Wednesday, October 13th, 2010

Cynopsis: Kids!

Good morning. It’s Wednesday, October 13, 2010, and this is your first early morning Kids briefing.

Cartoon Network goes dragon crazy as it inks a deal with DreamWorks Animation for a new How To Train Your Dragon series and a previously unseen Dragon short.  Under the deal Cartoon Network acquires the worldwide broadcast TV rights to DreamWorks Animation’s new CG animated series How To Train Your Dragon, which will debut domestically and internationally beginning in 2012.  This comes on the heels of yesterday’s news that DreamWorks Animation is working on a movie sequel to how To Train your Dragon also for release in 2012. The initial How To Train Your Dragon (March 2010) feature film will release on DVD and Blu-ray this Friday.  Additionally, Cartoon Network will debut the never-before-seen How To Train Your Dragon short, The Legend of the Boneknapper Dragon (14-minutes), beginning tomorrow, October 14 at 8p.  The short, which features the original voices from the movie, follows Hiccup and his pals as they set sail in search of a new dragon.  The How To Train your Dragon TV series and movies are based on the book of the same name by Cressida Cowell.  DreamWorks Animation has not announced any TV deals for the How To Train Your Dragon movies.

Also tossing his conductors hat into the ring to acquire Thomas the Tank Engine is Kenn Viselman and his itsy bitsy Entertainment Company, and who has had discussions about purchasing Thomas the Tank Engine, which is owned by Hit Entertainment, and in turn is owned by Apax Partners.  Additionally, Viselman is said to be working to raise funds to purchase the property that he is widely credited for marketing worldwide, building the toy line and products at retail and overall helping to make popular.  Viselman would join a group of suitors for the property that reportedly includes Chorion, Viacom, Disney and Entertainment


DQ Entertainment (DQE) enters into a co-production deal for season two of the 3D CGI animated series Casper’s Scare School with Moonscoop Group and Classic Media.  Scheduled to begin production later this month, the second season of Casper’s Scare School has a global budget of close to US$10 million.  TF1 (France) and Cartoon Network in the US have already signed on to televise the second season, with Cartoon Network US expected to launch the second season by Halloween 2011.


The Hub will host the world premiere of singer Taylor Swift’s Journey to Fearless a three-part series of hour-long specials on October 22, 23 and 24, 7p-8p.  Produced by Hasbro Studios, the three-part special features Swift behind the scenes on her Fearless concert tour, named after her Fearless album.  Swift will release her new album, Speak Now, on October 25, 2010.

Disney XD picks up the rights to the animated feature Kung Fu Magoo, which will air on the channel in the US, German and Italy.  Based on Classic Media‘s Mr. Magoo property, Kung Fu Magoo features the voices of Dylan and Cole Sprouse (Suite Life On Deck), Kenny Mayne (ESPN), Chris Parnell (Saturday Night Live, WordGirl, Archer), and Alyson Stoner (Camp Rock, Phineas and Ferb).  Produced by Anima Estudios, Santa Domingo Films, and Classic Media, Kung Fu Magoo was penned the sibling team of Emmy and Sam Laybourne based on a story by Bob Mittenthal and Rob Sosin.  Mittenthal also served as an Executive Producer on the project.

Engine Entertainment enters into a deal with Michael Eisner’s Tornante Animation, a division of The Tornante Company, to represent the stop-motion animated series Glenn Martin, DDS, worldwide.  Currently in its second season, Glenn Martin, DDS, continues to air in the US on Nick at Nite.

The new mixed live-action and CGI animated series Mia and me (26×24) debuted last week at MipJunior, becoming the top screened show.  Featuring a look based on the art of painter Gustav Klimt, Mia and me is a co-production of Lucky Punch (a joint venture between m4e and Gerhard Hahn), Rainbow and March Entertainment.  Also serving as co-producers on the series are m4e, Hahn Film, ZDF (Germany) and Rai Fiction (Italy).  Telescreen, a unit of m4e, and Rainbow, expect to announce TV, home entertainment and product licensing deals, as well as a toy deal, soon for Mia and Me.  Mia and me is expected to premiere at the end of 2011 on ZDF and Rai.


Ludorum enters into a licensing deal with Hallmark Cards, and its subsidiary Crayola to develop a line of social expression products and arts and crafts based on its preschool property Chuggington.  Chuggington airs in the US on Disney Channel’s Playhouse Disney programming block.


Entertainment industry veterans Pam Slavin, Toni Stevens and Bill Fox have set up the new family entertainment company, Wizard Hat Productions.  Based in Toronto Canada, Wizard Hat Productions plans to create and produce live action and animated series for kids and family audiences.  The partners each have solid entertainment backgrounds: Slavin has written and produced on a range of kid-targeted series including Little Bear, Johnny Test, Rolie Polie Olie and Berenstain Bears; Stevens has produced kids show including Caillou, Arthur, Gerald McBoing Boing, Storytime with Thomas the Tank engine and Will & Dewitt; and Fox served as EVP/Communications and Corporate Development, BCE, and prior to that as SVP/Public Affairs, Bombardier.


The Hub, Discovery and Hasbro’s new joint kid and family-targeted network, debuted on Sunday, October 10, with a day long sneak peek at its programming, which officially launched the network taking over the channel space from Discovery Kids.  The Hub’s Total Day debut boosted ratings over the previous Sunday, October 3 (when the channel was still Discovery Kids), delivering K2-11 72,000 (+620%) and K6-11 52,000 (+643%).  In Primetime (7p-11p) the network also built over the previous week with K2-11 112,000 (+1300%) and K6-11 88,000 (+2100%).  The new network’s game series, Family Game Night (7p-8p), was the top show of the day among K2-11 145,000 and K6-11 116,000 as well as Total Viewers 2+ 267,000 and Adults 18-49 85,000.  Co-viewing (adults and kids together) is important to The Hub, which says its debut day was the top co-viewed cable network of the day with K2-11 and Adults 18-49, with 36% of K2-11 watching with and Adult 18-49.

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 10/4-10/10/10 :
Total Day      (000)   Primetime       (000)
NICK°:            1039    DSNY*:             1459
DSNY*:             878    CARTOON:          807
CARTOON:        543    NAN**:               530
NICK JR*:         357    NICK JR*:           517
NAN**:             337    DXD:                  183
ADSM**:           199    NICKTOONS:       153
DXD:                 132    ESPN:                 140
NICKTOONS:       90    BET:                    132
ESPN:                 52    MTV:                     89
BET:                   46    DISCOVERY:          76
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 10/4-10/10/10 :
Total Day      (000)  Primetime       (000)
DSNY*:            564    DSNY*:             1094
NICK°:             553    CARTOON:           533
CARTOON:        334    NAN**:               404
NAN**:             264    DXD:                  135
ADSM**:           119    NICK JR*:           114
DXD:                  94    NICKTOONS:        111
NICKTOONS:       67    ESPN:                   81
NICK JR*:           71    BET:                     73
TEENNICK:          34    MTV:                    54
ESPN:                 30    DISCOVERY:          53
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 10/4-10/10/10 :
Total Day      (000)   Primetime       (000)
DSNY*:            478    DSNY*:               897
NICK°:             386    NAN**:               469
NAN**:            314    CARTOON:           391
CARTOON:        230    MTV:                   138
ADSM**:          169    ESPN:                  110
MTV:                  71    DXD:                   103
DXD:                  70    BET:                     87
TEENNICK:          51    COMEDY:              73
NICKTOONS:       47    NICKTOONS:         72
ESPN:                 46    DISCOVERY:          65
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, October 9, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1144; K6-11 785; TWEENS 9-14 586
DISNEY CHANNEL:     K2-11 1118; K6-11 794; TWEENS 9-14 595
CARTOON NETWORK: K2-11   682; K6-11 404; TWEENS 9-14 274
DISNEY XD:               K2-11   133; K6-11 106; TWEENS 9-14   77
NICKTOONS:              K2-11   145; K6-11 108; TWEENS 9-14   62
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, October 10, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1104; K6-11 755; TWEENS 9-14 547
DISNEY CHANNEL:     K2-11 1183; K6-11 871; TWEENS 9-14 684
CARTOON NETWORK: K2-11   651; K6-11 423; TWEENS 9-14 289
DISNEY XD:               K2-11   160; K6-11 116; TWEENS 9-14   78
NICKTOONS:              K2-11   123; K6-11   97; TWEENS 9-14   73
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, October 11, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1366; K6-11 790; TWEENS 9-14 580
DISNEY CHANNEL:     K2-11   875; K6-11 410; TWEENS 9-14 270
CARTOON NETWORK: K2-11   659; K6-11 401; TWEENS 9-14 287
DISNEY XD:               K2-11   219; K6-11 186; TWEENS 9-14 150
NICKTOONS:              K2-11    94; K6-11   78; TWEENS 9-14   55
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:
   From what show did you learn to use your “premium secret ray gun with a flashlight” and shoot that beam of light thru your lum-a-glo card to reveal the secret “planet” symbols?  CAPTAIN VIDEO AND HIS VIDEO RANGERS  Kudos to: Laura Petro-Cartoon Network/NY

Today’s Trivia Question:  Charlie B. Barkin, assisted by his buddies Itchy Itchiford, is a guardian angel.  What show is he on?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING:  MKT/LOG COORDS (3) Tribune Creative Group/NYC: Motivated & positive attitudes a must. Fill daily promo logs for mult stations. Traffic dept ops & knwlg of Wide Orbit a +. BA deg pref’d. Resumes: [email protected] (10/20)

JOB OPENING: SR MNG EDITOR ONLINE/Current TV, LLC/San Fran: Generate content & mng efforts of online writing & video prod.  teams.  5 yrs exp media editing/producing in digital cont. Some travel. Info/apply: (10/20)

JOB OPENING: DIR ONLINE PROD/Current TV, LLC/San Fran: Sprvs/dvlp projects, guiding efforts of digital content team. 7-10 yrs exp interactive media & video prod. More info/apply: (10/20)

JOB OPENING: SOC MEDIA/PRGM CONTENT SPEC/ATL: Provide soc ntwking/on-line content support for on-air prog.1-3 yrs in online com & soc media in TV req. Exp w/ MS Excel/Word req.Drupal content mgt sys a + Res: [email protected] (10/20)

JOB OPENING: SR. RESEARCH ANALYST/HGTVAD SALES/NY:2 + yrs media research. Strong analytical/data interpretation skills. Media Research/team player. Apply, (10/20)

JOB OPENING: BIZ DEV EXEC/Established Animation/VFX/Graphics Studio/NYC. 4+yr Exp. Media/Post-Prod sales in Corp./Pharma, strong presentation skills, well connected, solid references [email protected] (10/19)

JOB OPENING: SENIOR RESEARCH ANALYST/ESPN/NY: 2-3 Yrs in media/market research. Candidate must have strong analytical and problem solving ability. Send resumes to [email protected] (10/19)

JOB OPENING: SR MGR AD SALES RESEARCH/MTVN: Enter Group/LA: 5+yrs media rsrch cable tv.; media math, Nielsen, mri, starmedia. strong analytic & inter-personal Skills. EOE/M/F/D/AAP. Apply (10/19)

JOB OPENING: PROMOTIONS PRODUCER/MUSIC CHOICE/NY: Exp Producer/FCP Editor needed to create effective & engaging On-Air promo content. 3+ yrs network exp, preferably in Creative Services. (10/16)

JOB OPENING: EXEC DIRECTOR OF PRICING AND PLANNING/Fox Cable Networks/NY: 8+yrs Pric/Plan exp + mgmt exp. Mission critical analysis of inventory/pricing. Expert w/Ad sales systems/ Excel. Apply: , Ref FNG0000051 (10/16)

JOB OPENING: GRAPHICS OPERATOR/NESN/MA: Utilize Chyron Duet in fast-paced live studio operations to design,& implement graphics for the purpose of advancing the creativity & complexity of program graphic presentation (10/16)

JOB OPENING: COUNSEL, WE tv&WEDDING CENTRAL,RAINBOW/NY: Draft & negotiate contracts & handle diverse entertainment legal issues. Must have JD, 3+ yrs relevant inhouse and/or law firm experience. Apply: [email protected] (10/16)

JOB OPENING: DEVELOPMENT WRITER/DC:  Develop, research, and write concepts and treatments for Event Series & Specials programming to be produced by NGT.  Apply: Search job ID #4301.  EOE (10/15)

JOB OPENING: CREATIVE DIR/Discovery/NY: Lead a new in-house creative mrktg team working closely w Ad Sls, in strategy, development & execution of mrktg & ad sls presentations across all US Nets Req#2638   (10/15)

JOB OPENING: TRAFFIC COORD/20th TV/NY: Process/sched orders for Ad time in heavy deadline envir. Must be detailed, great organization & comm skills. Word/Excel a must. Full descp. & apply: Email: [email protected] (10/15)

JOB OPENING: CONTENT SOURCING DIR/NY/MTV Networks Internat’l:  Direct/mng Content Sourcing team of 8 emp + freelancers. Proj & prod mngmnt exp. Fluent English, & knwlge 1 other language. More info & apply: (10/15)

JOB OPENING:  RECEPTIONIST/ADMIN ASST/Lunchbox Agency/Culver City: Full service agency seeking entry level Receptionist/Administrative Assistant. See full posting at Send cover letter & resume to [email protected] (10/15)

JOB OPENING: RESEARCH ANALYST/Dallas: Resp for mkt/client projects, data verif, dvlp systems. Prof. media knowledge (Nielsen, Claritas, etc.) [email protected] (10/14)

JOB OPENING: DIRECTOR OF MKTG/Dailymotion/NYC: Savvy digital marketing expert w/5-6 yrs exp needed to spearhead mktg efforts, drive audience development for leading online video site. Email resume to [email protected] (10/14)

JOB OPENING: ACCT MGR/Dailymotion/NYC:  Mng post-sales process to drive addit’l rev & overachieve on team goals. 3-5 yrs exp. online media sales/ 2+ yrs as Acct Mgr req.  Leading online video site.  Res: [email protected] (10/14)

JOB OPENING: SALES ADMIN & FINANCE MGR/Dailymotion/NY:  Provide analyses of key sales metrics/KPIs, month closes & rev share reports. 2-3 yrs finan’l  analysis/reporting exp. online media pref’d. Res: [email protected] (10/14)

JOB OPENING: DIR SALES MKTG/Dailymotion/NY:  Creative thinker w/ knwlg customized online media mktg campaigns to create ideas for pre-sales process. 6-8 yrs exp w/ 4-5+ yrs Sales Dev/Sales Mktg.  Res: [email protected] (10/14)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  TELEVISION AND CORPORATE VIDEO PRODUCER. Field produce, interview subjects, supervise crew and editing.Can travel anywhere. [email protected] (10/20)

SITUATION WANTED: MARKETING COMMUNICATIONS(CHI/Virtual)20+ years marketing and communications for major media brands, a best-selling book, corporate events, websites, more. email [email protected] (10/20)

SITUATION WANTED: UNSCRIPTED PROD/WRITER/DIR: 10+ yrs. Network/cable/net credits; docu-soap/competition/talk; 3 Emmy noms; wears many hats. LA based, will travel. [email protected] (10/20)

SITUATION WANTED:  Part/almost full time ASS’T /west side LA for writ/dir/prod as I finish book. 15yrs exp as ass’t,VP Dev&Prod. Double Ivy! Discrete, phenom problem solver, good taste, skills,& humor—usually. t [email protected] (10/20)

SITUATION WANTED: MEDIA SALES EXECUTIVE (Atl) with 10 yrs exp. & proven revenue growth track record seeks Account Manager position in the field of media sales (TV/Radio), merch licensing,or online ad sales. Contact: [email protected] (10/19)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development True Closer!!!!! [email protected] (10/19)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (10/19)

SITUATION WANTED: PUBLIC RELATIONS MANAGER Accredited, award-winning PR professional w/ 7 yrs exp. Successful track record in managing integrated marketing campaigns. Seeking communications mgr position. Contact: [email protected] (10/16)

SITUATION WANTED:  MEDIA SALES EXECUTIVE with 10 yrs exp. and proven revenue growth track record seeks sales position in the field of media sales (TV/DVD), merch licensing,or online ad sales.Contact: [email protected] (10/15)

SITUATION WANTED:  EXECUTIVE ASSISTANT position film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (10/14)

SITUATION WANTED: EIC/LINE PRODUCER with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd biz of Prod. Co’s. for major TV & cable nets. Looking for next project.  [email protected] (10/14)

SITUATION WANTED: POWERHOUSE SALES in MEDIA, TV & FILM.(NY) 7+ years of Domestic and International in FILM & TV SALES very successful at MIPCOM, MIPTV an “outside the box” approach generating new clients, email [email protected] (10/14)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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