Wednesday, November 7th, 2007


Cynopsis: Kids!


Good morning. It’s Wednesday, November 7, 2007, and this is your first early morning.

The N begins production on a new narrative series and a reality series, both of which are slated to premiere in 2008.

  • The N and Reveille, the production company behind shows including The Office and Ugly Betty, have begun production in Decatur, Illinois, on the new teen fitness series The N’s Student Body (8×60). Hosted by Laila Ali, the series follows 12 students as they aim for a healthier lifestyle including losing weight and overcoming fears, and learning to maintain that lifestyle.  Student Body is executive produced by The N, Reveille’s Mark Koops, Dave Broome of 25/7 Productions and Ben Silverman, founder, Reveille and Co-Chairman, NBC Entertainment and Universal Media Studios.
  • Production is also under way in Vancouver, BC on The Assistants (13×30), The N’s new live-action comedy about the lives of four young adults working as assistants for a big time movie producer Hollywood.  Created by Will McRobb and Chris Viscardi, The Assistants is executive produced by The Tom Lynch Company, McRobb and Viscardi, the latter two are also show runners on the project.

Production I.G and noted manga artist/creator Shirow Masamune (Ghost in the Shell franchise) have teamed to create a new sci-fi suspense anime TV series Real Drive.  A co-production with Nippon Television Network Corp. (NTV), Real Drive is currently slated to premiere in Japan on NTV in April 2008

Germany’s Your Family Entertainment (YFE), a kid and family targeted production and distribution company, launches the new Pay TV channel titled, “yourfamily,” this week.  The programming lineup for the channel includes educational, preschool and cartoon shows for kids and entertainment programs aimed at the whole family.  Initially, “yourfamily” is being distributed through Hansenet, Arcor and Eutelsat’s direct to cable service Kabelkiosk.  Additional discussions are ongoing with other content providers in Germany, Austria and Switzerland.

France’s Breakout Films is working with Muse Entertainment on a new series, Dad’s In The Attic (26×26), in association with France 2 and Canada’s YLE.  The K11-16-targeted live action show revolves around a family where dad works from home, and is set to begin filming in March as a French-Canadian joint venture, according to C21 Media.  ContentFilm’s Fireworks International will be in charge of international distribution.  Breakout is also working with another Canadian company, Sienna Films, on the 2×90 Rough miniseries.


Blueprint Kids and National Geographic Kids’ Entertainment launch The Great Kookamunga Challenge, a new interactive game based on the animated series Iggy Arbuckle.  The game was created by zinc roe design and produced by Anne-Sophie Brieger, and is made possible by support from the Bell Broadcast and new Media Fund and Teletoon. (

TV-Loonland has inked new TV, home entertainment and license deals for the preschool series Little Princess (65×11). 

  • TV rights for both seasons of Little Princess have been picked up by Cartoon Network Spain and TV Ontario, Canada.  Broadcasters taking the second season include France’s Canal J and France 5, and ABC Australia, Minimax Poland, as well as pub-caster RUV Iceland.  Little Princess is set to bow in Italy on RAI TRE soon.
  • Home entertainment rights for both seasons of the property have been completed with LNK Audiovisual S.A. in Portugal and Universal Pictures Video for French speaking Europe.  Meanwhile the new first season home video rights have been licensed to Polish Cass Film Entertainment.
  • TV-Loonland has signed a licensing deal with publisher Panini, which will market an activity magazine in German speaking Europe from 2008.

Several pieces of news from video game publisher Ubisoft:

  • Releasing this week are three My Coach language skill building game titles: My Word Coach (Wii and Nintendo DS), My Spanish Coach and My French Coach (both for DS).
  • Ubisoft has released its Imagine series of video games targeted specifically to Girls 6-14.  The line includes Imagine game titles, Imagine Animal Doctor, Babyz, Fashion Designer and Master Chef for Nintendo DS.
  • Ubisoft has also inked a deal to acquire Digital Kids, the Japanese video game development studio. Digital Kids’ team includes some 20 developers and specializes in game titles for Nintendo DS.  The deal is expected to close during 3Q of the 2007-8 fiscal year.

In other girl-targeted video game titles, D3Publisher of America, Inc. (D3PA) releases Horse Life, an original game for Nintendo DS.  In Horse Life, players have their own horse, virtual pet of sorts, that lives in their DS, where they must use the screen and microphone to care for, feed and train their horse in order to head into competition.  Once in training, players can head to the Gear Shop where they can buy 80+ different items (e.g. clothing, saddles, treats).  Developed by Neko Entertainment, Horse Life has an ESRB rating of E for Everyone.

Miffy and Friends enters into two new tween-teen aimed partnerships set up by Big Tent Entertainment, the North American licensing agent for the property.  From February 2008, Loungefly and Mighty Fine Inc. will distribute Miffy accessories and apparel exclusively to Hot Topic stores and its website: Loungefly’s Miffy based product line will include jewelry, key chains, bags and wallets; Might Fine’s line will feature t-shirts and tank tops with Miffy and her pals.  Hot Topic will also feature a Miffy line of stationery from Innovative Designs, and Miffy plush toys from Play Along.

This week marks the release of Not Just Cartoons: Nicktoons, a new hardbound book outlining the 15+ years of Nickelodeon’s original Nicktoons from publisher Melcher Media.


It’s that time of year again — or that time every few years again — when Cynopsis conducts a quick 5-question survey to find out what you think about and use this daily, how you’d like to see it improved.  Honestly, this will take less than 30 seconds, it’s completely anonymous, and we’d really appreciate your input.  Click here to participate and thank you!

Cynopsis Weekender College Edition returns on November 15th!  Deadline for college student written essays on the topic of television is November 9th and they should be sent to me at [email protected], subject Weekender College Edition.  Top 4 essays are published in Weekender on Nov 15th, and authors are paid $350 each.  Students – be sure to include your name, age, college, college year, and major (if you know it), and how you can be contacted.  

And here’s something else — all students submitting essays can also submit  (free!) their Situation Wanted ad which will run in all editions for one week beginning Nov 15, and the first ten Video Resumes submitted will run on the Video Resume page.  Check with Trish Pihonak at Cynopsis for added info.


Majesco Entertainment Co. names Bill Petro as VP/Internal Development.  Petro is to be responsible for building and overseeing the creation of Majesco Studios, a new facility that will be based in or around LA and house creative and technical design talent.  He will report directly to Gui Karyo, EVP/Operations.  Before Majesco, Petro served as SVP/Development, Sega of America, VP/Development, Atari, and prior to that he held various positions at video game publishers including Konami of America and Electronic Arts.


Cartoon Network premiered its new original series, Chowder, with back-to-back episodes Friday, November 2, 2007 at 7:30p and 8p.  The Friday night debuts earned Chowder the place as the network’s top premieres of the 2007 to-date, as well as against the 2007 new season premieres of existing original series.  The premiere episode at 7:30p was up by +43% with K6-11 and 52% for Boys 6-11, over the previous week. And the 8p Chowder premiere episode was up in K6-11 by +83%, and up in Boys 6-11 up by +119%.

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 10/29-11/4/07 :
Total Day     (000)   Primetime   (000)
NICK°:           1235   DSNY*:          1305
DSNY*:            810   CARTOON:       626
CARTOON:        518   NAN**:           409
NAN**:            252   TOON DIS:      184
ADSM**:          183   ESPN:             125
TOON DIS.:      123   DISCOVERY:      98
NOG/THE N:     109   NICKTOONS:      76
DISCOVERY:       57   MTV:                 74
NICKTOONS:      48   COMEDY:           54
ESPN:                44   BET:                  52
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 10/29-11/4/07 :
Total Day      (000) Primetime     (000)
NICK°:             672   DSNY*:            986
DSNY*:            519   CARTOON:        455
CARTOON:        329   NAN**:            313
NAN**:            194   TOON DIS:       103
ADSM**:          124   DISCOVERY:      74
TOON DIS.:        68   ESPN:                73
DISCOVERY:       41   MTV:                 43
NICKTOONS:      31   NICKTOONS:       41
ESPN:                25   COMEDY:            40
MTV:                  23
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 10/29-11/4/07 :
Total Day  (000)   Primetime    (000)
NICK°:         503     DSNY*:           833
DSNY*:        421     CARTOON:       441
CARTOON:    273     NAN**:           388
NAN**:        268     MTV:               141
ADSM**:      169     COMEDY:        105
MTV:              77     ESPN:             104
DISCOVERY:   57     DISCOVERY:    101
COMEDY:        47     TOON DIS.:      61
ESPN:             39     BET:                50
BET:               31     THE N:             43
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, November 3, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1511; K6-11 976; TWEENS 9-14 753
DISNEY CHANNEL:     K2-11 1118; K6-11 686; TWEENS 9-14 554
CARTOON NETWORK: K2-11   543; K6-11 384; TWEENS 9-14 313
TOON DISNEY:           K2-11   227; K6-11 137; TWEENS 9-14   76
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, November 4, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1652; K6-11 1189; TWEENS 9-14 933
DISNEY CHANNEL:     K2-11 1101; K6-11   660; TWEENS 9-14 476
CARTOON NETWORK: K2-11   674; K6-11   474; TWEENS 9-14 382
TOON DISNEY:           K2-11   171; K6-11   100; TWEENS 9-14   62
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question: On The Mickey Mouse Club each day of the week had a special theme. Although many things changed from the original show in 1955 to the The All New Mickey Mouse Club (1989-1994), Wednesday kept the same theme. What was it?  ANYTHING CAN HAPPEN DAY     Kudos to:  David Stern-BARD Entertainment/NY; Kerry Hughes-qubo/NY; Kimberly Keeley-Safety4Kids/Stamford, CT; Andrea Blain-Andrea Blain Public Relations/Skokie, IL; Michele Hoebink-DIRECTV, Inc./El Segundo, CA; Jill Stewart-Disney Channel/Burbank; Ted Biaselli-Disney Channel/CA

Today’s Trivia Question:  In the animated Disney movie, The Rescuers, what was the name of the diamond that Medusa and Mr. Snoops wanted Penny to find for them?     ( Click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!

Cynopsis Ad Sales: Jennifer Franko – 203-583-9796 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

CableU – Know Networks Better. Pitch Smarter. Click here

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: SR. PRICING AND PLANNING ANALYST/FOX/NY: Inventory management & clearance; make goods, availability reports, ad hoc reporting.Media sls exper & knowledge of sls inventory mgmt syst pref. (11/14)

JOB OPENING: TRAFFIC COORDINATOR/Hallmark Channel/NY: Edits daily broadcast logs; executes agency traffic instructions; maintains commercial inventory. See full posting and apply at (11/14)

JOB OPENING: ACCT MGR/HBO/ATL, GA: Oversee Comcast Southern Region acct, develop subscriber growth strategies, market new revenue & enhance products. Req: 6+ yrs sales/mktg exp, College Degree. Resume: [email protected] (11/14)

JOB OPENING: ON-LINE AD SALES MGR./Scholastic Inc., NY: Seeks smart, highly motivated salesp; Nat’l accts. 1.5 yrs on-line sales exp; & new biz dev exp a +; Excellent communication skills a must. #NY2797 EOE  (11/14)

JOB OPENING: COPYWRITER (Full Time Temp), Univision Online: 5+ yrs exp.Conceptualize and dvlp concepts & scripts in Spanish for on-air and online promotions. Must be able to multi-task. Apply [email protected] (11/14)

JOB OPENING: TEMP SR PROD/COURT TV/NY: Wrap around show. Overseeing both creative & oper’l aspects of a ntwrk wrap- around show. Mng staff of 4+. Serve as liaison between ad sales/creatives. Apply:   req 90504BR (11/14)

JOB OPENING: REGION DIR. SE/Scripps Networks/TN: Resp for MSO relations, network carriage and mkt programs. 5+ yrs affiliate sales exp. Apply to: (11/13)

JOB OPENING: DIR, CORP COMM/NHL/NYC: PR position w/10 yrs exp. Oversee corp. PR, incl. mktg, licensing, sponsorship sales, traditional & new media relationships. Email resume to [email protected] (subject: Dir., CC) (11/13)

JOB OPENING: SALES COORDINATOR: Support the Ad Sales staff for our Ad Sales Group in the New York office. To apply please visit our website at and refer to job number 700654. (11/13)

JOB OPENING: ACCOUNT EXECUTIVE/TV 10s/NYC: For Closed Captioning & 10-second commercial sales. 2+yrs ad sales exp. pref. syndication TV, e-media or Ad Agency background. Good Presentation skills req’d. Apply: [email protected] (11/10)

JOB OPENING: ACCOUNT EXECUTIVE/Radio Disney, NY:Seeks aggressive AE for local radio sales. 2+ yrs outside sales, sponsorship sales & new biz dev exp. Excellent communication skills a must. #80296 EOE (11/10)

JOB OPENING: PRODUCT MGR (SEASONED)/The ABC News Digital Media group/NY: Help take our web, video and mobile products to the next level. Please visit and apply to Req 124614. EOE (11/10)

JOB OPENING: RIGHTS MANAGER/WGBH/BOS: Provide rights clearance support. Exp with licensing stills, stock footage, music, film research, program rights and production, talent clearances. Bachelors + 3-5 years Apply: (11/10)

JOB OPENING: MARKETING – PRODUCTION MGR/Discovery Nets/Silver Spring MD: Business mgmt & cost control of promo production. 5 yrs prod exp, AICP bids exp, negotiation skills, cable/broadcast. Apply: Req# 5844 (11/10)

JOB OPENING: ON-AIR PROMO/WRITER/PROD/EDITOR/WCIU-TV, Chicago:TV 5+ yrs exp in on-air promos; highly creative, team player; write/prod all aspects from concept to on-air. Non-linear editing/AVID exp a must Apply: (11/10)

JOB OPENING: RESEARCH COORD/Collective Media/NY: 2+ yrs Ad Sales Rsrch req’d; proficient at PowerPoint; detail oriented; must be able to analyze standard reports on comScore and Nielsen databases. Apply at: (11/10)

JOB OPENING: JR PUBLICIST TNT/TBS/TCM Original Programming/LA: Support all TNT/TBS/TCM PR efforts. Pitch press/event planning/talent relations/press lists/clippings. 4 yr Degree +3yrs ENT PR exp. Apply: [email protected]   (11/10)

JOB OPENING: AD SALES ASSISTANT/Columbia, MD: Assist with general support functions and account maintenance for the Account Executive and all others as directed by Sales Management. Please visit for more info. (11/9)

JOB OPENING: DIR STRATEGY(NICK AD SALES), MTV Networks, New York: Budget Analysis, New Bus Dev, Create Mktg Cmpgns, Present to Sr. Mgmt., apply online (11/9)

JOB OPENING: TRAFFIC SPECIALIST/freelance/NYC: Work with sales and programming to create daily commercial logs for Mobile. Strong PC and organizational skills. EOE/M/F/D/AAP send resumes to [email protected]. (11/9)

JOB OPENING: MEDIA RESEARCH ANALYST/Outdoor Channel/CA: 2+ yrs research experience in a media, market research or agency setting. Resume to: [email protected] (11/9)

JOB OPENING: PROGRAMMING COORDINATOR/Rainbow Media/NYC: Media planning /scheduling on-air /web for horrornet Monsters HD. Related exp./Paradigm/Filemaker/FinalCut/Photoshop. Apply to req 4767BR. (11/8)

JOB OPENING: TEMPORARY RSRCH POSITION (3 Months)/ABC/NY: Detail-oriented, ability to prioritize & multi-task; analyze ratings data & provide Sales and PR support. Knwldg of Galaxy & NPower. 1-3 yrs exp. Email resume: [email protected]    (11/8)

JOB OPENING: TRAFF COORD/WE tv/Long Island: Compile daily program logs for the network and provide strat placement of all elements. BA/comm pref. Strong PC and scheduling database pref. res to ref #4672BR (11/8)

JOB OPENING: LA DIRECTOR of Nickelodeon Magazine: Exciting Opportunity! Must have print experience; responsible for robust account list. Kids experience preferred. Job description at (11/8)

JOB OPENING: SALES TRAINING PROGRAM CANDIDATES/TeleRep:  Send confidential resume w/ cover letter stating qualifications to be a top seller at #1 rep in nat’l spot TV to: [email protected].  Train and stay in NY or optional relo. (11/8)

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .


Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED: LEGAL BUSINESS AFFAIRS CONSULTANT:  Over 20 years diversified exp in cable, broadband, broadcast.  Effective, efficient, creative advice and deal making.  Contact:  [email protected]  (11/14)

SITUATION WANTED: Seasoned ASSISTANT/PROJECT MANAGER: Excellent Organizational skills, Flexible, Can solve any issue, Sense of humor, Create and maintain all aspects of Projects and Creative. contact: [email protected] (11/14)

SITUATION WANTED: WRITER/PRODUCER – LA: HBO Creative Services writer/producer recently relocated to LA looking for freelance or permanent gig. See resume and most recent work Contact: [email protected] (11/13)

SITUATION WANTED: Traffic Pro, Seasoned traffic pro with great attention to detail who works great under pressure looking for FT/PT or freelance position. Experience with Gabriel, BMS, Paradigm and VCI. [email protected] (11/13)

E-mail Trish Pihonak for rates and specs for Job Openings.  

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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