDIENCE DEV: Drive exposure of; mng synd relationships; dev bbc news communities; & rel w/ soc ntwrks. Increase traffic to website & audience base & 3rd party linking to (10/14)

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JOB OPENING: BBC/NYC/ SR WRITER/PRODUCER: Conceive/write/produce/edit creative solutions for promo material for BBC America. 5+ yrs exp as network writer/producer. Knowledge of production process. (10/14)

JOB OPENING: INTERACTIVE MARKETING ANALYST/MEDIA PLANNER/LA – Los Angeles Times Interactive: Pull/analyze data ComScore, HitWise, MRI; Develop sales collateral/decks, update media kits; Send resumes to

JOB OPENING: DIRECTOR,TURNER AD SALES RESEARCH/CNN/NY: Resp for research-based strategic direction of CNN. BA. Min5 yrs exp in sales research at ntwrk.Must have primary research experience. Apply: 

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JOB OPENING: DIR MKTG & PROMO/Wang Theatre/Boston:  Dev & execute strategic tix sales, mktg/promo for concerts/shows. Pitch new biz & negotiate agreements. 8 yrs mktg exp w/ music/venues/ent. Rez: 
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INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

FALL INTERNSHIP CREDITS ONLY: produces and distributes comedic mobile video on Sprint, iPhones, MSN, etc. Need interns with video producing, editing or business skills.
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WHAT’S ON TONIGHT –  Wednesday, October 8, 2008

ABC: Pushing Daisies, Private Practice, Dirty Sexy Money
AZTECA: Camino a la Fama, Vidas al Limite, Al Extremo
CBS: The New Adventures of Old Christine, Gary Unmarried, Criminal Minds, CSI: NY
CW: America’s Next Top Model, 90210 [r]
FOX: Bones, ‘Til Death, ‘Til Death
ION: Boston Legal, Boston Legal, Boston Legal
MNT: Tony Rock Project [p ], Under One Roof [r], World’s Funniest Moments [p ]
NBC: Knight Rider, The Biggest Loser, Lipstick Jungle
PBS: Secrets of the Dead [r], Latinos ’08, P.O.V.
TELE: El Juramento, Dona Barbara, Sin Senos No Hay Paraiso
UNIV: Cuidado con El Angel, Fuego en la Sangre, Don Francisco Presenta

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Wednesday April 17, 2024 SambaTV and GSTV have teamed for a national quick-service restaurant brand and a national CPG brand to analyze the reach and frequency of GSTV campaigns compared to national and local TV schedules. “Our collaboration with GSTV unifies the impact of advertising effectiveness both in and out of the home,” said Samba […]

Cynopsis 04/17/24: Amazon picks up Travis Kelce-hosted game show

Wednesday April 17, 2024 Today’s Premieres Hulu: Under the Bridge; See You in Another Life Netflix: Our Living World; Don’t Hate the Player; The Grimm Variations; The Circle Speedvision: Helping Hands Garage at 8p TVMonde5USA: Sortez-mol de moi at 11:30p IN THE NEWS Rep. Jerry Nadler (D-NY) and Rep. Joaquin Castro (D-TX) want details about […]

Cynopsis 04/16/24: “Tamron Hall” renewed for season six

"Tamron Hall" renewed for season six

A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Family Entertainment TV & Family Movie Classics The Family networks run by a real family, serving families • Quality Programming • • Brand-Safe Environment • • Valuable Audience • Click here to learn more Tuesday April 16, 2024 Today’s Premiere Paramount+: CTRL+ALT+Desire Today’s Finale HGTV: […]