Wednesday, October 21st, 2009

Cynopsis: DIGITAL


Good morning, it’s Wednesday, October 21, 2009, and this is your first early morning digital briefing.

Yahoo reported its fourth consecutive quarter of declining sales as net revenue dropped 15%, display ad sales fell by 8% and search ad revenue dipped a precipitous 19%. But the company managed to exceed analysts estimates, thanks mostly to cost cutting measures, helping to boost net income to $186 million – up 244% from a year ago. “We had a solid third quarter that signals our major businesses have stabilized,” said CEO Carol Bartz in a press release. The company, waiting for regulators to approve a major search partnership with Microsoft, began an ambitious global marketing campaign last month after launching a major homepage redesign and making improvements to its email and IM platforms.


Space is Limited, Click To Reserve
Cynopsis Media CTAM Summit Luncheon 10/26, 12:45-2:30
Advanced Advertising & Interactive TV: A Panel Discussion: What’s Real – What’s Not

Panel:  Jen Soch, VP, Activation Director of Advanced TV, MediaVest USA – Keynote
Lisa Meier,
SVP of Sales, Time Warner Cable
 Kevin Smith, VP, Digital Media, Comcast Spotlight
Jen Robertson,
VP, Digital & Emerging Media, We tv, Wedding Central
Andy Addis,
SVP, Marketing & Business Development, Ensequence

Sponsored by WE tv, Wedding Central, Comcast Spotlight, Ensequence



Combining metrics across multiple platforms, ESPN says it delivered its biggest audience ever in Sept., including a combined total day rating of 1.65 million homes across ESPN’s networks, a 250% spike in time spent on ESPN (per Move Analytics,) and a 21% boost in unique visitors to, totaling 28.8 million visitors for the month. also had more viewers of online video in September than ever, with 9.3 million viewers logging nearly 196 million minutes of video viewing.
Starz Entertainment revealed plans to launch five additional HD channels, bringing its total stable of HD channels to 11 (9 not including separate feeds). Starz In Black HD and Starz Cinema HD are scheduled to launch in early to mid-2010. IndiePlex HD and RetroPlex HD will also debut next year, as well as a West Coast feed of the flagship Encore HD channel. and are teaming up to share content complimentary on one another’s sites. Young Hollywood will create weekly video segments that will air on, providing a backstage look at the lives of stars. Meanwhile, all celebrity profiles featured on will now highlight program listings powered by will also syndicate original editorial content to
Sales of MTV Games, EA and Harmonix‘ The Beatles edition of the Rock Band console game were sufficient to put it over the top of other music games in September, but some analysts had expected better. The companies sold about 583,000 units during its first month, including 254k for the Xbox 360 and 208k for the Nintendo Wii according to NPD Group, but projections topped 1 million following an ambitious marketing campaign.


San Francisco-based Episodic, once in the business of producing its own web series, unveiled yet another soup-to-nuts white label online video publishing and monetization suite. Episodic’s solution, which is currently being used by Showtime Networks, includes video content management, adaptive HD bitrate playback, IAB-approved ad serving and subscription management, real time audience measurement and syndication services, distributing to over 30 portals including Hulu, iTunes and Amazon. The comprehensive platform also supports live streaming.
Call for Votes: The People’s Choice Awards is asking fans to help choose the new design for the official People’s Choice Awards trophy, via a partnership with Waterford Crystal. While they’re there, fans can also vote on 31 award categories, including Favorite Movie, Favorite TV Obsession and Favorite Breakout Artist. Nominee voting will also take place on the awards’ MySpace page.


The chief executives of ad giants WPP, Omnicon, Publicis Groupe and Interpublic posted a letter on the American Association of Advertising Agencies website with 4A’s CEO Nancy Hill, throwing their support behind the search partnership of Microsoft and Yahoo. The 10-year agreement places Microsoft at the helm powering organic searches for Yahoo.
Technology consulting firm Accenture is teaming with marketing data firm Adchemy to build an enterprise-scale technology platform for serving ads and measuring their performance on the web. The goal is to use advanced data mining to help marketers better contour their campaigns. As part of the agreement, Accenture will be one of three investors in a $31 million funding round for Adchemy, joining the Mayfield Fund and August Capital, and bringing Adchemy’s total investment raised to $58 million.
Marketing agency M3 Television is changing its name to M3 Creative to emphasize its shift to multiplatform creative. The Burbank-based company is increasing its focus on branded, cable, web, EPK, mobile and related content; recent projects include webisodes for American Express’ Enthusiast’s photostream and the iTunes/Best Buy featurettes for NBC Universal’s “Couples Retreat.”


Former News Corp. President Peter Chernin is now advising Comcast on its bid to acquire a controlling stake in NBC Universal, per the New York Times. Not to worry – NBCU Chief Jeff Zucker has been reassured that he will keep his job if the deal goes through. Comcast has also retained UBS and Morgan Stanley to advise on the deal, while G.E. is working with J.P. Morgan and Goldman Sachs.
Digital media distribution company Yangaroo signed a deal with CMJ Network to power digital track distribution to over 500 college radio stations throughout the U.S.


Screen size and a better picture are the two most important factors for prospective buyers of TVs, according to market research company The NPD Group‘s 2009 TV Inventory Study.  One-in-four consumers say they’ll most likely be making a new TV purchase in the next six months.


Barnes & Noble unveiled an e-book reader with some pizzazz. This one features dual screens: a 3.5-inch color touch-screen and a 6-inch E-ink display. The bottom color screen allows you to browse through titles by dragging your finger from side-to-side.) “The Nook” has the ability to wirelessly access’s 1 million+ title eBook store via AT&T’s 3G network or Wi-Fi (free at Barnes and Noble stores.) It also features some cool sharing features, such as the ability to lend the rights to books you buy to a friend for up to two weeks. Newspaper and Magazines subscriptions come in “The Daily” feed and personalization features allow you to change the wallpaper and screensaver. It’s due out in Nov. at a price of $259, matching Amazon’s recent price cut for the Kindle.
Panel is a new music curation app for the iPhone providing a panel of music industry experts to suggest new albums in various categories including rock, pop, indie, alternative and jazz. (Confirmed panelists include Mark and Wendy Redfern, founders of Under the Radar magazine, Jason Hughes, owner of Seattle’s Sonic Boom records.) Future updates will enable the app to stream two full complete recommended albums each week.
Samsung is rolling out a new eco-friendly “Blue Earth” cell phone designed with Current Media, made from Post-Consumer material and sporting an interface that encourages health and environmental consciousness. The handset allows you to set screen brightness to conserve battery power and ships with a built in pedometer which calculates how much CO2 you’ve saved by walking vs. driving.


In more digital realignment at Fox, Fox Filmed Entertainment (FFE) has formed a new group called Fox Digital Studios (FDS), charged with development, production and development of original and derivative programming for initial release on new and emerging media platforms. Roger Mincheff was named to the newly-created position of SVP/Branded Entertainment for digital content, reporting to FFE head Peter Levinsohn. Former Fox Atomic executive David Worthen Brooks will oversee creative for the new digital studio, and Roger will work closely with FDS to monetize the content created by FDS.
WE tv hired John Miller as SVP/Original Productions and Development for WE tv and Wedding Central. John was previously EVP/Television at The Weinstein Company where he oversaw all domestic TV production and development. Meanwhile Elizabeth Doree has been elevated to SVP/Scheduling and Acquisitions and Terence Coffey has been promoted to VP/Promotional Strategy.
Online semantic advertising company Peer39 has tapped former TACADO product manager Keren Perry-Shamir as Product Manager. She will be based at the company’s headquarters in New York City, reporting to CEO Amiad Solomon.
Eric Henry
and Jim Morical from the audio visual manufacturers representation firm Kodo James have joined digital signage specialist Tightrope Media Systems as CEO and Chief Business Development Officer (CBDO), respectively.



Digital video measurement and distribution company Tubefilter has acquired web series review site, the folks who put on the Onfronts ad presentation event in New York last spring. The two companies know each other well – they collaborated on putting together the first annual Streamy Awards last year, which helped raise awareness of the burgeoning web video medium. And the match makes sense at least from a geographical point of view. It gives LA-based Tubefilter a web-savvy presence in the Big Apple. From now on Tilzy’s missives can be found at the Tubefilter’s News site.


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Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: PROGRAM ACQUISITIONS MANAGER/Films Media Group/Princeton, NJ: 3+ yrs exp in acq; strong knwlg of factual prgmng & distrib; solid industry contacts; self-starter & deal-maker. MA a +. Email [email protected] EOE (10/28)

JOB OPENING: PUBLICIST / Cartoon Network & Adult Swim/Atlanta: 3+ yrs PR exp. Ent/TV PR exp. a plus. Must have excellent writing, pitching, comm. skills. Submit resume to: [email protected] (10/27)

JOB OPENING: FIELD PRODUCTION MANAGER/NYC: Must have 5 years exp in field TV production management. Reality show experience required. Please send resume to [email protected] (10/24)

JOB OPENING: ON-LINE MKTG MGR/MSG VARSITY/LI: Develop & execute digital marketing consumer campaign. 4+yrs consumer mktg exp, pref online. Interest in HS sports a +. req 9019BR (10/24)

JOB OPENING: Spin Master is growing! If you are an AWESOME ART DIRECT or COPYWRITER w/ TV experience send your portfolio and resume to [email protected]. Full-time role located in Toronto Canada. Visit (10/24)

JOB OPENING: SR PRODUCER/National Geographic Television/NYC: This is a regular, full-time staff position with benefits, limited to a 12-month contract. To apply: click on job ID 3863. EEO (10/23)

JOB OPENING: DIRECTOR INTEGRATED MARKETING/Nickelodeon/NYC: 8+yrs Integ Mrktg/Sales exp @ a TV Network, Strng Packaged Goods exp, Strng Ideation/ exp, Stng Projct Mgmt skills EOE/M/F/D/AAP. Apply (10/23)

JOB OPENING: VP DVLPMNT/TWO CATS PRODS/NY: Oversee reality/non-fiction dev for small prod-co moving from PBS docs to break into cable. Solid rolodex, ideas, exprnce selling to cable nets a must. Res/Cvr Ltr: [email protected] (10/23)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: TRAFFIC MANAGER with 13 years exp seeks position in Radio/TV/Online or traffic software in NY/NJ. [email protected] (10/28)

SITUATION WANTED: Recent deaf college grad looking to gain experience in MEDIA/ADVERTISING . Former star on a hit prime-time TV show, Amazing Race, past this year that would like to break into the field. Email: [email protected] (10/28)

SITUATION WANTED: WHATCHA GOT?: Hardworking. Smart. Fast. Thorough. Great writer. Media Relations. I do it all. Excellently. Whatever it takes to get the job done. No job too demeaning (except sales). NY/NJ [email protected] (10/28)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales.Familiar with SEO,SEM protocols. [email protected] (10/28)

SITUATION WANTED: ASSOCIATE PRODUCER (L.A.), 10+ years production experience, including reality, scripted, post production, game shows, live shows, location shoots. Valid passport  willing to travel. [email protected] (10/28)

SITUATION WANTED: VETERAN PRODUCER OF WEB, REALITY AND SCRIPTED TELEVISION seeks an in-house producing career with a marketing, advertising or media-buying agency. Please email: [email protected] Online Resume: (10/28)

SITUATION WANTED: EIC/LINE PRODUCER with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd biz of Prod. Co’s. for major TV & cable nets. Looking for next project. [email protected] (10/27)

SITUATION WANTED: Extremely detail oriented PRODUCTION MANAGER with 18+ years experience able to handle several projects simultaneously in a fast paced environment. Possess strong interpersonal skills. Email: [email protected] (10/27)

SITUATION WANTED: FIELD PRODUCER/DIRECTOR/NYC:8 yrs exp in reality & docs. Local & Int’l prod. Strong story teller. Exp w/ Sony Z-1U & V-1. Bi-lingual (Eng & Span) CREDITS: Bravo, History, Discovery [email protected] (10/27)

SITUATION WANTED: COORDINATOR/RESEARCHER/AP/EDUCATION MEDIA/NYC: 3+ yrs. exp. PBS, CNBC, Oprah, documentaries, kids media, production, research. Highly organized & detail-oriented. Seeking FT/PT or freelance. [email protected] ( (10/27)

SITUATION WANTED: CAMERA OPERATOR/LA Based MTV, TRUTV, ABC, Watch my reel at: . Contact email: [email protected] (10/27)

SITUATION WANTED: WEB/TV PRODUCER: Over 14 years of experience in TV and Web Production, expert writer and editor. Email: [email protected] (10/24)

SITUATION WANTED: Experienced Traffic Coordinator/Assistant Buyer at a growing advertising agency seeking media opportunities in New York City and/or tri-state area. Feel free to call me at 646-732-8620 (10/24)

SITUATION WANTED: DESIGN, ILLUSTRATION & ART DIRECTION (NYC)20 years experience working concept through completion. Portfolio: Email: [email protected] (10/24)

SITUATION WANTED: WRITER/EDITOR/JOURNALIST: (LA) College grad with experience in feature writing, editorial and news. Looking for entry level/asst/temp position. Email: [email protected](10/24)

SITUATION WANTED: MEDIA/MARKETING MANAGER/LA: 5+ years experience in media planning/buying, account management, online marketing. Familiar with brdcst & interactive media markets.  [email protected] (10/23)

SITUATION WANTED: CONTRACT MANAGER/ADMINISTRATOR: 10 yrs Contract/Sales Admin: avails, reporting, etc., looking to work out of home office, or locally in Rochester, NY. Contact e-mail: [email protected] (10/23)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (10/23)

SITUATION WANTED: ASST PROD/COORD/MGR/PA (NY)Exp: ABC, NBC, CBS, BBC, Nickelodeon, MTV, Food Network, CNN, Lifetime, History Channel, Sesame Street, NY1. Resume: Email: [email protected] (10/23)

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position: [email protected] (10/23)

SITUATION WANTED: NYC. Recent college grad looking for flexible hrs where can contribute to media/entmnt company in entry level capacity. Hardworking, quick learner, and interested in learning fundamentals. [email protected] (10/23)

SITUATION WANTED: RESEARCHER/AP/PA/COORDINATOR ASSISTANT/ASSISTANT (NYC) 2 yrs Experience at Food Network & NBC seeking positions in news/entertainment! Self-starter/team-player/multi-tasker extraordinaire! Contact: [email protected] (10/23)

SITUATION WANTED: VIDEO PRODUCER MULTIMEDIA CREATIVE DIRECTOR: Seeking FT staff or Freelance projects, 10+ yrs exp, Broadcast, Corp, Multimedia, Web. Fast turnaround, save $$$. Email: [email protected] (10/23)

SITUATION WANTED: ASST POSITION WANTED/LA: Veteran with 3+ yrs admin exp at top companies in tv and film depts. 10+ years exp in functional & creative writing in TV & radio broadcast, mrktg, and pr mediums.  [email protected] (10/23)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

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