Wednesday, October 20th, 2010

Cynopsis: Kids!

Good morning. It’s Wednesday, October 20, 2010, and this is your first early morning Kids briefing.

The US Department of Education awards WTTW, Chicago’s public TV station, in partnership with Wildbrain Entertainment and The Michael Cohen Group, a $32.5 million grant as part of its five-year Ready to Learn initiative, to develop the multimedia property UMIGO (you make it go).  Ready to Learn supports development of preschool/early elementary school aimed educational programming and media.  WTTW and Wildbrain Entertainment (Yo Gabba Gabba!) are teaming up to develop UMIGO, which will debut first as an online property and then as a TV series, followed by a consumer products line.  Created by Michael Polis, President, Wildbrain Entertainment, UMIGO will also be developed in collaboration with research/evaluation company The Michael Cohen Group.  Designed specifically for at-risk kids in the US living in low-income households, the online interactive UMIGO site will feature kid-initiative learning and play options for K2-8 to support the learning of basic principles of math, as well as develop their ability to think creatively and work collaboratively.


Prep & Landing: Operation Secret Santa, a new seven-minute animated short featuring Betty White as the voice of Mrs. Claus, premieres Tuesday, December 7 during the annual holiday special, A Charlie Brown Christmas, 8-9p on ABC.  Operation: Secret Santa features the return of Santa’s elves, Lanny and Wane, Dave Foley (Wayne) and Derek Richardson (Lanny), as well as Sarah Chalke (Magee) and Morgan Sheppard (the Big Guy).  Operation: Secret Santa was written and directed by Stevie Wermers-Skelton & Kevin Deters, produced by Dorothy McKim, and executive produced by John Lasseter.  Disney Animation Studios produced the holiday short.  Prep & Landing: Operation Secret Santa and A Charlie Brown Christmas will repeat Thursday, December 16, 8-9p.

Nickelodeon learns about foster care and various reasons that kids are in foster care in the new half-hour Nick News with Linda Ellerbee special, Foster Care: A Reality Check, premiering Sunday, October 24 at 8p.  Nick News is produced by Lucky Duck Productions.

Jay Leno and Dr. Phil McGraw will star as themselves in a one-hour episode of Hannah Montana Forever debuting Sunday, November 7, 7:30p, on Disney Channel.  The episode, I’ll Always Remember You, features Hannah contemplating taking off her wig and revealing who she really is to the world on the Tonight Show. The episode will be available first as part of the new compilation DVD, Hannah Montana: Who is Hannah Montana?, which releases November 2 from Walt Disney Studios Home Entertainment.

Cartoon Network offered viewers a sneak peek at DreamWorks‘ new feature film Megamind and a Mega Rap video last night during the premiere of the network’s new hour-long weekly series Tower Prep.  Megamind opens nationwide on Friday, November 5.  DreamWorks served as the sponsor for series premiere of Tower Prep last night on Cartoon Network.  The sponsorship deal for Tower Prep comes on the heels of Cartoon Network and DreamWorks Animation’s new deal that grants Cartoon Network the broadcast rights to the How To Train Your Dragon TV series based on the worldwide feature film.

MTV Networks International (MTVNI) inks deals for the CGI animated series Fanboy & Chum Chum in Northern and Southern Europe, Latin America and Asia Pacific, including: Danmarks Radio (North Europe) picks up the first two seasons of the series; RSI (Switzerland) also takes seasons one and two; NRK (Norway) picks up season one of Fanboy & Chum Chum; Canal+ acquires the first season of Fanboy for France and French speaking Africa; TV3 Catalunya (Spain) also takes the series; In Latin America pick up Fanboy & Chum Chum are Teledoce (Uruguay), Teletica (Costa Rica), Teleamazonas (Ecuador), Venevision (Venezuela) Telenica (Nicaragua) and RCN (Colombia); and TV3 (Malaysia) picks up the series.

KidsCo, an international kid’s TV channel, expands in Indonesia with a new deal with digital pay TV operator PT Cipta Skynindo (Indonesia).  Beginning November 1, 2010, KidsCo will be available to audiences in Indonesia and East Timorese in English and Bahasa-language Indonesian as part of PT Cipta Skynindo’s basic package.  KidsCo is already available in Indonesia via platforms such as Indovision, Grazmedia and Aora.

Simon & Schuster Books for Young Readers unveils plans to publish Tempest, the third and final book in author Becca Fitzpatrick’s Hush, Hush trilogy.  Tempest will publish on Tuesday, October 18, 2011 with a first printing of 250,000.  Simon & Schuster Books for Young Readers’ Executive Editor Emily Meehan negotiated the deal with Catherine Drayton of Inkwell Management for North American, audio, and e-book rights.


Crave Games, the publishing arm of Fillpoint, enters into a deal with Cartoon Network Enterprises (CNE) to develop and produce a video game for the Nintendo 3DS system set for release in spring 2011.  The game will then also be released for Xbox 360, Nintendo Wii and the PlayStation 3 systems for holiday 2011.  The game is currently in development with Papaya Studios and will feature a range of characters from Cartoon Network’s animated series, including Ben 10 Ultimate Alien, The PowerPuff Girls, Dexter’s Laboratory, Samurai Jack, The Marvelous Misadventures of Flapjack, Codename: Kids Next Door, Chowder, Foster’s Home for Imaginary Friends, and The Grim Adventures of Billy and Mandy.

Coming out of the annual Frankfurt Book Fair, Nickelodeon Consumer Products International (NCPI) completes a range of publishing deals:

  • In Spain, Random House Mondadori signs on to publish Dora the Explorer storybooks, activity books and novelty books. Following the exclusive deal with Carrefour for 10 titles, a full range of titles is currently being rolled out through Carrefour, El Corte Ingles, FNAC and specialist bookstores.
  • NCP also signs a Dora the Explorer pact with Panini Espana for a branded magazine and sticker collections.
  • Also in Spain and Portugal, NCPI has inked a deal with Editorial Everest for SpongeBob SquarePants chapter books, storybooks, coloring, and activity and novelty books as well as Media Live for novelty titles.
  • In the UK, NCPI finalizes four publishing renewals: Egmont Magazines will continue to publish the hit Dora the Explorer magazine; Titan will continue with its SpongeBob SquarePants magazine title; Phidal Publishing will continue its novelty learning series titles for Dora the Explorer, Go! Diego, Go!, SpongeBob SquarePants and The Wonder Pets!; Hinckler Books will continue publishing its early reading flash cards based on Dora the Explorer and Go! Diego, Go!


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 10/11-10/17/10:
Total Day      (000)   Primetime       (000)
NICK~:            1174    DSNY*:             1473
DSNY*:             864    CARTOON:           933
CARTOON:         670    NAN**:               765
NAN**:             424    NICK JR*:            475
NICK JR*:          341    ESPN:                 175
ADSM**:           208    DXD:                   168
DXD:                 147    NICKTOONS:        162
NICKTOONS:       93    BET:                     133
MTV:                   53    MTV:                    120
ESPN:                  51    TLC:                      77
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
~Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 10/11-10/17/10:
Total Day      (000)   Primetime       (000)
NICK~:             635    DSNY*:              1085
DSNY*:            550    CARTOON:           654
CARTOON:        429    NAN**:               561
NAN**:             301    DXD:                  123
ADSM**:           120    NICKTOONS:       112
DXD:                 105    NICK JR*:           103
NICKTOONS:        68    ESPN:                  99
NICK JR*:            66    BET:                    76
TEENNICK:           37    MTV:                   56
ESPN:                  29    TEENNICK:           49
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
~Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 10/11-10/17/10:
Total Day      (000)   Primetime       (000)
DSNY*:            461    DSNY*:              867
NICK~:             452    NAN**:              616
NAN**:            347    CARTOON:          474
CARTOON:        296    MTV:                  170
ADSM**:          171    ESPN:                 130
DXD:                  84    BET:                   121
MTV:                  80    DXD:                    96
TEENNICK:          48    COMEDY:             83
ESPN:                 47    TEENNICK:           74
NICKTOONS:       44    NICKTOONS:        72
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
~Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, October 16, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1181; K6-11 768; TWEENS 9-14 568
DISNEY CHANNEL:     K2-11 1078; K6-11 730; TWEENS 9-14 585
CARTOON NETWORK: K2-11   967; K6-11 651; TWEENS 9-14 487
DISNEY XD:               K2-11   239; K6-11 155; TWEENS 9-14 126
NICKTOONS:              K2-11   121; K6-11   90; TWEENS 9-14   44
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, October 17, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1248; K6-11 850; TWEENS 9-14 662
DISNEY CHANNEL:     K2-11 1106; K6-11 771; TWEENS 9-14 596
CARTOON NETWORK: K2-11   979; K6-11 663; TWEENS 9-14 416
DISNEY XD:               K2-11   173; K6-11 128; TWEENS 9-14 116
NICKTOONS:              K2-11   129; K6-11   94; TWEENS 9-14   64
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, October 18, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1010; K6-11 428; TWEENS 9-14 334
DISNEY CHANNEL:     K2-11   778; K6-11 458; TWEENS 9-14 350
CARTOON NETWORK: K2-11   538; K6-11 342; TWEENS 9-14 241
DISNEY XD:               K2-11   152; K6-11   94; TWEENS 9-14   72
NICKTOONS:              K2-11     86; K6-11   60; TWEENS 9-14   43
Source: MTVN Research from Nielsen Media Research Data


Cynopsis Media presents:
Demographic Viewing Patterns Special Edition Series

Exploring the latest research on viewing patterns and evolving media preferences of specific
demographic groups, and identifying the newest trends networks & ad agencies are using to reach
each of these demos.

Upcoming Issues: Women (10/25), Men (11/15),
Baby Boomers (11/29), Across Ethnicities (12/13)

For advertising opportunities contact Mike Farina, [email protected], 203.218.6480

Answer to Yesterday’s Trivia:
   This strange hair tonic designed to make your hair Neat and Natural, turned this character’s elder brothers hair orange and curly, on what show?  BOBBY on BRADY BUNCH  Kudos to: Joe Swaney-Cartoon Network/Atlanta; Susan Antoniou-Wayne Lachman Prods/Greenwich; David Stern-BARD Entertainment/NY; Melanie Erlbaum-Rainbow Media Holdings/Bethpage; Rosemary Cunningham-MMT Cox Reps/Chicago; Matt Sautter-Dish Network/Denver; Anthony Dente-Dream Pictures/Studio City; Michael Grover-The Hub/Burbank; Tina San
Lucas-CPLG USA/Burbank

Today’s Trivia Question:  The anti-gravity meal Upsidasium was featured on what series?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING:  TRAINER/NYC: Position is responsible for delivering training both on line and in person. Media exp and exp with Nielsen software products a must. Training exp a plus. Send resume to [email protected] (10/27)

JOB OPENING: RESEARCH MGR/DIR/CAFEMOM/NY: Res. studies for ad prgrms, update synd. res. reports, ad hoc reports for mgmt insight. 5 yrs exp; exp w/comScore or Nielsen NetRating data; Excel, PPoint. (10/27)

JOB OPENING: DIR, GROUP SALES/MKTG: Think Superman was an underperformer? Let’s talk! Bring your super skills to our dept! Tribune GS&M is hiring Sales Directors in three cities! (10/26)

JOB OPENING: ACCOUNT EXECUTIVE/HOBOKEN NJ: Seeks AE for local ad sales.1 to 3 yrs ad sales exp. pref cable tv, radio, e-media adv. Valid NJ DL. See full posting and apply to req 12438BR (10/26)

JOB OPENING: AD SALES MKTG MGR/DISH Network/NY: Dev/create ad sales mktg. materials across entire portfolio including Advanced TV. Resp. for ad sales brand messaging. 5-7 years ad sales mktg. or related exp. Click here to apply. (10/23)

JOB OPENING: ACCOUNT EXECUTIVE/DISH Network/NY: Great opp. for highly motivated indiv. Dev. Hispanic ad sales/srvc. agencies & clients daily. Det. oriented/good comm. 3+ yrs sales exp. Span/Eng language pref. Click here to apply (10/23)

JOB OPENING: MGR, SALES MKTG/ION Media/NY: Seeks Mgr to work w/sales team, pitch mrktg concepts & implement promotions. 3-5 yrs in ad sales mrktg & bach deg a must. EOE (10/23)

JOB OPENING: SUPERVISOR, TRAFFIC/SIRIUS XM RADIO/NYC. Supervision of Log Assembly. 5+ yrs traffic exp. 2-3 yrs supervisory exp. Well versed in traffic systems. EOE/M/F/D/AAP. Apply (10/23)

JOB OPENING: SR MGR AD SALES RESEARCH/MTVN: Entertainment Group/LA: 5+yrs media research experience preferred. Strong analytic & inter-personal Skills. EOE/M/F/D/AAP. Apply (10/23)

JOB OPENING: MGR,MTVN/Stand & Pract/NYC: Eval orig show concepts, scripts, lyrics, rough cuts & finals for MTV/VH1 prgrms. 3+ yrs exp Stndrds or in prod working closely w/ Stndrds in music &/or TV ind. (10/23)

JOB OPENING: MGR DIGITAL AD SALES STRATEGY/ABC Family/NY: Develop revenue optimization strategies and manage the revenue forecasting process; develop operational processes; min 4 yrs exp. Apply Req 268380 (10/23)

JOB OPENING: ACCOUNT MANAGER/MySpace/NY: Pre/post sales process. Brand Adv, integrated mktg exp needed. Manages acct list. 4+ yrs exp digital planning exp. Ad agency bkgrd plus. Apply:, ref. NDM0000015 (10/23)

JOB OPENING: MGR. DIGITAL INTEGRATED MARKETING/MTV/NYC: 5+ yrs Ad sales marketing/Agency exp. in media/entertainment; BA req. EOE/M/F/D/AAP (10/23)

JOB OPENING: WRITER/PRODUCER/PBS KIDS Sprout/PHIL, PA: 2-5 yrs experience in Creative Services, specifically writing and producing promos for children’s television market Apply to: [email protected] (10/23)

JOB OPENING:  DIGITAL RSRCH MGR/DISNEY/CA: Min 4 yrs exp digital research, apt at media analytics tools, strong analytical & written skills, BA/BS req. Apply at: (ID250326) (10/22)

JOB OPENING:  FREELANCE PROMO SCHEDULER/VH1 TV/NYC: Schedule daily promo logs, fulfill commitments, ensure accurate timings. Previous sked experience desired, exp w/ PTS/Gabriel/VCI a plus. Assignment up to 9 months. Resumes: [email protected] (10/22)

JOB OPENING:   DIRECTOR AD SALES MARKETING/Tennis Channel/NY: Liaison to Ad team providing Mktg support/solutions. Min 5yrs Agency/TV client services. Presentations, travel req, strong initiative. Res: [email protected] (10/22)

JOB OPENING: ON-AIR TV TRAFFIC ANCHOR LIVE TV/Various Markets: Join morning team at top TV station! Prior on-air exp is pref’d. Strong comm skills.  Exp w/ computers &  multitasker. Traffic demo & resume ASAP:  [email protected]  (10/21)

JOB OPENING: TELEVISION AD SALES MANAGER/NYC or LA OFFICE: 10yrs+ TV Ad Agency or Sales exp. Minimum 5 yrs DRTV & Per Inquiry Sales Exp. Send resume & salary req’s to: [email protected] (10/21)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL/WINTER INTERNSHIP CREDITS ONLY: DVLPMNT & CASTING INTERNS/NYC prod company.  Must be available at least 2 full days a wk, 10am-6pm (no wknds). Small stipend to cover travel expenses &  lunch.  Resume/cover: [email protected] (10/27)

FALL/WINTER INTERNSHIP CREDITS ONLY: LEGAL INTERN/LA: Shine International, a television sales and distribution company, seeks spring legal intern. Unpaid. Must receive credit from ABA accredited law school. Send resumes to [email protected] (10/27)

INTERNSHIP CREDITS ONLY.  START ASAPRESEARCH INTERNS/TWO CATS PRODUCTIONS/NYC: Interns wanted to research and develop new TV show ideas. Please send resumes [email protected] (10/22)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: EIC/LINE PRODUCER  with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- major TV&cable nets. [email protected] (10/27)

SITUATION WANTED: PUBLICIST/NY 8 yrs exp in LA, recently relocated. Exceptional writer & editor. Pitching, talent relations, events, social media. Poise under pressure. Portfolio of writing samples & press hits. [email protected] (10/27)

SITUATION WANTED:  Award-winning WRITER/PRODUCER//VIDEOGRAPHER/EDITOR; NYU Film grad;4 years film, TV, digital content& branded entertainment exp. NY based but will travel& freelance. Contact [email protected] (10/27)

SITUATION WANTED: MEDIA/MKTG/DIGI STRATEGY DIRECTOR/LA:10+ yrs media, agency, consulting (NY&LA). Expert in digi media, biz strat, adv & mktg. MBA, quick study, great comm, passion for innovation. [email protected] (10/26)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development True Closer!!!!! [email protected] (10/26)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (10/26)

SITUATION WANTED: MEDIA SALES/MARKETING STRATEGIST/NY: Extensive exp in all forms of media.  print/OOH/digital. Smart consultative seller. Can identify new niche markets and profitably re-purpose content. Contact: [email protected] (10/22)

SITUATION WANTED:  EXECUTIVE ASSISTANT position film/tv (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (10/22)

SITUATION WANTED:  EDUCATIONAL CONSULTANT: experienced script writer/educational consultant seeking projects in children’s programming. Ph.D. in English, literacy emphasis. Preschool/lower elementary experience. [email protected] (10/21)

SITUATION WANTED:  RIGHTS CLEARANCE PROFESSIONAL(NY) 20+yrs exp. researcher & contract negotiator Intellectual Property commercial licensing: Music/Clips/Photos/People/etc. Copyright/TM/PD research specialist [email protected] (10/21)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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