Wednesday, November 9th, 2011

Cynopsis: DIGITAL
11/09/11

Good morning, it’s Wednesday 9 2011, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis edition online, click here .

Google finally unveiled its much-anticipated Brand Pages feature for Google+, allowing companies to finally come on board the new social media site. Along with the pages, which appear just like regular Google+ profiles with the exception of a square icon that designates them as pages, the company also introduced a couple of changes that integrates Google+ with its robust search offering. First, Google+ brand pages will appear in search results. Second, via a service it calls Direct Connect, users will be able to instantly access a company’s brand page by simply typing “+” before the search query term. For example, if interested in the Pepsi page, simply type “+Pepsi” and Google will take you directly to the page, and even ask if you want to add the page to your Circles. Companies will be able to request for access to the Direct Connect very soon, says Vic Gundotra, Google’s SVP of engineering.

~ MULTIPLATFORM CONTENT NEWS ~

Univision Television Group and Mobile Content Venture (MCV) have announced that Univision will adopt the MCV-backed Dyle mobile digital TV service, reports Broadcasting & Cable. Expected to launch to consumers in the first half of 2012, Dyle is a national mobile content service that delivers live television to mobile devices. The agreement means that four of the top six biggest broadcasters will be using the service in some way, as Univision joins Fox, NBC and Telemundo, who have already signed up.

Dish Network has approached several media companies about the prospects of licensing their channels for a potential paid-TV service that is offered over the internet, rather than over satellite, according to a report in The Wall Street Journal. While nothing is set in stone, these talks are an attempt by the satellite provider to mitigate rising programming costs and combat declining subscribership.

Passion Distribution has inked a deal with Hulu to bring its content on to the video site’s free and paid-subscription models. The first titles to be launched under the agreement will be My Big Fat Family Challenge, Culture X and Grimefighters.

~ INNOVATORS & START-UPS ~

Square, the mobile payment start-up that doesn’t require you to do anything but say your name to confirm payment, has added another investor in billionaire Richard Branson, reports Reuters. While the amount of his investment was not disclosed, this marks another step forward for the start-up as it also received a $100 million round of financing this past June, and recorded $10 million in daily transactions for the first time this past weekend.

~ DIGITAL ADVERTISING ~

AdoTube has launched VidLogic , an end-to-end video campaign management system for in-stream video advertisers. Via a single integrated platform, VidLogic allows advertisers to plan, develop creative, purchase, manage, target and measure video campaigns bought on nearly any exchange, network or publisher site. The platform also offers access to almost 95% of global video inventory, through AdoTube’s partnerships with exchanges, networks and publishers.

Yahoo has introduced Proximity Match and a new version of Consumer Direct. Powered by the wealth of information Yahoo has culled from its vast online user database, Proximity Match is a new location-based display platform that targets consumers based on their home address and the advertiser’s business location. Meanwhile, Consumer Direct grabs in-store purchase data from Nielsen Catalina Solutions and combines it with Yahoo’s online user information to foster better audience targeting across Yahoo.

~ TRENDS, RESEARCH, ETC. ~

A study from digital marketing agency Web Liquid, and reported by eMarketer, finds that Facebook posts that include photos attract the most user engagement (at 0.37%), higher than posts that include video (0.31%), text-only (0.27%) and links (0.15%). These findings are similar to a recent study conducted by Momentus Media, which also found that status updates that included the word “like” saw a 0.38% engagement rate, versus only 0.14% or 0.11% for updates with the word “comment” or neither word, respectively.

A survey conducted by Sybase 365 and the Mobile Marketing Association reveals that 62% of consumers are willing to make holiday purchases via mobile devices if enticed by coupons, discounts, text alerts, gift cards or loyalty points. This is almost double the number of respondents who indicated the same thing last year. As a matter of fact, 53% of those polled also responded that they are aware of existing mobile campaigns from the likes of Target, Best Buy, Amazon.com, Apple and Groupon.

If you’re dying to download that app, be careful what you wish for as a study from AdaptiveMobile finds that 75% of the public might be giving away their location when downloading an app on their smartphone. In fact, popular apps like Angry Birds, Paper Toss and Jaws have access to info such as country, city, location coordinates and even your name, and can share this information with up to 17 different domains. These findings might not sit well with the 69% of those surveyed by the mobile security company’s Global Security Insights in Mobile report, who say such privacy breaches are totally unacceptable.

~ GADGETS & APPS ~

The Emmy iOS app has been nominated for the “Best Mobile App in Entertainment” award at the Mobile Excellence Awards. The app provides information and content on all nominated TV shows and celebrities, along with additional content from previous years’ telecasts. Users can also access live streams of select Academy Evening With events (such as An Evening with Glee) along with the ability to connect to the Academy’s social media sites on Facebook, Twitter and YouTube.

Umami has introduced a new free TV companion app for the iPad. The app uses audio fingerprinting technology to automatically detect and sync with the program you are watching on TV in order to provide the user quick access to relevant content, including show information, cast bios, photos, social media pages, fan sites and many other content sources. The app also has a “Smart Search” function, which recommends keywords and links that drives a user to additional information, and real-time social feeds to join in on conversations regarding the show.

Black Ocean has acquired LMK from Hearst Entertainment & Syndication and has plans to re-launch the app in early 2012. LMK is a free, customizable mobile app that provides up-to-date news and information on topics the user cares most about. Once users download the app, they can select their topics of interest from five top categories that can be then broken down by numerous sub-categories, which in turn can be broken down into sub-sub-categories, and so on and so forth until the user hits the exact topic they want.

LogMeIn’s LogMeIn Rescue has received an update that now provides a single web-based tool in order remotely support smartphones, tablets and computers running on many mobile platforms including iOS, Android, BlackBerry and Windows Mobile. The new version is meant to make it easier for customer service specialists and IT helpdesks to access devices in order to quickly secure and troubleshoot them from anywhere with an internet connection.

~ EXECUTIVE MOVES ~

As part of Millennial Media‘s announced expansion into the Asia-Pacific region, Robert Woolfrey will come on board as the region’s Managing Director. Woolfrey will be in charge of the division’s operations, including establishing a presence and building the staff, as the company is looking to be aggressive in filling open positions within sales, operations and business development in the region. He will also represent the company on the Mobile Marketing Association’s Asia Pacific Board of Directors.

Xytech Systems Corporation, the facility management software provider for media and broadcast companies, has hired Daniel Lynch to be the General Manager of its London office. Lynch will oversee the company’s U.K.-based operations and customer growth in Europe.


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~ WEBSITE OF THE DAY ~

I have been spending way too much time having fun with this website. It’s called Drinkify, and what it does is something very simple and yet very cool. Type in the name of an artist and it will suggest a drink recommendation that best matches that artist. For good measure, they’ll also play an example song on the recommendation page. That alone is impressive enough, but the site also took the time to make sure many of your eclectic tastes in music are covered. From relatively obscure rap artists to techno to Beethoven, they’re all on there. In fact, do what I do, and turn it into a game to see which artists they DON’T have, you’ll be pleasantly surprised.

Later – Sahil
Sahil Patel, Access Intelligence, filling in for Wayne Karrfalt for Cynopsis: Digital
11.09.11

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .


JOB OPENING: BUSINESS FINANCIAL ANALYST/AMC/NYC: Prepare budgets including operating expense, revenue, capital, quarterly forecasts & expense accruals. 2+yr ad sales/agency financial analysis exp. [email protected]  (11/16)

JOB OPENING: COORD PROD/NYC: For new DT conflict/relationship talk show. Mng sev depts, be a strong writer, able to write show scripts, oversee final edits on shows. Motivate prods by dev show idea. Res: [email protected] (11/16)

JOB OPENING: TELEVISION AD SALES REP/LA & San Diego: 5yrs+ station, cable, network sales or agency exp. Strong DRTV & Per Inquiry exp w/ current contacts. BizDev a +. Resume & comp req to: [email protected] (11/16)

JOB OPENING: ON-AIR PROMO PREDITOR/NY: Write, produce, edit & direct promos, short form, BTS or interstitial segments. Utilize writing skills and present multiple concepts for each assignment. Apply:  www.disneycareers.com #9923 (11/16)

JOB OPENING: DIGITAL AD OPS COORD/Sony Pictures TV/NY: work with AE on traffic, creative  apply at  www.sonypicscareers.com (11/16)

JOB OPENING: DIR SCHED/Lifetime/NY: Organize the timely plng & scheduling of Lifetime Movie Network. 4+ yrs sched exp in cable or brdcst tv. Strong knowledge of ratings & sched strategies. Apply: www.aetn.com/careers.html (11/16)

JOB OPENING:  POST SUPERVISOR/Prod. Co./NYC: experienced post professional, familiar w/cable deliverables, can edit & technically savvy, manage facilities & personnel  facility w/Symphony & Unity, detailed.Apply [email protected] (11/15)

JOB OPENING:  PUBLICIST /Comedy Central/Santa Monica: Create/execute PR plans for new series and season launches BS/Comm, PR or related area or equivalent exp.Min 3 yrs PR exp.in TV a +. Apply: www.mtvnetworkscareers.com (11/15)

JOB OPENING:  VIDEO EDITOR PT/University of Albany/Albany NY: Exp FCP/Premiere, dslr wrkflw. Shooting, Adobe AE, & greenscreen exp a ++, Coll. Deg & 2+yrs editing exp, demo site req’d. 1 yr appointment only. Send: [email protected] (11/15)

JOB OPENING: SALES ASST/The Hotel Networks/NY: Seeks motivated, self-starter w/ exc comm skills. Req exceptional comp skills; pp, word, excel. Media Math skills a +; College Degree prefer. Resumes: [email protected] (11/15)

JOB OPENING:  CLIENT SERVICE ASSOCIATE/NYC: Client svc role incl interpreting TV audience data, reporting & training & troubleshooting sfw. Min 2yrs media exp. Apply/res & sal req: [email protected] (11/15)

JOB OPENING:  EDITORS/NYC: Editors exp’d. with Work-Place docu-soap series and proficient with AVID and Boris. Submit resumes/credits to [email protected] (11/15)

JOB OPENING:  EDITORS/NYC: Editor exp’d withtrue crime documentary series. Must be available Jan. and proficient with AVID and Boris. Submit resumes/credits to [email protected] (11/15)

JOB OPENING:  SUPERVISOR, PRODUCTION & STORY PRODUCER/NYC : for work place docu-soap. Must have a strong sense of story. Submit resumes/credits to [email protected] (11/15)

JOB OPENING:  PROD/DIR/NYC: Prod./Dir. for work place docu-soap.Must have a strong sense of story, exp. directing talent and availability to work on location for 4-6 wk stints.Submit resumes/credits to [email protected] (11/15)

JOB OPENING:  PROJECT MGR, RSRCH/NYC: Provide support for NBA-TV & NCAA Ad Sales, Prgrmng & mktg rsrch needs; 3-5 yrs media rsrch w/a Nat’l cbl or brdcst ntwrk. Apply: http://www.turner.com/careers#/careers/job-search , req# 127680BR (11/12)

JOB OPENING: ASSOC DIGITAL MKTG MGR/Mattel/L.A.: Lead the devel/mgmt strategic/tactical dig mktg prgrms for Mattel’s girls brands.BA deg 3-5+yrs exp. dig mktg & dvlpmt/mgmt websites. Email resume: [email protected] (11/12)

JOB OPENING:  FINANCE ADMIN ASSOCIATE/SUNDANCE/NYC: Manage payment, coding, reporting of expenses, reconciliation/accruals processes for depts. 2+yr budget/expense tracking exp, bachelors in business field. [email protected] (11/12)

JOB OPENING:  MGR, DIGITAL PRICING & INVENTORY/Weather.com/Atlanta: Resp for pricing & yield mgmt across web, mobile & digital platforms to drive revenue. REQMNT: Mgmt/Media/Analytical/Excel/SQL/PERL APPLY: [email protected] (11/12)

JOB OPENING:  SR. MGR, RESEARCH/Music Choice-Sales/NYC:  Mktg& prog rsrch across multiple platforms. BA/BS, plus 6-8 yrs relevant sales/mktg/prog/VOD media research exp. Req’d.Res/cvr: http://musicchoicecareers.iapplicants.com (11/11)

JOB OPENING:  ACCT EXEC/Intersport/NY:  America’s leading independent sports TV company seeks NY based VP, Sales for growing media sales division. BA and 5+ years broadcast/cable network sales exp.  Resume: [email protected] (11/11)

JOB OPENING:  GRAPHIC ARTIST/NYC:  Seeking P/T graphic artist to work with live tv Deko operator. Must have knwldg of Photoshop, after-effects & Illustrator. PC/Mac a must. Work from home potential. Apply: cvandyk @marthastewart.com (11/11)

JOB OPENING:  FIELD PRODUCERS, POST PRODUCERS & AP¹s/ATLAS MEDIA CORP/NYC: for a reality/make-over series & a true crime series. Must have strong story/writing skills, prior related experience. Res to: [email protected]    (11/11)

JOB OPENING:  DIGITAL AE/Chicago:  Sell A+E Network’s suite of dig advertising opportunities within assigned territory to agencies/clients https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=106995 (11/10)

JOB OPENING:  MANAGER, AD SALES RESEARCH/NYC: Proactive, detail-oriented, 3-5 years exp with cable or BC sales team, Nielsen, MRI, Mendelsohn, experience req’d.  [email protected] (11/10)

JOB OPENING:  ASSOCIATE PRODUCER/New York:Associate Producer needed immediately for syndicated daytime talk show. Experience booking real ppl in conflict a MUST. Resume: [email protected] (11/10)

JOB OPENING:  MGR, INTEGRATED PROMOTIONS/FX Networks/LA: Mng multi-platform consumer promotions to drive tune-in to the ntwrks’ original series & movie prgrmng.BA+ 5-7 yrs entertainment mktg or promotion exp. www.foxcareers.com (11/10)

JOB OPENING:  BRAND MKTG MGR/USA Ntwrk/NYC: Manage ext agencies & int depts to develop campaigns to support brand id for all ntwrk prgming. 3+ yrs brand mktg and strong writing skills req’d. http://www.nbcunicareers.com/ #3265BR (11/10)

JOB OPENING:  ENTERTAINMENT MGR/NY or LA: Oversee material deliveries for int’l entertainment distribution. Assist with program sales related needs. 2-3 yrs. Exp. More info or to apply www.americangreetings.jobs job# OTH79-12 (11/9)

JOB OPENING:   PUBLICIST-FUSE/NY: PR for brand, prgrmng & campaigns. Daily PR activies- inc writing publicity materials & pitch projects. Support content distro, oversee press efforts, & execute PR initiatives. http://bit.ly/sJroku (11/9)

JOB OPENING:  DIR POST OPERATION/DC: Oversee post production and technical operational functions for Creative Services & other facility occupants. Apply: www.betcareers.com (11/9)

JOB OPENING:   ACCT EXEC PARTNER MKTG/bottlerocket mktg group/NY: Pitch/neg. partnerships; dvlp/execute promotions; full campaign delivery. 6+ yrs part. mkt & strong proj mgmt exp req’d Res: [email protected] (11/9)

JOB OPENING:   RSRCH CONSULTANT/ABC/Bur: Track/analyze performance prog across all platforms. Solid PC skills, orgnzd & detail oriented, media rsrch exp pref. Knwldg Nielsen sftwr & BA/BS pref’d. Resumes: [email protected] (11/9)

JOB OPENING:   SR MGR – AD SLS MRKTG/Discovery/NY: Mng dvlpmnt & fulfillment of solutions/sponsorships/Value-Earned Mrktg opportunities for DCI ntwrks; 7+yrs integrated mrktg exp; exp in TV/Cable & ad sls mrktg plus; www.discovery.com #4659 (11/9)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL/WINTER INTERNSHIP CREDITS ONLY: PR/MKTG & GRAPHIC DESIGN/SOCIAL MEDIA/L.A. Painter Tomer Peretz/LA Seeking an undergraduate student studying Graphic Design or Comm and Media.  Resume to: [email protected] (11/16)

FALL/WINTER INTERNSHIP CREDITS ONLY: SOCIAL MEDIA INTERNS/LA: interested/passionate about our bus. focus.. Not paid. P/T with the potential for a F/T position  based on the level of interest and eagerness to join us full-time. Apply: www.mwks.net (11/16)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at  [email protected]

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST, Cell: 845-721-9681, E-Mail: [email protected], Web Links: http://jburns.voices.com , www.allegro-music.com , www.castingnetworks.com/jburns (11/16)

SITUATION WANTED: CORPORATE CONCIERGE (LA) Years of experience with Los Angeles A-List companies and celebrities. Looking for new assignment. [email protected] (11/16)

SITUATION WANTED:  MISS CREATIVELY Singer, Voice-overs, Actress, w/media production background Seeking to assist on various projects that would require talent & cooperation. Please contact, [email protected] (11/15)

SITUATION WANTED:  CASTING DIRECTOR/PRODUCER 15+yrs exp.reality-TV casting & producing.Celebrities, Real People, Experts, etc. . Intelligent, hardworking, creative and great sense of humor! Available immediately, link to resume: http://realitystaff.com/?id=625 , [email protected] (11/12)

SITUATION WANTED:  I’ve written a 1-hour dramedy entitled, Tree House, which is loosely based on my life story. It’s, ” A Contemporary, Edgy, Multiplatform Show “. I’m looking for studio executive assistance. [email protected] (11/12)

SITUATION WANTED:  LA-B.A.Super hard-working,great attitude,”go-getter”. Seeking PUBLIC RELATIONS/PROMOTIONS/MARKETING positions.E-mail [email protected] (11/12)

SITUATION WANTED: Field Producer/20+yrs LA Own HD/3D/Jib/Steadicam. “Red carpets, launches, behind scenes & automotive productions”. Cannes, 48HR Film, Racing Exp. [email protected] (11/11)

SITUATION WANTED:  Excellent writer and seasoned publicist seeks freelance or consulting opportunities. Please contact [email protected] or 303-399-3834 (11/11)

SITUATION WANTED:  GERMAN COMEDY WRITER  (not an oxymoron) w/ 4 yrs. exp is looking for writing position. Dvlpd writing & producing background at network, works well with talent. Please send resume requests to [email protected] (11/11)

SITUATION WANTED:  CONTENT DISTRIBUTION, ACQUISITION, BUS. AFFAIRS ATTORNEY 15 yrs exp w/ Nat Geo Ch, Weather Ch, XM Satelllite, TCI, Cablevision. US & intl via cable, sat, IPTV, mobile and Internet. Consult or FT. [email protected]  (11/11)

SITUATION WANTED: NEED A BUDGET DONE?? LINE PROD/EIC – 10+ yrs. exp- budgets done in all formats. Accurate budgets, Reasonable rates, fast turnaround Email: [email protected] (11/10)

SITUATION WANTED:  College graduate with a BS in Marketing and a strong interest in the Broadcast Media industry looking for positions in marketing/advertising sales. Contact me at [email protected] (11/10)

SITUATION WANTED:  Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (11/10)

SITUATION WANTED:  INTEGRATED COPYWRITER. Marketing campaigns, promotion, collateral, positioning, naming. TV, print, digital. Trade, consumer. Upfront anyone? I hear brand voices. Fast + fun. https://bewonderous.wordpress.com (11/9)

SITUATION WANTED:  CREATIVE MIND AT WORK Seeking to assist at Entry-Junior level. B.A.  Mass Comm/Media backgrnd, 3-5 years experience, NY based, but, open to warmer climates. Please email, [email protected] (11/9)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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