Wednesday, October 12th, 2011


Moshi Monsters presents Moshling Zoo only on Nintendo DS!

If you’re looking for Moshlings you’ve come to the right place!

Moshi Monsters: Moshling Zoo is the game where seekin’ and keepin’ Moshlings is part of the adventure. So hold onto your hats its time to hit the Wooly Wilderness!

For more monstrous fun and info on how to pre-order your copy head to


Cynopsis: Kids!

Good morning. It’s Wednesday, October 12, 2011, and this is your first early morning Kids briefing.

BBC Worldwide ChannelsUS Hispanic Spanish-language educational preschool channel, CBeebies, launches on Verizon FiOS TV on Channel #1727.  CBeebies is now available in all FiOS TV markets in the La Conexion and Spanish Language packages and will be in FiOS TV’s VOD offering beginning this November.  CBeebies invites Spanish-speaking kids in the US to learn through play encouraging their early development through content that emphasizes reading, thinking, drawing, math and other basic skills, as well as programming that promotes self-confidence and stimulates their imagination. The channel’s content features a mix of animation, puppets and live-action programming including animated titles such as El Jardin de los Suenos, Dibujemos con Squiglet and Boogie Beebies, and El Closet de Cloe, Zigby and Finley, El Camioncito de Bomberos.


Marvel Entertainment and Aeropostale to launch a new exclusive line of Marvel Super Hero merchandise under the kid-aimed P.S. from Aeropostale brand, which will be available at the retailer of the same name.  Targeted to K4-12, the initial apparel and accessories line, which feature class Marvel Super Heroes such as Spider-Man includes t-shirts, hoodies and accessories, debuts this month at P.S. from Aeropostale ( ) stores in the US and online.  Additional apparel and accessories will follow in May 2012 in support of Marvel’s new feature film Marvel’s The Avengers, featuring Iron Man, Captain America, Thor, The Incredible Hulk, Black Widow and Hawkeye.

Warner Bros. Consumer Products (WBCP) grants UK-based toy company the Vivid Group the licensing rights to develop products in a number of key categories based on The Hobbit: An Unexpected Journey and The Hobbit: There and Back Again for distribution ins Europe, Middle East, Africa, Australia and New Zealand.  This comes on the heels of WBCP’s previously appointment of The Bridge Direct as the toy licensee that will produce products in additional key toy categories for distribution in the Americas and Asia.  The companies will co-develop a wide range of products based on the two new movies being directed by Peter Jackson, who was also responsible for The Lord of the Rings movie Trilogy.  The Vivid and The Bridge products are slated to release just ahead of the December 14, 2012 release of the first movie, The Hobbit: An Unexpected Journey.  Vivid’s product lineup will include soft plush based on the main characters in the movie, as well as board games and mini figures, among other products.  The Bridge will debut basic action figures, adventures packs, Beast Packs, and detailed collector figures.  There will also be a range of premium role-play items for both movies.

Fox International Channels’ BabyTV announces that Fox Licensing & Merchandising, the new business unit launched by Fox Latin American Channels (FLAC), will oversee BabyTV’s international consumer products and retail strategy across Latin America.  Building on BabyTV’s existing licensing partnerships with Ansaldo and Partyexpress Chile and with licensing agent P&L Global, the new division will manage the brands’ expansion across home video, toys, and publishing and other product categories and will facilitate alliances with retailers within the territory. A first round of products including a range of baby toys (e.g. baby gym, soft books, and soft musical toys) is set to be available at retail in Q2 2012.  Additionally, BabyTV has inked a new deal with Character Mix to serve as its new licensing agent for Argentina and Uruguay.

Zinkia Entertainment names Evolution Management Group (EMG) as the licensing agent for its property Pocoyo in the US.  EMG specializes in global brand and intellectual property development, and will work with Maria Doolan, Managing Director Brand & Business Development, Zinkia, to secure new merchandising, licensing and promotional opportunities for the Pocoyo brand, based on the animated television series currently airing in over 150 countries across the globe including in the US on Nick Jr. channel, Univision, and select PBS Stations.  EMG’s CEO and Co-founder Travis J. Rutherford will develop new strategic licensing partnerships and spearhead the retail development for Pocoyo consumer products, while its President and Co-Founder, Adam Unger, will oversee product development and promotional opportunities for the brand.  Existing and ongoing US licensees for Pocoyo include Bandai (master toy partner) and N-Circle (DVD).

American Greetings Properties (AGP) and licensing agent CPLG France renew three Strawberry Shortcake licensees in France for multiple categories.  Newly renewed licensing partners include Plastorex (bibs, bowls, cutlery, utensils, infant baths, plates, sippy cups, toilet trainers, and tumblers), Leomil (athletic shoes, boots, sandals, and slippers for infants/toddlers/juniors), and Hemma Editions (coloring and activity books, notebooks, sticker books, and accessories).

Discovery Communications enters into two new North American licensing deals with Merlet and Primary Colors for a range of new Animal Planet branded products, across several categories.  A portion of the proceeds from the sale of the Animal Planet products will benefit the partner organizations of R.O.A.R. (Reach Out. Act. Respond), Animal Planet’s national campaign with animal organizations.  Both deals were brokered on behalf of Animal Planet by its North America licensing agent, the Joester Loria Group.

  • Merlet will offer Animal Planet and River Monsters-branded youth (boy and girl sizes 4-20) and adult apparel (e.g. t-shirts, tank tops, crew necks, v-necks and hoodies, girls’ knit bottoms), which will be available in spring 2012 at outdoor specialty and sporting goods stores.
  • Primary Colors will produce Animal Planet branded novelty confections (e.g. chocolate, candy and animal shaped cookies and crackers), which will launch end of 2011 at department stores, discount stores, supermarkets, pharmacies, warehouse membership clubs and other mass retail outlets.


CBeebies‘ (UK) preschool puppetry series Big and Small returns for a third season (26×11).  The new episodes are co-produced by Kindle Entertainment and Sixteen South Television.  Big and Small is distributed internationally by Studio100 Media.  The show’s original creative team return for the new season, including writer Kathy Waugh (Arthur, Peep and the Big Wide World, Judy Moody), Canadian puppet masters Jason Hopley and Todd Doldersum together with the vocal talent of Lenny Henry who lends his voice to both characters, Big and Small.

Echo Bridge Entertainment inks a multi-territory broadcast licensing deal with MTV International for seasons 8 and 9 (total or 45×30 episode) of the teen series Degrassi.  Under the deal, Degrassi will be seen on MTV Channels in Spain, Portugal, Greece, Italy, Scandinavia, UK, Brazil, Germany, Benelux, Australia and New Zealand from October 23, 2011.  Degrassi is the highest rated and most-watch series on TeenNick (US) and most-watched Canadian series on MuchMusic (Canada).

Nickelodeon creeps towards Halloween with 10 Nights of Fright, which will feature holiday themed programming across all of its networks.

  • Nickelodeon will premiere the new SpongeBob SquarePants episode Ghoul Fools on Friday, October 21, at 8p.  The following day, Saturday, October 22, the network will debut Fanboy and Chum Chum There Will Be Shrieks at 10:30a, and later that day the new TV movie, Fred 2: Night of the Living Fred at 8p.  Further haunted premieres on Nickelodeon follow on Saturday, October 29 with Power Rangers Samurai Party Monsters at 12p, and a new episode of Bucket & Skinner’s Epic Adventures Epic Haunting at 9:30p. On Sunday, October 30, the network will premiere the animated movie Monster High: Fright On! at 1p.
  • TeenNick will feature the classic Nick series Are You Afraid of the Dar? on Friday, October 28 at 10p.  Viewers will be able to vote for their favorite episodes at
  • beginning Friday, October 21, with the winning episodes airing during UPick with Stick on Friday, October 28 at 10p.  Additionally, from Monday-Monday, October 24  31, frightening episodes of classic Nick shows currently airing in TeenNick’s The ’90s Are All That block will be featured on the channel.

  • In the preschool arena, Nick Jr. premieres three new Halloween-themed series episodes Monday, October 24, including Dora the Explorer at 9:30a, Bubble Guppies at 11, and Fresh Beat Band at 1:30p.
  • Nicktoons gets scary with HalloMEAN! featuring encores of themed series all weekend long, in addition to the network premiere of The Troop with episodes on Halloween day.
  • gets into the Halloween fun with weekly Monday launches of four new mini games featuring SpongeBob SquarePants and gang.  The event began with Ghoul Getter on Monday, October 10, and will be followed by Zombie Breakout! on October 17, Plunder Blunder on October 24 and Fang in There on October 31.

Warner Bros. Interactive Entertainment launches Sesame Street: Once Upon a Monster, a new controller-free interactive video game on Kinect for Xbox 360.  The new game allows players to interact with well-known Sesame Street characters as well as create new monster pals on their educational journey, while also exploring a living storybook titled Once Upon a Monster.  Developed by Double Fine Productions, Sesame Street: Once Upon a Monster is based on a social and emotional curriculum established by Sesame Workshop, which promoted lessons about friendship, cooperation, recognizing and labeling emotions, among other things.  More information about the game can be found at .

Nickelodeon and The Paley Center for Media join in celebrating the 20th Anniversary of Nick News with Linda Ellerbee, which now stands as the longest-running kid’s new program, and series founder, executive producer, writer and host, Linda Ellerbee and her Lucky Duck Productions, this Thursday, October 13 in NYC.  The event will feature a discussions between Today Show host Ann Curry and Ellerbee, and will be followed by a Q&A with the audience.


The Hub earned its best performance ever on Saturday, October 8, 8p-12a, which featured Halloween programming, among K2-11 (134,000), K6-11 (92,000) and Total Viewers 2+ (320,000).  The network also saw strong weekly growth on the evening of Friday, October 7.

  • Saturday, October 8, 2011

    • R.L. Stine’s The Haunting Hour: The Series at 8p earned week-to-week increases in the time period with K2-11 (87,000) up by +38%, K6-11 (65,000) up by +7%, and Total Viewers 2+ (242,000) +140%.
    • The 11:30p play of R.L. Stine’s The Haunting Hour: The Series was the show’s best performance ever among K2-11 (161,000), K6-11 (142,000), and Total Viewers 2+ (305,000).
    • The Hub ran an episode of Goosebumps (11p), which now serves as the show’s best performance on the network with K2-11 (195,000), K6-11 (171,000) and Total Viewers 2+ (363,000).
  • Friday, October 7, 2011

    • Goosebumps (8p) grew the time period versus the previous week with K2-11 (155,000) an increase of 3,775%, K6-11 (141,000) up by +4,600%, and Total Viewers 2+ (290,000) up +729%.
    • R.L. Stine’s The Haunting Hour: The Series (8:30p) was up week-to-week among K2-11 (111,000) an increase of +1,288%, K6-11 (99,000) up +1550%, and Total Viewers 2+ (300,000) up +733%.

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 10/3-10/9/11 :
Total Day    (000)  Primetime     (000)
DSNY* :            970    DSNY* :            1688
NICK° :             861    NICK JR°°:         541
CARTOON:        450    NAN** :              278
NICK JR°°:       347    ADSM** :            268
NAN** :            198    DXD:                  201
ADSM**:          195    ESPN:                127
DXD:                156    NICKTOONS:      103
NICKTOONS:      73    SPROUT***:        95
SPROUT***:      73    MTV:                   81
ESPN:                52    DISCOVERY:        72
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 10/3-10/9/11 :
Total Day    (000)  Primetime    (000)
DSNY* :           633    DSNY* :            1296
NICK° :            437    NAN** :              176
CARTOON:       285    DXD:                 172
DXD:               129    ADSM** :           165
NAN**:           127    NICK JR°°:           98
ADSM**:         126    NICKTOONS:        81
NICK JR°°:        59    ESPN:                  79
NICKTOONS:     53    DISCOVERY:         51
TEENNICK:        32    MTV:                    44
ESPN:               30    THE HUB:             37
                                TEENNICK:           37
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 10/3-10/9/11 :
Total Day     (000)  Primetime      (000)
DSNY* :            504    DSNY* :              1028
NICK° :             330    ADSM** :             257
ADSM**:          218    NAN** :               241
CARTOON:        210    DXD:                   131
NAN** :            176    MTV:                   112
DXD:                  98    ESPN:                   91
NICKTOONS:       49    NICKTOONS:         81
MTV:                   54    COMEDY:              78
TEENNICK:          42    DISCOVERY:          63
ESPN:                 35    TEENNICK:             46
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, October 8, 2011, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1493; K6-11 1007; TWEENS 9-14 664
NICKELODEON:          K2-11 1143; K6-11   725; TWEENS 9-14 561
CARTOON NETWORK: K2-11   536; K6-11   368; TWEENS 9-14 279
DISNEY XD:               K2-11   232; K6-11   181; TWEENS 9-14 136
NICKTOONS:              K2-11    93; K6-11     75; TWEENS 9-14   63
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, October 9, 2011, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1527; K6-11 1068; TWEENS 9-14 809
NICKELODEON:          K2-11 1024; K6-11   659; TWEENS 9-14 517
CARTOON NETWORK: K2-11   609; K6-11   369; TWEENS 9-14 254
DISNEY XD:               K2-11   216; K6-11   184; TWEENS 9-14 129
NICKTOONS:              K2-11    84; K6-11     64; TWEENS 9-14   49
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, October 10, 2011, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1094; K6-11 790; TWEENS 9-14 544
NICKELODEON:          K2-11   964; K6-11 528; TWEENS 9-14 370
CARTOON NETWORK: K2-11   551; K6-11 331; TWEENS 9-14 229
DISNEY XD:               K2-11   141; K6-11 112; TWEENS 9-14   87
NICKTOONS:              K2-11    94; K6-11   79; TWEENS 9-14   93
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question:   Polls showed that Donald Duck and Mickey Mouse had placed second and third,respectively, but who was the most popular cartoon character of 1938?  Popeye the Sailor Man.  Lots of guesses for Betty Boop, but her popularity dipped in 1935 due to the Hays Code, and Bugs Bunny was officially named in 1940, prior to that, he was know as Happy Rabbit.  Kudos to: David Stern-BARD Entertainment/NYC; Tom Potter- Radio Disney AM 1560/NYC; Squirrel Rippley-Dark Horse Media/Tucson; Joel Ryan-Veria Living Network/Valencia, CA.

Today’s Trivia Question:  Dr. Vulko was the trustworthy and royal advisor to what super hero?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

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JOB OPENING:  SR COORD INTERACTIVE PROD/CABLEVISION/WOODBURY NY:  Min 2 yrs interactive TV/emedia exp.  Assist in daily tasks of  prod. workflow .  MS Office/Adobe Suite CS. apply to job # 15538BR (10/19)

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JOB OPENING: DEV EXEC/Jane Street Ent/NYC: Looking for a seasoned Dvlpmnt Exec. 2+ yrs exp in the dvlpmnt space & exp in the general bus of TV & prod. Please have ideas & know how to sell them. [email protected] (10/12)

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