Wednesday, October 15th, 2008


Cynopsis: Kids!


Good morning. It’s Wednesday, October 15, 2008 and this is your first early morning Kids briefing.

Stacey Snider and Steven Spielberg enter into a 7-year worldwide distribution deal between their new motion picture company and Universal Studios, which is expected to begin in 2009 and include approximately 6 films per year.  Just weeks ago Snider and Spielberg exited their deal with Paramount Pictures to partner with Reliance Big Entertainment on a new movie company.  Reliance will distribute the new studio’s projects in India.  David Geffen negotiated the deal on behalf of the new motion picture company.  As previously announced, Geffen will not be joining Snider and Spielberg in the new company.


Mattel enters into a deal with Corus Entertainment to develop a new CGI animated series Hot Wheels: Battle Force 5 (26×22).  Based on Mattel’s Hot Wheels brand, animation for the series is being produced by Nelvana and Nerd Corps Entertainment (The League of Super Evil, Storm Hawks).  Set to launch in fall 2009, Hot Wheels: Battle Force 5 will premiere in the US on Cartoon Network’s Saturday morning block and in Canada on Teletoon’s Sunday morning action block.  A worldwide marketing and merchandising (e.g. toys, licensing, online efforts etc) is being developed to support the series.

HIT Entertainment enters into a co-production deal with UK-based Annix Productions for the new 3D animated preschool property Little Charley Bear (26×7).  Developed by Annix Studios, Little Charley Bear follows the irreverent teddy bear on his imaginative journey that encourages viewers to use their imagination with the help of Dave the Narrator, who is voiced by Dave Benson Philips (Play Bus, Disney Channel).  Elsewhere, four seasons of Hit’s Thomas & Friends has been acquired for broadcast in China on CCTV.

Taffy Entertainment and Atlantyca Entertainment ink the first European broadcast deals for the new animated series Geronimo Stilton (26×22) with RAI (Italy) and M6 (France).  The series is set to debut in fall 2009.  Based on the kid’s book series of, Geronimo Stilton, the TV series is produced by Atlantyca Entertainment and MoonScoop Productions, in association with Mike Young Productions, with the participation of RAI and M6.  Both broadcasters have been involved with the project from the early stages.  Taffy Entertainment is a division of MoonScoop.

Barrio Sesame returns to Spain on RTVE, 30 years after it first bowed there, with Barrio Sesamo’s Juega Con Migo Sesamo (104×30), the Spanish-language version of Sesame Workshop’s Play With Me Sesame.  The series launches January 2009 on RTVE’s LA 2 daily in the mornings, the series will also be available on free digital terrestrial channel, Clan TV.  The deal was put together by Sesame Workshop’s longtime TV rep, Planeta.

Canada’s CarpeDiem and UK-based Uli Meyer Animation ink a co-production deal for the new 2D and CGI animated series Max in a Million (26×30).

CBBC acquires the new CGI animated series, Leon (52×3), in a pre-sale deal, from TV-Loonland.  Under the deal CBBC takes the exclusive broadcast and ‘catch-up’ rights for the series in the UK.  Set to deliver in December 2009, Leon is a co-production between TV-Loonland, Studio Hari (The Owl) and France 3.  TV-Loonland holds all worldwide rights.  Targeted to all ages, Leon revolves around the slapstick misadventures of the unluckiest lion around.

Disney-ABC-ESPN Television inks multi-year and genre deals including those for kids and families:

  • Free TV channel Prima TV signs on to bring the company’s content into Romania with movies, TV series and the branded family show The Wonderful World of Disney.  Prima TV licensed films for general broadcast on its channels as well as several ABC Studios series and Disney animated shows.
  • Disney-ABC-ESPN Television signed a multi-year, multi-genre content agreement with Spain’s Antena 3 free TV channel, covering season 1 of Disney Channel’s Wizards of Waverly Place and free TV first runs of a range of Walt Disney Studios features.

The recently announced 3D animated series Le Petit Nicolas (52×12), based on the 1959 book by author Rene Goscinny and illustrator Jean-Jacques Sempe, has been acquired by broadcasters in Greece, Poland, Turkey and Latin America, per Variety.  The series is a co-production between M6 Studio, Method Animation, Luxanimation and DQ Entertainment.

FOX International Channels‘ (FIC) BabyTV arrived on the Taiwan TV market this month with its launch on Chunghwa Telecom‘s MOD, joining other FIC newcomers, FX and FOXCRIME, on the platform.

And on a personal note … Outside of the traditional discussions about new shows, multi-platform content to support those shows, and program sales here at Mipcom, the main topics that have cropped up in most conversations about kids TV this week (and this won’t be a shocker to you) include the economic crisis as well as advertising and government-related issues regarding the kids business in the US, UK, France and Canada (to name a few), and what this means for the kid entertainment community.  I’ll let you know if anyone reveals a brilliant solution to any of those.  The thing that most agree upon is that the increase in co-productions and the number of co-production partners in deals to get shows produced is going to continue.  The discussions also all seem to wind down to how much folks have spent here on purchasing items they accidentally left at home (keeping in mind of course that tourism is a key industry here in Cannes), some of which include (and we aren’t talking name brand fancy stuff here): $12 for simple hand lotion; $20 for deodorant; $6 for a toothbrush; and the ever popular $5 Coke Light.  I’m loving France!


Cartoon Network US, Spain, Italy and Latin America have acquired all four seasons of the live-action short-form series, Thumb Wrestling Federation: TWF.  Produced by Animation Collective, the series already runs on Cartoon Network Asia, Australia, and New Zealand, as well as on YTV (Canada) and BBC (UK).


HIT Entertainment signs deals with live stage show producers, EG ThemeStar and I.P. Live, to launch the live tours Thomas & Friends Live! On Stage: A Circus Comes To Town and Bob the Builder Live! Spud’s Big Mess, respectively, in the US from January 2009.

Additionally, HIT has also appointed the Promotional Partners Group as licensing agent for Thomas & Friends in China, with the first range of consumer products, from Tomy and RC2, scheduled for launch in 2009, and Children’s Fun Publishing set to launch Thomas & Friends publishing in China in early 2009 with 12 TV tie-in story book titles followed by coloring and activity titles and Thomas story library books.


Lionsgate Co-Chairman and CEO Jon Feltheimer signs a new long-term deal, which extends his role at the company through March 2014.  His prior deal was to have ended in March 2011.  Additionally, Michael Burns inks a new deal extending his contract as Vice Chairman until September 2011.

Phil Guerini is named VP/Marketing, Radio Disney.  He will report to Michael Riley, SVP and GM.  Prior to this Guerini was Executive Director/Broadcast and Strategic Marketing, Walt Disney Records.

Jennifer Buglione is named Account Executive at Sales & Winnikoff Communications, where she’ll report to co-principals, Alan Winnikoff and Carina Sayles.


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 10/6-10/12/08:
Total Day     (000)   Primetime       (000)
NICK~:           1124    DSNY*:             1366
DSNY*:            712    CARTOON:          869
CARTOON:       618    NAN**:               493
NAN**:            284    NOGGIN:            348
NOGGIN:          249    TOON DIS:         133
ADSM**:          198    ESPN:                108
TOON DIS.:      116    NICKTOONS:        94
NICKTOONS:      66    DISCOVERY:         83
DISCOVERY:       49    TLC:                    64
ESPN:                44    MTV:                    58
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
~Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 10/6-10/12/08:
Total Day      (000) Primetime      (000)
NICK~:             581   DSNY*:           1102
DSNY*:            497   CARTOON:         662
CARTOON:        409   NAN**:             363
NAN**:            210   ESPN:                 73
ADSM**:          140   TOON DIS:          67
TOON DIS.:        62   DISCOVERY:        58
NICKTOONS:      39   NICKTOONS:        57
NOGGIN:            37   THE N:                47
ESPN:                30   TLC:                    39
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
~Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 10/6-10/12/08:
Total Day   (000)   Primetime     (000)
DSNY*:         433     DSNY*:            997
NICK~:          427     CARTOON:        514
CARTOON:     301     NAN**:            432
NAN**:         286     ESPN:               117
ADSM**:       163     DISCOVERY:       93
ESPN:             59     THE N:                89
DISCOVERY:    58     MTV:                  82
MTV:               56     COMEDY:            76
TOON DIS:      41     ANIMAL PLANET:  47
COMEDY:        37     BET:                    46
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
~Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, October 11, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1421; K6-11 914; TWEENS 9-14 693
DISNEY CHANNEL:     K2-11   876; K6-11 596; TWEENS 9-14 461
CARTOON NETWORK: K2-11   633; K6-11 442; TWEENS 9-14 379
TOON DISNEY:           K2-11   151; K6-11   90; TWEENS 9-14 55
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, October 12, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1299; K6-11 857; TWEENS 9-14 603
DISNEY CHANNEL:     K2-11 1021; K6-11   699; TWEENS 9-14 565
CARTOON NETWORK: K2-11   778; K6-11   548; TWEENS 9-14 391
TOON DISNEY:           K2-11   132; K6-11     80; TWEENS 9-14 58
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, October 13, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1344; K6-11 648; TWEENS 9-14 509
DISNEY CHANNEL:     K2-11   804; K6-11 509; TWEENS 9-14 429
CARTOON NETWORK: K2-11   671; K6-11 454; TWEENS 9-14 352
TOON DISNEY:           K2-11   153; K6-11   94; TWEENS 9-14   55
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question: Animated wild west super hero El Kabong was otherwise known as who?  QUICK DRAW MC GRAW Kudos to: Rick G.-Marvel Entertainment/NY; Earl Dozier-Boardroom, Inc./Stamford, CT; Dusty Ratledge-Scripps Networks/Knoxville, TN; Ellen Donahue-Fisher-Price/E.Aurora, NY; Hank Bordowitz-The Bordowitz Media Werx/Macomb, IL; Elena Alvarado-Peters-Electronic Arts/Redwood City, CA; Lulu King-Clark County Animal Protection/Las Vegas; David McDermott/Venice, CA; Clover Keyes Roy-Pacific Technical Group, Inc./Burbank

Today’s Trivia Question:  In the classic Disney movie, The Ugly Dachshund, what is the name of the Great Dane who thinks he’s a Dachshund? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

Cynopsis Kids Ad Sales:
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Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here   .

JOB OPENING: ASST MGR BRAND & NEW MEDIA MKTG/Hachette Book Group (Little, Brown Books, Young Readers div) NY: Req’s both creative mktg & new media/web exp.Apply: (10/22)

JOB OPENING: ASSOC PROD, FASHION & BEAUTY/Lifetime/NY: Research celebrity photos, prod Web pages, update content. Spot celeb fashion trends to create celebrity content. Industry Cont a +. (10/22)

JOB OPENING: DIGITAL AD PRODUCT MGR/AETN/NY:Execute day-to-day objectives of Digital Ad Ops specializing in ad product mgmt. Exp online w/ ad products, tagging & mapping.Apply: (10/22)

JOB OPENING: HR GENERALIST/LA: Hndle HR functns w/ emphsis on recruitmnt, emp relations, perfrmnce mgmt, HR procss & procedres. Recruiter and/or Generalist exp. Computer prof & HRIS sys. Res to [email protected] (10/21)

JOB OPENING: DIR, BUS STRAT & DEV/LA: Updte/dev fin & biz mods fr affl negt/frecast/bdget/tacts; sup VOD. Exp: mgmt consltng/prduct/strtgy/wrk in media/cble ntwrk/anlytc skls. BS in Fin/Mgmt/Acct. Res to [email protected] (10/21)

JOB OPENING: VP, FIELD SALES/LA: Exc strtgy&prdc demnd to max dist & subscrbr/rev goals/dev relatns w/MSO’s/ovrsee contrct compl & bdgts/5+ yrs lead in sales team/Strg strtgic & anlytl skls. Res to [email protected] (10/21)

JOB OPENING: SPECIAL PROJ F/L POS/LA: Wrk w/ Mrktng on full lfe cyc cncpt/campgns to Pre/Pro/Pst Prd. Exp in prd mgmt & shts (EPK-lrge commrcl campgns). Bsic Pst Prd shoots, vfx comp & grphc pkgs. Apply: [email protected] (10/21)

JOB OPENING: SERIES PRODUCER, WRITER-PRODUCERS, AP’s, COORDINATORS, LINE PRODUCERS/Atlas Media/NY: Seeking all levels for new shows. Strong skills, ability to manage tight deadlines. APPLY: [email protected] (10/21)

JOB OPENING: VP PRODUCTION/Sony Pictures Worldwide Acquisitions Group/CA: Oversee development & production of SPWAG productions. Identify potential DVD Premiere projects. 5+ yrs exp required. Req # 700816 (10/18)

JOB OPENING: DIGITAL ACCT EXEC/Discovery/NY: Sell national interactive advertising across Discovery’s assets – online/broadband, vod, mobile. 2+ yrs digital sales exp required. Apply:, Req # 8089 (10/18)

JOB OPENING: CREATIVE DIRECTOR/LA: Lead creative for on/off air promos, dev thru execution for ent adv firm. Strong writing, concept & comm. skills. Generate new biz. 8+yrs exp. Incl salary req. Email [email protected] (10/18)

JOB OPENING: SR WRITER/PRODUCER/LA: Conceive/write/produce compelling on/off air promos for top ent mktg agency. 7 yrs exp in ntwrk/agency req’d. Self-starter w/knowl of prod proc. Incl salry req. Email [email protected] (10/18)

JOB OPENING: SR. SCHEDULER/Discovery/MD: Responsible for sched. daytime/manage acquisitions process. Min 3yrs exp in scheduling, programming, research. Apply: #8386 (10/18)

JOB OPENING: AE-AS/ NYC PR agency: 3-8 yrs bkgrd kids’ entertainment/products, team mgmt exp, excellent writing, ntl print/TV clips, top organizational skills. Online mktg exp a plus. Resume/cover/salary to [email protected] (10/18)

JOB OPENING: CNBC/FREELANCE RESEARCH ANALYST: Report & strategic insights for digital media & TV properties. Report & analyze Nielsen ratings.BS.1-2 yrs media rsrch, web analytics, mgmt consulting. Nielsen exp req’d. [email protected] (10/18)

JOB OPENING: ACCOUNT EXECUTIVE/WTIC/WTXX/Hartford: Seeking AE 3+ years sales/media experience  multi-media experience preferred; excellent negotiation skills; strong work ethic; desire to win. Resume: [email protected] (10/17)

JOB OPENING: FREELANCE, SR MGR, INT’L DIGITAL MEDIA/AETN/NY: Manage intl digital distribution deals for broadband, VOD & mobile. Estab program strategies. Mrktg & digital biz dev req’d. Apply: [email protected] (10/17)

JOB OPENING: DIGITAL LIFE EDITOR/Common Sense Media/SF: Assign/edit reviews, expert Internet, mobile & videogames. Strong knwldg of dig. mkt trends, exp/tech background. Interest kids/media issues. Apply: [email protected] (10/17)

 JOB OPENING: SVP MEDIA BUYING/Starcom MediaVest Group/ NY: Mng negotiations for GM’s nat. BC & cable sports media investments. 15 yrs ind. exp. incl. at least 5 yrs in mgmt. role at media agency or sales org. (10/17)

JOB OPENING: BUSINESS DEVELOPMENT SPECIALIST/NY-Based Entertainment Ad Agency: Seasoned biz dev person, experience in film and TV advertising a must. Emphasis on print. Send resume and salary requirements to [email protected] (10/17)

JOB OPENING: FREELANCE PROJ MGR, PRINT/BRAVO TV/NY: Mng print & Digital advrtsng & promo projects. Mng workflow, creative team. Strong comm./org skills. Previous Ntwrk exp req’d. Resume: [email protected] (10/16)

JOB OPENING: DIR MKTG & PROMO/Wang Theatre/Boston: Dev & execute strategic tix sales, mktg/promo for concerts/shows. Pitch new biz & negotiate agreements. 8 yrs mktg exp w/ music/venues/ent. Rez: [email protected]. “DMPB” in sub (10/16)

JOB OPENING: MGR,DIGITAL PRICING & INVENTORY/AETN, NY: Maximize digital ad sls revenue thru inv mgmt, pricing & optimization.Min 2 yrs exp in digital ad sls. Strong analytical skills..Apply: (10/16)

JOB OPENING: SALES DIRECTOR/PITCHFORK MEDIA(Chicago, IL):4-7 yrs exp in online sales. Mgmt exp also req’d. Responsible for mngng & developing sales dept. of growing internet publication Res/Cov to: [email protected] (10/16)

JOB OPENING: VP/NON-FICTION DEVELOPMENT/NYC: Seasoned non-fiction development exec w/7+ yrs exp on both network and production company sides. Writing, creating, pitching, managing: soup to nuts. NY-based prod co. [email protected]  (10/16)

JOB OPENING: SR DIGITAL RESCH ANALYST/MTV NETWORKS/NY:BS 3-5 yrs online web analytics. Web tracking (Omniture, Webtrends, HBX, DbleClick); Exp w/synd sources: comScore Media Metrix, NetRatings. EOE/M/F/D/AAP. (10/16)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: PROGRAMMING & DESIGN INTERN: Collaborative Public Opinion. Assist in design, programming, & development of internet start-up. Ruby on rails experience required. Flexible hours. Contact [email protected] (10/17)

FALL INTERNSHIP CREDITS ONLY: produces and distributes comedic mobile video on Sprint, iPhones, MSN, etc. Need interns with video producing, editing or business skills. [email protected] Stipend offered. (10/16)

FALL INTERNSHIP CREDITS ONLY: NYC production company seeking a POST PRODUCTION INTERN to start ASAP. We need someone for cloning tapes, digitizing footage, transcribing and working closely with the producers. Email resume to [email protected] (10/16)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact [email protected] for more information ….

SITUATION WANTED: Exp. PROD/WRITER/DIR. NBC; Discovery, TLC, CMT, E!, CNN, Disney; Celebrities, Ent., Animals, troubled souls. Reality/Non-fiction. LA based, willing to travel. [email protected] (10/22)

SITUATION WANTED: 2 Time Emmy-Award Winning Producer (LA): Can direct, script, oversee editing of lifestyle, news, reality, doc or entertainment style projects of any length. Highly exp’d in-studio & with demos. [email protected] (10/22)

SITUATION WANTED: Looking for work as a Production Manager/Line Producer Contact 818-384-8045 or [email protected] (10/22)

SITUATION WANTED: EXEC. IN CHARGE OF PROD/LINE PRODUCER: 15+ Ntwrk & cable exp ,Exec in Charge, Coord Prod, Line Prod, Prod Mgr seeking work in synd TV shows, sports, kids series, event prod opps, NY/NJ/CT. E-mail: [email protected] (10/21)

SITUATION WANTED: PRODUCER, LINE PROD, PROD MGR: Extensive experience in animation/VFX. Most recently produced live-action comedy series for Cartoon Netwrk. Looking for staff job with established company in NYC area. [email protected] (10/17)

E-mail [email protected] for rates and specs for Job Openings.

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