Wednesday, November 5th, 2008


Cynopsis: Kids!


Good morning. It’s Wednesday, November 5, 2008 and this is your first early morning Kids briefing.  

Breakthrough Animation inks a broadcast production deal for the new preschool series My Big Big Friend (52×11), with Canada’s Treehouse channel.  My Big Big Friend is being produced by Breakthrough Animation in association with Brazil’s 2D Lab and Treehouse.  Breakthrough will handle the distribution for the property. My Big Big Friend revolves around a shy but adventurous four-year-old and his big imagination.


Astral Media’s Family Channel (Canada) launches its new kid-targeted online portal Famclub, the first stage in a multi-phase rollout of’s online community.  Famclub is designed to allow users to create their own space and connect with Family Channel’s online and on-air properties, as well as offering games, videos and mini-sites.  For the debut of the new site, Family Channel teamed with the Kids Internet Safety Alliance to develop a set of Internet Safety Tips for kids.  Additionally, the network worked with KINSA on an upcoming episode of its series The Latest Buzz, which centers on kids and internet safety.

Another movie adaptation about Mulan (Hua Mulan) is on the way, but this time from Hong Kong director Jingle Ma, per Variety.  The director plans to begin filming in February 2009.  Disney released its animated version of Mulan in 1988.  Not sure whether this live-action Mulan movie is related to the similar project discussed by The Weinstein Company last year when the company unveiled plans to start a fund ($285 million) to develop, produce, acquire, market and distribute Asian themed movies, some of which would likely be filmed in Asia.


Entertainment Rights signs a worldwide publishing pact with the Penguin Group for the new preschool property Tinga Tinga Tales.  Under the deal Penguin imprints Puffin Books serving as publisher in the UK and will also control all foreign publishing rights, while Grosset & Dunlap will act as the publishing partner in North America.  Set to begin delivering in fall 2009, the animated series Tinga Tinga Tales (52×11) is produced by Tiger Aspect Production in association with Homeboyz in Nairobi and in partnership with CBeebies (UK) and Playhouse Disney (US).  The series, which will premiere in 2010, is based on African folktales and storytelling and is being created in the style of the Tinga Tinga art of Tanzania.  All of the images are hand painted by local African artists and then computer animated in Kenya at an animation studio set up by Tiger Aspect and Homeboyz.

ABC Family and Gaiam, Inc., will release the TV movie, Princess, on DVD for the first time on February 3, 2009.  The movie premiered on ABC Family in April 2008.

Universal Studios Hollywood celebrates holiday 2008 with Grinchmas’ Celebration, weekends beginning December 6, and daily from December 22-31.  With the backdrop of the sets from the live-action movie Dr. Seuss’ How the Grinch Stole Christmas, the Grinchmas’ Celebration features real snow, face-time with The Grinch, Max and Cindy-Lou Who as well as tree lightings and a performance by Whoville residents.

Adness Entertainment awards Toy Network, LLC, a division of Manley Toys, as the amusement plush licensee for the Crack & Bonky franchise in the US and Canada.  Toy Network plans to launch the Crack & Bonky plushes, in various sizes, at theme parks and in crane machines at retail stores, among other places in Q1 2009.

Whitehouse Leisure is named the pan-European licensee for amusement and leisure plush for Gummibar under a deal brokered by AT Merchandise for Gummybear International and Yazoo Music.   Whitehouse Leisure is set to produce plush toys in a range of sizes, some of which will include sound chips featuring Gummibar music and lyrics,

Disney‘s flying in India:
India’s Jet Airways launches an in-flight festival for kids called W.O.W. (World of Wonders) this holiday season.  Under an exclusive deal with Disney Channel the two month long WOW event will feature programming including the network’s Hannah Montana, The Suite Life of Zack & Cody, and Phineas & Ferb, and Wizards of Waverly Place.  Additionally, WOW will include a promotional contest for the TV movie Camp Rock, which debuts on Disney Channel in India on December 26, 2008, and then as part of Jet Airways in-flight program.
India’s Kingfisher Airlines has inked a deal with Dinsey Publishing to provide its kid’s books and magazines in-flight as part of the airline’s Little Wings program.  The deal will also include give-a-ways.


4Kids Entertainment promotes Matthew Miller to VP/Advertising Sales.  Miller expands his role to include oversight of national advertising for 4Kids’ properties and media sales planning and strategy for 4KidsTV, as well as 4Kids VOD.  He will also help manage inventory and set sales goals for the ad team.  Miller reports directly to Daniel Barnathan, President/Advertising Sales.  Miller previously toiled for Turner Broadcasting in ad sales and marketing for Cartoon Network, TBS and TNT.


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 10/27-11/2/08 :
Total Day     (000)   Primetime     (000)
NICK~:           1151    DSNY*:           1160
DSNY*:            725    CARTOON:        700
CARTOON:        573    NAN**:            510
NAN**:            304    NOGGIN:          340
NOGGIN:          249    ESPN:              149
ADSM**:          189    TOON DIS:       122
TOON DIS.:      129    DISCOVERY:     119
ESPN:                57    NICKTOONS:      80
DISCOVERY:       55    BET:                  67
NICKTOONS:      53    MTV:                  57
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
~Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 10/27-11/2/08 :
Total Day       (000) Primetime       (000)
NICK~:             615    DSNY*:             923
DSNY*:            482    CARTOON:        489
CARTOON:        378    NAN**:            403
NAN**:            246    ESPN:               109
ADSM**:          117    DISCOVERY:       92
TOON DIS.:        64    TOON DIS:          67
NOGGIN:            48    NOGGIN:            54
DISCOVERY:       40    NICKTOONS:       48
NICKTOONS:      32    THE N:                46
THE N:               27    ANIMAL PLANET: 45
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
~Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 10/27-11/2/08 :
Total Day   (000)   Primetime     (000)
NICK~:          439     DSNY*:            763
DSNY*:         391     NAN**:            472
CARTOON:     279     CARTOON:       425
NAN**:         340     DISCOVERY:     146
ADSM**:       133     ESPN:              129
DISCOVERY:    65     MTV:                 76
ESPN:             56     COMEDY:           75
MTV:              50     THE N:               61
THE N:           39      BET:                  60
TOON DIS.:    39     ANIMAL PLANET: 49
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
~Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, November 1, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1567; K6-11 1002; TWEENS 9-14 730
DISNEY CHANNEL:     K2-11 1031; K6-11   688; TWEENS 9-14 493
CARTOON NETWORK: K2-11   657; K6-11   444; TWEENS 9-14 356
TOON DISNEY:           K2-11   218; K6-11   114; TWEENS 9-14   70
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, November 2, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1426; K6-11 951; TWEENS 9-14 715
DISNEY CHANNEL:     K2-11 1129; K6-11 784; TWEENS 9-14 619
CARTOON NETWORK: K2-11   886; K6-11 577; TWEENS 9-14 387
TOON DISNEY:           K2-11   192; K6-11 102; TWEENS 9-14   56
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, November 3, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1256; K6-11 521; TWEENS 9-14 372
DISNEY CHANNEL:     K2-11   843; K6-11 492; TWEENS 9-14 389
CARTOON NETWORK: K2-11   521; K6-11 354; TWEENS 9-14 264
TOON DISNEY:           K2-11   130; K6-11   71; TWEENS 9-14   47
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question:  In the movie Election, what was the campaign slogan that Tracy (Reese Witherspoon) and her Mom put on the pink and yellow frosted cupcakes?  PICK FLICK Kudos to: Meredith Wayne-TeleRep-NY/NY; Ian Young-Wieden + Kennedy/NY; Bob Friedland-Toys”R”Us, Inc./NY; Julie Syers-Briggs & Caldwell/Houston; Michael Edelstein-Learning Curve Brands/City Oak Brook, IL; Kelly Syers-Program Partners/Venice, CA; Betsy Bozdech-Common Sense Media/San Francisco; Briana Sarver-Cartoon Network / [adult swim]/LA; Doug Hundelt-Taffy Entertainment/LA

Today’s Trivia Question:   What was the school teacher’s name on Leave it to Beaver for the majority of the series’ run? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

Cynopsis Kids Ad Sales:
Chuck Bolkcom – 646-468-6180 / [email protected]
Mark Bohn- 203-583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: MGR CORP COMM/Rainbow/NY: Work across all Rainbow brands.Asst creating strat/write releases/pitch stories. 3+ yrs media relat’s. Impeccable writing skills.strong media rltnshps, cbl exp a + ref#7483BR (11/12)

JOB OPENING: DIR CORP COMM/Rainbow/NY:Mng daily trade/business PR,work closely with Sr mgmt to dvlp/execute strat. 6-8 yrs PR exp, cable a +. Exc writing skills a must. Strong media relationships a +. ref#7486BR (11/12)

JOB OPENING: DIGITAL PRODUCER/CNN’s American Morning/NY: 5 yrs min major mkt tv news production exp, 1 yr min exp with web/interactive content, strong writer, leader. See full posting & apply to req# 108698BR (11/12)

JOB OPENING: CONTENT DESK EDITOR/WNBC: Conceive/execute news coverage, make front line editorial decisions on a story-by-story basis. Dvlp/monitor journalistic & editorial elements of news gathering. #856232 (11/12)

JOB OPENING: SR DESK CONTENT DESK EDITOR/WNBC: Execute editorial vision of Content Desk across platforms;mng who will generate content from Content Desk Editors, Reporters, Field Crews to Content Prods. #853930 (11/12)

JOB OPENING: DIR, PROGRAM LICENSING & ACQUISITIONS/iN DEMAND/NYC: Oversee licensing/acquisitions, programming & packaging of content. Degree + 4-8 yrs exp in TV. Apply: [email protected] (11/11)

JOB OPENING: DIRECTOR, ANIMATION PROGRAM SALES: Resp for coordinating prgrm sales to domestic, internat’l free-TV & pay-TV broadcasters as well as home entertainment distributors. Resumes to: [email protected] (11/8)

JOB OPENING: DIR PRODUCTION OPERATIONS/National Geographic Television: Oversee the production management of documentary programs. To apply, visit Job ID 3676. EOE (11/8)

JOB OPENING: MGR, NEW MEDIA INVENTORY/DISCOVERY/NY: Mng stewardship/optimization of dig. accts. Frcst inventories, analyze site activity, work closely w/ad sales client to guarantee deliverables. Apply: Req#8394 (11/8)

JOB OPENING: DIR/PROG DEV/TLC/SS: Communicate/Coordinator w/Ind. Producers-Prod, other Companies/Depts outside of Discovery; serve as network liaison btw prod/dev. Apply: Req#8335 (11/8)

JOB OPENING: SR RSRCH ANLYST/Lifetime (LA): Analyze & prdce reprts- daily ratings & compet perfmnce to guide Prgm, Mktg, & Aff Mktg strat. Exp TV Rsrch/data anlyst/Star Trak/Nielsen/math/stats. Res: [email protected] (11/8)

JOB OPENING: DIR NAT ACCTS/Lifetime/LA/Drive distr prds & srvcs w/aff cable, sat & telco distrs/Ensre cntrct cmplnce & negt/anlyz spec prfrm bnchmrks/Exp: 5+ yrs in sales/Ext trvl/BA,BS or equiv req/Res: [email protected] (11/7)

JOB OPENING: DIR RESEARCH/NY: Min 5 yrs exp in TV/Digital research, primary research(banners &tabs), exp w/Comscore, Nielsen’s, strong written & analytical skills, BA/BS or equiv exp, Rez: (11/7)

JOB OPENING: SERIES PRODUCER/Chorion/NYC: Experienced show runner with children’s animation experience needed for upcoming TV series. Send resume to [email protected] Must be based in NY (11/6)

JOB OPENING: CLIENT SUPPORT SPECIALIST/NY: Liaison between clients & tech. suppt & dev. groups in co. for software defects, user q’s, tracking, advert. or media indust. exp. DealMaker exp. a + Resumes to: [email protected] (11/6)

JOB OPENING: PUBLICISTS/ANIMATION-WEB-MOBILE/ Beck Media & Marketing/L.A.: Seeks accomplished pros (5+ yrs) with Animation and/or Tech PR experience for web, tech, and toon clientele. Resume and cover letter to [email protected] (11/6)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

WINTER/SPRING INTERNSHIP CREDITS ONLY: RoCart, Inc./LA:Seeks RESEARCH INTERN for new NICK JR. live-action preschool show; position to start in JANUARY ’09. Submit cover letters/resumes to [email protected] (11/12)

FALL INTERNSHIP CREDITS ONLY:  INTERNS /LA: Bright & passionate. Neal Stevens/Stevens & Assoc., prod 5 features films in past 6 yrs. Learn ropes from A-Z. Script coverage, dvlpmnt, possible assoc of credit for movies & much more.Email: [email protected] (11/11)

FALL INTERNSHIPS CREDITS ONLY: Fujisankei Communications Intl/ NY: Seeks INTERN for ATAKU CHANNEL, a mobile TV channel for anime broadcast on MobiTV & Sprint Live. Submit cover letters/resumes to [email protected]. More info: (11/6)

FALL INTERNSHIPS CREDITS ONLY: SESAME WORKSHOP/NYC seeks INTERNS for Sesame Street & International Production, dept. for various projects. Knwlg of MS Word/Excel/ email Res: [email protected] Stipend offered (11/6)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact [email protected] for more information ….

SITUATION WANTED: Passionate & creative market researcher with 12 years exp. seeks to share skills and knowledge w/ companies to grow in challenging consumer landscape. Most recently was VP w/ Top 20 research co. [email protected] (11/7)

SITUATION WANTED: Freelance event planner/mktg director with 8+ yrs of experience in the entertainment/media industry. Available to help w/ event plan’g, proposal writing or mktg prgrm dvlpmnt. [email protected] (11/6)

E-mail [email protected] for rates and specs for Job Openings.

Interested in posting your Video Resume? Contact [email protected] for more information ….

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