Wednesday, October 22nd, 2008


& Tyra are the only talk shows to deliver gains
over the prior year with their key demos

Ellen: +8% with W25-54
Tyra: +13% with W18-49

The Ellen DeGeneres Show and The Tyra Banks Show
From Warner Bros. Domestic Television Distribution
Source: NSS Galaxy, 08-09 vs 07-08 (08-09=Premiere thru 10/5/08, 07-08=9/10-10/7/07) Talk = M-F CC



Good morning. It’s Wednesday, October 22, 2008, and this is your first early morning briefing. 
Tonight’s Premieres:
The CW: Stylista at 9p



Several new series and episodes orders were handed out:

  • Showtime gave an early holiday present to the drama Dexter as the premium cable network renewed the series for seasons four and five with 12 episodes each. Michael C. Hall stars as the blood splatter expert who is also a serial killer at night. Production on season four begins next spring in Los Angeles.
  • The CW okayed additional scripts for Privileged despite the series posting lower than average ratings for the network, reports THR. The CW cites the show fits with their brand and has shown some growth in its Tuesday 9p time slot.
  • CBS picked up two more scripts for its Monday night comedy Worst Week, per TV Week. The sitcom, with lead-in Two and a Half Men, averaged 9.9 million viewers and a 3.2/7 among A18-49. The series is produced by CBS Paramount Network Television and Universal Media Studios.
  • NBC committed to nine new episodes of its frosh drama Knight Rider giving the series a full-season order. Since it premiered on September 24, Knight Rider averaged a 2.4/7 with A18-49 and 7.4 million viewers overall.

The CW confirmed it will be the sole broadcast network offering regular programming on election night, November 4. The CW will pay homage to election results though by presenting abbreviated original episodes of 90210 and Privileged so local stations can insert two election updates each hour. To date, 90% of CW affiliates will participate with this cut-in opportunity.

Since its debut on September 8, MSNBC’s primetime news/commentary program The Rachel Maddow Show has averaged 1.7 million viewers in its 9p time slot compared with 800,000 previously, cites New York Times. The Rachel Maddow Show has also averaged a higher rating with the A25-54 demo for 13 out of 25 nights than its competitor CNN’s Larry King Live also airing at 9p.

Broadcast Evening News Ratings Wrap-Up: The final results for the week of October 13, 2008:
NBC: 7.83 million total viewers and 2.0/8 A25-54
ABC: 7.61 million total viewers and 2.0/8 A25-54
CBS: 5.89 million total viewers and 1.4/6 A25-54


THE N is #1 with TEEN GIRLS!

Among teens, DEGRASSI’s season premiere was up 75% – with SOUTH OF NOWHERE’s up 175% –
making The N #1 with teens among broadcast and ad-supported cable.

Do we rock, or what?

Join America’s teens. Watch DEGRASSI and SOUTH OF NOWHERE. Friday Nights at 8 and 8:30 pm ET.
Only on The N: TV for Teens.

Full Source – Click here:  Source


USA Network is moving forward with the pilot White Collar lifting its cast contingency stipulation. The pilot, from Fox Television Studios, stars Matthew Bomer and Tim DeKay playing a con artist and an FBI agent respectively who form an unusual partnership. Bronwen Hughes (Burn Notice) was tapped to direct.

FOX finalized its cast for the animated high school series Good Vibes from 20th Century Fox Television and Good Humor TV says Variety. Josh Gad, Adam Brody, Debi Mazar, Olivia Thirlby, Alan Tudyk and Jake Busey will begin voicing scripts early next month. Good Vibes was picked up by FOX as a pilot presentation and is ramping up for a possible spring roll out.

Film star Vince Vaughn has a single-camera 30m comedy pilot in development for FOX and 20th Century Fox Television, per Variety. Vaughn also executive produces the project about a couple of guys just out of college adjusting to the real world. Brothers Jim and Steve Armogida will write the pilot for Vaughn’s Wild West Picture Show Productions while Vaughn’s sister Victoria Vaughn will also executive produce. Vaughn’s deal with FOX allows him to cast the project and have oversight on creative aspects.

Muse Entertainment will handle principal photography on the pilot Night and Day for TNT starting today in Albuquerque, NM and concluding November 11. The pilot, produced in association with Muse Entertainment and Tandem Communications, blends crime drama with family drama and stars William Fichtner (Prison Break, Crash). 


See go head-to-head with the competition at .

There was a lot happening on the mobile application front yesterday on the eve of today’s launch of T-Mobile’s G1, the first handset powered by Google’s Android operating system. First of all Google released the open source code that powers the Android mobile operating system, freeing it from a veil of secrecy that has kept developers in the dark since the Linux-derived platform was first announced last November. Then Blackberry maker Research In Motion (RIM) announced it is developing its own version of the App Store. The application storefront, expected to launch in March 2009, will work with eBay’s PayPal to facilitate payments and will begin accepting applications from third party developers for inclusion on the platform in December. Developers will be able to charge whatever they want for their apps with RIM taking a 20% commission of each sale.  Full edition: CYN DIGITAL.

Delivery for STAR WARS: THE CLONE WARS was up by 83%!  Click for More Information.

CYNOPSIS KIDS – TODAY’S TOP STORY BabyTV inks a new carriage deal in France, making the channel available on Buoygues Telecom‘s new IPTV platform as of this week.  BabyTV will be available on Buoygues TV Extended Basic Tier, the xDSL TV offer.  BabyTV first debuted in France on TPS in 2005, followed by Numericable in 2006, Alice, OrangeTV, Neufcegetel and Freebox in 2007/2008.  Full edition: CYN KIDS.

CYNOPSIS INTERNATIONAL – TODAY’S TOP STORY:   Late last week, Central European Media Enterprises Ltd. completed its purchase of the remaining 10% of the Studio 1+1 group after exercising its call option. CME now owns 100% of the Ukrainian TV station with that 10% coming at a $109.1 million price.   Full edition: CYN INTERNATIONAL.


Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of: 10/13-10/19/08
Primetime    (000)        Total Pgm Day      (000)
TBSC              2345         TBSC                       877
ESPN              1440         ESPN                       683
USA                1371         NAN*                      683
CNN                 807         USA                         581
FOXN               680         NICK                        575
CMDY               671         TNT                         538
TNT                 663         ADSM*                     519
FX                   659         LIF                           430
NAN                 645         FX                           384
AEN                 634         CMDY                       359
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 114,500,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of: 10/13-10/19/08    
Primetime    (000)      Total Pgm Day            (000)
TBSC             5043         NICK                            2160
FOXN             3296         TBSC                           1673
ESPN             2897         NAN*                           1561
USA               2727         FOXN                           1481
CNN              2219         USA                             1202
NAN              1858         ESPN                            1179
MSNB            1573         TOON                           1156
TOON            1520         TNT                              1094
TNT               1447         CNN                             1012
LIF                1406         ADSM*                           981
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 114,500,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks
broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top 10 Cable Programs among A18-49 (000) for the week of: 10/13-10/19/08
ESPN   Giants/Browns                                          6267
TBSC   Red Sox-Rays 7                                        6210
CNN    SR/Pres Debate 3 2008                              4085
TBSC   Red Sox-Rays 6                                        4051
CNN    Anderson Cooper 360                                3529
TBSC   Rays-Red Sox 5                                        3220
BRAV   Project Runway                                        3171
USA     WWE Entertainment 10p                           2590
TBSC   Rays-Red Sox 4                                        2488
FOXN   Presidential Debate                                   2445
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television
Universe of 114,500,000 homes

Top 10 Broadcast Programs among A18-49 rating/share and (000) for the week of 10/13-10/19/08
ABC    Grey’s Anatomy-THU 9PM                           5.9/15      7,810
ABC    Desperate Housewives                                5.7/13      7,480
FOX    House                                                       5.3/15       6,960
CBS    Two and a Half Men                                    5.3/12      7,050
CBS    CSI                                                           5.2/13       6,870
FOX    Family Guy                                                4.7/10       6,150
FOX    Heroes                                                      4.3/10       5,650
NBC    The Office                                                  4.3/11       5,630
NBC    SNL: Weekend Update 10/16                       4.2/10      5,570
CBS    Survivor: Gabon                                         4.2/12       5,560
Source: Nielsen Media Research, Galaxy Explorer, Live + SD Data

Sunday – A18-49 Analysis:  ABC was the victor Sunday night with 3.7/9 A18-49, according to final national ratings from Nielsen Media Research. During the 7p hour, the football overrun on CBS did best at 7.2/22. FOX led at 8p as the average of The Simpsons and King of the Hill did a 3.7/9 while ABC’s Extreme Makeover: Home Edition was a close second at 3.6/9. ABC succeeded in winning at 9p with Desperate Housewives at 5.7/13. Finally at 10p, the last hour of NBC Sunday Night Football scored a first place at 3.5/9, though not too far in front of ABC’s Brothers & Sisters at 3.4/8.

Live + Same Day Household Ratings: Sunday, October 19, 2008 – time period averages. Source: NTI Galaxy, as dated. Live+SD.
CBS: 7.3/12        Football 13.6/24, 60 Minutes 9.4/15, The Amazing Race 6.4/10, Cold Case 7.14/11

ABC: 6.9/11         America’s Funniest Home Videos 4.6/8, Extreme Makeover: Home Edition 6.5/10, Desperate Housewives 9.7/14, Brothers & Sisters 6.6/11

NBC: 5.5/9          Football Night in America [730p start] 2.6/5, NBC Sunday Night Football: Seattle at Tampa Bay 6.3/10

FOX: 3.9/6          The Simpsons [r] 2.0/3, The Simpsons [r] 3.2/5, The Simpsons 4.7/7, King of the Hill 4.2/6, Family Guy 5.1/8, American Dad 3.9/6

UNIV: 1.7/3         Show Suenos Sangre 1.7/3

CW: 0.5/1           In Harm’s Way 0.4/1, Valentine 0.5/1, Easy Money 0.5/1

TELE: 0.3/1         Eternamente Selena 0.2/0, Cine Millonario 0.4/1

A18-49: ABC 3.7/9, NBC 3.4/9, FOX 3.2/8, CBS 2.9/7, UNIV 1.3/3, TELE 0.3/1, CW 0.2/1

Monday – A18-49 Analysis:  CBS maintained its dominance Monday night at 3.9/10 A18-49, according to final national ratings from Nielsen Media Research. Dancing with the Stars on ABC boogied to #1 at 8p with 4.0/10 while the CBS sitcoms The Big Bang Theory/How I Met Your Mother averaged a second place at 3.7/9. Then at 9p, the average of CBS’ comedies Two and a Half Men/Worst Week won with 4.1/9 ahead of NBC’s Heroes at 3.9/9. Also this hour, TELE premiered El Rostro de Analia at 0.6/1. Through 10p, CBS’ CSI: Miami held its top spot with 3.8/10; the next nearest competitor was NBC’s frosh series My Own Worst Enemy at 2.5/6.

Live + Same Day Household Ratings: Monday, October 20, 2008 time period averages. Source: NTI Galaxy, as dated. Live+SD.

ABC: 8.9/14       Dancing with the Stars 12.0/18, Samantha Who? 6.5/10, Boston Legal 5.2/9

CBS: 7.4/11          The Big Bang Theory 5.8/9, How I Met Your Mother 5.8/9, Two and a Half Men 8.9/13, Worst Week 6.3/9, CSI: Miami 8.9/15

NBC: 4.3/7             Chuck 4.1/6, Heroes 5.1/8, My Own Worst Enemy 3.6/6

FOX: 3.2/5            Terminator: The Sarah Connor Chronicles 3.0/5, Prison Break 3.3/5

UNIV: 2.2/3           Cuidado con El Angel 2.4/4, Fuego en la Sangre 2.6/4, Cristina 1.6/3

CW: 2.1/3            Gossip Girl 2.1/3, One Tree Hill 2.2/3

TELE: 0.8/1          Dona Barbara 0.5/1, El Rostro de Analia [p] 0.9/1, Sin Senos No Hay Paraiso 1.1/2

MNT: 0.7/1           Celebrity Expose 0.6/1, Magic’s Biggest Secrets Revealed 0.9/1

A18-49: CBS 3.9/10, ABC 3.2/8, NBC 3.0/7, FOX 2.1/5, UNIV 1.8/4, CW 1.7/4, TELE 0.7/2, MNT 0.4/1


~ EXECUTIVE MOVES ~, an extension of Thirteen/WNET/New York and WLIW/New York hired Tom Watson as Executive Director/National Corporate Sponsorship Sales. Tom will supervise all national and local underwriting placed by corporations and foundations for programs produced by Thirteen and WLIW. Most recently, Tom was with MTV Networks where he served as VP/Advertising Sales for the Logo network. Additionally, Samantha Gibb was added as Operations Manager/Institutional Advancement. She will work on strategic planning, including departmental planning and tracking process, as well as handling budget and revenue forecasts. Samantha further coordinates the daily operations of the development program and is the primary contact within the company to the various internal departments. She reports to Barbara Bantivoglio, VP/Institutional Advancement.

OWN: The Oprah Winfrey Network tapped Robert Tercek as President/Digital Media to head the digital team responsible for multimedia opportunities for OWN and Robert begins his new position November 3 based out of Los Angeles with an office in Chicago. 

Mark Johnson joined Turner Sports as Senior Director/Business Operations for where he will supervise the daily operations of the official website of the PGA Tour. Based in Atlanta, Mark reports to Matthew Hong, VP/GM, Sports Digital with Turner Sports.

Video and online production company, M3 Television recruited Adam Gallagher as Senior Editor/EPK and DVD Production for the company’s marketing unit. Previously, Adam worked at New Wave Entertainment as Senior Editor/Producer.


InFuse Your Brand With Music
Redemption Song: A New Original Series
Premieres Wed. Oct. 29, 11pm et
• 11 talented & troubled female singers compete for stardom
• Society has judged them, now it’s our turn
• Hosted by Chris Jericho

Ignite your brand

Contact Allan Infeld, SVP of Fuse Ad Sales at 646-273-3701

This day in History:  1995
– The 50th anniversary of the United Nations was marked by a record number gathering of world leaders.

Answer to Yesterday’s Trivia Question:  What was the first daytime drama that was a spin-off of long running soap Another World?  SOMERSET (1970-1976) Kudos to: Carol Teichman-Comcast Spotlight/Bloomfield, CT; Gerry Bixenspan-TV Marketing/NY; James Herron-NYU/NY; Marjorie Barishman-Time Warner Cable/Staten Island, NY; Larry W. Glazer-WTTW11/Chicago; Dory Melman Petsrillo-Petry TV/Dallas; Steve Howard/Glendale, CA; Dale Warshaw-KMSB/KTTU/Tucson; Cammie Buerry-Marshall Fenn Communications/Las Vegas; Dennis Aimino-KABC/LA

Today’s Trivia Question, Sponsored By Fuse. Ignite Your Brand.:  What is the name of pop diva, Madonna’s latest tour?   (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

Cynopsis Ad Sales:
Chuck Bolkcom – 646-468-6180 /

Mark Bohn- 203-583-1224 /

Classifieds – Trish Pihonak- 203-926-9878 /

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: MGR/ANIMATION PROD & DVLPMNT/Marvel Studios: Dvlpmnt, prod/mktg with day-to-day coord of assets, schedules & vendors. Exp animation prod req’d. Resume:

JOB OPENING: SCHDL’ING COORD long-term temp/USA SLEUTH UNI HD/NY: Assist in all aspects of scheduling USA Network program services; min 1 yr program scheduling department exp. Send resumes:

JOB OPENING: BUS DEV MGR/BRIGHTLINE ITV/NY: Dvlp new clients & database; Project mgmt, sales skills; strong phone, orgnztn, comm/writing skills all essential. 3+ yrs exp. Exp Media/Ent pref’d. Res to:

JOB OPENING: LOG COORDINATOR/ABC BURBANK CA:Create on-air log & properly place commercials,1yr exp TV Traffic, Knowledge of MS pgms, BMS Traff. Sys. AA degree,ATTENTION TO DETAIL,Organized.  www. req.#181699 (10/28)

JOB OPENING: AD SALES RSRCH JOBS/ DISCOVERY/NY: Strong analytical/sales positioning/creative prob solving skills.3+yrs nat’l TV rsrch exp ntwrk/ad agency/synd. Prof in Nielsen sys/StarTrak/MRI pref Req#8382 & 8237 (10/28)

JOB OPENING: MGR, EVENTS PROGRAMMING/iN DEMAND/NYC: Scheduling, dev/launch prog concepts, new biz dev, negotiate deals. 3-5 yrs media exp. Apply:

JOB OPENING: FREELANCE AD SALES MGRS, DIGITAL/ ComedySmack NY: 3-5 yrs. digital sales exp. Relationships with agency/clients in entertainment, apparel & liquor. Send resume & cover:

JOB OPENING: TALENT EXECUTIVE/G4 TV/LA: Book & Develop celeb talent for all programming. Strong relationships w/PR, studios, nets, agencies. BA & 5 yrs exp. TV prod/editorial. Apply to:

JOB OPENING: AE, ONLINE AD SALES/Comcast/LA: Rep Comcast Nets, E! Online,,, to our external customers, develop, generate and maintain business for all networks. (10/25)

JOB OPENING: SR. MGR, RESEARCH/Music Choice: Support sales, mrktng & prgrmng initiatives across multiple platforms w/accurate & actionable research. BA/BS, plus 6-8 yrs relevant media research exp. required

JOB OPENING: NEWS WRITERS/CNN “CAMPBELL BROWN: NO BIAS, NO BULL”/NY: Exp’d TV news writers only. Compelling & engaging copy, attitude, flair, passion, sass, & appropriate outrage. Samples/Res:
EOE (10/25)

JOB OPENING: NYC BROADCASTING CO- ADV PRINT PRODUCTN TRAFFIC MGR: 4/5yrs ad agcy exp: collateral/outdoor tactics-knwldg MediaBuy-Mac/filemkr strong commun skills/deg pref’d. Resume:
om’; document.write( ‘‘ ); document.write( addy_text24736 ); document.write( ‘</a>’ ); //–> (10/24)

JOB OPENING: SR BRAND MGR/HiT Entertainment/NYC: Dvlp/execute global creative & bus strategy to grow assigned brands & achieve financial targets. 7+ yrs brand mgmt exp kids ent and/or licensing. Res:

JOB OPENING: DIR. PROD/DEV/Discovery/LA: Dev proj. across key genres, w/10+ yrs broad/cable exp Exp in writing, post prod and talent management. Apply: , Req#8361 (10/24)

JOB OPENING: FREELANCE MKTG COPYWRITER/Fuse/NY: Create PPT pres, prgrm descrips, mktg pkgs, newsletters. Responsible for content of Ad Sales site. Excl. writing skills/creativity/MS PPT. Rez:
“FMCF” in sub (10/24)

JOB OPENING: MGR. AD SALES TRAINING & SYSTEMS/Comcast/NY: Responsible for overall training, quality assurance & staff support on all Comcast Ad Sales systems. Apply: or (10/24)

JOB OPENING: STORY PRODUCER (thru March)/N. Hollywood: Extensive clip show exp needed.Locate/bring in clearable clips. Great self motivation a must. Bring new story ideas for wkly pitch meetings. Resume:

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

FALL INTERNSHIP CREDITS ONLY: a website dedicated to indie films, is looking for qualified Interns for Fall/Winter 08-09 primarily for viral marketing and social networking work. Please send resume to

FALL INTERNSHIP CREDITS ONLY: The Research department at CBS Television Distribution is looking for qualified Interns for Fall 2008. Please send resume to

FALL INTERNSHIP CREDITS ONLY: The Media Relations department at CBS Television Distribution is looking for qualified Interns for Fall 2008. Please send resume to

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact
for more information ….

SITUATION WANTED: ACCOUNT MANAGER: Experienced Sales Account Manager. seeks perm. placement in Atl. 8 yrs exp. Extensive exp. w/ TV, radio. digital, print, sports, & all facets of station promotions.

SITUATION WANTED: EP BUDGET/SCHEDULE PREPARATION for All STATES: Reasonable Rates, Short Turn Around. Contact:
for details and pricing (10/28)

for rates and specs for Job Openings.

Interested in posting your Video Resume? Contact
for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.

WHAT’S ON TONIGHT –  Wednesday, October 22, 2008

ABC: Pushing Daisies, Private Practice, Dirty Sexy Money
AZTECA: Camino a la Fama, Vidas al Limite, Al Extremo
CBS: The New Adventures of Old Christine, Gary Unmarried, Criminal Minds, CSI: NY
CW: America’s Next Top Model, Stylista [p ]
FOX: 2008 World Series Game 1: Phillies at Rays
ION: Boston Legal, Boston Legal, Boston Legal
MNT: Tony Rock Project, Under One Roof [r], World’s Funniest Moments
NBC: Knight Rider, Deal or No Deal, Lipstick Jungle
PBS: Secrets of the Dead [r], Independent Lens
TELE: Dona Barbara, El Rostro de Analia, Sin Senos No Hay Paraiso
UNIV: Cuidado con El Angel, Fuego en la Sangre, Don Francisco Presenta

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