Wednesday, October 18th, 2006



Happy 1st Birthday PBS KIDS Sprout!

#1 in Kids VOD*
#1 Network in Satisfaction (Beta Digital Cable Subscriber Study)**
#1 Kids Network in Satisfaction (Beta Satellite Subscriber Study)**

Thanks to our Affiliate and Advertising partners for making our first birthday one to remember.
PBS KIDS Sprout. On TV, On Demand and Online.

*Rentrak (Comcast systems reporting 1/1/06 – 8/31/06) **Highest % of viewers very satisfied with Sprout. Source: Digital Cable Sub Study, 9/06 & Cable Network Study Among Satellite Dish Subs, 4/06; Beta Research Corp.

Cyn opsis: Kids!


Good morning. It’s Wednesday, October 18, 2006 and this is your first early morning Kids! briefing. 

MTV Networks and Inc., one of China’s largest search engine companies, have partnered to offer MTV and Nickelodeon programming content on Under the deal, MTV will provide MTV Zone, the first branded area to be featured on Baidu, where Chinese consumers can download the programming for free after viewing an ad, or if they choose they can pay to download the content, which will vary in length from 10-30 minutes.  Consumers in China will have access to 15,000 hours of MTV and Nickelodeon original program content and music videos from five Asian labels, EE Media, Modern Sky, Music Nation, and Ocean Butterflies.  MTVN China will offer locally produced shows including MTV Music Wire, Tian Lai Cun, MTV Chart Countdown, MTV English, MTV Mega Star, live music events among others.  Existing Nickelodeon programming to be available will include SpongeBob SquarePants, Dora the Explorer and Unfabulous and Drake & Josh.  Existing MTV programs such as Cribs and Laguna Beach will also be available.  The MTV Zone will include advertising, with Motorola and P&G already signed up as the first two advertisers for launch.  MTVN and Baidu will share ad revenues. 

In other MTV China news … MTV has entered into an exclusive partnership with Linktone Ltd., a Chinese wireless content distributor, under which Linktone will operate wireless application protocol services for MTV China on China Unicom’s platform.


Sean McNamara has been tapped to direct the live-action Bratz movie, according to a report in Production Weekly.  Based on the dolls and characters created by MGA Entertainment, the Bratz movie is being produced by Crystal Sky Pictures and Avi Arad Productions and features screenplay by John Doolittle.


Turner Broadcasting will offer Cartoon Network content for download to mobile phones via Nokia Content Discoverer, a new mobile storefront.  Cartoon Network video clips and games will be available Nokia mobile phone users who have the Nokia Content Discoverer on their phones, in Norway, Belgium, Finland, France, Germany, Italy, The Netherlands, Spain, Sweden, and the UK.  Cartoon Network show content that will be available includes, Powerpuff Girls, Dexter’s Laboratory and Johnny Bravo among others.

HIT Entertainment has tapped Denmark’s Kidz Entertainment to head its sales efforts across Scandinavia and to serve as the primary agent for HIT’s core preschool properties including, Thomas & Friends, Bob the Builder and Fireman Sam and Pingu.  Broadcast deals for these preschool properties have been made with NRK and TV2 in Norway, Kanal 5 (Sweden), Channel 4 (Finland), DRTV (Denmark), YLE (Finland) and RUV (Iceland).  The agreement with Kidz was put together by HIT’s Jon Owen, VP/Business Development.  Owen joined HIT in May 2006, from Fox where he was a European commercial director.

Virgin Comics and Tiger Hill Entertainment have included the digital version of the new comic/graphic novel, John Woo’s Seven Brothers, online at Yahoo!’s Internet Time Capsule, which is designed to document life in 2006 to be opened by Yahoo in 2020.  Developed by movie director John Woo and Tiger Hill Entertainment in collaboration with the newly formed Virgin Comics, the debut issue of Seven Brothers is to be released today nationwide.  Seven Brothers is set in LA and the story revolves around a cast of international characters, each with their own supernatural abilities, and spans seven centuries and as many continents.  Seven Brothers is being written by bestselling comic book author, Garth Ennis, in collaboration with John Woo.


Kong: Return to the Jungle, the new 3D CGI animated feature length movie, is set to be released on DVD this November 21, 2006 by Genius Products, LLC.  The movie is produced by BKN and producer/creator Rick Ungar.  Genius Products, LLC is jointly owned by Genius Products, Inc. and The Weinstein Company.

Majesco Entertainment has released Teen Titans 2 for the Game Boy Advance.  Licensed by Warner Bros. Interactive Entertainment, the game is based on DC Comics’ Teen Titans characters and Warner Bros. Animation’s TV series.  Teen Titans 2 was developed by Artificial Mind & Movement and is rated E10+.

Electronic Arts has released its much anticipated new video game The Sims 2 Pets for PlayStation 2, GameCube and as a PC expansion pack for the PC game, The Sims 2, with each version including custom content specifically tailored to the platform.  The game includes new animals, designer breed mixes, new tricks as well as the Create-a-Pet feature where players can mix and match body types, different personalities, accessories and so on.  In North America, The Sims 2 Pets will be available on Nintendo DS by November 2, 2006, on Game Boy Advance by November 9th, 2006 and on the PSP system by November 30th. In France and the UK, the game will be available on Nintendo DS by October 27th, 2006. In all other markets, The Sims 2 Pets will be available on Nintendo DS by November 3rd, 2006, on GBA by November 17th, 2006 and on the PSP system by December 15th.  A mobile version is also expected to debut soon.


By the way, if you are planning on contributing anything to the Yahoo! Internet Time Capsule  (writings, photos, drawings, audio or video), you only have 21 days until the virtual time capsule is closed.  Created by artist Jonathan Harris, the capsule began accepting submissions on October 10, and so far 31,832 items in a range of categories have been registered from people around the world.  (www. ) Harris has created a bunch of other tremendously cool things – not that anyone has time but one of my favorites is Phylotaxis ( ), which he created for Seed Magazine.

Channel One and the John S. and James L. Knight Foundation, promoting excellence in journalism, have introduced a new multi-year national initiative designed to help US teens understand and appreciate the personal rights/freedoms guaranteed them under America’s First Amendment.  Channel One will support the campaign across multiple platforms and outreach programs including, on its TV programming,, public service announcements, student events, and instructional materials/resources for educators. The three-year program, funded with a Knight Foundation grant of $2.25 million, will begin in January 2007.

CORRECTION:  In yesterday’s edition I misspelled the name of the animated adventure series Mushiking, The Guardians of the Forest.  The word is Mushiking, which I’m told is Japanese for bug.

Casting Call: Auditions for the Stupid Pet Tricks and Stupid Human Tricks features on CBS’ The Late Show with David Letterman will be held in Jacksonville, Florida, this Saturday at the Jacksonville Humane Society, 8464 Beach Blvd., from 10a-2p. Performances should be funny, safe and original. All types of animals are welcome and they must perform voluntarily and be treated humanely. Selected participants could win a trip to New York City to appear on The Late Show and meet Dave Letterman. For more information visit or call 904-564-2218.
Casting Call: ExerciseTV, the free VOD fitness and sports training network, along with its founder, Jake of Body by Jake, are searching nationwide for America’s Next Fitness Star (ANFS). The contest is open to all who think they have the stamina and desire to inspire viewers to get in shape. The winner will receive a one-year paid contract with ExerciseTV, with appearances on the original series Star Trainers and a supply of New Balance footwear and apparel. Interested participants can visit for the complete rules and to enter the contest. The deadline ends on November 30. This Thursday, Jake will host an open casting call in Boston for the ANFS contest from 7a-3p.


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 10/9-10/15/06 :
Total Day      (000)   Primetime       (000)
NICK°:           1110   DSNY*:           1566
DSNY*:           879   CARTOON:         992
CARTOON:       641   NAN**:             536
NAN**:           273   TOON DIS:         105
ADSM**:         254   ESPN:                137
NOG/THE N:      96   NICKTOONS:        87
TOON DIS.:       95   ANIMAL PLANET:  87
NICKTOONS:     49   DISCOVERY:        75
DISCOVERY:      48   MTV:                  71
ESPN:               44   BET:                   59
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 10/9-10/15/06 :
Total Day        (000) Primetime        (000)
NICK°:             615   DSNY*:           1202
DSNY*:            587   CARTOON:        697
CARTOON:        432   NAN**:            402
NAN**:            192   ESPN:                79
ADSM**:          167   TOON DIS:         64
TOON DIS.:        53   ANIMAL PLANET: 50
NICKTOONS:       28   NICKTOONS:      46
DISCOVERY:       28   MTV:                 46
ESPN:                26   BET:                  45
MTV:                 25   DISCOVERY:       41
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 10/9-10/15/06 :
Total Day  (000)   Primetime      (000)
DSNY*:       525    DSNY*:          1131
NICK°:        470    CARTOON:       467
CARTOON:   302    NAN**:           440
NAN**:       233    MTV:               153
ADSM**:     213    ESPN:              101
MTV:          101    COMEDY:           89
BET:            50    BET:                  78
COMEDY:      41    THE N:              67
ESPN:          38    DISCOVERY:       62
                          TOON DIS.:        40
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, October 14, 2006, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL: K2-11 1371; K6-11 801; TWEENS 9-14 619
NICKELODEON: K2-11 1241; K6-11 867; TWEENS 9-14 690
CARTOON NETWORK: K2-11 742; K6-11 542; TWEENS 9-14 378
TOON DISNEY: K2-11 134; K6-11 69; TWEENS 9-14 37
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, October 15, 2006, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1239; K6-11 838; TWEENS 9-14 662
DISNEY CHANNEL: K2-11 1018; K6-11 677; TWEENS 9-14 559
CARTOON NETWORK: K2-11 769; K6-11 507; TWEENS 9-14 317
TOON DISNEY: K2-11 112; K6-11 62; TWEENS 9-14 32
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, October 16, 2006, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1055; K6-11 502; TWEENS 9-14 392
DISNEY CHANNEL: K2-11 906; K6-11 572; TWEENS 9-14 535
CARTOON NETWORK: K2-11 552; K6-11 335; TWEENS 9-14 228
TOON DISNEY: K2-11 106; K6-11 56; TWEENS 9-14 32
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question: What is Josh’s hobby on the show “Drake And Josh”?   JOSH LOVES COOKING     Kudos to:  One person only, nice job Richard!   Richard Oren-4Kids Entertainment/NY  

Today’s Trivia Question: If you were to hear or see Fuzzy Lumpkins playing his instrument, who might you run into?( click here) with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

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Cyn opsis CLASSIFIEDS – For more classifieds, visit the classifieds page here

JOB OPENING: RESEARCH ANALYST/ LIFETIME TV NY: support LFT Networks prgmng and mkting functions; analyze LFT Networks ratings perf; BS/BA ; exp. using Nielsen a plus Apply at: (10/25)

JOB OPENING: SALES ASST/LIFETIME NY: Assist in all facets of the ad sales process; interface with clients/media and advt agencies. Strong math, writing and Excel skills BA/BS Apply at: (10/25)

JOB OPENING: SALES PLANNER/Galavision/NY: Generate upfront/scatter plans. Handle all aspects of ongoing deal maintenance/stewardship. Dealmaker/VCI/media experience & Spanish a plus. Apply: [email protected]. EOE  (10/25)

JOB OPENING: PT ASSISTANT/Galavision/NY: Exc. comm./organizational skills, prioritize proj’s & team player. MS Office a must. Quantitative skills& Spanish a plus. Apply:[email protected]. EOE (10/25)

JOB OPENING: DIRECTOR, INTEGRATED MRKTG/CMT/NYC: 5+yrs exp in TV/Adv/Media Mrktg, Strng presentation & creative writing skills. Mgmt exp. Required. Strng knwldge TV/Sales, BA/BS req, EOE/M/F/D/AAP. Apply (10/25)

JOB OPENING: DIRECTOR, DEVELOPMENT/VH1/NYC: 7+yrs exp development/production, Strng knwldg 1980s-presnt, Strng relationships w/agents/prodco’s/writers, Strng knwldg VH1 brand & progrmng EOE/M/F/D/AAP. Apply (10/25)

JOB OPENING: MANAGER, INTEGRATED MARKETING/MTV2/NYC. 4+yrs exp TV/Adv/Promo Mrktg, Strng knwldge Male Teens/VidGames/Xtreme sports, Exp mrktng online&digital, Strng writ/present skills EOE/M/F/D/AAP. Apply (10/25)

JOB OPENING: VICE PRESIDENT, SPORTS & SPECIALS/SpikeTV/NYC. 8+yrs Prod in content, Strng knwldge Sports&Ent/Male18-35/SpikeTV brand, Strng Writ/Negotiation skills, LiveSports exp A+ EOE/M/F/D/AAP. Apply (10/25)

JOB OPENING: ACCT SVC REP/Univision/LA: Create upfront/scatter plans. Handle all maintenance/stewardship.Excel written/verbal/quantitative skills a must. Dealmaker/VCI/media & Spanish a +. [email protected](EOE) (10/25)

JOB OPENING: A/P ACCOUNTANT/Int’l animation prod. & dist. Co/LA: Minimum 2 yrs ent. experience. Need computer savvy team player. Benefit Pkg.  Send resume & salary requirements to: [email protected] (10/25)

JOB OPENING: MGR, PROMOS MKTG/Nick & Nick Jr,/ NY: Mng, dev, execute Nick/NickJr on air/off-air ad sales promos, cre8tve conception  execution, strng client interaction, sales/negotiation skls.EOE/M/F/D/AAP. (10/24)

JOB OPENING: COORDINATOR, PORT. MRKTNG & PARTNER APPS/NY: Manage daily online content & comm. needs for MTVN AS&M, focusing primarily on & related activities. Apply : EOE (10/24)

JOB OPENING: FREELANCE MANAGER/Integrated Marketing, MTV/NYC: 4+yrs esp marketing in TV/Agency & Online/digital, Strng comm. skills & client skills, Exp w/ events&prod. a+. EOE/M/F/AAP. Send resume to [email protected] (10/24)

JOB OPENING:  PRINT MEDIA BUYER/Pearl River, NY (15 miles from NYC): Min 4 yrs exp. in both magazines and newspapers buying req’d. Resumes to: Rgoodman @activeinternational .com or call 845-732-8943 (10/24)

JOB OPENING: WRITER/PRODUCER/EDITOR  EMERG NETWORKS/NBC UNIVERSAL/LA: Conceive, write, edit & finish cable on-air promo spots & campaigns (SD & HD). 3 yrs on-air promo & AVID edit exp reqd. job # 553844 (10/24)

JOB OPENING: MGR, PROD/MTV TR3S/NY: Prod. Plan’g for newly launched Hispanic themed ntwrk. Dvlpng green lit shows, strategizing, fin. Plan’g/budgeting. Run Prod. Mgmt & Prod. Ops. Knwldg Latino mus/culture, huge+.  [email protected] (10/24)

JOB OPENING: DIRECTOR OF PROGRAM RESEARCH/NYC: Provide high level ratings support. Knowledge advanced Nielsen data. Strong analytical skills/detail oriented/writing skills a must. 6+ yrs exp. Resume to: [email protected] (10/24)

JOB OPENING: PROD MGR, ONAIR PROMOS/Rainbow/NYC:  or several cable nets; create & oversee budgets & project mngmt for post-prod/shoots/gfx. 3+ yrs ent/media exp. Strong detail/org/comm skills. Resumes to [email protected] (10/21)

JOB OPENING: MRKTNG MGR/Wizard Ent/NY: Help take mag, event & retail businesses to next level. On-line and Viral specialist w/ strong background in trad mrtkng. Database analysis a +. Email sal req: [email protected] (10/21)

JOB OPENING: COMEDY WRITER/New York City: Experienced comedy writer needed for a humorous reality show. Prior reality and/or comedy program experience only.  Please send resume to:  [email protected] (10/21)

JOB OPENING: RESEARCH ASST/IMG Media/NYC: Asst in the preparation of Nielsen ratings data, reports & related analysis dealing w/ ntwrk & syndicated prgrmng. Research exp req. Freelance position. Send resumes: [email protected] (10/21)

JOB OPENING: STRAT PLANNING MGR/Turner Broadcasting/NY: Develop all fin’l planning models for Court TV. 4-5 yrs in Sales/Strat Plng. Media Math. Manage inventory, acquisition analysis, etc. [email protected]  (10/20)

JOB OPENING: ASSOCIATE PRODUCER/National Geographic Channel/Washington, DC: Write & produce promotional spots for shows, create short form content, 1-2 yrs in mktg/promo or TV production, cable exper pref; (10/20)

JOB OPENING: MARKETING COORDINATOR /TV Guide Channel/New York, NY: 1+ years media/advertising exp., Photoshop exp. preferred. Apply:, under New York-New York City (10/20)

JOB OPENING: SCHEDULING MANAGER/Rainbow Media, NYC:  Supervise scheduling of original programming, acquisitions, and ad assets for two VOD networks.  5 yrs exp in broadcast or cable.  Resume to [email protected]        (10/20)

JOB OPENING: SR RSRCH ANALYST/Turner Ent Research/ATL: 3+yrs MK Rsrch,new tech & online; strong analyt’l skills, ability to interpret/position data;exc. comm skills; info 68090br; Res: [email protected] (10/20)

JOB OPENING: DEPT COORD, DEVO/MTV/NY: Track pitches, maintain databases, devo slate, coord 360 content, clear titles, acq websites.1-2yrs exp coord’g on devo/prod team. Extremely det oriented. [email protected] (10/20)

JOB OPENING: SALES PLANNER/Univision Online-NYC: Assist w/creation & maintenance of sales presentations. Exp w/in an AD Agency & Ad sales. 1-2 yrs of exp w/ strong written & comp skills.  Email: [email protected] (10/20)

JOB OPENING: ACCT MG/MTV Networks/CA: Strong relationships w/nat’l advrtsrs/agencies (3-5yrs exp. cable ad sales req’d). Leadership skills & knwldg  “media math”. Customer-oriented sales training a +. Apply    EOE (10/20)

JOB OPENING: TEMP MARK MGR/HALLMARK CHANNEL LA: Provides support for affiliate marketing initiatives. 3 yrs. exp. Position ends approx. Dec 06. See full posting & apply at (10/19)

JOB OPENING: COORDINATOR, AFF. OPS FINANCE/NY: Support Sales, Mkting & Finance teams through detailed distribution analysis & reporting. Apply: EOE  (10/19)

JOB OPENING: BUS. DEVELOPMENT MGR/LIFETIME TV NY: Resp. for managing int/ ext mkting & traffic generating relationships, partner & sweeps deals, and on-air prod budget. Apply at: (10/19)

JOB OPENING: RESEARCH ANALYST/Comcast Networks Ad Sales/NYC: Compose research reports using Nielsen & syndicated data. Bachelor deg, 1-2yrs exp. Apply to: and reference Requisition #37558BR  (10/19)

JOB OPENING: MARKETING OPENING /TuTv, LA: Executes advertising/promotional campaigns, results analysis, research, PR, print design. Bilingual Spanish & English req’d. 3 yrs. mktg experience. Send resume to [email protected]  (10/19)

JOB OPENING: PR MANAGER/Little Airplane Productions, NYC: 2yr+ exp. on preschool media accounts pref; generate strategy to get press for Company and its award-winning Pre-k TV shows. Apply: [email protected]          (10/19)

JOB OPENING: COORD.FREELANCE /AETN/NY:Provide support, coord. materials to on-air, mkting & sales. Create & manage inventory systems/assets. Motivated, organized self-starter. Fast-paced dept. Res to: [email protected]          (10/19)

JOB OPENING: SALES MGR,LAT AM/BBCWA NY: Distribute prgmg and dev new bus, support Dir w/mngrl duts, wrk w/UK to add titles to prgm offers. Req: 4yr degree, bilingual, knwlg of LatAm, TV sales exp. Re:[email protected] (10/19)

JOB OPENING: SR ANALYST/ANALYST/LA: Track ratings & provide analyses of ABC Family/SOAPnet & competitive prgrmng. Degree, 1-3yrs synd/brdcast/cable exp; TV, Nielsen, media math exp req. Visit : (Req ID 36536) (10/19)

JOB OPENING: RESEARCH DIRECTOR/ABC Family & SOAPnet, Burbank, CA:Degree, 6yrs in cable/broadcast/studio/ad agency, prev managerial exp and exp with all Nielsen software is req.Visit: (Req ID 35523) (10/19)

JOB OPENING: AD SALES MRKTNG DIR/National Geographic Channel/Washington, DC:  Develop sponsorships & promos, revenue opps; mktg comm & ad campaigns; 10+ yrs in mktg/ad in tv/media sales env; strong comm skills; (10/19)

FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .


SITUATION WANTED:  17+ year BROADCAST PROFESSIONAL in research, programming and marketing seeks lucrative work from home. Excellent reputation. Fast, efficient,creative.  Worth your while. [email protected] or 716-439-4464 (10/25)

SITUATION WANTED: EXPERIENCED NATIONAL TV MEDIA BUYER seeks position with NYC agency. 5+ years negotiating Broadcast, Cable, and Online for $100MM+ brands. Experience with Pharmaceuticals, CPG, Sports & Kids. [email protected] (10/21)

SITUATION WANTED: MKTG/AD/BRAND DEV – SF  Hi-level creative exec team looking to move from ent. to new challenges in marketing/advertising/branding. Successful, 20+ years combined experience. Email  [email protected] (10/21)

SITUATION WANTED: HIGHLY REGARDED SR CREATIVE DIRECTOR/NY: 15+ yrs creative/mktng exp in film/TV and music. Worked w/David Chase, Dick Clark, Simon Fuller & Clive Davis. A strong leader with passion to win. Contact: [email protected]  (10/21)

SITUATION WANTED: EXPERIENCE’D VIDEOGRAPHER, Producer Editor with Final Cut Pro Studio experience & own equipment will work full time or freelance. Strong  organizing skills. [email protected] (10/19)

SITUATION WANTED: Fordham Grad seeks ENTERTAINMENT POSITION.  Experience at Kralyevich  Production Inc. in NYC.  Passionate, fast learner with excellent  communication skills.  Wants to work in NYC.” [email protected] (10/19)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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