Wednesday, October 2nd, 2013

Cynopsis: DIGITAL

Good morning. It’s Wednesday, October 2, 2013, and this is your first early morning digital briefing.


Fandango is the first star to appear in the latest Samsung Galaxy Note 3 device, debuting its recommendation service Here & Now. A guide to new movies, nearby theatres, and the ability the purchase tickets based on a user’s location, Fandango will also offer its original movie preview video series Weekend Ticket.

Walmart produced an original reality competition web series, called Get On The Shelf, in which entrepreneurs vie for the chance for their product to be sold in the mega stores. Two episodes are currently available on Walmart’s site and YouTube.


AMC launched its third season of The Walking Dead web series on and its YouTube channel. Titled The Oath, the season consists of three installments and is produced and directed by WD’s Greg Nicotero. Each episode is seven to ten minutes each.

YouTube’s channel VICE is bringing one of its most successful shows, Fresh Off The Boat, back for a second season. Chef Eddie Huang hosts the show as he travels the world to discover unique meals. The first season’s 15 episodes brought in three million views, and has since racked up 1.4 million Facebook likes and almost a million Google+ followers.

The Follow Channel on YouTube gives sports fans the chance to step into the lives of athletes for a month, starting with NFL Seattle Seahawks star player Richard Sherman. The network is a collaboration between Break Media and Tupelo Honey Raycom that grew out of the web series Follow Jimmer, which focused on BYU’s Jimmer Fredette as he competed for a spot in the NBA. Miami Heat’s Chris Bosh is the next athlete to be followed by the show.

Entertainment network Scream Factory is offering a month of Halloween themed original programming on its YouTube channel in a campaign called 31 Days of Screams. It will also include social media contests leading up to the holiday that will give fans a chance to win scary movie classics. Slasher, zombie and vampire lovers are all welcome to enter.

Networks (both Cable & Broadcast) are faced with eroding ratings and ad dollars shifting from TV to Digital. That’s why Cynopsis is presenting a conference on what networks are doing – and what they need to do more of – to aggressively evolve to compete, and profit in this shifting landscape. Join us as our experts share the latest business and advertising models for success at the Cynopsis Future TV Summit!


Tech agencies DG MediaMind and Marin announced a partnership yesterday that will integrate its data search platforms to help agencies create digital campaigns for clients more quickly and easily. Associate Vice President of DG’s Product Marketing honcho Nick Talbert told Cynopsis that the integration will reduce the average set-up time for campaigns by 85 percent.


The Home Depot launched a gaming app called Home Depot’s Corso’s Cornhole Challenge as part of its sponsorship with ESPN’s College Gameday, which challenges users to a football toss for a chance to win prizes. One of the 25 gamers could be chosen for a grand prize of a VIP College Gameday football playoff trip. The app is available at no cost for iPhone and Android devices.

Call for Submissions: Cynopsis is producing a Halloween Programming Guide which comes out on October 17 and will be sent to all Cynopsis and Cynopsis Kids subscribers. If your network has a Halloween-themed programming, please send your listings to Cathy Applefeld Olson at [email protected] no later than Friday Oct 4. Please include the following information: type of program (i.e. series, special, documentary, movie or holiday-themed episode), title, dates and times of all airings (please indicate when the show first premieres and when subsequent encores will air). Cathy will send you a confirmation email following each submission (if you don’t receive a confirmation email, please resubmit).


The Media Insights & Engagement Conference
Navigating Content: Exploring New Opportunities with Insights-Rich Decision Making
January 29-31, 2014 | Miami, FL | Download the Brochure | Register

Speakers Include:
Elizabeth Ellers, Univision, Jack Wakshlag, Turner Broadcasting System, Jeffrey Graham, Twitter, Tom Ziangas, AMC Networks, Fred Leach, Facebook, Luis Duarte, DirecTV Latin America, Kristen Rasmuson, Netflix and more!
Click here for the full list.

Special offer for Cynopsis subscribers  Save 20% with code MEDIA14CYNOPSIS!


Not only are in-app ads being perceived by consumers as disruptive, they’re hardly making a mark, according to a new Forrester study. Half of U.S. smartphone users ignored the ads completely; 43 percent found them disruptive and only 28 percent described the ads as relevant.
In other words: The in-app ads need some work, but the study also accounted for 40 percent recall of in-app spots that advertise another relevant app, app upgrade or brand and product within the app.

Nielsen’s SocialGuide top social TV programs on Twitter for last week include:
1.      AMC’s Breaking Bad blew every TV show out of the water, with 1,237,900 million tweets.
2.      NBC’s The Voice: 273,500 tweets
3.      FOX’s The X Factor: 247,200 tweets
4.      FOX’s Glee: 232,200 tweets
5.      ABC’s Grey’s Anatomy: 225,400 tweets


Although Samsung‘s Galaxy Note 3 and Galaxy Gear hit the shelves yesterday, the company is expected to release a smartphone with a curved screen late this month. The screen will include a strip along the side of the smartphone that will display notifications and content even when the device is enclosed in a skin.
In other words: Samsung’s trying to innovate by taking a different approach from Apple, which is pushing slimmer devices.


Facebook has hired David Lawenda as its Vice President of Global Sales in the U.S. Lawenda was formerly Univision’s advertising sales President, and takes over for seven-year Facebook-vet Tom Arrix. The site also lost its VP of Global Sales and Operations Grady Burnett to the app measurement and ad firm Flurry. Burnett will lead Flurry as its Chief Operating Officer.

Social media and marketing measurement firm Socialbakers has hired Neil Morgan as the company’s first CMO. Morgan was previously Adobe‘s Vice President of Digital Marketing Solutions.

Carla Sacks is joining the New York division of the ad agency M3 Creative. She previously was located in the Los Angeles office, and worked on successful branding campaigns including USA Network’s “Characters Welcome.”


Cynopsis Future TV Summit:
Content Innovation & Next Gen Advertising Models
October 17 |Grand Hyatt|NYC
This all-day conference bringing together expert speakers on topics including measurement, the Second Screen, the New Networks, a unique “5 People on Chairs: Meet the Millennials” guerilla Focus Group, and much more.

Sponsorship: Mike Farina (203) 218-6480 | Registration: Pete Romas (203) 899-8483

Featured Sponsors:

Gold: ABC Family | Silver: A+E & Rhythm | Participating: BrightLine, NCC & TruthCo. | Media: IAB


YouTube announced it will host its first music awards show in November, streamed live under the direction of Spike Jonze. Lady Gaga, Arcade Fire and Eminem are few of the big headliners so far, but the ceremony is really meant to feature musicians who made a name first on YouTube. Nominees for the six awards categories will be announced later this month, and winners will be chosen by global YouTube users’ votes. YouTube released a commercial for the show yesterday, which features the host Jason Schwartzman. Watch the commercial at


Cynopsis eReport Series: Demographic Viewing Patterns
Cynopsis Editors will take a look at the viewing patterns of various Demographics. Each of these Special eReports will uncover the Who, What and the Where – who these people are, what they are watching, where they are watching… and more!
OCT 3 // African Americans
OCT 6 // Women (sold out)
OCT 16 // Millennials
OCT 31 // Kids, Tweens & Teens
NOV 5 // Hispanics

Advertising space is limited. Contact Mike Farina: 203.218.6480

See you tomorrow,
Jessica Reese

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: DIRECTOR, AD SALES/REELZ/Chicago: Exp’d ad sales professional w/outstanding relationships to lead sales effort in Chicago. Apply: [email protected] (10/9)

JOB OPENING: RESEARCH ANALYST/FX NETWORKS/LA: Analyze ratings trajectory of FX Networks and key competitors. Service all FX Networks & partner on custom requests and ad hoc needs. 2 yrs. exp. (10/9)

JOB OPENING: SR ANALYST AD SALES RSCH/NBC UNIVERSAL/NY: 1-3 yrs media rsrch exp, supp Sports & Olympics sales research, proficient w/research software, able to visually communicate insights. Click Here (10/9)

JOB OPENING: DIR PRGM, SERIES/Hallmark Channel/LA: Develop scripted series & current programs & oversee projects. 7+ yrs. exp. in prgmng at cable/brdcst co or prod co. Apply: (10/9)

JOB OPENING: SR TECH OPS DIR/CSI SPORTS/NY: Min 10 yrs TV Network exp. Resp. incl. overall workflow mgt, liaison to orig. facility/operator ops, tech & prod staff. Transmission/distribution exp req. Res/cvr to Rose: HERE (10/9)

JOB OPENING: FULFILLMENT SPECIALIST/A+E Networks/NY: Account mgmt. & customer service. Non-staff position. Full Info/Apply: (10/8)

JOB OPENING: DEVELOPMENT EXECUTIVE/PRODUCER: Established NY prodco. Develop, cast, shoot, edit sizzles. Proven hit making ability at network and/or prodco. Amazing opportunity. [email protected] (10/8)

JOB OPENING: SR PRDCR NONFCTVDVLPMNT/NYC/LA: Talented dvlpr w/general cable exp. 5 yrs dvlpmnt/prod exp pref’d. Strong kwldg of Net Mandates. Will produce tapes, cast talent, prep pitches and manage systematic development. Resumes HERE (10/8)

JOB OPENING: SALES COORDINATOR, SALES PLANNING/Fox Broadcasting Co/NYC: Commercial inventory coordinator. 1-3 years network or agency experience required. (10/8)

JOB OPENING: ASSOCIATE DIRECTOR, DIGITAL SALES PLANNING/Fox Broadcasting Co/NYC: 5+ yrs linear &/or digital sales planning exp req. Campaign & invent management of VOD & digital platforms, forecasting, reporting. (10/8)

JOB OPENING: AD SALES ASST/Sportsman Channel/WI: Provide support to Account Exes for Network Cable Commercial Spot Sales, maintain spot schedules, work with Traffic Dept. Strong Excel skills req’d. Agency/TV Sales exp helpful. Apply: (10/5)

JOB OPENING: DIR NON-FICTION PRGM/Lifetime/NY: Develop & pilot new non-fiction programming & oversee current prods. 5+ yrs exp in prgmng at cable/brdcst co or prod co. Apply: (10/5)

JOB OPENING: EXEC DIRECTOR/CINE/DC: Strategy, fundraising & oversight of film/TV awards & education nonprofit. 5+ years leadership exp in media, w/marketing exp pref’d. Resume to [email protected] (10/5)

JOB OPENING: DIR MKTG STRATEGY/Discovery Channel/MD: Innovator w/strategic 360 approach to ad cmpgns. Strong brand mgt/consumer mktg exp.Work w/rsrch to identify prtnrshps/manage mktg events. Exp. driving top TV brands. APPLY HERE (10/5) 

JOB OPENING: SENIOR AD SALES RESEARCH ANALYST/ESPN/NYC: 1-2 Yrs exp in media research. Candidate must have strong analytical and problem solving ability. Apply HERE (10/5)

JOB OPENING: UniRey-NY: TV AE’s, NYC-based: Needed to drive general market advertisers to new English Language network/Robert Rodriguez Net, EL REY. Min 2 yrs network/AE selling exp. Resumes to [email protected] (10/4)

JOB OPENING: PRODUCTION TEAM for Live Show, Secaucus, NJ: Veria Living is hiring: Exec. Producer, Producers, Asst. Producers, Director & Media Manager. 3-5 yrs exp. incl. live work. Resume & position sought to [email protected] (10/4)

JOB OPENING: ANCHORS for Live Show, NY Metro Area: Veria Living is seeking energetic, fun, friendly & compassionate hosts able to improvise & engage with audience. Resume, picture & show reel links to [email protected] (10/4)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: RLTV (NYC): seeks intern to support the Ad Sales and Marketing departments with research, marketing ideation, presentations and sales materials. Min 10 hrs/week. Submit resume/cover letter to: [email protected] (10/8)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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