Wednesday, October 6th, 2010

Cynopsis: DIGITAL

Good morning, it’s Wednesday, October 6, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

Qualcomm is suspending the direct-to-consumer portion of its Flo TV mobile television service and says it may do away with Flo TV subscriptions altogether after next spring. (Affected subscribers will be duly refunded.) A majority of the company’s subscribers come from on deck deals with major carriers Verizon and AT&T, but the bottom line is that the company is beginning to think there has to be a more profitable way to monetize the bandwidth it acquired for the service. (Qualcomm acquired its own spectrum to operate the service independent of carrier networks.) Company executives have been forthcoming in recent months about the challenge of selling subscriptions of linear mobile TV feeds of networks that users only tend to drop in on when breaking news happens. The growth of Netflix on platforms such as the iPhone and iPad hasn’t helped either – consumers will only shell out for so many monthly services.


NBC‘s 10 Local Media sites, now managed in house after the company severed its relationship with Internet Broadcasting, are reporting spikes in visitors, engagement, page views and other metrics during the past year through Aug. 2010. Total visits/ month have grown by 15%; unique visits are up 20% to 12 million in Aug.; and monthly page views are up 32% y/y. The company partly attributes an increased emphasis on sharing and social media features, with 8% of online traffic referrals coming from Facebook and Twitter in Aug. compared to 2% a year ago.
Leading Moscow-based online video publisher Digital Access has launched a Russian version of Vevo. Licensing videos from all 4 major labels – Universal Music, Sony Music Entertainment, Warner Music and EMI (as well more than 20 homegrown labels) – will start with a catalog of some 30,00 ad supported videos that will only play for users based in Russia. Digital Access’ video sites reach an aggregate of audience of 40 million unique Russian internet users. launched a Halloween-themed multiplatform event enabling kids (with their parents’ permission, of course,) to digitally recreate themselves in virtual Halloween costumes representing some of their favorite Disney Channel characters. Kids can upload a 15-second video to see themselves rendered as “Hannah Montana,” Agent P from Phineas and Ferb or Sicky Vicky from Sonny With A Chance, among others. is also getting into the act this Thursday with a Halloween-themed webisode of “The Office,” featuring the Making of Ryan’s Horror Film “The Third Floor.”


A new B-to-B portal from Speakermatch called has launched to help media outlets track down speakers and expert guests for a variety of fields and topics. Blog postings on the site suggest topics for producers looking for ideas. Media outlets can use the service at no charge to them.


Leap Media Group
announced a collaboration with TV advertising company AcxiomCorp. to develop and execute digital television advertising campaigns that utilize TV ad units beyond the traditional spot. Leap Media will offer clients a solution integrated with Acxiom’s “Relevance-X” product to identify, locate and reach specific target segments. Offerings include segmentation marketing spots, VOD messaging and iTV applications.
NBC Universal
announced plans to invest in targeted TV ad company Invidi Technologies Corp. The company, which has announced partnerships with Dish Network, DirecTV and Verizon’s FiOS TV, provides technology enabling advertisers to send targeted spots to individual set tops based on demographic info., location and other attributes.


Verizon Wireless is expected to announce new LTE data network plans at the CTIA conference on Wed. The network, capable of download speeds of 5-12 Mbps, is expected to power a whole new generation of wireless devices next year supporting video conferencing, interactive TV and advanced gaming. Current Verizon customers will also happy to learn they will be receiving refunds from overbilling of data services after an investigation turned up “phantom fees.”
signed a letter of intent to acquire ad creation and optimization platform Dapper, a partner in Yahoo’s Smart Ads dynamic ad platform. Dapper enables advertisers and agencies to build dynamic ad creative by leveraging data to match appropriate products, offers or messages to users who have already expressed intent to purchase.
Amazon is preparing to acquire Spanish designer online retail site BuyVip for close to $100 million, according to the WSJ.


ComScore introduced a new mobile-optimized tagging service for publishers, improving location-based measurement of mobile audiences across all geographies. The service enables brands to tag mobile web and app assets to enable precise measurement of audiences, including unique traffic counts and engagement metrics, across a variety of devices and platforms, including tablet computers such as the iPad. A partnership with mobile analytics and billing firm Bango will speed the deployment of the mobile-optimized tags.


Activision Blizzard announced the latest version of its popular Call of Duty first person shooter game would be released in 3D for Xbox 360, PlayStation 3 and PC, due out Nov. 9.
has updated its free GameCenter app to allows fans to see  areas of the ice and net that goals are scored on, including side-by-side views of the goalies in net and the shooters.  Also new are real-time team and player stats and trends for the team you are
watching, updated instantly with the team’s history of winning when faced against similar situations during a present game. The league lowered its price for a streaming a full season of out-of-market games for Canadians to $159/season, matching the U.S. price.
CBS’ high school sports site launched MaxStats, a mobile stat tracker app tailored for high school football available for the iPad, iPhone or iPod Touch. MaxStats track real-time stats from MaxPreps’ database of Varsity, JV and Freshman teams across 16,400 high school football programs, tracking downs, distance, yard gains, play types, penalties, etc.
Speech recognition technology company Yap launched its free Yap Voicemail app for the iPhone, which converts voicemails into text.


Raymond Gutierrez, EVP/Human Resources and Administration, CBS Television Networks has been elected to Chair the Board of Directors of the National Association for Multi-ethnicity in Communications (NAMIC).


Even you haven’t gotten around to hooking up your TV to the internet (or you’ve been waiting for Google TV to arrive), this may finally motivate you. Hillcrest Labs has launched a slick new version of its Kylo web browser, designed to accompany the donut-shaped Loop pointer (now slashed to $69). The new version of Kylo sports a more intuitive interface, including a great visual search feature powered by the popular portal that places thumbnail images with your search terms. Kylo was an instant hit when it launched because it provided a pathway to Hulu, but even with this shut down, finding shows through is easy enough. (Clicker will link you to network sites, Netflix, iTunes, and the Amazon VOD site. One would think Hulu needs to integrate its Hulu Plus subscription offering with the Kylos and Boxees of the world to reach a built in user base, but more on that later.) The new Kylo browser also includes improved integration with Microsoft’s recently updated Windows Media Center, allowing savvy users to switch back and forth between the two interfaces. Bookmarks and playlists are easier to manage and there are many more pre-set links to popular entertainment sites baked in as well.
Correction: The new WWE Magazine subscription app is powered by ThumbMedia Group, creators of the Mozine platform.
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
[email protected]

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Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENINGNickelodeon/ SR RESCH ANALYST: 2 yrs TV ratings resrch; comp Nielsen (Startrak, NPower, MarketBreaks); adv Excel.Str analy sk; knwlge TV ind/Nielsen ratings/media math. Apply EOE/M/F/D/AAP (10/13)

JOB OPENINGDIR, PRICING & PLANNING/Sprout/NY: 7+ yrs exp w/strong analytical skills; strategic thinker. Resp; managing pricing, stewardship, revenue analysis, inventory mgmt.|278 (10/13)

JOB OPENINGDIRECTOR OF RESEARCH/National Geographic Channel/DC: 8+yrs TV /other media rsrch. Expertise in Nielsen, MRI, Simmons & primary/sec research. Programming/Mktg focused. Apply:, FNG0000024 (10/13)

JOB OPENINGACCT EXECUTIVE/TV Guide Online/NY: AE w/ 3+ yrs online sales exp. Passionate about TV & ENT. Multi-platform sales exp preferred. Competitive salary commensurate w/ exp & excellent benefits prgm [email protected] (10/13)

JOB OPENINGSALES ACCT DIR/CHICAGO: Seasoned Account Exec/Dir to work with established alternative digital advertising company. 5+ years in media sales, established agency relationships a must. Apply to [email protected] (10/13)

JOB OPENINGSTORY PRODUCERS/NYC: 5yrs+ exp in reality. Bal logistics of shooting w/creative storytelling.Strong writer, value rsrch a must. Wrangle talent & tackle any prod challenge. Dir. exp a +. Res: [email protected] (10/13)

JOB OPENING: ACCOUNT DIRECTOR LOGO AD SALES/NYC: 7+yrs TV ad sales exp. Oversee sales efforts and team. Major agency exp. Understanding & appreciation for LOGO content. Apply (10/12)

JOB OPENING: AFFILIATE SALES DATA COORDINATOR/WGNA/NYC: Maintain, mng & organize affil sales database. Assist w/ implementation of new and ongoing sales mktg prgrms & spec projects. More info and apply: (10/12)

JOB OPENING: DIR BASIC CBL SLS ADMIN/20th TV/LA: 2+yrs TV, Pay or Cable exp. Resp. for documenting and system input of all cable deals. Also resp. for legal rights and clearances. BA &/or Lgl exp. req. Resumes: [email protected] (10/12)

JOB OPENING: TRAFFIC COORD/CABLEVISION/Jericho NY: Min.1 to 3yrs Ad Traffic exp. Process/schedule orders for Ad time in heavy deadline environment. See full posting and apply to req (10/9)

JOB OPENING: ACCOUNT EXECUTIVE/West Nyack/NY: Seeks AE for local ad sales.3 to 5 yrs ad sales exp. pref cable tv, radio, e-media adv. Valid NY DL. See full posting and apply to req 12277BR (10/9)

JOB OPENING: COMMUNITY MGR/Edelman/NY: 2+yrs pr/mrktg related exp in soc media/WOM; digi savvy; strong soc media footprint; up2date w/ emerging trends/tech; comm/writing skills A+ Resume2: [email protected] (10/9)

JOB OPENING: SALES DVLPMNT MGR/DAILYCANDY/NYC: Work w/ad sales execs to create custom online/email & other multi-platform mktg solutions.2+yrs writing proposals (advrtsng sales, women’s lifestyle a focus a +) Res: [email protected] (10/9)

JOB OPENING: ACCT EXEC/Disney Interactive NYC: Online media, branded ent. over 20 sites incl. & the Disney Mom’s & Women’s Ntwrk of sites. online Ad Sales exp a must. [email protected] (10/9)

JOB OPENING: DIRECTOR, AD SALES/Disney Interactive NYC: Come from top tier online/new media company with 5+ yrs in online Ad Sales an absolute must. [email protected] (10/9)

JOB OPENING: PRIMARY RSRCH MGR/DISNEY ABC/CA: min 4+ yrs in ent. research, strong qual testing background req’d, questionnaire software/tab processing, ratings a plus. Apply at: (ID265400). (10/9)

JOB OPENING: SR PROJ MGR, RSRCH/ATL: Provide strategic, insightful & timely analyses in support of orgnztion’s goals, dvlpg estimates. 6+yrs exp nat’l media/prgrmng rsrch. Prior cable or ntwk rsrch exp. Res: [email protected] (10/8)

JOB OPENING: DIR, INTEGRATED MARKETING/MTV2/mtvU/NYC: 7+ yrs exp. creating multiplatform marketing programs at a TV/media company. EOE/M/F/D/AAP. Apply (10/8)

JOB OPENING: MARKETING MANAGER/ION/NY: Support Affiliate Sales Team, create mrktg strat, implement mrktg initiatives, 5-7 yrs mrktg exp & mgmt exp required. Full ad: EOE  (10/7)

JOB OPENING:  SR. AD TRAFFICKER/MTVN/SF: implementing online ad campaign.3+yrs dig media, adv, ad traff  exp/manage DART delivery. EOE/M/F/D/AAP. Apply (10/7)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY:  PR INTERN/THE JIM HENSON COMPANY/L.A:   Assist with press releases, pitches, character appearances & marketing initiative support of our licensing & consumer products business. Send resumes [email protected] (10/13)

FALL INTERNSHIP CREDITS ONLY: RESEARCH INTERNS/TWO CATS PRODUCTIONS/NYC:  START ASAP: Interns wanted to research and develop new TV show ideas. Please send resumes [email protected]  (10/7)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  RESEARCH DIR/SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (10/13)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development. True Closer!!!!! [email protected] (10/13)

SITUATION WANTED: NEED A BUDGET DONE?? LINE PROD/EIC – 10+ yrs. exp- budgets done in all formats. Accurate budgets, Reasonable rates, fast turn around Email: [email protected] (10/12)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (10/8)

SITUATION WANTED:  SR. AD CAMPAIGN MGR/NYC:  Exp’d online ad mgr. Optimize camps, traffick assets in DFP. 10 yrs prof media exp. Desire FT at a dynamic creative company. [email protected]  (10/7)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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