Wednesday, October 8th, 2008


Cynopsis: Kids!


Good morning. It’s Wednesday, October 8, 2008 and this is your first early morning Kids briefing.

Studio B Productions inks a development deal with Teletoon (Canada) for the new tween-targeted animated series High Drama High.  Created by Jillianne Reinseth and Jennifer Daley, High Drama High follows the lives of two freshmen, Jessica and Ben, as they try to work their way to the top rung of the high school social ladder.

Fresh TV Inc. and Blueprint Entertainment are partnering to co-produce the new tween-targeted series In Maya’s Opinion.  A live-action series that features CG animated elements, In Maya’s Opinion focuses on the life of 14-year-old Maya (as in every good, bad and embarrassing moment) through her hyperactive imaginative point of view.  Slated to begin production in April 2009, the series is currently in development with Corus Entertainment’s YTV (Canada).  Blueprint’s Oasis International is handling international distribution for the series.

marblemedia is developing a new K6-9 aimed animated series Gnasty Gnomes, based on author R.L. Stine‘s book of the same name.  marblemedia will be at Mipcom next week offering information about this and many of their other properties.

British comedian Matt Lucas joins the star-studded voice cast of the CG animated movie Astro Boy, from Imagi Studios.  Distributed worldwide by Summit Entertainment (except in Japan, Hong Kong and China where Imagi will do the honors), Astro Boy is set for release a year from now on October 23, 2009.

Disney’s Alice in Wonderland, gets its queens, as Anne Hathaway and Helena Bonham Carter are cast as the White Queen and Red Queen (“Off with their heads!”), respectively, according to The Hollywood Reporter.  Directed by Tim Burton, the new movie adaptation of Alice in Wonderland already stars Johnny Depp as the Mad Hatter and Mia Wasikowska as Alice.



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Citytv (Canada) picks up a second season of 13 episodes of the offbeat comedy Less Than Kind from Breakthrough Films & Television and Buffalo Gal Pictures.  The first season is scheduled to premiere on Citytv this fall.  The series revolves around Sheldon, a 15-year-old genius trying to survive the hideous teen years and his dysfunctional family.  Produced by Breakthrough Films & Television and Buffalo Gal Pictures in association with Citytv, sales and distribution for the series will be handled by Breakthrough Entertainment.  Breakthrough will showcase the series at Mipcom.

Decode Enterprises acquires the worldwide TV, DVD and consumer products rights Adastra Creative‘s live-action series, Grandpa In My Pocket (26×12).  Currently in production for CBeebies, the preschool-targeted comedy focuses on the relationship between an imaginative seven-year-old boy and his adventurous and energetic granddad.  Decode plans to launch the new series to international partners next year.  Adastra Creative is an indie production company formed by Mellie Buse and Jan Page; their writing credits include Charlie and Lola, The Hoobs, Angelina Ballerina and Little Robots among others.

The Fremantle Corporation will offer animated preschool-aimed series Power Force (26×30 or 52×15) at Mipcom.  Produced by ABS Productions, the series follows the adventures of six magical aliens (a captain, a scientist, a time-traveling history buff, a musician, and farmer twins) as they go in search of knowledge, peace and fun.

Foothill Entertainment will show-off the new look of the Whac-A-Mole arcade game at Mipcom next week.  Foothill is developing a series of multiplatform projects based on Whac-A-Mole, including an animated series for TV and the web, which they will share at the market, as well as a live-action game family game show.  This is in addition to featuring the previously announced acquisition My Momtourage & Me.

RAI (Italy) acquires the teen-targeted sci-fi/adventure series Grand Star (26×30) from Canadian producer CarpeDiem.  Based on the novels by French writer Georges J. Arnaud, Grand Star is a co-production between CarpeDiem Film and TV and Galafilm (Canada), Stephan Films (France), and Stromboli Pictures (Belgium).  The deal was brokered through Park Entertainment and GA&A, Rome.  Grand Star has already aired on CHUM TV (Canada) and France 2 (France).

Imira Entertainment and Normaal Animation have inked several pre-sales for the K6-12-targeted animated series Tangerine & COw (78×7) ahead of Mipcom.  Picking up the set of Tangerine & COw episodes are YLE (Finland), Canal+ (Poland), RTBF (Belgium), TSR (Switzerland) and HBO Asia.  France 3 has just commissioned a second season of the series.  Tangerine & Cow is based on author Jacques Azam’s comic book Chico Mandarine, which is published by editions Milan.  Imira holds the worldwide TV distribution and licensing and merchandising rights for the series, except for French speaking Europe, Netherlands and Finland that are held by Normaal.  Imira will also offer two new animated series at Mipcom: Sandra the Fairytale Detective (52×12) – a HD, flash-animated series for K4-8, co-produced with TVE and DQ Entertainment; Saari – a music-based preschool animated series that follows the adventures of a creative group of friends on an island, which is co-produced with Stor Fisk (Barcelona).

In another pre-market deal, RTL2 (Germany) acquires the TV and multimedia rights to the HD animated TV series Red Caps (26×26), which is a co-production between Cartoon One (Italy) and Epdem ZOT (Finland).  Series production will be completed in February 2009, simultaneous to the completion of a series of books, an online community and games, board games and a 3D Red Caps feature Film titled The Magic Crystal.

Keep an eye out! Cynopsis: International and Cynopsis: Kids‘ synopsized MIPCOM 2008 Shopping List will be arriving in your inbox around 9a to accompany you on your trip to next week’s Cannes market. Print up a copy so you can see who is up to what in the days ahead!  Travel safely – see you in France!



Cartoon Network has teamed up with LEGO for a fall multi-platform sponsorship supporting LEGO’s new Bionicle line of toys.  The promotion features a  new Bionicle on-air music video (90 seconds), bowing on October 17 during the network’s new Friday night action block, and an exclusive online game at  The three levels of the new game will debut online over the course of three weeks, with the first unveiled this week.

WizKids, a division of Topps, is set to release the new Star Wars PocketModel trading card game (TCG), Clone Wars: Tactics on November 12.  The TRC debut coincides with Warner Home Video’s release of Star Wars: The Clone Wars movie on DVD.


Kidz Bop continues on its second annual Be A Kidz Bop Star talent search as the field narrows to 15 semi-finalists from about 2,800 entries.  To get to the final four winners Kidz Bop is asking kids to log on and vote for their favorites at


Dr. Alice Wilder is appointed Chief Content Officer, Kidos.  Wilder will help research and design the core Kidos interface for kids 3-7, as well as produce custom educational and entertainment content across subjects including science, culture and foreign languages.  Wilder helped lead the research team on the preschool series Blue’s Clues as well as Super Why!, the latter of which she was a co-creator.


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 9/29-10/5/08:
Total Day       (000)   Primetime       (000)
NICK~:             1063    DSNY*:            1374
DSNY*:              752    CARTOON:         994
CARTOON:          648    NAN**:             463
NAN**:              276    NOGGIN:           236
NOGGIN:            229    TOON DIS:        122
ADSM**:            197    ESPN:               118
TOON DIS.:        113    NICKTOONS:      108
NICKTOONS:        63    DISCOVERY:        88
DISCOVERY:         44    MTV:                  52
ESPN:                  39    BET:                   47
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
~Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 9/29-10/5/08:
Total Day       (000) Primetime     (000)
NICK~:              535   DSNY*:           1104
DSNY*:             513   CARTOON:        711
CARTOON:         430   NAN**:            329
NAN**:             203   ESPN:                78
ADSM**:           144   TOON DIS:         70
TOON DIS.:         64   DISCOVERY:       68
NOGGIN:             43   NICKTOONS:      59
NICKTOONS:        36   NOGGIN:           53
DISCOVERY:        31   THE N:               43
ESPN:                  26   BET:                  30
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
~Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 9/29-10/5/08:
Total Day    (000)   Primetime     (000)
DSNY*:          437     DSNY*:            945
NICK~:           385     CARTOON:        594
CARTOON:      335     NAN**:            425
NAN**:          292     ESPN:               123
ADSM**:        174     DISCOVERY:     105
DISCOVERY:     55     COMEDY:           85
ESPN:              51     THE N:               82
MTV:                46     MTV:                 71
THE N:             42     BET:                  44
TOON DIS:       38     TOON DIS.:        41
COMEDY:         38
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
~Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, October 4, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1328; K6-11 867; TWEENS 9-14 602
DISNEY CHANNEL:     K2-11 1169; K6-11 787; TWEENS 9-14 613
CARTOON NETWORK: K2-11   747; K6-11 518; TWEENS 9-14 399
TOON DISNEY:           K2-11   174; K6-11   93; TWEENS 9-14   60
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, October 5, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1230; K6-11 759; TWEENS 9-14 565
DISNEY CHANNEL:     K2-11 1086; K6-11 712; TWEENS 9-14 581
CARTOON NETWORK: K2-11   882; K6-11 654; TWEENS 9-14 483
TOON DISNEY:           K2-11   134; K6-11   85; TWEENS 9-14   54
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, October 6, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 969; K6-11 418; TWEENS 9-14 332
DISNEY CHANNEL:     K2-11 807; K6-11 502; TWEENS 9-14 439
CARTOON NETWORK: K2-11 526; K6-11 316; TWEENS 9-14 222
TOON DISNEY:           K2-11 157; K6-11   95; TWEENS 9-14   54
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question: What group of cartoon teens attended Riverdale High?  THE ARCHIES Kudos to: Jonathan Meath-MeathMedia/Boston; Kerry Hughes-qubo/NY; Richard Oren-Target Entertainment Group/NY; Earl Dozier-Boardroom, Inc./Stamford, CT; Leigh Ann Schwarzkopf/Minneapolis; Julie Syers-Briggs & Caldwell/Houston; Jeff Berkwits-Upper Deck Entertainment/Carlsbad, CA;Odette Felix-Dark Horse Media/Tucson; Justin Meadows-Disney/ABC Networks Group/Burbank; John Mazur-KCET-PBS/CA; David Brunner-AGB Nielsen Media Research/Lugano, Switzerland; Kristen McGregor-Kids’ CBC/Toronto; Bonnie-Lynn Roy-Leslie Lowe & Associate Inc./Montreal; Jarrett Sherman-Smokebomb Entertainment/Toronto

Today’s Trivia Question:  This young host preps, cooks and shares some of his favorite dishes in a series of shorts on Noggin. What is this little charmer’s first name? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here   .

JOB OPENING: FREELANCE PROJ MGR, PRINT/BRAVO TV/NY: Mng print & Digital advrtsng & promo projects. Mng workflow, creative team. Strong comm./org skills. Previous Ntwrk exp req’d. Resume: [email protected] (10/15)

JOB OPENING: DIR MKTG & PROMO/Wang Theatre/Boston: Dev & execute strategic tix sales, mktg/promo for concerts/shows. Pitch new biz & negotiate agreements. 8 yrs mktg exp w/ music/venues/ent. Rez: [email protected]. “DMPB” in sub (10/15)

JOB OPENING: MGR,DIGITAL PRICING & INVENTORY/AETN, NY: Maximize digital ad sls revenue thru inv mgmt, pricing & optimization.Min 2 yrs exp in digital ad sls. Strong analytical skills..Apply: (10/15)

JOB OPENING: SALES DIRECTOR/PITCHFORK MEDIA(Chicago, IL):4-7 yrs exp in online sales. Mgmt exp also req’d. Responsible for mngng & developing sales dept. of growing internet publication Res/Cov to: [email protected] (10/15)

JOB OPENING: VP/NON-FICTION DEVELOPMENT/NYC: Seasoned non-fiction development exec w/7+ yrs exp on both network and production company sides. Writing, creating, pitching, managing: soup to nuts. NY-based prod co. [email protected] (10/15)

JOB OPENING: SR DIGITAL RESCH ANALYST/MTV NETWORKS/NY:BS 3-5 yrs online web analytics. Web tracking (Omniture, Webtrends, HBX, DbleClick); Exp w/synd sources: comScore Media Metrix, NetRatings. EOE/M/F/D/AAP. (10/15)

JOB OPENING: DIRECTOR, ACCOUNTING/Harmonix/NY: Resp. for monthly accting close, including sales reporting, deferred revenue. CPA a plus w/ prior public accting experience. Apply: EOE (10/14)

JOB OPENING: BBC/NYC/DIR AUDIENCE DEV: Drive exposure of; mng synd relationships; dev bbc news communities; & rel w/ soc ntwrks. Increase traffic to website & audience base & 3rd party linking to (10/14)

JOB OPENING: BBC/NYC/DIR PRODUCT DEV: Drive product strategy for conduct mkt analysis, watch consumer trends, do comp analysis & benchmarking, est strategic partner & supplier relationships. (10/14)

JOB OPENING: BBC/NYC/SR MGR, DIGITAL SYNDICATION: Mng client relationships & ongoing prgrm supply to digital media syndication partners Work w/ partners to max exposure of BBC prgrmng & brands. (10/14)

JOB OPENING: BBC/NYC/SR WRITER/PRODUCER: Conceive/write/produce/edit creative solutions for promo material for BBC America. 5+ yrs exp as network writer/producer. Knowledge of production process. (10/14)

JOB OPENING: INTERACTIVE MARKETING ANALYST/MEDIA PLANNER/LA – Los Angeles Times Interactive: Pull/analyze data ComScore, HitWise, MRI; Develop sales collateral/decks, update media kits; Send resumes to [email protected] (10/14)

JOB OPENING: DIRECTOR,TURNER AD SALES RESEARCH/CNN/NY: Resp for research-based strategic direction of CNN. BA. Min5 yrs exp in sales research at ntwrk.Must have primary research experience. Apply:  [email protected] (10/11)

JOB OPENING: FREELANCE PROJ MGR, PRINT/BRAVO TV/NY: Mng print & Digital advrtsng & promo projects. Mng work flow, creative team. Strong comm./org skills. Previous Ntwrk exp req’d. Resume:  [email protected] (10/11)

JOB OPENING: DIR MKTG & PROMO/Wang Theatre/Boston:  Dev & execute strategic tix sales, mktg/promo for concerts/shows. Pitch new biz & negotiate agreements. 8 yrs mktg exp w/ music/venues/ent. Rez:  [email protected]. “DMPB” in sub   (10/11)

JOB OPENING: MANAGER, DEVELOPMENT & PRODUCTION/NATIONAL GEOGRAPHIC ENTERTAINMENT/Washington, DC: 5 yrs exp in film dvlpmnt/prod; giant screen film industry a +. EOE. Apply to JOB ID 3651 at  (10/11)

JOB OPENING: SR RSRCH ANLYST-ASST/Lifetime/NY: Analyze & prdce reprts, suppt Ad Sales & Finance, daily & compet rtgs reprt; incl lght admin wrk. Exp TV Rsrch/data anlyst/StarTrak/Galax Expl; (10/10)

JOB OPENING: RESEARCH DIRECTOR/Lifetime/NY: Support Digital, VOD & Ad Sales plus perform Primary Rsrch;Primary contact for all Digital Ad Sales request. Trck wkly/mntly data for VOD, Apply: (10/10)

JOB OPENING: ANALYST DIGITAL NETWORK MEDIA/Sony Pictures/CA: Assist in sales activities involved in developing proposals & supporting AE sales activities for RFPs. Media exp required. Apply: Req# 700795 (10/10)

JOB OPENING: MGR PARTNERSHIPS/Lifetime/NY: Dev integrated ad sales proposals for advertisers int in partnering w/ Lifetime brand on TV, online, VOD & wireless. Bckgd in media, prod & mktg a plus: (10/10)

JOB OPENING: ACCT EXEC/MediaPlace/NY & CHI: Out of Home TV, creative “out of box” thinking, media sales/planning exp. Please email res/cl to: [email protected]. “AE” in subj (10/9)

JOB OPENING: VP BUS AFFRS/LA: Acq/dist/mktg wrk for prg & dist actvties. Strct/neg/drft/serv-deals/agrmt, mtkg/promo, dom/intl licns, acquis & biz affrs. 7+ yr lwyer @ firm, 4+ yr TV & mem of CA or NY Bar. Res: [email protected] (10/9)

JOB OPENING: BUS AFFRS ATTRNEY/LA: Prod deals w/ dev & acq. Advse execs/clients on bus strctres/labr/guild/intell prp. Rview bdgts & licns. 5yrs lwyer @ firm & 3 yrs in TV. Membr of CA or NY Bars. Res: [email protected] (10/9)

JOB OPENING: AFFILIATE RELATIONS: Input clearances in Station Clearance System for region stations. Negot make goods for netwrk distribut. Day-to-day contact w/stations . Apply: Req 179259 EOE (10/9)

JOB OPENING: EXPERIENCED PRODUCER AND PRODUCTION COORDINATOR: Wanted for animated pre-school properties based in New York City. Animation production experience required. Email  [email protected] (10/9)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: produces and distributes comedic mobile video on Sprint, iPhones, MSN, etc. Need interns with video producing, editing or business skills. [email protected] Stipend offered. (10/15)

FALL INTERNSHIP CREDITS ONLY: NYC production company seeking a POST PRODUCTION INTERN to start ASAP. We need someone for cloning tapes, digitizing footage, transcribing and working closely with the producers. Email resume to [email protected] (10/15)

FALL INTERNSHIP CREDITS ONLY: Entertainment ad agency immed needs an extremely orgnzd INTERN who can multi-task in our busy print division, working w/ Account Team & assisting Creative Dir/Design Team. Res to [email protected] (Van Nuys) (10/10)

FALL INTERNSHIP CREDITS ONLY: MEDIA & ENTERTAINMENT PUBLICITY INTERN. Manhattan PR agency is looking for students to assist w/ all aspects of business, from events to rsrch. Good communication skills & enthusiasm are a must. [email protected] (10/9)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact [email protected] for more information ….

SITUATION WANTED: EXEC. IN CHARGE OF PROD/LINE PRODUCER: 15+ Ntwrk & cable exp ,Exec in Charge, Coord Prod, Line Prod, Prod Mgr seeking work in synd TV shows, sports, kids series, event prod opps, NY/NJ/CT. E-mail: [email protected] (10/10)

E-mail [email protected] for rates and specs for Job Openings.

Interested in posting your Video Resume? Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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